What Ageras does

Ageras A/S is a Danish SMB fintech founded in 2010 (with the platform-form data referencing 2013) and headquartered in Copenhagen. Originally a lead-generation and matching marketplace connecting small businesses with accountants, bookkeepers, and tax advisors across Denmark, Ageras has evolved through a sustained buy-and-build program into an integrated all-in-one administrative platform for European small businesses. The product surface now spans six modules — invoicing (Fakturering), accounting (Regnskab), reporting (Rapportering), financing (Finansiering), payroll (Løn), and the Find revisor matching service — supplemented by an Advisor portal for accounting professionals and sub-brands including Billy (accounting software), Shine (French banking app acquired from Société Générale in 2024), and Employes (Dutch payroll software acquired in July 2025).

Underlying technology is conventional web/SaaS: the platform runs on a self-serve website plus partner portals (clients.ageras.com, partners.ageras.com) using Intercom, Cloudflare, Convert Insights, Google Analytics, and Google Marketing Platform. No proprietary AI/ML stack, patents, or APIs are disclosed, although the company does operate a centralized matching engine that routes SMB requests to vetted accountant/bookkeeper partners and now extends into payroll and banking workflows through Shine and Employes. The company has executed eight acquisitions to date, with two in 2025 alone.

Ageras operates a marketplace monetization model: the matching service is free to small businesses seeking accountants/bookkeepers, while revenue is generated from the partner side of the network through subscriptions and referral/lead fees from accounting firms. The recently added Shine and Employes revenue streams add banking and payroll subscription/SaaS monetization, respectively. Go-to-market is product-led/self-serve, with SEO-driven acquisition across hundreds of city- and service-specific landing pages in Denmark, supplemented by partner-network referrals. Headcount is reported at 101–250, headquartered in Copenhagen, with operating geographies spanning Denmark, the Netherlands (post-Employes), and France (post-Shine). Ageras has raised €82M in 2025 equity as part of pre-IPO planning and is positioning for a potential 2026 IPO.

Name

Ageras

Legal name

Ageras

Website

https://ageras.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Ageras is a Danish SMB fintech that connects small businesses with accountants and bookkeepers through a free matching platform, and has expanded via acquisitions into an integrated suite offering payroll, banking, accounting, invoicing, and financing across Denmark, the Netherlands, and France.

Ownership category

akta.pro rank

Product category

Small Business Financial Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Small business accounting
• Accountant matching platform
• Bookkeeping services
• Payroll management software
• Business financial platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Referral/Matching Platform: Ageras operates a free matching service for businesses seeking accountants and bookkeepers. The company generates revenue from the accountants and bookkeepers in their network, likely through referral fees, subscription plans for partners, or transaction-based models. The platform serves as an intermediary connecting small businesses with accounting professionals across Denmark and potentially other European markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ageras operates an all-in-one digital platform for European small businesses that bundles invoicing, accounting, reporting, financing, and payroll modules with a free matching service connecting SMBs to qualified accountants, bookkeepers, and tax advisors. The matching service is offered at no cost to small businesses, while accountants and bookkeepers pay for access to leads, profile listings, and integrated practice tools within the Advisor partner portal.

Product overview

Ageras is a Danish all-in-one platform for small businesses that integrates banking, accounting, and tax registration into a single platform. The product portfolio includes six integrated modules: Fakturering (Invoicing), Regnskab (Accounting), Rapportering (Reporting), Finansiering (Financing), and Løn (Payroll), along with the Find revisor (Find Accountant) matching service that connects users with over 200,000 accountants and bookkeepers across Denmark. The company also offers Advisor, a professional tool for accountants and bookkeepers. Ageras has pursued an aggressive acquisition strategy, expanding its capabilities through acquisitions including French banking app Shine (from Société Générale) and Dutch payroll software company Employes. The platform serves over 200,000 business owners and is positioning for a potential 2026 IPO after raising €82 million in equity.

Differentiator

Problem solved

Functional benefit

Brands

• Employes: Dutch payroll software company serving over 6,000 companies, acquired by Ageras
• Shine
• Billy

Products and services

• Find revisor (Find Accountant) Free matching service that connects small businesses to qualified accountants, bookkeepers, and tax advisors across Denmark, with searchable partner database and introductory-call booking.
• Fakturering (Invoicing) Invoicing module enabling small businesses to create, send, and manage invoices within the Ageras platform.
• Regnskab (Accounting) Accounting module providing financial record-keeping, bookkeeping, and financial management for small businesses.
• Rapportering (Reporting) Financial reporting module generating reports and insights for small businesses.
• Finansiering (Financing) Financing solutions integrated into the platform for small business funding needs.
• Løn (Payroll) Payroll management module added to the platform via the Employes acquisition, serving over 6,000 companies in the Netherlands.
• Advisor Professional platform and tools for accountants and bookkeepers to manage client relationships and their practice within the Ageras network.
• Shine French banking app for freelancers and small businesses, acquired from Société Générale in 2024 as part of Ageras' all-in-one platform strategy.
• Billy Accounting software sub-brand with sign-up link visible on the Ageras website.

Quantifiable outcome

• 200,000+ businesses have found accountants through the platform
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EmployescoreStrategic or Co-development Partner · 11 July 2025Ageras acquired Dutch payroll software company Employes, marking its 8th acquisition and 2nd in 2025. Employes was founded in 2018 and serves over 6,000 companies. The acquisition strengthens Ageras' position in the Netherlands by adding payroll capabilities to its all-in-one platform for small businesses. CEO Rico Andersen described this as the company's most significant acquisition since the 2024 takeover of French banking app Shine from Société Générale.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Qonto: European SMB banking platform serving freelancers and SMEs with business accounts, expense management, and accounting integrations. Closely comparable to Shine's proposition and Ageras's embedded banking strategy.
• Pleo: European SMB fintech offering company cards and expense management. Comparable as an emerging player building an SMB financial platform with embedded finance components similar to Shine.
• Spendesk: European SMB spend management platform combining cards, expense, and accounting integrations. Comparable as an emerging SMB financial platform targeting the same freelance and small business buyer.

Direct peers

• Xero: Global SMB accounting SaaS platform serving small businesses with bookkeeping, invoicing, and payroll. The most directly comparable peer given overlapping target market (SMBs) and product suite (accounting, invoicing, reporting).
• Bokio: Swedish fintech-backed SMB accounting software offering bookkeeping, invoicing, and tax tools. Comparable as a Nordic SMB-focused accounting platform pursuing similar freelance and small business segments.
• Fortnox: Leading Swedish cloud accounting and admin platform for SMBs with similar product breadth (invoicing, payroll, e-commerce). Closest Nordic direct peer with comparable SMB target market and integrated suite approach.
• e-conomic: Danish online accounting program owned by Visma serving Danish SMBs with bookkeeping, invoicing, and reporting. Direct domestic competitor in Ageras's home Danish market with overlapping customer base.

Broad incumbents

• Intuit QuickBooks: Dominant global SMB accounting software with deep brand and integrated AI features. Represents the largest competitive threat from an incumbent with established global SMB relationships and pricing power.
• Visma: Large Nordic provider of accounting, ERP, payroll, and HR software across Northern Europe with a broader portfolio that includes e-conomic. Comparable as a multi-product incumbent operating in Ageras's geographies.
• Sage: Established global SMB accounting and ERP software provider with extensive European footprint. Overlaps in target customer (SMBs) and product (accounting, payroll) though serves a much wider market and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ageras-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ageras