Citylife
Citylife SG is a Singapore-based direct-to-consumer e-commerce retailer that designs, manufactures, and sells household storage and organization products, serving individual Singapore households through its Shopify storefront with ready-stock 1-4 day delivery.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Citylife does
Citylife SG is a Singapore-based direct-to-consumer e-commerce retailer of household storage and organization products, founded in 2012 and operating with 11-50 employees. The company sells through a Shopify storefront (citylong.com.sg) and serves individual Singapore households across six product categories: storage containers, storage cabinets, storage baskets, chairs and stools, kitchen products, and cleaning necessities. Unit prices range from approximately SGD 1.80 to SGD 259, with free delivery on orders above SGD 50.
All plastic products are manufactured from 100% Virgin PP (polypropylene) material, branded as odor-free, child-safe, and pet/kid-chewable, with specialized SKUs such as the Anti-Humidity storage line engineered for Singapore's tropical climate and the Widea Series premium storage boxes in 42L-120L capacities. The company is vertically integrated through 4 owned factories in China, providing manufacturing cost control and quality oversight, and operates ready-stock inventory supporting 1-4 working day delivery within Singapore.
The business model is purely transactional: one-time retail product sales through the owned Shopify storefront, with no subscription, B2B, or wholesale channels disclosed. Customer acquisition is concentrated in Facebook and Instagram organic social plus a 25%-off mailing list incentive, with no sales team and no minimum order requirements. There is no disclosed external funding, M&A activity, geographic expansion beyond Singapore, or AI/ML capability in the current data set.
Citylife firmographics
Firmographics- Name
- Citylife
- Legal name
- Citylife SG
- Website
- https://citylong.com.sg
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Citylife SG is a Singapore-based direct-to-consumer e-commerce retailer that designs, manufactures, and sells household storage and organization products, serving individual Singapore households through its Shopify storefront with ready-stock 1-4 day delivery.
- Ownership category
- akta.pro rank
Citylife industry classification
Industry- Product category
- Household Storage and Organization Products
- NAICS
- Plastics Product Manufacturing (3261), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Miscellaneous Plastics Products (3080), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)
- akta.pro secondary industry
- Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)
Keywords
Where Citylife is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Citylife business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer retail of home storage and organization products through their Shopify e-commerce storefront. One-time product purchases with prices ranging from approximately $1.80 to $259.00 per item. Revenue generated from product sales with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Citylife product offering
Product offeringCore offering
Citylife is a Singapore-based direct-to-consumer e-commerce retailer that designs, manufactures (in its own 4 factories in China), and sells household storage and organization products — including storage containers, cabinets, baskets, chairs/stools, kitchen items, and cleaning necessities — through its Shopify storefront at citylong.com.sg. All plastic products are made from 100% Virgin PP Material marketed as odor-free and child-safe, with stackability and anti-humidity features designed for Singapore's climate.
Product overview
Citylife is a Singapore-based e-commerce retailer specializing in household storage solutions and home organization products. The company operates as a single unified product platform through its Shopify-based online store, offering six core product categories: Storage Containers, Storage Cabinets, Storage Baskets, Chairs & Stools, Kitchen products, and Cleaning Necessities. Their product portfolio includes stackable storage boxes (0.5L to 120L capacity), drawer cabinets, laundry baskets, furniture stools, glass food containers, and cleaning tools. All plastic products are manufactured using 100% Virgin PP Material that is child-safe and odor-free, produced in the company's four owned factories in China. Notable product lines include the Widea Series premium storage boxes, Brick Series single-tier drawers, Anti-Humidity storage boxes designed for Singapore's climate, and Signature Haren stools. The company emphasizes ready stock availability with quick delivery and free shipping on orders above $50 within Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Citylife: Main brand for home storage and organization products including storage containers, cabinets, baskets, kitchen items, and cleaning products.
Products and services
- Storage Containers
Quantifiable outcome
- 1-4 working days delivery to Singapore customers
Companies that use Citylife
Customer profileSegments1 record
Ideal customer profiles1 record
Citylife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Citylife partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Citylife competitors and assessment
Company assessmentDirect peers
- Daiso: Japanese variety retailer operating multiple Singapore stores selling low-priced household plastic goods, organizers, kitchenware, and cleaning tools—a direct value-positioning competitor to Citylife's DTC plastic household assortment.
- MUJI: Asia-headquartered retailer of minimalist home organization and storage products; competes for the same Singapore household customer on premium-design positioning versus Citylife's value-and-safety positioning.
- LocknLock: Established plastic storage and airtight container brand widely sold across Singapore supermarkets and online; directly competes with Citylife's storage container and kitchen airtight jar categories.
- Sterilite: Large US plastic housewares brand focused on storage containers, organizers, and household items; comparable product mix to Citylife across stackable boxes and storage baskets.
- HOUZE: Singapore-based DTC retailer of home organization and storage products sold online and via local marketplaces; the closest Singapore-native e-commerce comparable to Citylife's assortment and channel mix.
- Really Useful Products: UK manufacturer-retailer of stackable plastic storage boxes in a wide capacity range; directly comparable product category and capacity ladder to Citylife's stackable storage line.
Broad incumbents
- IKEA: Global home furnishings incumbent with Singapore stores; competes with Citylife's storage cabinets, baskets, and kitchen organization lines as part of a much broader home assortment.
- Tupperware: Iconic plastic airtight container and food storage brand; overlaps directly with Citylife's kitchen and storage container categories and competes for the same household customer.
Others
- Shopee: Dominant Singapore/SEA e-commerce marketplace where countless third-party sellers list low-priced plastic storage and household goods; the principal substitute channel for Singapore consumers considering Citylife's offering.
- Taobao: China-origin cross-border marketplace selling plastic household goods directly to Singapore consumers; competes on price and assortment breadth with Citylife, and is also a sourcing alternative for buyers in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Citylife social profiles
Digital presenceCitylife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citylife leadership team
Management profileNumber of profiles
Citylife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citylife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citylife
What does Citylife do?
Citylife is a Singapore-based direct-to-consumer e-commerce retailer that designs, manufactures (in its own 4 factories in China), and sells household storage and organization products — including storage containers, cabinets, baskets, chairs/stools, kitchen items, and cleaning necessities — through its Shopify storefront at citylong.com.sg. All plastic products are made from 100% Virgin PP Material marketed as odor-free and child-safe, with stackability and anti-humidity features designed for Singapore's climate.
Is Citylife a public or private company?
Citylife is a private company. It is classified as unknown and is currently operating.
When was Citylife founded?
Citylife was founded in 2012. It employs 11 to 50 people.
Where is Citylife based?
Citylife is headquartered in Singapore, Singapore, in the Asia region.
How does Citylife make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Citylife's main competitors?
Direct peers on record are Daiso, MUJI, LocknLock, Sterilite, HOUZE and Really Useful Products. Broad incumbents are IKEA and Tupperware. Others are Shopee and Taobao.
Does Citylife have an API?
No public API is recorded for Citylife.
What industry is Citylife in?
Citylife's product category is Household Storage and Organization Products. Its primary akta.pro industry code is IMANAFAE, Consumer Products Injection Molding (Housewares, Toys, Personal Care), with a secondary code of CRAEAGAE, Daiso-Style Japanese/Asian Variety Stores. Its NAICS code is 3261 and its SIC code is 3080.