Name

Tonic Studios

Legal name

Tonic Studios USA

Website

https://tonic-studios.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Supplies

NAICS

Office Supplies (except Paper) Manufacturing (33994), Converted Paper Product Manufacturing (3222)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Paper crafting supplies
• Die cutting dies
• Craft retail
• Scrapbooking materials
• Card making tools

Headquarters

HQ city

Ripon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (One-time): One-time purchase of craft supplies including cutting dies, stamps, adhesives, paper, tools, and accessories through e-commerce platform.
2. Tonic Craft Kit Subscription: Monthly subscription service delivering curated craft kits with reduced $7.95 shipping rate. Ships on first working day of each month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tonic Studios manufactures and retails paper crafting supplies and tools through its own Shopify e-commerce storefront. Its portfolio spans die-cutting dies, stamps, adhesives, the proprietary Tangerine Die Cutting Machine, Nuvo dimensional drops and pastes, Foil Fusion foil embossing supplies, paper and cardstock, tools, and craft storage, alongside a monthly subscription craft kit.

Product overview

Tonic Studios USA is an online craft supplies retailer operating on the Shopify e-commerce platform, offering a diverse portfolio of paper crafting products and tools. The core product lines center on die-cutting dies and stamping supplies, complemented by the company's own Nuvo brand of decorative drops, pastes, and adhesives. The product ecosystem includes branded tools like the Tangerine Die Cutting Machine and Foil Fusion system, alongside curated offerings from partner brands including Tim Holtz, Craft Perfect, Little Birdie, and 49 and Market. The company also operates a monthly subscription service (Tonic Craft Kit) and hosts seasonal product launches under collections like Mystic Book Nook, Create & Make, and Showcase. The store provides comprehensive crafting supplies across categories including paper, embellishments, tools, storage, and mixed media materials, serving both hobbyist and serious crafters in the US market.

Differentiator

Problem solved

Functional benefit

Brands

• Tangerine: Die cutting machine brand
• Tonic Craft Kit

Products and services

• Die Cutting Dies Metal cutting dies used with die-cutting machines to cut shapes from paper, cardstock, and other materials for paper crafting projects such as card making and scrapbooking.
• 3D (Dimensional) Dies Cutting dies that create dimensional, layered paper craft projects with depth and visual impact.
• Book Nook Dies Die sets designed to create miniature book nook scenes and dioramas for memory keeping and decorative crafts.
• Sentiment Dies Cutting dies featuring words, phrases, and sentiment designs for card making and scrapbooking projects.
• Shaker Creator Dies Die sets designed to create shaker cards and interactive elements with windows for sequins, beads, or glitter.
• Memory Book Collection Dies and accessories for creating memory books, albums, and journaling projects with various pocket and page styles.
• Stamps & Stamping Inks Rubber and clear stamps for image and sentiment stamping, paired with various ink pad formulations including Distress and hybrid inks.
• Nuvo Crystal Drops Crystal-clear dimensional adhesive drops that add sparkle and dimension to paper craft projects.
• Nuvo Glimmer Paste Shimmering paste medium for adding textured, sparkling accents to craft projects.
• Nuvo Glacier Paste Textured paste for creating dimensional effects with a smooth, icy finish.
• Nuvo Shimmer Powder Fine shimmer powder that creates sparkling water-color effects when dissolved.
• Nuvo Crystal Glaze Clear crystal glaze for sealing and adding a glossy, dimensional finish to paper crafts.
• Nuvo Dream Drops Dimensional decorative drops with a dreamy, pearlescent finish.
• Nuvo Glitter Drops Glitter-infused dimensional adhesive drops for adding sparkle accents.
• Nuvo Jewel Drops Jewel-toned dimensional drops with a gemstone-like appearance.
• Nuvo Vintage Drops Vintage-inspired dimensional drops in classic color palettes.
• Nuvo Adhesives Craft adhesives including dimensional foam, tape runners, and specialty adhesives for paper crafting.
• Tangerine Die Cutting Machine Manual die-cutting and embossing machine for cutting paper, cardstock, and thin materials with compatible dies.
• Tangerine Replacement Plates Replacement cutting plates, embossing plates, and flexi mats for the Tangerine die cutting machine.
• Foil Fusion Adhesive sheets and luxury craft foil for creating foil-embossed designs on paper crafts using a die-cutting machine or laminator.
• Craft Adhesives & Glues Various adhesives including glues, tape runners, foam adhesives, and specialty adhesives for paper crafting.
• Paper and Cardstock Cardstock, patterned paper, vellum, acetate, and specialty papers in various sizes and finishes.
• Stencils Reusable stencils for tracing and adding designs to paper craft projects with paints, inks, and mediums.
• Markers, Pens and Pencils Craft markers, pens, colored pencils, and alcohol markers for coloring and decorating paper crafts.
• Blending Brushes and Sponges Blending brushes, sponges, and applicators for smooth ink blending and color transitions in paper crafting.
• Media Mats & Work Surfaces Glass cutting mats, non-stick work surfaces, and media mats for die-cutting and mixed media projects.
• Paper Trimmers & Guillotine Cutters Guillotine paper trimmers, rotary cutters, and precision paper cutting tools.
• Scissors and Craft Knives Precision scissors, fabric shears, craft knives, and cutting tools for detailed paper crafting.
• Craft Storage & Organizers Storage solutions including die storage sheets, stamp storage, drawer organizers, and craft room organization.
• Glitter, Shimmer & Sparkle Embellishments Glitter, shimmer products, and sparkle embellishments for adding visual interest to paper crafts.
• Paper Flowers Pre-cut and shaped paper flowers and floral accents for embellishing cards and scrapbook pages.
• Jewelry Making & Beads Beads, jewelry findings, and jewelry-making supplies for creating handmade jewelry.
• Mousse, Paste & Other Mediums Craft mediums including texture pastes, mousses, and finishing mediums for mixed media projects.
• Memory Crafting Products Albums, journals, folios, and memory-keeping supplies for scrapbooking and journaling.
• Art Supplies General art supplies including paints, mediums, and art tools for mixed media crafting.
• Craft Surfaces & Canvas DIY craft surfaces, canvas panels, MDF shapes, and dimensional craft bases.
• Tonic Craft Kit (Subscription) Monthly craft kit subscription delivering curated craft supplies, dies, and materials directly to subscribers at a reduced $7.95 shipping rate.
• Stickers and Adhesive Embellishments Decorative stickers, adhesive embellishments, epoxy stickers, and 3D stickers for paper crafts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Silhouette America: Manufacturer of electronic cutting machines and design software, plus cutting materials and tools for paper crafters. Direct competitor to Tonic in the die-cutting hardware category and in related consumables and tools.
• A Cherry on Top: Online scrapbooking and paper crafting supplies retailer with a broad catalog and frequent new-product launches serving hobbyist card makers and scrapbookers. Comparable in DTC craft-supplies assortment and target customer segments.
• Cricut: Leading manufacturer of consumer die-cutting and crafting machines with proprietary software, design ecosystem, and consumables. Direct competitor to Tonic's Tangerine die-cutting line and adjacent in stamping, paper crafting, and embellishment consumables.
• Sizzix (Ellison): Established die-cutting machine and die brand widely used by paper crafters, with extensive third-party retail distribution. Directly competes with Tonic in die-cutting hardware, dies, and embossing folders.
• Simon Says Stamp: Online craft supplies retailer specializing in stamps, dies, ink, and card-making tools, with its own product lines and a strong craft-community blog. Directly comparable in product mix (stamps, dies, inks) and customer base (card makers and paper crafters).
• Waffle Flower Crafts: Direct-to-consumer stamp and die designer/retailer selling proprietary and curated card-making supplies to paper crafters. Comparable in product focus (stamps, dies, inks) and DTC craft-hobbyist positioning.
• Spellbinders Paper Arts: Manufacturer and retailer of die-cutting dies, embossing folders, stamping tools, and paper crafting accessories with a strong craft-community presence. Closely comparable in product categories (dies, embossing, stamps) and target hobbyist customers.
• Scrapbook.com: Direct-to-consumer craft supplies e-commerce retailer focused on scrapbooking, card making, and paper crafting with a similarly broad assortment and frequent product launches. Closely mirrors Tonic's positioning, assortment breadth, and hobbyist target audience.

Broad incumbents

• Hobby Lobby: National arts-and-crafts and home decor retailer offering paper crafting, scrapbooking, and DIY supplies alongside a much wider product mix. A broad incumbent competitor overlapping Tonic's assortment but reaching customers primarily through a large physical-store footprint.
• Michaels Companies: Large North American specialty retailer of arts, crafts, and DIY supplies with broad assortment including paper crafting, stamping, and die cutting. A broader incumbent competitor that overlaps Tonic's categories but operates at much greater scale, mostly through physical stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tonicstudiosus
• YouTubeyoutube.com/user/tonicstudios
• Facebookfacebook.com/tonicstudiosusa
• Instagraminstagram.com/tonicstudiosusa
• Pinterestpinterest.com/tonicstudiosusa
• LinkedInlinkedin.com/company/tonic-studios-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonic Studios