PerDormire
Italian bedding manufacturer (Montalese Spa, founded 1971, Pistoia) producing premium mattresses, beds, and pillows using proprietary foam technologies, distributed through 120+ Italian retail stores plus international flagships, serving both retail consumers and the B2B hotel sector.
- Company typePrivate
- Founded1971
- HeadquartersPistoia, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PerDormire does
PerDormire is the commercial brand of Montalese Spa, an Italian bedding manufacturer founded in 1971 and headquartered in Pistoia, Tuscany. The company designs, produces, and sells mattresses, beds, pillows, and accessories, organized into a 'Smart' entry-level line (Bonnel springs, pocket springs, memory-waterfoam) and a 'Premium' line (100% latex foam, advanced memory foams, high-spring-count pocket coils, premium fabrics including cashmere). Manufacturing is anchored at a 20,000+ sqm Pistoia plant that uses the proprietary Variable Pressure Foaming (VPF) process, a method employed by only seven companies globally, alongside proprietary material technologies such as Climafresh (Phase Change Material microcapsules originally developed for NASA), Ergo AIIR (a breathable foam core with through-holes delivering 20% greater air recovery), and Visco Mind HD95 (high-density memory foam at ~95 kg/m³).
The business operates a hybrid go-to-market model. On the retail side, PerDormire distributes through a network of 120+ stores across Italy (a mix of company-owned and franchise), international flagship stores in Shanghai and Athens, and recurring trade show presence at IMM Cologne, Furniture China, CIFF Shanghai, and Milan Design Week. Customer engagement is supported by a new concept store format (Duccio Grassi Architects), virtual showroom tours, and long-form designer collaborations (notably Fabio Novembre's 'Design Democratico Italiano' collection). On the B2B side, the PerDormire Hotel division supplies certified (1IM/IMO) mattresses, pillows, headboards, and furniture to the hospitality sector, coordinated by an export sales function. The company is privately held by the Caso family (Antonio Caso, son of founder Michele, serves as Director), with no external investors, funding rounds, or M&A activity disclosed in the source material. Sustainability credentials include the TÜV 'Green Facility' certification, with the Pistoia plant powered at 50% by on-site solar and the remainder from renewable sources.
PerDormire firmographics
Firmographics- Name
- PerDormire
- Legal name
- Montalese Spa
- Website
- https://perdormire.eu
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Italian bedding manufacturer (Montalese Spa, founded 1971, Pistoia) producing premium mattresses, beds, and pillows using proprietary foam technologies, distributed through 120+ Italian retail stores plus international flagships, serving both retail consumers and the B2B hotel sector.
- Ownership category
- akta.pro rank
PerDormire industry classification
Industry- Product category
- Bedding and Sleep Products
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Pillows & Pillow Systems Retail (CRAIABAC)
Keywords
Where PerDormire is headquartered
LocationHeadquarters
- HQ city
- Pistoia
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
PerDormire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bedding Products Sales: One-time purchase model for mattresses, beds, pillows, and accessories sold through retail stores and showrooms. Products range from entry-level Smart line to Premium line with varying features and price points.
- PerDormire Hotel (B2B Hospitality): Dedicated B2B division supplying mattresses, pillows, bed bases, headboards, and furniture to hotels and hospitality businesses. Products with 1IM or IMO certifications available in traditional springs, independent springs, ViscoMind, and Waterfoam VPF.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smart Line - Entry-level mattresses with essential features |
| One time/ perpetual license | Pay-as-you-go | Premium Line - High-end products with advanced materials |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PerDormire product offering
Product offeringCore offering
PerDormire manufactures and sells premium Italian-made mattresses (split into a Smart entry-level line and a Premium high-end line), beds, pillows, and mattress toppers, both through its 120+ retail store network in Italy and via its dedicated PerDormire Hotel B2B division. The product range leverages proprietary foaming and material technologies (VPF, Climafresh, Ergo AIIR, Visco Mind HD95) and offers extensive customization of fabrics, colors, and components.
Product overview
PerDormire is an Italian bedding company (Montalese Materassificio, founded 1971) offering a comprehensive sleep system portfolio. The product range centers on four main categories: Beds, Mattresses (split into Smart and Premium tiers), Pillows, and Accessories. The Smart line provides entry-level memory foam, pocket spring, and Bonnel spring mattresses, while the Premium line features advanced memory-waterfoam, 100% latex, and pocket spring technologies with premium materials like cashmere. The Pillows line includes memory foam, latex, fiber, feather, and soy-based options. Accessories encompass mattress toppers. PerDormire operates a Hotel division (PerDormire Hotel) serving hospitality clients, and the Design Democratico Italiano line features designer beds by Fabio Novembre with fairytale-inspired aesthetics. Core proprietary technologies include Climafresh (NASA-derived phase-change temperature regulation), Ergo AIIR (ventilation technology), Visco Mind HD95 (high-density memory foam), and VPF manufacturing. The company distributes through 123+ retail stores in Italy and international locations including Shanghai and Athens.
Differentiator
Problem solved
Functional benefit
Brands
- PerDormire Hotel: Hotel division offering bed systems, mattresses, pillows, headboards, sofas and armchairs specifically designed for the hospitality industry with 1IM or IMO certifications.
Products and services
- Smart Mattresses Entry-level mattress line built on Bonnel springs, pocket springs, and memory-waterfoam technologies, sold through PerDormire retail stores to home consumers seeking affordable Made in Italy bedding.
- Premium Mattresses High-end mattress line featuring 100% latex foam, advanced memory-waterfoam, high-spring-count pocket springs, and premium fabrics such as cashmere and natural fibers, sold through PerDormire retail stores to consumers seeking premium sleep systems.
- Beds Bed frames and complete bed systems sold through PerDormire retail stores, including designer models from the Design Democratico Italiano collection by Fabio Novembre and a wide range of customizable options.
- Pillows Comprehensive pillow line including memory foam, latex, fiber, feather, soy-based, and dual-climate pillows, plus specialized ergonomic models for cervical and lumbar support, sold through PerDormire retail stores.
- Mattress Toppers Mattress toppers including Topper Memory 3.0, Topper D-Home, and Topper Clima Fresh 3.0 (using Climafresh technology) sold as accessories through PerDormire retail channels to enhance comfort and temperature regulation on existing mattresses.
- Design Democratico Italiano Beds Designer bed collection by Fabio Novembre featuring fairytale-inspired models (Castello, Principessa, Regina, Abito, Luna, Nuvola, Abbraccio, Sipario), sold through PerDormire retail channels as premium designer-led bed systems.
- PerDormire Hotel Dedicated B2B hotel and hospitality division supplying certified mattresses, pillows, headboards, bed bases, sofas, and armchairs (with 1IM and IMO certifications) to hotels and resorts as complete room bedding solutions.
Quantifiable outcome
- AIIR core provides 20% greater air recovery compared to conventional products
- +1 more outcomes
Companies that use PerDormire
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PerDormire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PerDormire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Mazzanti PiumeflagshipArtisan feather business partner since 1935, collaborating on the Feny bed for PerDormire Hotel. Created an icon bed with headboard and sommier covered with feathers, representing the marriage of hotellerie and fashion craftsmanship. Featured during Milan Design Week 2021.
- FIJLKAM (Italian Federation of Judo Wrestling Karate and Martial Arts)flagshipTechnical partner providing PerDormire's rest technology to support athletes training for Tokyo 2021 Olympics. Athletes Maria Centracchio and Odette Giuffrida achieved bronze medals in Judo at Tokyo Olympics.
- Domus AcademycoreDesign education partnership where Domus Academy students visited PerDormire's Pistoia production facility. A day of innovation, design and creativity shared between the fashion and design school and the bedding manufacturer.
- Pistoia BasketminorLocal sports sponsorship of Pistoia Basket basketball team, connecting the brand with the city where Montalese Materassificio has its headquarters.
- FlexystromcoreAthens-based distribution partner operating PerDormire by Flexystrom store in Greece at L.Pentelhs 19, Xalandri, Athens.
- ANT Foundation (Fondazione ANT Italia ONLUS)minorCharity partnership supporting cancer patients. During Christmas 2018, €15,250 was donated to the 'Bimbi in ANT' project for psychological and logistic support to young cancer patients. Collaboration continued in 2019 for cancer prevention projects.
- Arab Academy for Science, Technology and Maritime Transport (Egypt)minorEducational partnership hosting student delegation visit to PerDormire's factory to observe mattress manufacturing process, led by Sales & Marketing Director Paolo Luchi.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
PerDormire competitors and assessment
Company assessmentDirect peers
- Magniflex: Italian premium mattress manufacturer founded in Tuscany. Most direct head-to-head competitor to PerDormire, with similar product portfolio (memory foam, latex, pocket spring), proprietary technology focus, and global distribution.
- Leesa Sleep: Direct-to-consumer mattress brand offering premium foam and hybrid mattresses with social-impact positioning. Competes for design-conscious consumers in the same premium segment, including European markets.
- Emma Sleep: European direct-to-consumer mattress brand offering foam and pocket spring mattresses. Competes for the same Italian and broader European consumer with a digital-first, no-showroom model that pressures traditional retail-led players like PerDormire.
- Casper Sleep: Pioneer direct-to-consumer mattress brand offering foam, hybrid, and bed-in-a-box products. Represents the digitally-native challenger that is reshaping mattress purchase behavior and competing for the same premium consumer.
Broad incumbents
- Dunlopillo: Established latex and pocket-spring mattress brand with European heritage. Comparable incumbent in the premium sleep category with overlapping product technology (latex, pocketed coils) and European retail/hospitality distribution.
- Sealy: Established global mattress brand with deep retail and hospitality penetration. Overlaps with PerDormire's product categories (innerspring, hybrid, foam) and competes indirectly through international hospitality procurement channels.
- Tempur Sealy International: Global mattress conglomerate owning Tempur-Pedic, Sealy, and Stearns & Foster. Represents the broad incumbent threat with scale advantages in R&D, retail partnerships, and brand recognition across markets where PerDormire competes.
- Simmons Bedding Company: Established global mattress brand known for pocketed-coil Beautyrest technology. Operates in the premium innerspring and hybrid segment that overlaps with PerDormire's Smart and Premium lines via international hospitality and retail channels.
- IKEA (Mattress Category): Global home furnishing retailer with significant mattress assortment at value price points. Comparable as a competing sleep-products retailer that pressures PerDormire on entry-level price tiers and showroom traffic.
Emerging players
- Hypnia: European DTC mattress brand with growing presence in France, UK, and Spain. Emerging digital competitor that targets the same mid-premium consumer segment as PerDormire with a lower-cost distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PerDormire social profiles
Digital presencePerDormire compliance and trust
Trust signalCompliance3 records
PerDormire financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerDormire leadership team
Management profileNumber of profiles
Profiles3 records
PerDormire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerDormire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerDormire
What does PerDormire do?
PerDormire manufactures and sells premium Italian-made mattresses (split into a Smart entry-level line and a Premium high-end line), beds, pillows, and mattress toppers, both through its 120+ retail store network in Italy and via its dedicated PerDormire Hotel B2B division. The product range leverages proprietary foaming and material technologies (VPF, Climafresh, Ergo AIIR, Visco Mind HD95) and offers extensive customization of fabrics, colors, and components.
Is PerDormire a public or private company?
PerDormire is a private company. It is classified as family owned and is currently operating.
When was PerDormire founded?
PerDormire was founded in 1971. It employs 11 to 50 people.
Where is PerDormire based?
PerDormire is headquartered in Pistoia, Italy, in the Europe region.
How does PerDormire make money?
Two revenue lines are on record. Bedding Products Sales are the primary driver. The others are perDormire Hotel (B2B Hospitality).
Who are PerDormire's main competitors?
Direct peers on record are Magniflex, Leesa Sleep, Emma Sleep and Casper Sleep. Broad incumbents are Dunlopillo, Sealy, Tempur Sealy International, Simmons Bedding Company and IKEA (Mattress Category). Hypnia is listed as an emerging player.
Does PerDormire have an API?
No public API is recorded for PerDormire.
What industry is PerDormire in?
PerDormire's product category is Bedding and Sleep Products. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 33791 and its SIC code is 2590.