OnLine Partners

What OnLine Partners does

s360 A/S is a Danish marketing technology partner headquartered in Aarhus, Denmark, founded in 2011 by Mathias Hillerup. The company delivers integrated digital marketing services across four capability areas: Agency (campaign planning, consumer insights, growth strategy, marketing automation, media planning, paid search, paid social, programmatic, SEO & GEO, and test-and-learn roadmaps), Data (cloud solutions, customer data activation, incrementality testing, marketing mix modelling, measurement, and reporting), Tech (proprietary platforms and partner integrations), and Studio (creative production). The firm serves international brands and retailers across multiple industries and operates across 8 countries spanning the Nordic region and North America.

The company's technology stack centers on three proprietary platforms—s360 Quantum, s360 LLM Tracker (for monitoring brand visibility within large language model systems), and s360 DemandSense (demand sensing and analytics)—complemented by integration partnerships with major martech platforms including Google Cloud, Google Marketing Platform, Agillic, Bloomreach, Celtra, Klaviyo, Smartly, and Stape. Named enterprise clients include Wolt, Nokian Tyres, JYSK, POWER, Wrangler, Georg Jensen, and Visma DataLøn, indicating engagement with large multi-market brands. Business model is professional services-led with undisclosed pricing; GTM relies on direct enterprise engagement supported by thought leadership, conference speaking, content marketing, and organic social (LinkedIn, Instagram).

s360 applies generative AI for creative production and content generation, AI-driven feed optimization for retail e-commerce clients, and automated creative generation using AI plus APIs (e.g., Weather API) for cross-market campaigns. Ownership remains private and founder-led, with no disclosed institutional investment, external funding rounds, or secondary transactions in the available materials.

Note on identity: Firmographic metadata labels the entity as "OnLine Partners" (Kolding, Denmark, founded 2010, website onlinepartners.dk), while the substantive data block refers to s360 A/S (Aarhus, Denmark, founded 2011, s360digital.com). This analysis is grounded in the s360 A/S dataset, which is the dominant source of evidence; the relationship between the two entities is not clarified in the input.

Name

OnLine Partners

Legal name

s360 A/S

Website

https://onlinepartners.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

s360 A/S is a Danish marketing technology partner providing integrated digital marketing—agency, data, tech, and creative studio capabilities—to international brands and retailers across 8 countries, with proprietary platforms s360 Quantum, s360 LLM Tracker, and s360 DemandSense.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Digital marketing services
• Search engine optimization
• Marketing technology platforms
• Paid media advertising
• Marketing analytics solutions

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Agency: Digital marketing agency services including campaign planning, consumer insights, growth strategy, marketing automation, media planning, paid search, paid social, programmatic, and SEO & GEO services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OnLine Partners is a marketing technology partner that delivers digital marketing agency services, data and analytics solutions, proprietary technology products, and creative studio services to international brands and retailers. Its offerings span campaign planning, paid search, paid social, programmatic, SEO and generative engine optimization (GEO), marketing automation, marketing mix modelling, and cloud-based customer data activation. Proprietary technology products include s360 Quantum, s360 LLM Tracker, and s360 DemandSense, which are deployed alongside integrations with Google Cloud, Google Marketing Platform, Agillic, Bloomreach, Celtra, Klaviyo, Smartly, and Stape.

Product overview

s360 is a Marketing Technology Partner that helps brands and retailers grow through a comprehensive digital marketing services platform. The offering is organized into four main capability areas: Agency (campaign planning, consumer insights, growth strategy, marketing automation, media planning, paid search, paid social, programmatic, SEO & GEO, and test & learn roadmaps), Data (cloud solutions, customer data activation, incrementality testing, marketing mix modelling, measurement solutions, and reporting solutions), Tech (proprietary tools including s360 Quantum, s360 LLM Tracker, and s360 DemandSense, plus partnerships with platforms like Agillic, Bloomreach, Celtra, Google Cloud, Google Marketing Platform, Klaviyo, Smartly, and Stape), and Studio (creative production services). The proprietary technology products work alongside partner platforms and agency services to deliver integrated digital marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• s360 Quantum: Proprietary marketing technology platform by s360.
• s360 LLM Tracker
• s360 DemandSense

Products and services

• s360 Quantum Proprietary marketing technology platform within the company's tech capabilities portfolio, offered as a differentiated technology product for marketing operations.
• s360 LLM Tracker Proprietary tracking tool for monitoring brand visibility and performance within Large Language Model (LLM) and AI search systems, supporting generative engine optimization efforts.
• s360 DemandSense Proprietary demand sensing technology solution for understanding and predicting market demand as part of the company's marketing technology portfolio.
• Campaign Planning Strategic campaign planning service for international brands, supporting planning and execution of marketing campaigns across markets.
• Paid Search Paid search advertising management and optimization across platforms such as Google Ads for enterprise brands.
• Paid Social Paid social media advertising management across platforms including LinkedIn, Facebook, and other social networks.
• Programmatic Advertising Programmatic advertising services for automated, data-driven ad buying and optimization across digital inventory.
• SEO & GEO Search engine optimization and generative engine optimization services for improving visibility in traditional search engines and AI/LLM-driven discovery systems.
• Marketing Automation Automation solutions for marketing workflows and campaigns, integrating third-party platforms such as Agillic and Klaviyo.
• Media Planning Media strategy and planning service for selecting and optimizing marketing channels and placements.
• Consumer Insights Research and analytics service to understand consumer behavior and preferences for brand clients.
• Growth Strategy Strategic consulting service focused on business growth through digital marketing and technology solutions.
• Cloud Solutions Cloud infrastructure and solutions services as part of the data capabilities, leveraging Google Cloud partnership.
• Customer Data Activation Data activation solutions that leverage customer data across marketing channels and touchpoints.
• Marketing Mix Modelling Statistical analysis service to understand the effectiveness and ROI of marketing spend across channels.
• Incrementality Testing Marketing measurement methodology to isolate the incremental impact of marketing activities.
• Measurement Solutions Comprehensive marketing measurement and analytics services to track performance and attribution.
• Reporting Solutions Data reporting and visualization services for marketing performance insights.
• Creative Studio Creative production studio services for designing and producing marketing content and campaigns, including AI-assisted creative production.

Quantifiable outcome

• Helped JYSK drive revenue across 29 markets
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationCore technology partnership for cloud infrastructure and AI/ML capabilities supporting s360's data and analytics solutions.
• Google Marketing PlatformcoreTechnology or IntegrationCore partnership for marketing analytics, advertising, and optimization solutions including Google Ads, DV360, and GA4.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Implement Consulting Group: Implement is a Nordic-headquartered management and technology consultancy with growing digital and marketing capabilities. Comparable on strategy + execution + technology delivery for Nordic enterprise clients, particularly in Denmark.

Broad incumbents

• WPP: WPP is the world's largest advertising holding company, operating agencies across media, creative, data, and technology. Competes with s360 for global enterprise martech and media mandates, but at vastly greater scale and with a much wider portfolio.
• Dentsu: Dentsu is a global advertising and marketing services group with Nordic operations (Dentsu Creative, Dentsu Media, Merkle). Overlaps with s360 across media, creative, and customer experience for enterprise brands.
• Publicis Groupe: Publicis is a global marketing and communications holding group with significant Nordic presence through agencies including Publicis Sapient. Overlaps with s360 across digital transformation, data, and media buying for enterprise clients.
• Accenture Song: Accenture Song is the digital creative and marketing services arm of Accenture, combining strategy, creative, technology, and data. Competes for large Nordic and European enterprise digital transformation engagements.
• GroupM: GroupM is WPP's media investment group encompassing Mindshare, Wavemaker, and Essence. Direct overlap with s360's paid search, paid social, and programmatic services for enterprise clients.

Direct peers

• Valtech: Valtech is a global digital transformation agency with deep Nordic roots, offering martech implementation, data, and commerce services alongside agency capabilities. Competes for the same enterprise digital transformation mandates.
• Precis Digital: Precis Digital is a Nordic digital marketing agency offering paid search, paid social, programmatic, SEO, and analytics — closely overlapping s360's Agency + Data capability stack and competing for the same Nordic enterprise clients.
• Dept Agency: Dept is a European digital agency with strong Nordic presence offering creative, marketing technology, and data services. Directly comparable multi-discipline model (agency + tech + data) targeting enterprise brands.
• North Kingdom: North Kingdom is a Nordic creative and digital agency producing award-winning digital experiences for global brands. Comparable on creative/digital production, brand storytelling, and Nordic enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onlinepartners-aps
• Instagraminstagram.com/s360digital
• Xx.com/online_partners
• Facebookfacebook.com/onlinepartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnLine Partners