Wiley’s Efficient Learning

Professional Exam Preparation Softwareefficientlearning.com

Wiley's Efficient Learning, now a subsidiary of UWorld, is an online test preparation platform serving accounting and finance professionals pursuing CPA, CMA, CIA, CFA, and CMT certifications, plus college-bound students preparing for the SAT and ACT, with adaptive learning technology and a multi-tier subscription model.

Company typePrivate
Founded2003
HeadquartersSedona, United States
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

Wiley’s Efficient Learning firmographics

Firmographics

Name: Wiley’s Efficient Learning
Legal name: UWorld, LLC
Website: https://efficientlearning.com
Company type: Private
Founded year: 2003
Operating status: Acquired
Headcount range: 1–10 employees
Short description: Wiley's Efficient Learning, now a subsidiary of UWorld, is an online test preparation platform serving accounting and finance professionals pursuing CPA, CMA, CIA, CFA, and CMT certifications, plus college-bound students preparing for the SAT and ACT, with adaptive learning technology and a multi-tier subscription model.
Ownership category
akta.pro rank

Wiley’s Efficient Learning industry classification

Industry

Product category: Professional Exam Preparation Software
NAICS: Exam Preparation and Tutoring (611691), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Software Publishers (5132), Educational Services (611)
SIC: Services-Educational Services (8200), Services-Prepackaged Software (7372), Books: Publishing Or Publishing & Printing (2731)
akta.pro primary industry: Online Learning Content & Course Publishing Platforms (BPAMAJAL)
akta.pro secondary industries: Digital Learning & Course Subscriptions (CRAFAIAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Workshops, Webinars & Live Masterclasses (MPACALAD), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

Keywords

Exam preparation software
Professional certification courses
Adaptive learning platform
Accounting exam prep
Online test review

Where Wiley’s Efficient Learning is headquartered

Location

Headquarters

HQ city: Sedona
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Wiley’s Efficient Learning business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Exam Review Course Subscriptions: Subscription-based access to comprehensive exam preparation courses. Includes video lectures, practice questions, study guides, and performance tracking. Offered as Elite-Unlimited (access until passed) and Premier (time-limited access) tiers.
Supplementary Products: Standalone products including test banks, flashcards, 11th Hour Final Review, Virtual Review, and Focus Notes sold separately from full courses
Corporate/Institutional Licensing: Volume licensing to corporations, firms, universities, and associations for member/student access, often with discounted pricing
Financing Plans: Buy-now-pay-later services through Affirm offering flexible payment plans for course purchases

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Elite-Unlimited CPA Review - Unlimited access until passed, includes print and eBook study guides, live boot camps, 8,000+ MCQs, task-based simulations, 100+ hours video lectures
Subscription	Multi-year contract	Premier CPA Review - 18-month access with eBook-only study guides
Subscription	Multi-year contract	Elite-Unlimited CMA Review - Unlimited access until passed with print and eBook guides, boot camps, 6,000+ questions
Subscription	Annual	Premier CMA Review - 12-month access per part with eBook-only study guides
Subscription	Annual	CIA Elite Review Course - 1-year access per part with printed and digital guides, 6,800+ MCQs
Subscription	Monthly	CIA Premier Review Course - 6-month access per part with digital study guides
Freemium	Pay-as-you-go	Free Trial - 7-day access to sample questions, video lectures, and platform features
One time/ perpetual license	Pay-as-you-go	Standalone Supplements - Test banks, flashcards, final review courses available separately

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Wiley’s Efficient Learning product offering

Product offering

Core offering

Wiley's Efficient Learning, now operating as UWorld following the October 2023 acquisition, sells subscription-based online exam preparation courses for high-stakes professional certifications in accounting and finance (CPA, CMA, CIA, CFA, CMT) and college admissions (Digital SAT, ACT). The platform delivers cloud-based review courses combining on-demand video lectures from credentialed instructors, large adaptive question banks with detailed explanations, spaced-repetition flashcards, performance tracking dashboards, and personalized study planners. Products are sold direct-to-consumer via website and mobile apps and through enterprise/institutional licensing to corporations, universities, and professional associations.

Product overview

Wiley's Efficient Learning (now UWorld) is an exam preparation platform offering a comprehensive portfolio of certification review courses for accounting and finance professionals. The core offerings include CPA Review (Elite-Unlimited and Premier tiers with 8,000+ questions), CMA Review (Elite-Unlimited and Premier with 6,100+ questions), CIA Review (Elite and Premier with 6,800+ questions), CFA Review, and CMT Review courses. Additionally, the platform provides college admissions prep including Digital SAT and ACT courses with 1,500+ practice questions. All products feature mobile apps for on-the-go studying, and the platform integrates with LMS systems and offers Affirm financing. Products are delivered through a unified platform with adaptive learning technology including SmartPath Predictive Technology.

Differentiator

Problem solved

Functional benefit

Brands

UWorld CPA Review: CPA (Certified Public Accountant) exam preparation courses with 8,000+ practice questions, 100+ hours of video lectures, and 94% pass rate.
UWorld CMA Review
UWorld CIA Review
UWorld Finance / CFA Review
UWorld College Prep
SmartPath Predictive Technology
UWorld Mobile Apps

Products and services

UWorld CPA Review Elite-Unlimited

Quantifiable outcome

94% first-time pass rate for CPA Exam users
+7 more outcomes

Companies that use Wiley’s Efficient Learning

Customer profile

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Wiley’s Efficient Learning technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Wiley’s Efficient Learning partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and minor.

IMA (Institute of Management Accountants)coreStrategic or Co-development PartnerUWorld is a proud Strategic Partner of IMA, the association for management accounting professionals. UWorld CMA Review courses are updated to reflect the latest IMA curriculum standards and exam requirements.
CMT AssociationcoreStrategic or Co-development PartnerUWorld is the publisher of the Official CMT Curriculum for the Chartered Market Technician certification program. This official designation ensures curriculum alignment with CMT Association standards.
CohnReznickminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
CroweminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
Cherry BekaertminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
HBKminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
Berry DunnminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
Eide BaillyminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
MarcumminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
WithumminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
Frank RimermanminorChannel Partner/ Reseller/ DistributorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
AffirmminorGTM or Marketing PartnerFinancing partner offering buy-now-pay-later (BNPL) services allowing customers to pay for courses in flexible monthly installments without hidden fees.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Wiley’s Efficient Learning competitors and assessment

Company assessment

Emerging players

Arista Education (AICI / IMA Strategic Test Prep alternatives): Arista Education is an emerging provider of CMA and CPA exam prep with adaptive learning technology and lower price points. Comparable as a newer entrant applying AI-driven personalization to the same accounting certification markets.
Anki (spaced repetition platform): Anki is a free/cheap spaced-repetition flashcard platform widely used by CPA, CFA, and med-school candidates. Comparable as a low-cost alternative for the memorization component of certification prep; competing on price and flexibility rather than integrated courseware.

Direct peers

Roger CPA Review: Roger CPA Review offers CPA Exam prep courses centered on video lectures and adaptive testing. Direct competitor in CPA Exam review with similar self-paced subscription pricing and content depth.
Surgent CPA Review: Surgent is a tech-forward CPA review provider built around adaptive learning and predictive pass scores. Highly comparable in technology approach (SmartPath-style personalization) and CPA Exam target market.
Gleim Publications: Gleim provides CPA, CMA, CIA, and EA exam review courses with deep question banks and adaptive review systems. Closely comparable to Wiley/Efficient Learning's accounting certification portfolio with overlapping adaptive learning methodology.
Becker Professional Education: Becker is the largest direct competitor in CPA, CMA, and CFE exam review, offering subscription courses, QBanks, and live tutoring to individual candidates and corporate partners. Most directly comparable on product scope, target persona, and B2B distribution model.
Magoosh: Magoosh offers online test prep for GMAT, GRE, SAT, ACT, and professional certifications via subscription courses. Comparable on self-serve PLG motion, freemium trials, and digital subscription pricing for standardized exam prep.
Kaplan Financial / Kaplan Test Prep: Kaplan offers CFA, CPA, and admissions exam prep (SAT/ACT) with adaptive QBank and live instruction. Direct competitor across Wiley/Efficient Learning's professional certification and college admissions product lines, with similar self-serve + institutional GTM.

Others

BenchPrep: BenchPrep is a white-label test prep delivery platform used by publishers and credentialing bodies. Adjacent comparison as an infrastructure peer powering online learning for certification organizations that compete in similar end markets.

Broad incumbents

Wiley (Test Prep Division): Wiley retains CAIA, CIMA, GMAT, ACT, Blockchain, and Power BI test prep products post-divestiture and competes broadly in the same content publishing and exam prep space. Large incumbent with overlapping instructor expertise and B2B relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Wiley’s Efficient Learning financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wiley’s Efficient Learning leadership team

Management profile

Number of profiles

Wiley’s Efficient Learning subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Wiley’s Efficient Learning funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wiley’s Efficient Learning M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiley’s Efficient Learning

What does Wiley’s Efficient Learning do?

Is Wiley’s Efficient Learning a public or private company?

Wiley’s Efficient Learning is a private company. It is classified as corporate owned and is currently acquired.

When was Wiley’s Efficient Learning founded?

Wiley’s Efficient Learning was founded in 2003. It employs 1 to 10 people.

Where is Wiley’s Efficient Learning based?

Wiley’s Efficient Learning is headquartered in Sedona, United States, in the North America region.

How does Wiley’s Efficient Learning make money?

Four revenue lines are on record. Exam Review Course Subscriptions are the primary driver. The others are supplementary Products, corporate/Institutional Licensing and financing Plans.

Who are Wiley’s Efficient Learning's main competitors?

Emerging players on record are Arista Education (AICI / IMA Strategic Test Prep alternatives) and Anki (spaced repetition platform). Direct peers are Roger CPA Review, Surgent CPA Review, Gleim Publications, Becker Professional Education, Magoosh and Kaplan Financial / Kaplan Test Prep. BenchPrep is listed as an others. Wiley (Test Prep Division) is listed as a broad incumbent.

Does Wiley’s Efficient Learning have an API?

No public API is recorded for Wiley’s Efficient Learning.

What industry is Wiley’s Efficient Learning in?

Wiley’s Efficient Learning's product category is Professional Exam Preparation Software. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 611691 and its SIC code is 8200.