Explore Property

What Explore Property does

Explore Property is an Australian real estate network brand founded in 2014 by Andrew Acton and headquartered in Brisbane, operating across Queensland with 17 market positions. Rather than a traditional franchise, the company recruits independent real estate agency owners and agents into a flexible membership model that provides national-level branding, technology, marketing, and coaching support while allowing members to retain operational autonomy and the majority of transaction economics.

The company's technology stack centers on Explore Connect (a centralized hub for resources, training, and member collaboration), the Design Center (a centralized marketing collateral platform), and a branded website infrastructure, complemented by Canva Enterprise integration for template-based marketing materials. Members access strategic guidance, marketing support services, and a broader technology suite, while automated decision-making is used for property recommendations and credit risk assessments within Australian privacy law compliance (Privacy Act 1988 and 2024 amendments).

Explore generates revenue primarily through a transaction-based take rate, retaining 7% of member property sales commissions while members keep 93%; members also receive complimentary property management services within their membership. Go-to-market combines community-led recruitment, direct sales via contact forms and downloadable materials, and the annual Exploration Day conference as a flagship member acquisition and engagement event. Sponsorship partnerships with Queensland Country Bank and Real Estate Australia support event monetization, and the customer base consists of SMB agency owners and individual agents across urban and regional Queensland markets including Port Douglas, Gold Coast, Sunshine Coast, and Townsville.

Name

Explore Property

Legal name

Explore Property

Website

https://exploreproperty.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Explore Property is an Australian real estate network brand, founded in 2014, that recruits independent agency owners and agents across Queensland into a flexible membership model offering branding, technology, marketing, and community support in exchange for a 7% share of property sales commissions.

Ownership category

akta.pro rank

Product category

Real Estate Network Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Real estate network
• Residential property sales
• Agency brand partnership
• Property management services
• Business coaching real estate

Headquarters

HQ city

Townsville

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Members retain 93% of property sales revenue while Explore Property retains 7% for brand, business coaching, support, marketing, events, training and other network services. This is a transaction-based revenue model where the company earns a percentage of each completed property sale.
2. Membership Fees: Flexible membership agreements with no joining fee. The company offers a fee-free period for new members to settle in. Property management (PM) services are offered complimentary with membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Explore Property operates a community-first real estate network brand that provides independent residential real estate agencies with national-level branding, a cloud-based technology platform (Explore Connect, Design Center, Modern Website), Canva Enterprise templates, strategic business coaching, and marketing support. Members operate their own agencies under the Explore brand, retain 93% of property sales revenue, and pay no joining fee or property management fees under flexible, no-lock-in membership agreements.

Product overview

Explore Property operates as a community-first real estate network that provides a unified platform combining brand identity, business support services, and technology tools. The core offering includes Explore Connect (resource hub), Design Center (marketing collateral platform), and Modern Website infrastructure, complemented by Strategic Guidance and Marketing Support services. Members receive access to a technology suite with Canva Enterprise templates, flexible membership agreements, and 93% commission retention on property sales with no property management fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore Connect Centralized hub platform providing resources, updates, training materials, and collaboration tools for Explore Property member agencies. It is for real estate agency owners and their teams operating under the Explore brand.
• Design Center Single centralized marketing platform that enables members to generate all of their branding and marketing collateral from ready-to-use templates. It is for member real estate agencies seeking professional marketing materials without needing in-house design expertise.
• Modern Website Platform Branded website infrastructure that delivers national-level polish with local business representation for Explore Property member offices. It is for member agencies that need a professional web presence without building and maintaining it independently.
• Strategic Guidance Ongoing business coaching and support services that help member agency owners grow their businesses and lead with clarity. It is for real estate agency owners and principals within the Explore network.
• Marketing Support Services National-level marketing support that amplifies member properties and people through brand visibility and coordinated campaigns. It is for Explore Property member agencies seeking broader market exposure.
• Technology Suite A package of top-tier industry technology products bundled into the Explore membership, providing simple, secure, and connected access to essential real estate technology. It is for Explore Property member agencies.
• Property Sales Membership (Member Agency Service) Membership offering under which real estate agencies operate property sales under the Explore brand, retaining 93% of property sales revenue while Explore retains 7% for brand value, business coaching, support, marketing, events, training, and strategies. It is for real estate agency owners and principals.
• Property Management Membership (Complimentary PM Service) Complimentary property management offering bundled with membership, allowing members to operate and grow rental businesses at no PM fee. It is for Explore Property member agencies offering residential property management services.

Quantifiable outcome

• Members retain 93% of property sales revenue
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Queensland Country BankcoreGTM or Marketing Partner · 13 August 2026Event sponsor for Exploration Day 2026, the company's flagship annual conference. Queensland Country Bank provides sponsorship support for the daytime conference and evening awards ceremony at Howard Smith Wharves - Rivershed in Brisbane.
• Real Estate AustraliacoreGTM or Marketing Partner · 13 August 2026Event sponsor for Exploration Day 2026, supporting the annual conference and awards ceremony. Real Estate Australia partners with Explore Property for this flagship networking and celebration event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ray White: Largest real estate network in Australasia with a franchise-style model. Comparable to Explore as a competing network brand for residential agents, but with far greater scale, established brand recognition, and a traditional franchise structure.
• LJ Hooker: Long-established Australian real estate franchise network. Comparable to Explore as a competing brand-network targeting residential agents, but operating a traditional franchise model with high fees and contractual lock-ins — the exact positioning Explore attacks.
• RE/MAX: Global real estate franchise network with significant Australian presence. Competes for the same agent pool as Explore through a traditional franchise model, making it a structural counterpoint to Explore's anti-lock-in, 93% retention model.
• Century 21: Global real estate franchise with Australian operations. Comparable to Explore as a brand-network serving residential agents, but with a global franchise model and higher fees — directly comparable on the agent-services dimension.
• Harcourts: International real estate franchise group with strong Australian and New Zealand operations. Competes with Explore for residential agents via a similar network-of-offices model, though on traditional franchise commercial terms.
• Raine & Horne: Australian real estate brand operating a network of franchised offices. Comparable to Explore as a residential-focused brand-network targeting independent agency owners, primarily across NSW and Queensland.
• Sotheby's International Realty: Global luxury real estate brand network. Comparable to Explore on the brand-affiliation dimension for residential agencies, though positioned at the premium end of the market and operating a traditional franchise model.

Direct peers

• Belle Property: Australian boutique residential real estate network operating a similar brand-affiliation model for independent agencies. Directly comparable to Explore's positioning as a network brand offering brand, marketing, and shared services to independent agents.
• McGrath Estate Agents: Australian residential real estate brand and network with offices across the eastern seaboards. Comparable to Explore as a premium residential brand that affiliates independent agencies under a unified marketing and technology platform.

Emerging players

• eXp Realty: Cloud-based real estate brokerage with a low-overhead, agent-centric model and revenue share structure. Comparable to Explore as a modern, anti-franchise alternative leveraging technology to lower agent costs and remove traditional franchise friction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/explorepropertygroup
• LinkedInlinkedin.com/company/explore-property
• Instagraminstagram.com/_explorepropertygroup_/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explore Property