Zekler

What Zekler does

Zekler Safety AB is a privately held Swedish personal protective equipment (PPE) manufacturer founded in 2002 and headquartered in Ulricehamn, Sweden (Org.nr. 559072-1360), with 11–50 employees. The company specializes exclusively in above-the-neck protection across four product categories: hearing protection (passive and Bluetooth/hi-fi electronic models including the Zekler NEO and Sonic Series), head protection (the Zone Series safety helmet platform with integrated Mips rotational impact technology and click-fastening accessory system), eye protection (including the Zekler 36, marketed at 15.8g), and respiratory protection (the 1500 Series FFP2/FFP3 filtering half masks made in Sweden).

The business sells hardware through a curated network of authorized resellers operating in industrial, construction, and DIY segments, with a 'Become a reseller' application gating channel onboarding. Go-to-market combines this channel motion with direct sales coverage split by country (Sweden and Norway), supported by a small sales and marketing team. The company is operated independently with no disclosed external funding rounds, parent company, or institutional investor ownership, and there are no public pricing disclosures. End-customer data is not disclosed at the logo level; customer segmentation is vertical (construction and industrial workers requiring protection against noise, impact, particulates, and airborne hazards), with website localization in Swedish, Norwegian, and English and social presence on LinkedIn, Facebook, Instagram, and YouTube.

The product portfolio is anchored by a 2021–2024 cadence of platform launches and a core technology partnership with Mips AB for the Zone Mips helmet. Strategic emphasis is on user comfort, modularity (click-fastening accessories co-certified across brands), and 'Made in Sweden' manufacturing positioning, including domestic production of the NEO hearing protector and 1500 respiratory line. The company holds no disclosed patents, awards, or M&A activity, and there is no evidence of AI/ML capabilities beyond conventional audio DSP in the electronic hearing protectors.

Name

Zekler

Legal name

Zekler Safety AB

Website

https://zekler.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Zekler Safety AB is a privately held Swedish manufacturer specializing in above-the-neck personal protective equipment (hearing, head, eye, and respiratory protection) for professional tradesmen and industrial workers, selling through authorized resellers in Sweden and Norway.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment

akta.pro primary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• Personal protective equipment
• Hearing protection
• Safety helmets
• Safety glasses
• Respiratory protection

Headquarters

HQ city

Ulricehamn

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Personal Protective Equipment Sales: Zekler generates revenue through the sale of personal protective equipment including hearing protection, head protection (safety helmets), eye protection (safety glasses, goggles), and respiratory protection (filtering half masks). Products are sold through authorized resellers in industrial, construction and DIY segments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Zekler designs, develops, manufactures, and sells above-the-neck personal protective equipment (PPE) for professional tradesmen and workers. The product range covers four categories: hearing protection (electronic Bluetooth, passive, earplugs), head protection (safety helmets, bump caps), eye protection (safety glasses, goggles, welding glasses, visors), and respiratory protection (FFP2/FFP3 filtering half masks). Products are distributed via authorized resellers across Sweden and Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Zekler NEO Hearing Protection Premium hearing protection with Bluetooth and true hi-fi sound for professional tradesmen. Features 40mm custom speakers, dual sound chambers, self-adjusting sound profile, three processors for real-time audio optimization, natural transparency (next-generation hearing), beamforming with four built-in microphones, and automatic volume limiting. Provides 50+ hours of battery life and 10 hours of use from 10 minutes of quick charging. Made in Sweden.
• Zekler Zone Series Safety Helmets Three lightweight safety helmets (Zone Standard, Zone Mips, Zone Electro) developed in collaboration with Nordic construction and industrial sectors. Features include ventilation, adjustable fit, Mips rotational protection technology (Zone Mips), and an integrated click-fastening system for attaching visors, hearing protection, and headlamps. Zone Standard is double-certified for industrial and climbing use. Certified for head sizes 53-63 cm (XS to XXL).
• Zekler 1500 Series Filtering Half Masks Filtering half masks with exceptional comfort and perfect fit. Made in Sweden. Available in FFP2 (1502, 1502V with exhalation valve) and FFP3 (1503V with exhalation valve) protection classes. Features effective filter material, low breathing resistance, flexible nose seal, and woven elastic straps.
• Zekler Sonic Series Hearing Protection Hearing protection with high-quality wireless sound for professional users. Bluetooth connectivity for streaming music and making calls while maintaining required hearing protection levels.
• Zekler 36 Safety Glasses Safety glasses marketed as the world's lightest at 15.8g weight. Features clean lines and thin sidepieces for all-day comfort. Designed for professional tradesmen and workers.
• Zekler FLX Safety Glasses Safety glasses family with the FLX Adjustable Lens System that allows adjustment of both lens angle and temple length for optimal fit. Includes OTG (Over The Glasses) design options that fit over prescription glasses without compromising protection.

Quantifiable outcome

• Zekler 36 is marketed as the world's lightest safety glasses at 15.8g weight.
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Mips ABcoreTechnology or IntegrationZekler has integrated Mips (MIPS® Safety System) technology into the Zone Mips helmet. Mips provides extra protection against rotational forces in oblique impacts, enhancing safety performance beyond standard helmet requirements. This is a significant technology partnership for advanced head protection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uvex Safety Group: German-headquartered manufacturer of safety eyewear, hearing protection, head protection, and respiratory PPE. Comparable to Zekler across the full above-the-neck portfolio with a similar specialist positioning.
• JSP Safety: UK-based manufacturer of head, eye, hearing, and respiratory protection PPE. Directly comparable mid-sized specialist competing across the same above-the-neck categories as Zekler.
• Petzl: French manufacturer of head protection (helmets), headlamps, and related above-the-neck safety equipment for work-at-height and industrial users. Directly comparable in the helmet and accessory-attachment space.
• Sundström Safety AB: Swedish-based manufacturer of respiratory and eye protection PPE. Most directly comparable to Zekler given the overlapping Nordic origin, similar product categories (respiratory half masks, eye protection), and even explicit co-certification with Zekler's Zone helmet ecosystem.

Emerging players

• KASK Safety: Italian-headquartered specialist in industrial head protection (helmets) and hearing/eye accessories. Comparable to Zekler's Zone helmet line, with similar premium, design-led positioning in the head-protection niche.
• Optrel (by Tekle Hightech): Specialist in welding helmets, eye protection, and respiratory PPE. Comparable to Zekler's welding-glasses and visor categories, with similar specialist premium positioning in a narrower sub-category.

Broad incumbents

• Dräger Safety: German global player in respiratory protection, hearing protection, eye and head protection. Particularly comparable to Zekler on the FFP-class respiratory mask side and Nordic/European industrial footprint.
• 3M Personal Safety Division: Global incumbent offering hearing, head, eye, and respiratory protection as part of a much broader safety portfolio. Comparable on every product category Zekler sells, but operates at far greater scale with multi-category bundling.
• Honeywell Safety Products: Global incumbent in PPE including hearing, head, eye, and respiratory protection. Comparable across Zekler's portfolio as part of a broader industrial-safety platform with stronger enterprise contracts.
• MSA Safety: Global safety equipment manufacturer with strong head, eye, hearing, and respiratory protection lines. Comparable on the full above-the-neck portfolio with established industrial distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/zeklerprotection
• Facebookfacebook.com/zeklersafety
• LinkedInlinkedin.com/company/zekler
• Instagraminstagram.com/zeklersafety

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zekler