Burpple
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Burpple firmographics
Firmographics- Name
- Burpple
- Legal name
- BURPPLE PTE LTD
- Website
- https://burpple.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Burpple is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Burpple business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Burpple Beyond Membership Subscription: Annual subscription model at $79/year offering 1-for-1 dining deals, exclusive promotions, and Gold Points rewards at partner restaurants. This is the primary revenue driver.
- Restaurant Partner Commissions: Revenue share or commission from restaurant partners featured on the Beyond platform, including featured placements and promotional deals
- Advertising and Promotions: Paid advertising opportunities for restaurants to promote their listings, special offers, and featured placements to Burpple's user base
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Basic Access |
| Subscription | Annual | Burpple Beyond Gold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Burpple product offering
Product offeringCore offering
Burpple is a Southeast Asia food discovery platform that helps consumers find restaurants, cafes, and hawker stalls through user reviews, editor-curated guides, and personalized recommendations. Its primary paid offering is Burpple Beyond, an annual membership providing 1-for-1 dining deals and exclusive promotions at 400+ partner restaurants. Restaurant partners access a business portal to manage listings and join the Beyond deal network.
Product overview
Burpple is a food discovery platform operating in Singapore, Kuala Lumpur, Johor Bahru, and Manila. The core platform enables users to discover and review restaurants, cafes, and hawker stalls. The product portfolio includes the main Burpple platform, the Burpple Beyond premium membership (offering 1-for-1 dining deals at 400+ restaurants for $79/year), the Bites editorial content section, and curated Burpple Guides for themed restaurant recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Burpple Beyond: Premium membership service offering 1-for-1 dining deals at restaurants, starting at $79/year with deals at 400+ to 500+ Singapore restaurants
- Bites
Products and services
- Burpple Core food discovery platform for Singapore and other Southeast Asian cities that helps users find restaurants, cafes, hawker stalls, and food places through community reviews, photos, curated guides, and personalized recommendations organized by cuisine, neighborhood, and occasion.
- Burpple Beyond Annual premium membership program offering 1-for-1 dining deals at 400+ partner restaurants in Singapore, plus percentage-off promotions at 500+ restaurants, Gold Points rewards during seasonal campaigns, and exclusive limited-time bundles (e.g., Mother's Day, Father's Day, Chinese New Year). Priced at $79/year, redeemable via the Burpple website and mobile app.
- Bites Editorial food content platform under the Burpple sub-brand (bites-test.burpple.com) featuring articles, guides, and food-related editorial content curated by Burpple editors, complementing the main discovery platform's user-generated content.
- Burpple Guides Curated collections of restaurant recommendations organized by themes, including late-night supper spots, halal cafes, weekend brunches, desserts, neighborhood-specific guides, and other occasion- or cuisine-driven lists.
Quantifiable outcome
- Access to 1-for-1 dining deals at 400+ restaurants
- +1 more outcomes
Companies that use Burpple
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Burpple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Burpple partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Burpple competitors and assessment
Company assessmentDirect peers
- Quandoo: Restaurant discovery and reservation platform operating across APAC including SEA; directly comparable merchant-side restaurant marketing and diner deal proposition.
- Eatigo: Time-based restaurant discount platform operating across Bangkok, Kuala Lumpur, Singapore and other SEA cities; a direct competitor to Burpple Beyond's discounted dining offering with overlapping regional footprint.
- HungryHub: Southeast Asia-based restaurant deal and dining membership platform offering multi-restaurant buffet and a-la-carte deals — most directly comparable to Burpple Beyond's 1-for-1 dining subscription model in the same regional markets.
- OpenTable: Restaurant discovery and reservations platform with promotional deals and diner reviews — a closely comparable merchant-side dining deal and discovery model, operating globally with similar revenue mechanics to Burpple Beyond.
- TheFork (by Tripadvisor): Restaurant booking platform with promotional discounts and diner reviews across Europe and APAC — competes with Burpple Beyond on the discounted dining subscription/deal mechanic.
Broad incumbents
- Groupon: Deals marketplace with significant restaurant and dining deal categories; competes with Burpple Beyond at the deal-redeem layer and offers restaurants an alternative promotional channel.
- Tripadvisor: Travel and dining review platform with restaurant listings and diner reviews; overlaps directly with Burpple's review and curated guide offering and benefits from strong SEO-driven discovery traffic.
- Yelp: Global restaurant and local business discovery platform with user reviews and photos; competes directly with Burpple's core review and discovery functionality but at vastly greater scale and breadth.
- Zomato: Global restaurant discovery, reviews, and dining deals platform with massive restaurant-merchant relationships; serves a similar two-sided audience to Burpple across multiple markets including SEA-adjacent geographies.
Emerging players
- HungryGoWhere: Singapore-focused restaurant discovery and reviews platform with strong local SEO presence; directly comparable to Burpple's core discovery and review offerings in the home market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Burpple social profiles
Digital presenceBurpple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burpple leadership team
Management profileNumber of profiles
Profiles2 records
Burpple funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burpple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burpple
What does Burpple do?
Burpple is a Southeast Asia food discovery platform that helps consumers find restaurants, cafes, and hawker stalls through user reviews, editor-curated guides, and personalized recommendations. Its primary paid offering is Burpple Beyond, an annual membership providing 1-for-1 dining deals and exclusive promotions at 400+ partner restaurants. Restaurant partners access a business portal to manage listings and join the Beyond deal network.
Is Burpple a public or private company?
Burpple is a private company. It is classified as venture growth investor backed and is currently operating.
When was Burpple founded?
Burpple was founded in 2012. It employs 11 to 50 people.
Where is Burpple based?
Burpple is headquartered in Singapore, Singapore, in the Asia region.
How does Burpple make money?
Three revenue lines are on record. Burpple Beyond Membership Subscription is the primary driver. The others are restaurant Partner Commissions and advertising and Promotions.
Who are Burpple's main competitors?
Direct peers on record are Quandoo, Eatigo, HungryHub, OpenTable and TheFork (by Tripadvisor). Broad incumbents are Groupon, Tripadvisor, Yelp and Zomato. HungryGoWhere is listed as an emerging player.
Does Burpple have an API?
No public API is recorded for Burpple.