Productos Ramo
Productos Ramo is a Colombian snack food company founded in 1950 that produces and distributes mass-market snack products to Colombian consumers through physical retail stores, leveraging over 70 years of brand heritage.
- Company typePrivate
- Founded1950
- HeadquartersBogotá, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Productos Ramo does
Productos Ramo S.A.S. is a privately-held Colombian snack food company founded in 1950 and headquartered in Bogotá, Colombia. With between 1,001 and 5,000 employees, it is a mass-market consumer packaged goods (CPG) operator that has been part of Colombian daily life for over 70 years, producing snack products positioned around celebrations, family moments, and everyday consumption. The company operates under the brand name 'Ramo' and employs the tagline 'Le ponemos el corazón' (We put our heart into it), indicating a brand strategy built on emotional connection with Colombian consumers rather than functional or technical differentiation.
The company's business model is a traditional B2C retail distribution model. Products are sold through physical retail stores across Colombia, with a website-locator feature ('Ir a Tienda') directing consumers to brick-and-mortar points of sale. The company also maintains a social media presence on Facebook, Twitter, and Instagram to engage consumers at the top of the funnel. No specific product SKUs, pricing structures, or revenue mechanics are publicly disclosed. The legal entity is Productos Ramo S.A.S., a Colombian private limited company with no disclosed parent company, institutional investors, or publicly traded status.
From a technology and operational standpoint, the company's core platform is its manufacturing and physical distribution network rather than a software or technology stack. The disclosed technology profile is sparse ('Not disclosed in available sources'), and no proprietary features, AI capabilities, integrations, apps, or digital platforms are documented. The company has implemented standard corporate governance disclosures (privacy policy, Habeas Data, ethics line via KPMG branded 'Grupo Ramo'), suggesting organizational maturity beyond a small operator, but no evidence of digital transformation, e-commerce infrastructure, or technology-driven differentiation is present in the available data.
Productos Ramo firmographics
Firmographics- Name
- Productos Ramo
- Legal name
- Productos Ramo S.A.S.
- Website
- https://ramo.com.co
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Productos Ramo is a Colombian snack food company founded in 1950 that produces and distributes mass-market snack products to Colombian consumers through physical retail stores, leveraging over 70 years of brand heritage.
- Ownership category
- akta.pro rank
Productos Ramo industry classification
Industry- Product category
- Packaged Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Productos Ramo is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Productos Ramo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Productos Ramo product offering
Product offeringCore offering
Productos Ramo S.A.S. manufactures and sells snackfood products for the Colombian consumer market. The company has operated for over 70 years, producing food products consumed during daily life, family moments, and celebrations. It distributes its branded packaged snack foods through retail stores across Colombia and engages consumers through social media channels including Facebook, Twitter, and Instagram.
Product overview
Productos Ramo is a Colombian food and beverage company that has been operating for over 70 years. The company specializes in products that create happy moments, celebrations, and smiles for Colombian consumers. No specific product names or detailed product portfolio information were available in the provided source data.
Differentiator
Problem solved
Functional benefit
Companies that use Productos Ramo
Customer profileSegments1 record
Ideal customer profiles1 record
Productos Ramo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Productos Ramo partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Productos Ramo competitors and assessment
Company assessmentBroad incumbents
- Grupo Nutresa: Colombia's largest food conglomerate with broad portfolio across snacks, biscuits, chocolates, and cold cuts. Comparable as a domestic Colombian CPG incumbent that competes with Ramo across multiple snack sub-categories.
- Grupo Bimbo: Global baked goods and snacks multinational with significant LatAm operations. Comparable as a scaled competitor in the packaged baked snacks space where Ramo's products (mantecadas, ponques, chocorramo) compete.
- Mondelez International: Global snacks and confectionery multinational with a strong presence in Colombia. Comparable as a multinational incumbent competing across cookies, biscuits, and chocolate snack categories that overlap with Ramo's portfolio.
- Nestlé Colombia: Subsidiary of the global packaged foods giant operating across confectionery, dairy, and snacks in Colombia. Comparable as a multinational incumbent with overlapping snack and confectionery product lines in the same retail channels.
Regional players
- Quala: Latin American CPG company headquartered in Colombia with brands in snacks, beverages, and personal care. Comparable as a regional competitor operating in the same Colombian retail environment across adjacent categories.
- Alpina: Colombian food and beverage company primarily focused on dairy but with broader CPG extensions. Comparable as a fellow heritage Colombian consumer brand with similar emotional positioning and retail distribution.
Direct peers
- Colombina: Colombian snack, candy, and biscuits manufacturer operating domestically and internationally. Directly comparable to Productos Ramo in product category (sweet baked snacks/confectionery) and Colombian consumer market focus.
- Compañía Nacional de Chocolates (Noel): Colombian chocolate and confectionery manufacturer under Grupo Nutresa with a legacy brand portfolio. Comparable as a domestic peer competing for the same Colombian snack-aisle real estate and emotional brand positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Productos Ramo social profiles
Digital presenceProductos Ramo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Productos Ramo leadership team
Management profileNumber of profiles
Productos Ramo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Productos Ramo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Productos Ramo
What does Productos Ramo do?
Productos Ramo S.A.S. manufactures and sells snackfood products for the Colombian consumer market. The company has operated for over 70 years, producing food products consumed during daily life, family moments, and celebrations. It distributes its branded packaged snack foods through retail stores across Colombia and engages consumers through social media channels including Facebook, Twitter, and Instagram.
Is Productos Ramo a public or private company?
Productos Ramo is a private company. It is classified as unknown and is currently operating.
When was Productos Ramo founded?
Productos Ramo was founded in 1950. It employs 1,001 to 5,000 people.
Where is Productos Ramo based?
Productos Ramo is headquartered in Bogotá, Colombia, in the Latin America region.
Who are Productos Ramo's main competitors?
Broad incumbents on record are Grupo Nutresa, Grupo Bimbo, Mondelez International and Nestlé Colombia. Regional players are Quala and Alpina. Direct peers are Colombina and Compañía Nacional de Chocolates (Noel).
Does Productos Ramo have an API?
No public API is recorded for Productos Ramo.
What industry is Productos Ramo in?
Productos Ramo's product category is Packaged Snacks. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311821 and its SIC code is 2052.