EATBOOK PTE. LTD.

What EATBOOK PTE. LTD. does

Eatbook Pte. Ltd. operates Eatbook.sg, a Singapore-based food-discovery and review platform founded in 2015. The company publishes editorial content spanning restaurant, hawker, and cafe reviews, area and themed food guides, overseas food guides for Malaysia, Thailand, Indonesia, Japan, and Korea, hawker and chef interviews, food news (deals and new openings), and recipes. Content is produced in-house and distributed through a WordPress-based website plus owned channels on Facebook (336K+ followers), Instagram (179K+), YouTube (170K+ subscribers), TikTok, WhatsApp, and Telegram, generating 9.6+ million monthly cross-platform views. The product surface includes structured browse filters by location, cuisine, price, and rating (on a 5-10 scale), as well as a 2022-launched two-tier decal recognition program ('As Seen On Eatbook' for featured outlets and 'Eatbook Recommends' as a seal of approval).

The company monetizes primarily through advertising and media packages sold to F&B brands (restaurants, cafes, hawkers) via a sales team reachable at [email protected], supplemented by editorial features, video production, and image licensing for third-party marketing use. Pricing is not publicly disclosed and is negotiated through a media-kit request. Eatbook also derives structural advantage from being part of TSL Media Group, a Singapore-based diversified media conglomerate, which provides shared editorial resources, infrastructure, and potential cross-property audience leverage with sibling properties such as TheSmartLocal. The company employs 11-50 people, is headquartered at 219 Kallang Bahru in Singapore, and operates as a privately held Singapore private limited company with no disclosed external funding or investors.

Name

EATBOOK PTE. LTD.

Legal name

Eatbook Pte. Ltd.

Website

https://eatbook.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Eatbook is a Singapore-based food discovery and review media platform publishing editorial restaurant, hawker, and cafe reviews, food guides, and overseas guides across its website, social channels, and messaging apps, monetized through advertising and image licensing from F&B brands.

Ownership category

akta.pro rank

Product category

Online Food Media

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Food content publishing
• Restaurant review platform
• Digital food media
• F&B advertising services
• Food discovery website

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Media Packages: Eatbook offers advertising packages and editorial features to F&B brands. Their media kit is available via [email protected]. Brands can reach hundreds of thousands of people through visual storytelling, editorial features, and videos that generate social media buzz and real footfall.
2. Image Licensing: Eatbook licenses its photography and visual content to third parties for marketing purposes. All images are property of Eatbook.sg; permission and fees are applicable for marketing use.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Eatbook operates a Singapore-focused food discovery and review media platform (eatbook.sg) that publishes editorial content including restaurant, hawker, and cafe reviews, food guides by area and theme, overseas food guides, behind-the-food interviews, food news, and recipes. The platform also sells advertising and media partnership packages to F&B brands seeking reach and footfall, and licenses its photography to third parties for marketing use.

Product overview

Eatbook Pte. Ltd. operates Eatbook.sg, Singapore's leading food discovery brand established in 2015. The company offers a comprehensive content platform providing honest food reviews (restaurant, hawker, and cafe categories), food guides organized by area and themes, overseas guides for Malaysia, Thailand, Indonesia, Japan, and Korea, behind-the-food interviews with hawkers and chefs, food news covering deals and new openings, and recipes. The platform distributes content across 7 channels reaching 9.6+ million views monthly. In 2022, Eatbook introduced a two-tier decal recognition system—'As Seen On Eatbook' for featured eateries and 'Eatbook Recommends' for top-rated spots—as part of its ecosystem of food discovery services. The company also offers advertising and media services for F&B brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Eatbook.sg Website & Content Platform Singapore's leading food discovery website offering honest restaurant, hawker, and cafe reviews, food guides by area and themes, overseas guides, behind-the-food interviews, food news, and recipes. Content is distributed across 7 platforms including website, Facebook, Instagram, YouTube, and Telegram. Free to access for consumers.
• Eatbook Advertising & Media Services Paid advertising and media partnership services for F&B brands, including editorial features, visual storytelling, and videos distributed across Eatbook's 7 channels (website, YouTube, Facebook, Instagram, TikTok, WhatsApp, Telegram). Media kit available via [email protected]. Designed for restaurants, cafes, hawker stalls, and other F&B businesses seeking brand exposure and footfall.
• Eatbook Image Licensing Licensing of Eatbook's original food photography and visual content to third parties for marketing purposes. All images remain the property of Eatbook.sg, with permission and applicable fees required for marketing use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TSL Media GroupcoreOthersEatbook is part of TSL Media Group, a Singapore-based media company. TSL Media Group operates Eatbook.sg and related food media properties, providing shared infrastructure, resources, and editorial support across the group's media portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TripAdvisor: Global travel and restaurant review platform with significant Singapore coverage. Competes for food discovery traffic and F&B advertising dollars, but as a much larger broad-incumbent player rather than a Singapore-specialist.
• Michelin Guide Singapore: Authoritative international restaurant guide covering Singapore with star ratings and curated restaurant recommendations. Comparable as a trusted F&B endorsement authority, but operates at a global brand scale rather than local food-discovery niche.
• Time Out Singapore: Global city-guide publication covering Singapore restaurants, bars, and things to do. Overlaps with Eatbook on restaurant reviews and food guides but operates as part of a much wider international media brand.

Others

• The Smart Local: Singapore-based content media company and sibling property under TSL Media Group, Eatbook's parent. Operates adjacent lifestyle content (travel, lifestyle, money) and shares infrastructure and editorial resources with Eatbook.

Direct peers

• Seth Lui: Singapore food and lifestyle blog covering restaurant reviews, hawker guides, and food news. Competes directly with Eatbook for the same food-loving Singaporean audience and F&B advertising spend.
• HungryGoWhere: Long-standing Singapore food review and discovery site covering restaurants and hawkers. Operates in the same editorial food discovery category as Eatbook, targeting Singapore diners with reviews and curated lists.
• Daniel Food Diary: Singapore food blog featuring restaurant reviews, hawker coverage, and cafe guides with a strong social media presence. Overlaps with Eatbook in editorial scope, audience, and advertising-driven revenue model.
• Makansutra: Singapore hawker and street food guide founded by KF Seetoh, covering local food culture including hawker centers and coffeeshops. Closely comparable to Eatbook's hawker review and area guide content for Singapore diners.
• Burpple: Singapore-based food discovery and review platform with user-submitted reviews and a 'Burpple Beyond' deal program. Directly competes with Eatbook in Singapore food discovery, with overlapping restaurant/hawker/cafe coverage.
• Miss Tam Chiak: Singapore food blog and YouTube channel run by a local food personality, covering hawkers, cafes, and restaurants. Same content-led food discovery model as Eatbook, with similar audience targeting Singapore diners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC9YZFtyku73zkyXx1a8Ez-g
• Facebookfacebook.com/eatbooksg
• Instagraminstagram.com/eatbooksg
• TikToktiktok.com/@eatbooksg
• Xx.com/eatbooksg
• LinkedInlinkedin.com/company/eatbook-sg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EATBOOK PTE. LTD.