Hobby Lobby Stores, Inc.
Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer founded in 1972, operating a nationwide chain of stores plus e-commerce and a mobile app. It sells craft supplies, home decor, fabrics, floral, seasonal goods, and custom framing across 14+ departments to individual consumers.
- Company typePrivate
- Founded1972
- HeadquartersOklahoma City, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Hobby Lobby Stores, Inc. does
Hobby Lobby Stores, Inc. is a privately held, family-owned arts and crafts retail chain founded in 1972 by David Green and headquartered in Oklahoma City, USA. The company operates a nationwide network of physical stores alongside an e-commerce site (hobbylobby.com) and a mobile app, providing individual consumers and hobbyists with arts and crafts supplies, home decor, fabrics, floral and seasonal merchandise, and custom framing services. Its assortment is organized across 14+ product departments, supporting a discount-oriented big-box specialty retail model aimed at value-driven U.S. consumers.
The company is structured around centralized buying, distribution, and store operations, enabling it to maintain a broad SKU base at price points intended to be competitive with both mass merchants and specialty craft retailers. Revenue is generated primarily through in-store transactions, supplemented by online and mobile app orders, plus ancillary service revenue from custom framing. Hobby Lobby employs more than 10,000 people across store, distribution, and corporate functions, and remains under the ownership and control of the Green family, with no public listing and no external equity capital events disclosed in the input data.
Operationally, Hobby Lobby competes on assortment breadth, price, and store-level service rather than on technology differentiation. The January 2026 CPSC product recall referenced in the input data illustrates that product safety and regulatory compliance are an active area of operational focus. The combination of long-tenured private ownership, a national footprint, multi-channel retail, and a discount pricing model defines both the company's strengths (scale, brand, and customer reach) and its constraints (limited disclosed innovation velocity and no visible AI/ML capability).
Hobby Lobby Stores, Inc. firmographics
Firmographics- Name
- Hobby Lobby Stores, Inc.
- Legal name
- Hobby Lobby Stores, Inc.
- Website
- https://hobbylobby.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer founded in 1972, operating a nationwide chain of stores plus e-commerce and a mobile app. It sells craft supplies, home decor, fabrics, floral, seasonal goods, and custom framing across 14+ departments to individual consumers.
- Ownership category
- akta.pro rank
Hobby Lobby Stores, Inc. industry classification
Industry- Product category
- Arts, Crafts and Home Decor Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industry
- Seasonal & Holiday Craft Supplies Retail (CRALACAI)
Keywords
Where Hobby Lobby Stores, Inc. is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hobby Lobby Stores, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Hobby Lobby generates revenue through the sale of arts and crafts merchandise across 14+ product departments including home decor, kitchen and baking, yarn and needle art, fabric and sewing, floral and wedding, party supplies, and more. Products are sold at both physical retail locations and through the company's e-commerce website at hobbylobby.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
| Other | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Standard retail merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hobby Lobby Stores, Inc. product offering
Product offeringCore offering
Hobby Lobby Stores, Inc. is a privately held retail chain that sells arts and crafts supplies, home decor, fabrics, seasonal merchandise, party supplies, and related hobby products across 14+ product departments. The company operates a nationwide network of physical retail stores complemented by an e-commerce website (hobbylobby.com) and an iOS mobile app. It also offers in-store custom framing services and gift cards.
Product overview
Hobby Lobby Stores, Inc. is a retail arts and crafts chain offering a unified but multi-department product portfolio. The core offering spans 14 distinct merchandise categories: Home Decor & Frames (wall art, mirrors, lighting, furniture, bedding), Kitchen & Baking (bakeware, cake decorating, dinnerware), Yarn & Needle Art (knitting, crochet, cross stitch), Fabric & Sewing (fabrics by the yard, quilting, sewing machines), Crafts & Hobbies (model kits, candle/soap making, clay, wood crafts), Floral & Wedding (artificial flowers, wreaths, wedding decorations), Party Supplies (balloons, tableware, gift wrap), Scrapbook & Paper Crafts (stickers, vinyl, card making, sublimation), Art Supplies (paints, canvases, brushes, art sets), Beads & Jewelry (beads, findings, fashion jewelry), Wearable Art (blank shirts, iron-on patches, fabric paint), and Seasonal (holiday and seasonal decorations). Supporting offerings include Gift Cards (in various designs, $10-$300), Everyday Deals (value-priced items), and Custom Framing services (50% off). The company positions its stores with a distinctive discount model featuring permanent markdowns on select categories rather than traditional sales cycles.
Differentiator
Problem solved
Functional benefit
Companies that use Hobby Lobby Stores, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
Hobby Lobby Stores, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hobby Lobby Stores, Inc. partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Hobby Lobby Stores, Inc. competitors and assessment
Company assessmentBroad incumbents
- Amazon: Amazon is the dominant online competitor across all of Hobby Lobby's categories—art supplies, yarn, fabric, beads, home decor, and party supplies—offering broader selection, marketplace pricing dynamics, and fast shipping. Hobby Lobby's omission of third-party marketplace presence makes Amazon a particularly direct substitute for online orders.
- Target: Target competes in Hobby Lobby's adjacent categories—seasonal decor, party supplies, home accents, and basic craft/activity kits—via its general merchandise assortment and owned brands. It overlaps in customer demographic but does not focus on the deep hobby/craft enthusiast.
- Walmart: Walmart competes across multiple Hobby Lobby categories (home decor, fabric, seasonal, party, art supplies) at lower price points through its physical supercenters and dominant e-commerce platform. It does not specialize in crafts but represents a meaningful share-of-wallet competitor for the same discretionary purchases.
- Dollar Tree: Dollar Tree and Family Dollar carry low-priced craft kits, seasonal decor, party supplies, and basic art supplies that overlap with Hobby Lobby's Everyday Deals and value-priced SKUs. While not a specialist, they compete on price-sensitive craft and seasonal purchases.
Direct peers
- Michaels: Michaels is the largest direct competitor in arts & crafts specialty retail in the United States, operating a comparable multi-category assortment (fabric, yarn, framing, home decor, seasonal) across physical stores and e-commerce. It is the most directly comparable specialty chain to Hobby Lobby in customer base, product mix, and go-to-market motion.
- Dick Blick Art Materials: Blick is a long-established specialty retailer focused on fine art supplies (paints, canvases, brushes, drafting, art books) that overlap directly with Hobby Lobby's Art Supplies department. It serves a more professional and serious-artist customer but competes head-on in the art supplies category.
- JOANN: JOANN was historically a direct peer in fabric, sewing, and craft supplies with overlapping customer segments. Although the chain underwent major restructuring in 2024–2025, its prior footprint defines the competitive set Hobby Lobby operates within and its absence leaves share to be redistributed among remaining chains.
Emerging players
- Tandy Leather: Tandy Leather is a specialty retailer of leather, tools, and leather-crafting supplies that overlaps with Hobby Lobby's leather-crafting assortment. It serves a narrower enthusiast segment but competes for the same discretionary hobby spend.
- Etsy: Etsy operates as a marketplace for handmade craft supplies, beads, fabric, and DIY materials that intersect with Hobby Lobby's maker and crafter customer base. Its marketplace model offers niche and specialty items Hobby Lobby may not stock, creating an alternative destination for hobbyists.
Regional players
- Hobbycraft: Hobbycraft is the UK's largest arts & crafts specialty chain and is directly comparable in assortment, store format, and customer proposition. It does not compete in the US market but serves as the closest international analog to Hobby Lobby's specialty-craft big-box model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hobby Lobby Stores, Inc. social profiles
Digital presenceHobby Lobby Stores, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobby Lobby Stores, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Hobby Lobby Stores, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobby Lobby Stores, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobby Lobby Stores, Inc.
What does Hobby Lobby Stores, Inc. do?
Hobby Lobby Stores, Inc. is a privately held retail chain that sells arts and crafts supplies, home decor, fabrics, seasonal merchandise, party supplies, and related hobby products across 14+ product departments. The company operates a nationwide network of physical retail stores complemented by an e-commerce website (hobbylobby.com) and an iOS mobile app. It also offers in-store custom framing services and gift cards.
Is Hobby Lobby Stores, Inc. a public or private company?
Hobby Lobby Stores, Inc. is a private company. It is classified as family owned and is currently operating.
When was Hobby Lobby Stores, Inc. founded?
Hobby Lobby Stores, Inc. was founded in 1972. It employs 5,001 to 10,000 people.
Where is Hobby Lobby Stores, Inc. based?
Hobby Lobby Stores, Inc. is headquartered in Oklahoma City, United States, in the North America region.
How does Hobby Lobby Stores, Inc. make money?
One revenue line is on record: retail Sales.
Who are Hobby Lobby Stores, Inc.'s main competitors?
Broad incumbents on record are Amazon, Target, Walmart and Dollar Tree. Direct peers are Michaels, Dick Blick Art Materials and JOANN. Emerging players are Tandy Leather and Etsy. Hobbycraft is listed as a regional player.
Does Hobby Lobby Stores, Inc. have an API?
No public API is recorded for Hobby Lobby Stores, Inc..
What industry is Hobby Lobby Stores, Inc. in?
Hobby Lobby Stores, Inc.'s product category is Arts, Crafts and Home Decor Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAI, Seasonal & Holiday Craft Supplies Retail. Its NAICS code is 459120 and its SIC code is 5945.