Pacific Group Resorts

What Pacific Group Resorts does

Pacific Group Resorts (PGR) is a privately held resort operating company headquartered in Park City, Utah, that owns and operates a geographically diversified portfolio of ski and four-season mountain resorts across North America. The company controls six owned properties — Jay Peak (Vermont), Wintergreen (Virginia), Wisp (Maryland), Powderhorn (Colorado), Mount Washington (British Columbia), and SilverStar (British Columbia) — plus one managed property (Ragged Mountain, New Hampshire), collectively encompassing more than 7,000 skiable acres, 4,000+ lodging pillows, 99 holes of championship golf, 40+ food and beverage outlets, and approximately one million skier visits annually.

The underlying operating platform combines physical infrastructure (snowmaking systems, aerial tramways, chairlifts, indoor waterparks, ice arenas, mountain coasters) with integrated resort hospitality (hotels, condominiums, vacation rentals, conference facilities, spas). Notable technology investments include Jay Peak's 3-megawatt electric boiler system for propane displacement and a Leitner-Poma high-speed quad installation underway at Powderhorn for 2026. PGR monetizes through a multi-stream revenue model: lift tickets and season passes (including the Mission: Affordable accessibility program), lodging accommodations, golf and mountain biking operations, food and beverage, weddings and corporate events, retail and equipment rentals, real estate brokerage via affiliated entities (Roy Wheeler Realty, Resort Asset Holdings LLC), and management fees for Ragged Mountain.

Customer acquisition combines direct-to-consumer resort marketing, pass-program partnerships (Mountain Collective, Indy Pass), group sales for events and meetings, and product-led growth via the free Bebe Wood Learn-to-Ski program. PGR's customer base spans families, couples, corporate groups, wedding parties, ski teams, second-home buyers, and mountain biking enthusiasts — a deliberately horizontal mix that reduces dependence on any single segment or geography.

Name

Pacific Group Resorts

Legal name

Pacific Group Resorts, LLC

Website

https://pgri.us

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacific Group Resorts is a private, Park City-based operator of six owned and one managed ski and four-season mountain resorts across the US and Canada, serving families, corporate groups, and adventure tourists with skiing, golf, lodging, dining, and event experiences across 7,000+ acres.

Ownership category

akta.pro rank

Product category

Mountain Resort Operations

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Resort Convention Hotels (THAGALAC), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Ski resort operations
• Four-season mountain resorts
• Alpine skiing snowboarding
• Mountain hospitality lodging
• Resort event hosting

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from alpine skiing and snowboarding operations including day passes and season pass programs like Mission: Affordable
2. Real Estate Sales and Brokerage: Resort Asset Holdings LLC affiliate handles real estate development and brokerage at Wintergreen; second home and ski-in/ski-out property sales at various resorts
3. Food and Beverage Operations: Over 40 food and beverage outlets across the resort portfolio generating significant revenue from dining experiences
4. Lodging and Accommodations: Over 4,000 pillows of lodging capacity including hotels, condominiums, townhomes, and vacation rentals across portfolio
5. Golf Operations: 99 holes of championship golf across multiple resorts including Wintergreen (45 holes), Wisp (36 holes), and Jay Peak (18 holes)
6. Event Hosting: Weddings, corporate meetings, conferences, and retreats hosted at resort venues with extensive function space
7. Retail and Rental Operations: Ski and snowboard equipment rentals and retail outlets at resort base areas
8. Mountain Biking Operations: Lift-served downhill mountain biking at multiple properties including SilverStar (70+ km of trails) and Mount Washington Bike Park
9. Waterpark and Recreation: Jay Peak Pump House Indoor Waterpark with longest indoor lazy river in the U.S.; ice arena and climbing gym facilities

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pacific Group Resorts owns and operates a portfolio of six mountain resorts (and manages a seventh) offering year-round recreation including alpine skiing, snowboarding, golf, mountain biking, waterpark activities, and lodging with food and beverage. The company generates revenue from lift tickets, season passes, lodging, dining, retail, equipment rentals, golf, event hosting (weddings, corporate meetings, conferences), and real estate sales at select properties.

Product overview

Pacific Group Resorts operates a portfolio of ski and four-season mountain resorts across North America. The company owns six resorts (Wisp Resort in Maryland, SilverStar Resort in British Columbia, Mount Washington Alpine Resort in British Columbia, Powderhorn Mountain Resort in Colorado, Wintergreen Resort in Virginia, and Jay Peak Resort in Vermont) plus manages Ragged Mountain Resort in New Hampshire under agreement. The portfolio includes over 7,000 combined acres of skiable terrain, 99 holes of golf, adventure parks, lodging, dining, and wellness experiences. PGR also operates The Lodge at Wisp hotel and has launched industry initiatives like the MISSION: AFFORDABLE program to make skiing accessible.

Differentiator

Problem solved

Functional benefit

Brands

• Mission: Affordable: Season pass affordability program offering discounted passes and free learn-to-ski programs across PGR resorts
• Bebe Wood Free Learn to Ski & Ride Program

Products and services

• Wisp Resort Year-round mountain resort in western Maryland overlooking Deep Creek Lake, featuring 172 acres of skiable terrain, two golf courses, snow tubing, mountain coaster, Nordic center, and extensive summer adventure activities including canopy tours, white water rafting, and mountain biking.
• SilverStar Resort Four-season mountain destination in British Columbia's Okanagan Valley with over 3,300 acres of skiable terrain, 760-meter vertical drop, 133 trails, and extensive lift-accessed mountain biking with over 70 km of summer trails.
• Mount Washington Alpine Resort Ski resort on Vancouver Island, British Columbia with 1,700 acres of alpine terrain, 1,657 feet of vertical rise, and approximately 457 inches of average annual snowfall. Also offers 55 km of Nordic/cross-country skiing, snowshoeing trails, and summer activities including scenic chairlift rides and mountain biking.
• Powderhorn Mountain Resort Family-friendly four-season resort on the Grand Mesa in western Colorado with over 1,600 acres of terrain, averaging over 250 inches of dry Colorado powder, 42 trails, two terrain parks, lift-served downhill mountain biking, and the Flat Top Flyer high-speed quad lift.
• Wintergreen Resort Four-season resort in Virginia's Blue Ridge Mountains spanning 11,000 acres with 45 holes of championship golf, alpine skiing and snowboarding with 1,000 vertical feet, award-winning tennis facilities, full-service spa, and extensive conference/meeting facilities.
• Jay Peak Resort Four-season resort in Northern Vermont known for receiving the most snow east of the Rocky Mountains (356 inches average annually). Features 385 acres, 81 trails, Vermont's only aerial tramway, Pump House indoor waterpark, Ice Haus indoor ice arena, and 18-hole championship golf course.
• Ragged Mountain Resort (Managed) Ski resort in New Hampshire operated by Pacific Group Resorts under management agreement. Located 98 miles from Boston with 57 named ski trails and 2,100 acres. Features Mission: Affordable program with free learn-to-ski program.
• MISSION: AFFORDABLE Program Affordability initiative offering low-priced season passes, free learn-to-ski programs (Bebe Wood Free Learn to Ski & Ride Program), and equipment rental packages designed to make skiing accessible to more people. Originally launched at Ragged Mountain and extended to other PGR resorts.
• The Lodge at Wisp 169-room full-service slope-side hotel at Wisp Resort featuring renovated accommodations, indoor pool, in-house meeting rooms, and direct connection to main base lodge.

Quantifiable outcome

• Jay Peak carbon reduction project: 60% reduction in propane consumption, saving $250k per year
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Leitner-Poma of America (LPOA)coreTechnology or Integration · 24 September 2025LPOA, a Grand Junction-based manufacturer, will refurbish the high-speed quad lift being installed at Powderhorn. Includes new electrical drive system, tower sheave train overhauls, and terminal upgrades.
• RossignolcoreOthers · 1 December 2024Partnership with Rossignol for ski equipment including retail stores, demo centers, rental fleets, and equipment packages for learn-to-ski programs at Mount Washington and Ragged Mountain
• Antora Energy (formerly Medley Thermal)coreTechnology or Integration · 26 April 2023Antora Energy developed the Jay Peak carbon reduction project as part of Energy 2020 cohort of DeltaClimeVT. Developed landmark 3-megawatt electric boiler system for Jay Peak.
• Vermont Electric Co-OpminorOthers · 26 April 2023VEC was a major partner providing financial contributions and collaboration for Jay Peak's carbon reduction project
• Efficiency VermontminorOthers · 26 April 2023Efficiency Vermont provided critical grant funding for Jay Peak's carbon reduction project and collaborated on sustainable energy solutions
• Vermont Gas SystemsminorOthers · 26 April 2023Vermont Gas Systems provided critical grant funding for Jay Peak's carbon reduction project
• State of VermontminorOthers · 26 April 2023State of Vermont provided grant funding and regulatory support for Jay Peak's carbon reduction investment project
• State of MassachusettsminorOthers · 26 April 2023State of Massachusetts provided critical grant funding for Jay Peak's carbon reduction project
• Roy Wheeler RealtyminorChannel Partner/ Reseller/ Distributor · 6 April 2016Pacific Group Resorts affiliate acquired Wintergreen Real Estate Company and combined it with co-owned Roy Wheeler Realty into one brokerage firm for resort property sales
• Mountain CollectivecoreStrategic or Co-development PartnerMountain Collective is an international alliance of 23 premier destination resorts including Aspen, Alta, Jackson Hole, Snowbird, Squaw Valley, and international resorts in France, New Zealand, Japan, Australia, Canada, and Chile. Founded by Christian Knapp, PGR's CMO.
• Indy PasscoreChannel Partner/ Reseller/ DistributorPGR resorts honor the Indy Pass, a multi-resort pass program for independent ski areas, creating reciprocal access for pass holders

Scale indicators25 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Alterra Mountain Company: Direct competitor operating 15+ destination ski resorts (Steamboat, Mammoth, Palisades Tahoe, Deer Valley, Stratton) with a similar owner-operator roll-up model and the Ikon Pass global distribution network. Compares to PGR on multi-resort operations, capital intensity, and Mountain Collective/Ikon cross-marketing.
• POWDR Corporation: Private multi-resort operator that recently sold SilverStar to PGR (Nov 2025); operates Park City Mountain, Mt. Bachelor, Copper, Killington, and Pico. Closely comparable on family-held operator profile, four-season mountain resort focus, and selective divestiture strategy.
• Boyne Resorts: Privately held operator of Big Sky, Boyne Mountain, Boyne Highlands, and The Highlands at Harbor Springs — a multi-resort, family-owned ski/golf/spa operator with a similar capital-efficient, owner-led model and active lift/snowmaking reinvestment cadence.
• Aspen Skiing Company: Privately held operator of four Colorado mountains (Aspen Mountain, Aspen Highlands, Buttermilk, Snowmass). Directly comparable as a high-end ski operator whose former CMO Christian Knapp now leads PGR's marketing organization.
• Schweitzer Mountain Resort: Independent Idaho ski resort with lodging, real estate, and four-season amenities. Comparable as a privately held, mid-sized regional mountain operator with ski + lodging + real estate verticals typical of PGR's portfolio profile.
• Sun Valley Company: Family-owned destination ski resort in Idaho, notable for snowmaking, lodging, and event hosting at a comparable mid-sized private-operator scale. Comparable on owner-operator profile and resort + real-estate strategy.
• Big Sky Resort: Montana destination ski resort owned by Cross Harbor Capital Partners, frequently cited as a comparable private, PE-aligned ski operator with active reinvestment in lifts, snowmaking, and base village amenities.

Broad incumbents

• Vail Resorts: Largest publicly traded ski operator (NYSE: MTN) with 40+ resorts including Vail, Whistler Blackcomb, Park City, and Stowe, anchored by the Epic Pass. Provides the upper bound on PGR's addressable market and competitive backdrop; former PGR Chairman Vern Greco ran Park City Mountain under Vail's predecessor ownership.
• Club Med: Globally diversified all-inclusive resort operator with mountain and ski villages in the Alps, North America, and Asia. Comparable as a competitor for destination weddings, family mountain vacations, and group bookings across PGR's 4,000+ lodging pillows.

Others

• EPR Properties: Specialty REIT (NYSE: EPR) that previously owned Wisp and Wintergreen before selling both to PGR in 2021. Relevant as both a former counterparty and a proxy for the resort-real-estate capital structure that financed PGR's growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pgri_us
• LinkedInlinkedin.com/company/pacific-group-resorts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Group Resorts