Indy Pass
Indy Pass is a private, DTC multi-resort ski pass company offering subscription access to 300+ independent ski areas across 4 continents. It sells Base and Indy+ passes ($449/$399) and adjacent products (XC, Learn to Turn, Employee) direct via its website, with technology operated by sister-entity Entabeni Systems.
- Company typePrivate
- Founded2021
- HeadquartersGranby, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Indy Pass does
Indy Pass (legal entity Indy Ski Pass, LLC, Colorado) is a private, asset-light multi-resort ski pass company founded in 2019 and operationally launched in 2021. The company's core products are the Indy Base Pass ($449 adult / $299 child), which provides two lift tickets at each of 300+ partner resorts with blackout restrictions, and the Indy+ Pass ($399 adult), which removes blackouts. Add-On, Indy XC (cross-country, $99 adult), Learn to Turn ($189 beginner bundle across 40+ resorts), and Employee Pass variants extend coverage to season-pass holders at partner resorts, Nordic skiers, first-time skiers aged 6+, and resort workers respectively. All passes are sold direct-to-consumer via estore.indyskipass.com under a capped-sales, waitlist-managed annual subscription with auto-renewal and a new three-installment zero-interest payment plan; the 26/27 public sale sold out in 37 minutes.
The platform is powered by Entabeni Systems, which both manages the technology stack for the pass and sells POS, payment processing, mobile POS, self-service kiosks, F&B software, time-tracking/budgeting tools, and the 'Ask Indy' AI customer-service tool to independent ski areas. Entabeni states it processes over $1B in annual transactions across the network, and its CEO Erik Mogensen also serves as Managing Director of Indy Pass. Entabeni's October 2024 acquisition of Black Mountain, NH provides a vertical-integration proving ground; in March 2026 Indy Pass and Entabeni relocated headquarters from Granby, Colorado, to Jackson, New Hampshire, with the move expected to add 30+ jobs.
Distribution runs entirely through direct e-commerce, capped by design to preserve the "independent, less-crowded" value proposition. Marketing is community-led, centered on a License Plate Club (500+ members across 49 states/provinces), a Teton Gravity Research documentary partnership dating to October 2021, broad earned-media coverage (Bloomberg, Wired, NYT, Outside Online, CNN Travel), and an annual Conference of Indypendents. The pass is positioned as an explicit alternative to large corporate multi-resort products, with a network now spanning 4 continents, 14+ countries, and 36+ states/provinces. Pass sales were up 30% year-over-year entering the 26/27 season; revenue, ARR, and external funding are not publicly disclosed and the company appears to remain founder/operator-controlled.
Indy Pass firmographics
Firmographics- Name
- Indy Pass
- Legal name
- Indy Ski Pass, LLC
- Website
- https://indyskipass.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indy Pass is a private, DTC multi-resort ski pass company offering subscription access to 300+ independent ski areas across 4 continents. It sells Base and Indy+ passes ($449/$399) and adjacent products (XC, Learn to Turn, Employee) direct via its website, with technology operated by sister-entity Entabeni Systems.
- Ownership category
- akta.pro rank
Indy Pass industry classification
Industry- Product category
- Multi-Resort Ski Pass Services
- NAICS
- Skiing Facilities (713920), Recreational Goods Rental (532284)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)
Keywords
Where Indy Pass is headquartered
LocationHeadquarters
- HQ city
- Granby
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Indy Pass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Others
Revenue model
- Indy Base Pass Sales: Core multi-resort ski pass offering 2 days at each partner resort. Subject to blackout dates at some resorts.
- Indy+ Pass Sales: Premium multi-resort pass with no blackout dates. Higher price point than Base Pass.
- Add-On Pass Sales: Discounted passes for those who already have unlimited season passes at Indy Partner Resorts. Requires verification.
- Indy XC Pass Sales: Cross-country skiing pass offering access to Nordic resorts across North America
- Learn to Turn Pass Sales: All-inclusive beginner pass including lessons, rentals, and lift tickets at 40+ resorts
- Employee Pass Program: $25 account/pass setup fee for employees of partner resorts to access employee pass program
- Pass Protection Program: Optional protection allowing pass rollover to next season with no additional fees, requires zero redemptions during current season
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Indy Base Pass - Access to 300+ resorts with 2 days each, subject to blackout dates |
| Subscription | Annual | Indy+ Pass - Same access as Base with NO blackout dates |
| Subscription | Annual | Indy Add-On Base Pass - Discounted pass for those with unlimited season passes at partner resorts |
| Subscription | Annual | Indy Add-On+ Pass - Premium add-on with no blackout dates |
| Subscription | Annual | Indy XC Pass - Cross-country skiing access to Nordic resorts |
| One time/ perpetual license | Pay-as-you-go | Learn to Turn Pass - Beginner package with lessons, rentals, and lift tickets |
| One time/ perpetual license | Pay-as-you-go | Indy Employee Pass - For employees of partner resorts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Indy Pass product offering
Product offeringCore offering
Indy Pass sells annually-renewing multi-resort ski passes (Indy Base Pass, Indy+ Pass, Add-On Passes, Indy XC Pass, Learn to Turn Pass, and Employee Pass) that grant members two days of lift access at each of more than 300 independent partner ski resorts across 4 continents, sold directly to consumers through an online storefront with capped inventory, automatic renewal, and payment-plan options.
Product overview
Indy Pass operates a multi-tiered pass portfolio centered on its core Indy Base Pass and Indy+ Pass products, which provide access to 300+ independent ski resorts worldwide with two days per resort. The offering extends through Add-On variants for existing season pass holders at partner resorts, the Learn to Turn Pass for beginners, the Indy XC Pass for cross-country enthusiasts, and the Employee Pass for resort workers. All passes are backed by a 300 Resort Guarantee and supported by subscription-based auto-renewal technology. The pass portfolio is managed by parent company Entabeni Systems, which also provides operational technology solutions to partner resorts.
Differentiator
Problem solved
Functional benefit
Products and services
- Indy Base Pass Annual multi-resort ski pass providing two all-day or all-night lift tickets at each of 300+ independent partner resorts for individual skiers/snowboarders; subject to blackout dates at some resorts.
- Indy+ Pass Premium annual multi-resort ski pass granting two all-day or all-night lift tickets at each partner resort with no blackout dates at any resort.
- Indy Base Add-On Pass Discounted annual Indy Base Pass for skiers who already own an unrestricted unlimited season pass at an Indy Pass partner resort; same access as Base Pass with blackouts, requires home-resort pass verification.
- Indy+ Add-On Pass Premium, no-blackout-date discounted Indy+ Pass for skiers who hold an unrestricted unlimited season pass at an Indy partner resort; requires home-resort pass verification.
- Indy XC Pass Annual cross-country (Nordic) skiing pass providing two free trail passes at each of 40+ North American Nordic resorts with a discounted third day; serves Nordic enthusiasts seeking affordable multi-resort access.
- Learn to Turn Pass All-inclusive beginner ski/snowboard pass for ages 6+ bundling three days of lessons, equipment rentals, and lift tickets at 40+ participating resorts for a single $189 fee, targeting first-time skiers and returning beginners.
- Indy Employee Pass Special $25 pass for employees and volunteers of Indy Pass partner resorts, providing two free days and a discounted third day at participating Employee Pass program resorts as an industry employment benefit.
Quantifiable outcome
- 300+ independent ski resorts across 4 continents
- +4 more outcomes
Companies that use Indy Pass
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Indy Pass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Indy Pass partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Entabeni SystemscoreEntabeni Systems develops technology and operational solutions for independent ski areas including POS systems, payment processing, and operational tools. Processes over $1B annually in transactions. The name means 'the mountain' in Zulu. Entabeni CEO Erik Mogensen is also Indy Pass Director. Black Mountain NH serves as technology proving ground.
- Teton Gravity ResearchcoreFilm partnership producing documentaries celebrating independent ski culture. Films include 'In Pursuit of Soul' (2021), 'In Pursuit of Soul 2: Midwest Independence' (2022), and 'Mountains Not for Profit' (2024). These films showcase independent resorts and communities, aligning Indy Pass brand with authentic mountain experiences.
- Japan Ski ToursminorTravel partner helping Indy Pass holders plan Japan ski trips. Provides accommodations, transportation, sightseeing, translation services, and offers 8-day and 10-day trip packages specifically designed for Indy Pass holders.
- Japan Ski ToursminorFacilitates travel arrangements for Indy Pass holders visiting Japanese partner resorts, acting as a travel concierge and tour operator.
- North Cascade HeliminorHeli-skiing partnership offering passholder discounts for helicopter skiing experiences in Washington State.
- Cat Skiing Partnersminor3 cat skiing partners already on the pass providing discounted access to cat skiing operations at partner resorts like Brundage Mountain.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Indy Pass competitors and assessment
Company assessmentDirect peers
- Liftopia: Liftopia operates a discount lift-ticket marketplace connecting skiers to deals at independent and corporate resorts. It addresses the same multi-resort discovery and affordability problem as Indy Pass but via a la carte lift tickets rather than a season-style pass product, making it a complementary/disruptive peer in the same customer journey.
- Mountain Collective Pass: Mountain Collective is the closest direct competitor: a multi-resort ski pass aggregating independent and semi-independent destinations on a 2-day-per-resort model. It targets the same enthusiast skier seeking uncrowded, authentic mountains and competes head-to-head for partner resorts and passholder wallet share.
Others
- Ski.com: Ski.com is a specialty ski travel agency and tour operator booking vacations at independent and corporate resorts globally. It is comparable to Indy's Japan Ski Tours partnership approach: monetizing skier demand via curated lodging, transport, and resort access, but without a unified multi-resort pass product.
- Powder Mountain (private): Powder Mountain is a large independent ski resort that has publicly flirted with community-ownership and cooperative models. It is comparable as an independent-mountain operator that Indy Pass may include on its network and that shares Indy's cultural positioning around uncrowded, community-driven skiing.
- Teton Gravity Research (TGR): TGR is a ski media and film production company that has produced multiple Indy Pass documentaries ('In Pursuit of Soul' series, 'Mountains Not for Profit'). It is comparable as a content-marketing partner that amplifies Indy's independent-ski brand narrative to a high-engagement ski audience.
- Black Mountain (NH): Black Mountain in Jackson, NH is owned by Entabeni Systems (which shares leadership with Indy Pass) and serves as the in-house proving ground for Indy's technology. It is comparable as an integrated independent mountain used for both customer-facing operations and as a tech-development test bed.
- Saddleback Mountain (Maine): Saddleback is a revived independent ski mountain in Maine featured heavily in Indy Pass marketing. As a representative independent resort on the Indy network, it illustrates the type of mid-sized mountain that forms the backbone of the Indy partner base and exemplifies the comparable supply-side unit.
Broad incumbents
- Vail Resorts (Epic Pass): Epic Pass is the largest multi-resort ski pass, owned by Vail Resorts, covering its owned and affiliated mountains worldwide. It is the primary incumbent Indy Pass positions against on price and access, and Vail's acquisition strategy (e.g., Park City, Whistler Blackcomb) directly competes for the independent-mountain supply pool.
- Alterra Mountain Company (Ikon Pass): Ikon Pass is the dominant multi-resort pass owned by Alterra, aggregating 50+ global destinations including many independent mountains. It competes with Indy Pass for the same partner resorts while also absorbing independents through acquisition, making it both a competing pass product and a structural risk to Indy's network.
Emerging players
- Indy Shop / Independent Ski Shop Coalition: Indy Pass itself runs an Indy Shop program partnering with independent ski retailers, but analogous independent retailer coalitions exist (e.g., Independent Ski & Sport Shop Coalition) with adjacent retail affinity programs. They are comparable as cultural-ecosystem peers that share Indy's 'independent' brand narrative and overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Indy Pass social profiles
Digital presenceIndy Pass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indy Pass leadership team
Management profileNumber of profiles
Profiles2 records
Indy Pass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indy Pass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indy Pass
What does Indy Pass do?
Indy Pass sells annually-renewing multi-resort ski passes (Indy Base Pass, Indy+ Pass, Add-On Passes, Indy XC Pass, Learn to Turn Pass, and Employee Pass) that grant members two days of lift access at each of more than 300 independent partner ski resorts across 4 continents, sold directly to consumers through an online storefront with capped inventory, automatic renewal, and payment-plan options.
Is Indy Pass a public or private company?
Indy Pass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indy Pass founded?
Indy Pass was founded in 2021. It employs 1 to 10 people.
Where is Indy Pass based?
Indy Pass is headquartered in Granby, United States, in the North America region.
How does Indy Pass make money?
Seven revenue lines are on record. Indy Base Pass Sales are the primary driver. The others are indy+ Pass Sales, add-On Pass Sales, indy XC Pass Sales, learn to Turn Pass Sales, employee Pass Program and pass Protection Program.
Who are Indy Pass's main competitors?
Direct peers on record are Liftopia and Mountain Collective Pass. Others are Ski.com, Powder Mountain (private), Teton Gravity Research (TGR), Black Mountain (NH) and Saddleback Mountain (Maine). Broad incumbents are Vail Resorts (Epic Pass) and Alterra Mountain Company (Ikon Pass). Indy Shop / Independent Ski Shop Coalition is listed as an emerging player.
Does Indy Pass have an API?
No public API is recorded for Indy Pass.
What industry is Indy Pass in?
Indy Pass's product category is Multi-Resort Ski Pass Services. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAJAE, Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails). Its NAICS code is 713920 and its SIC code is 7997.