Reh-Fit Centre

What Reh-Fit Centre does

Reh-Fit Centre is a not-for-profit, charitable medical fitness facility founded in 1979 in Winnipeg, Manitoba. It operates as Canada's first certified medical fitness facility by the Medical Fitness Association, providing integrated health, fitness, and rehabilitation services under one roof with medical oversight from a 14-physician Medical Advisory Board. The core offering centers on membership subscriptions (Individual at $79/month, Student at $44/month, Youth Add-On at $28/month, plus seasonal Summer Access Pass) providing access to an 81,000+ square foot facility, 70+ weekly group fitness classes, health assessments, coaching sessions, and nutrition consultations. The facility also generates revenue from ancillary fee-for-service therapeutic offerings including massage therapy, physiotherapy, chiropractic care, manual osteopathy, athletic therapy, reflexology, and foot care, plus registered programs like cardiac rehabilitation ($290/16-week session), Pilates, personal training, and team training. Distribution combines direct-to-consumer membership sales with healthcare provider referral channels through partnerships with Winnipeg Regional Health Authority, Manitoba Renal Program, CancerCare Manitoba Foundation, and St. Boniface Hospital Cardiac Sciences, plus an Exercise is Medicine referral program connecting physicians to supervised exercise programs. The organization differentiates with peer-reviewed research demonstrating clinical outcomes (60% lower mortality risk, 13% lower hospitalization risk for regular attendees), integration with provincial eChart Manitoba for holistic health records, Imagine Canada charita

Name

Reh-Fit Centre

Legal name

Reh-Fit Centre

Website

https://reh-fit.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Reh-Fit Centre is a not-for-profit medical fitness facility in Winnipeg, Canada, providing integrated memberships, rehabilitation programs, and therapeutic services with physician oversight, serving individual members and healthcare-system-referred patients with chronic conditions.

Ownership category

akta.pro rank

Product category

Medical Fitness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI), Functional Fitness / Cross-Training Groups (HSADABAH), Senior/Low-Impact Group Fitness (HSADABAI), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Medical fitness facility
• Cardiac rehabilitation
• Health club membership
• Therapeutic fitness services
• Chronic disease prevention

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Monthly and annual subscription fees for individual, student, and family memberships providing facility access, group fitness classes, and included benefits like health assessments and nutrition consultations
2. Program Registration: Fees for registered multi-week programs including fitness classes, yoga, Pilates sessions, team training, and cardiac rehabilitation programs
3. Ancillary Health Services: Fee-for-service therapeutic services including massage therapy, physiotherapy, athletic therapy, chiropractic care, manual osteopathy, reflexology, and foot care
4. HydroMassage Membership: Monthly subscription for HydroMassage bed access with 12-month commitment option
5. Personal Training Sessions: Individual, partner, and small group training session packages sold in bundles of 5 or 10 sessions
6. Donations and Foundation Support: Charitable donations through Reh-Fit Foundation including general gifts, monthly giving, securities, tribute gifts, and legacy society planned gifts
7. Day Passes and Guest Fees: Drop-in fees for non-members, guest passes, and out-of-town visitor passes
8. Facility Rentals: Rental revenue from private events, meetings, conferences, and special occasion bookings in spaces like Studio A, Seminar Rooms, and the Reh-Fit Café

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Reh-Fit Centre is Canada's first certified medical fitness facility, operating an 81,000+ square-foot facility in Winnipeg that combines fitness memberships, group exercise classes, personal training, and allied health services (massage, physiotherapy, chiropractic, osteopathy) under medical oversight by a 14-physician Medical Advisory Board. It also runs specialized supervised rehabilitation programs for cardiac, hip/knee, kidney, cancer recovery, and women's cardiovascular prevention, supported by a virtual content platform (Reh-Fit Anywhere) and charitable funding through the Reh-Fit Foundation.

Product overview

Reh-Fit Centre is a certified medical fitness facility offering a comprehensive portfolio of health and wellness products and services. The core offering centers on membership programs (Individual, Student, Youth Add-On, and Summer Access Pass) providing facility access to an 81,000-square-foot centre. The platform integrates in-person services including group fitness classes (Yoga, Pilates, Personal Training, Team Training, Recreation), therapeutic services (Physiotherapy, Athletic Therapy, Massage Therapy, Chiropractic Care, Manual Osteopathy, Reflexology), health assessments, and specialized disease management programs (Cardiac Rehabilitation, Hip & Knee Programs, Her Heart Her Way, Kidney Fit, Moving Forward After Cancer). The virtual platform Reh-Fit Anywhere provides members remote access to exercise and education content. The Reh-Fit Foundation supports fundraising for rehabilitation, prevention, accessibility, and research initiatives, while the Centre of Well-Being expansion project represents a major facility growth initiative. All services operate under medical oversight with a 14-physician Medical Advisory Board.

Differentiator

Problem solved

Functional benefit

Products and services

• Reh-Fit Individual Membership Monthly individual membership providing full facility access, annual health and fitness assessment, annual coaching session, annual nutrition consultation, 70+ weekly group fitness classes, equipment orientations, membership freeze options, and access to the Reh-Fit Anywhere virtual platform. Priced at $79/month with a $100 enrollment fee.
• Reh-Fit Student Membership

Quantifiable outcome

• 60% lower risk of death for regular medical fitness facility attendees vs. non-attendees
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supportive.

• Manitoba Renal ProgramcoreStrategic or Co-development PartnerPartnership to offer Kidney Fit program, a physical activity and lifestyle awareness program for people with all stages of chronic kidney disease who are 'new to exercise'.
• CancerCare Manitoba FoundationcoreStrategic or Co-development PartnerPartnership to offer Moving Forward After Cancer program helping participants address common post-treatment stressors and health concerns while fostering an exercise lifestyle to transition back to life beyond cancer.
• Winnipeg Regional Health AuthoritycoreStrategic or Co-development PartnerJoint offering of Her Heart Her Way cardiovascular prevention program for women at risk of cardiovascular disease. Program is jointly offered through Reh-Fit Centre and the Winnipeg Regional Health Authority.
• Exercise is Medicine CanadacoreStrategic or Co-development PartnerCalling on physicians to assess and review every patient's physical activity program at every visit. Reh-Fit participates as referral destination for prescribed exercise programs.
• Heart Academy (International Academy of Cardiovascular Sciences)supportiveStrategic or Co-development PartnerInternational academy focused on cardiovascular sciences. Reh-Fit affiliated for heart health programming and education.
• IHRSA (International Health, Racquet & Sportsclub Association)supportiveStrategic or Co-development PartnerTrade association serving the health and fitness club industry with mission to grow, protect and promote the industry. Reh-Fit maintains membership for industry leadership and networking.
• Medical Fitness AssociationcoreStrategic or Co-development PartnerProvides industry standards, educational programs, benchmarks, outcome measurements, professional development and networking opportunities for medical fitness industry. Reh-Fit is Canada's first certified medical fitness facility.
• Cardiac Sciences Program (St. Boniface Hospital)coreStrategic or Co-development PartnerProgram integrates cardiac surgery, cardiology, cardiac anesthesia, cardiac intensive care and cardiac rehabilitation resources under one umbrella to improve coordination and delivery of cardiac services to the people of Manitoba. Reh-Fit collaborates as cardiac rehabilitation partner.
• Bird ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for parkade construction project. Construction crew working on 300-stall parkade with target completion of September 2026. Crew noted for dedication to safety and keeping project on schedule.
• Aramark CanadasupportiveImplementation/ SI/ Consulting PartnerOperates the Reh-Fit Café, providing nutritious meals to support a healthy lifestyle. Part of facility amenities.
• Fort Garry/River Heights My Health TeamcoreStrategic or Co-development PartnerReh-Fit is a community partner in My Health Team, a group of healthcare providers working together to plan and deliver services in one geographic area. Goal is to bring health care professionals together for more coordinated, comprehensive care.
• FitronicssupportiveTechnology or IntegrationLeading provider of member feedback solutions for the fitness industry. Provided 2023 Platinum Medal Member Experience Award based on member satisfaction data.
• Heart Valve Voice CanadasupportiveStrategic or Co-development PartnerPartner for Heart Valve Check Day event designed to raise awareness about early detection of heart valve disease, particularly for those 60 and older.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• YMCA Canada: National not-for-profit community fitness and wellness network operating multi-service facilities across Canada, including group fitness, personal training, aquatic programs, and chronic disease prevention. Comparable to Reh-Fit through the same community-membership model with subsidized access, but with much broader geographic footprint rather than medical specialization.
• Lifemark Health Group: National Canadian provider of physiotherapy, rehabilitation, and wellness services across more than 300 clinics. Closely comparable to Reh-Fit's therapeutic services portfolio (physiotherapy, athletic therapy, massage therapy) and physician-referred care model.
• CBI Health: Largest Canadian provider of community-based rehabilitation and healthcare services, including physiotherapy, athletic therapy, and chronic disease management. Directly comparable to Reh-Fit's clinical rehabilitation and therapy revenue streams, with overlap on therapeutic services and physician-referred patient flow.

Broad incumbents

• Steve Nash Fitness Clubs: Western Canadian premium fitness club chain offering group fitness, personal training, Pilates, yoga, and recovery services. Comparable to Reh-Fit on premium tier positioning and breadth of in-house services, but lacks the medical oversight and rehabilitation specialization.
• Anytime Fitness Canada: Large 24/7 fitness franchise network with hundreds of Canadian locations. Competes for the same consumer fitness dollar as Reh-Fit's general membership tier, though at a much lower price point and without medical programming or clinical oversight.
• GoodLife Fitness: Canada's largest commercial fitness chain with hundreds of clubs across the country. Overlaps with Reh-Fit on personal training, group fitness, and memberships, but operates a purely commercial, non-medical model at much greater scale and lower price points.

Regional players

• City of Winnipeg Fitness Centres: Municipally-operated fitness facilities in Winnipeg offering memberships, group fitness, and aquatic programs. Directly competes for the same Winnipeg consumer base as Reh-Fit at lower price points, though without medical specialization or rehabilitation programs.

Emerging players

• Inline Health & Wellness: Western Canadian integrated health and wellness provider combining chiropractic, physiotherapy, massage therapy, and fitness services. Comparable to Reh-Fit on the multi-disciplinary model under one roof, but smaller and more clinical than medical-fitness focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rehfit

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reh-Fit Centre