The Horse Barn

What The Horse Barn does

The Horse Barn is a family-owned, multi-category retail and e-commerce business headquartered in Kamloops, British Columbia, founded in 1990 (with some sources referencing horse riding gear and Western wear operations beginning in 1980). The company operates a single physical retail store at 517 Mount Paul Way, Kamloops, alongside an e-commerce website (horsebarncanada.com) that ships across Canada via Canada Post Expedited, offering free shipping on orders over $200 and freight quotes for oversized items such as arena equipment and fencing.

The product catalog spans 17+ categories including Western and English saddles, horse tack, equine supplements and care, horsewear, farrier supplies, Western apparel, boots, hats, accessories, Western lifestyle and gifts, an art gallery, feed and ranch supplies, pet and livestock supplies, and a regulated firearms, ammunition, and outdoor-supplies category. The online store is powered by the Terracor B2B Ecommerce Hub. The business sells 100+ brands (Ariat, Stetson, Wrangler, Pendleton, Carhartt, Muck Boots, and others) to a customer base of horse owners, ranchers, hobby farmers, equestrian and rodeo participants, Western lifestyle consumers, and hunters across B.C.'s Thompson-Okanagan and Cariboo regions and nationally.

The Horse Barn generates revenue through one-time direct product sales both in-store and online. Its go-to-market combines bottom-of-funnel physical retail with knowledgeable staff assistance and a national e-commerce channel, supported by brand partnerships, a Facebook presence, and community engagement (notably 4-H club donations). Founder Tom Goode is the listed owner; the company remains privately held with no disclosed institutional investment, funding rounds, or M&A activity. Revenue, headcount growth, and other financial metrics are not publicly disclosed.

Name

The Horse Barn

Legal name

Horse Barn Canada

Website

https://horsebarncanada.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Horse Barn is a family-owned, multi-category retailer and e-commerce business based in Kamloops, BC, selling Western and English horse tack, apparel, ranch supplies, animal feed, firearms, and lifestyle products to individual horse owners, ranchers, hobby farmers, and Western lifestyle consumers across Canada since 1990.

Ownership category

akta.pro rank

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: The Horse Barn generates revenue through direct retail sales of horse tack, western apparel, firearms, outdoor supplies, pet supplies, and western lifestyle products both in-store and through their e-commerce platform. They sell a wide variety of products across multiple categories including saddles, horse care, western wear, boots, hats, accessories, gifts, art, feed, and ranch supplies. The company also offers gift cards as a product.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Horse Barn is a family-owned retailer selling horse tack, English and western riding apparel, western footwear and hats, accessories, equine care and feed products, ranch and livestock supplies, farrier tools, firearms/ammunition/outdoor supplies, western art and gifts, electric carts, and gift cards. It serves customers through a physical store in Kamloops, British Columbia and a Canada-wide e-commerce storefront. Its inventory spans both working-ranch and western-lifestyle use cases across over a dozen product categories.

Product overview

The Horse Barn is a family-owned retail e-commerce business serving Kamloops and the interior of British Columbia since 1990, offering a comprehensive one-stop shop for horse supply and western clothing. The company operates as a multi-category retail platform offering saddles, western tack, western apparel (shirts, jeans, outerwear, boots, hats), western accessories (belts, buckles, jewelry, purses, gloves), western lifestyle products (art, gifts, home decor, blankets), equine supplements and care products, horsewear, pets and livestock supplies, feed and ranch supplies, farrier supplies, firearms and outdoor supplies, electric carts, and gift cards. The business serves ranchers, hobby farms, horse riding enthusiasts, and western lifestyle enthusiasts across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Saddles Western and English saddles for horse riding, including various styles for rodeo, show, and trail riding.
• Western Tack Horse tack and stable equipment including reins, bits, bridles, and western-style horse accessories.
• English Supplies & Apparel English riding tack and apparel for equestrian activities such as schooling, lessons, and English-discipline riding.
• Western Apparel Western-style clothing including shirts, jeans, outerwear, and kids western wear for men, women, and children.
• Western Boots Western-style footwear and boots for men, women, and children.
• Western Hats Western-style hats including brands like Stetson and Resistol.
• Western Accessories Accessories including belts, belt buckles, scarves, ties, wildrags, gloves, sunglasses, purses, totes, wallets, and western jewelry.
• Western Lifestyles and Gifts Western lifestyle products including art gallery, toys, collectibles, rustic home decor, Pendleton blankets, leather craft, and unique western giftware.
• Equine Supplements and Care Horse health products including supplements, veterinary products, hoof care, grooming supplies, protective boots and wraps, and fly/pest control.
• Horsewear Horse blankets, sheets, and apparel for equine comfort and protection.
• Pets and Livestock Supplies Supplies for pets and livestock including pet supplies, dog food, dog treats, cattle supplies, and sheep and goat supplies.
• Feed and Ranch Supplies Animal feed for horses, pets, livestock, stock tanks, livestock waterers, and ranch equipment.
• Farrier Supplies Hoof care and farrier tools and supplies for horse hoof maintenance.
• Firearms, Ammunition & Outdoor Supplies Firearms, ammunition, optics, accessories, shooting and hunting products, archery equipment, knives, tools, reloading supplies, and canoes.
• Electric Carts Electric carts for farm and ranch use.
• Gift Cards Gift cards available for purchase.
• Dog Pet Food Dog food brands including Canadian Naturals Dog Food and Go! Dog Food.
• Art Gallery Western Canadian artwork gallery offerings.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 4-H ClubsminorOthersThe Horse Barn supports 4-H clubs through in-kind donations and complimentary gift certificates for worthy causes as part of their community support initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Canadian Tire: Iconic Canadian mass-market retailer with farm, outdoor, sporting goods, and automotive categories that intersect with The Horse Barn's ranch/lifestyle assortment. Operates at far greater scale with much broader assortment.
• Tractor Supply Company: Large U.S. farm and ranch retail chain (NASDAQ: TSCO) carrying apparel, footwear, pet/livestock supplies, tools, and firearms. Much larger and broader incumbent with overlapping but wider product portfolio.

Direct peers

• Boot Barn: U.S. specialty retailer of western footwear, apparel, hats, and accessories with both physical stores and e-commerce. Directly comparable multi-category western lifestyle assortment and DTC retail model.
• Dover Saddlery: U.S. specialty equestrian retailer (saddles, tack, apparel, horse care) with stores and e-commerce. Direct comparable for The Horse Barn's core equestrian product line and English/Western rider customer.
• Cavender's: Family-founded western wear and footwear retailer with stores across the U.S. South and Midwest. Comparable product mix (boots, hats, jeans, western accessories) and customer base of western lifestyle consumers.
• UFA (United Farmers of Alberta): Western Canadian farmer-owned cooperative supplying farm and ranch equipment, feed, apparel, and petroleum. Overlaps directly in the ranch supply, workwear, and feed categories served by The Horse Barn.
• SmartPak: U.S. equestrian retailer best known for its SmartSupplements and horse-care products plus tack, apparel, and gear. Comparable horse-owner target customer and consumables-led repeat purchase model.
• Sheplers: Long-established U.S. western apparel and footwear retailer (founded 1899) selling boots, jeans, hats, and accessories. Comparable multi-brand western lifestyle assortment and DTC-plus-storefront model.
• Murdoch's: Western U.S. farm and ranch supply chain selling apparel, footwear, hardware, pet/livestock supplies, and home goods. Closely comparable 'one-stop' western/farm/ranch retail positioning and store footprint.
• Peavey Mart: Canadian farm and ranch retail chain operating stores across the Prairies. Comparable western Canadian agricultural customer base, multi-category farm/ranch assortment, and family-business heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/horsebarncanada
• Xx.com/horsebarncanada
• LinkedInlinkedin.com/company/the-horse-barn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Horse Barn