What Clovered does

Clovered, Inc. is an independent insurance agency headquartered in Fort Lauderdale, Florida, and a subsidiary of Universal Insurance Holdings (NYSE:UVE). The company operates a proprietary online quoting platform at quoting.clovered.com that allows U.S. consumers to input property or driver information and receive comparative quotes from 20-25 partnered carriers in real time. Its product portfolio spans personal lines of property and casualty insurance, including homeowners, renters, condo, landlord, flood, auto, boat, and RV coverage. The technology stack is a standard comparison-and-distribution engine: customer inputs are matched against carrier underwriting criteria and routed to the most suitable partner, with licensed in-house agents available by phone and email to support complex cases during weekday business hours. Clovered is currently licensed to sell in 18-21 states, with the licensed footprint spanning the Southeast, Midwest, Mid-Atlantic, and Northeast U.S.

The company's business model is commission-based: as an independent agency, Clovered earns carrier-paid commissions on policies bound through its platform, with no direct fee charged to the consumer for the comparison service. Distribution is hybrid, combining product-led growth through the self-serve quoting portal with an inside-sales motion staffed by licensed agents. Marketing relies on the company's content library (state-specific insurance guides, FAQ resources, and contributor-authored articles from licensed in-house writers), paid/SEO channels, and word-of-mouth fueled by a 4.9-star average across 77 verified customer reviews and an A+ BBB rating. The company additionally operates an SMS notification program (short code 87457) for policy communications.

At the reported scale of 30,000+ policyholders served and $40M+ in premiums written, Clovered is a small, private, content-and-comparison-led agency competing in a mature personal-lines distribution market alongside direct carriers, captive agents, and well-funded digital aggregators. The lack of disclosed standalone funding, the 11-50 employee headcount band, and the absence of any app, public API, or AI/ML disclosures in the source material indicate a deliberately lean operating model. Strategic optionality is shaped primarily by its parent affiliation, the breadth of its carrier network, and the slow expansion of both licensed geography and product lines (notably into auto, boat, and RV).

Name

Clovered

Legal name

Clovered, Inc.

Website

https://clovered.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clovered is an independent, Florida-based insurance agency operating a proprietary online quoting platform that compares home, auto, flood, and other personal property-casualty policies from 20+ carrier partners for U.S. consumers across 18+ states.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Policy Commissions: As an independent insurance agency, Clovered earns commissions from insurance carriers when customers purchase policies through its platform. The company brings together expertise of in-house agents and convenience of online tools to match customers with appropriate coverage from partner insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Clovered is an independent personal lines insurance agency that sells home, renters, condo, landlord, flood, auto, boat, and RV insurance through an online quoting platform that aggregates quotes from 20+ carrier partners. The agency is licensed across roughly 18-20 U.S. states and serves individual consumers seeking to compare and purchase personal property and casualty coverage online.

Product overview

Clovered is an independent insurance agency that operates as a comparison and distribution platform for insurance products. The core offering is an online quoting tool that allows consumers to compare multiple home insurance policies from over 20 partner carriers. The product portfolio centers on property and casualty insurance including Homeowners Insurance, Renters Insurance, Condo Insurance, Landlord Insurance, Flood Insurance, Auto Insurance, Boat Insurance, and RV Insurance. The platform is backed by Universal Insurance Holdings (NYSE:UVE) and serves customers in 18 states with licensed agents available via phone and email support. Clovered functions as an insurance aggregator, bringing together carrier options through its quoting engine alongside in-house agent expertise and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance
• Renters Insurance
• Condo Insurance
• Landlord Insurance
• Flood Insurance
• Auto Insurance
• Boat Insurance
• RV Insurance
• Online Insurance Quoting Platform

Quantifiable outcome

• 4.9 star average rating from 77 verified customer reviews

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• LemonademinorChannel Partner/ Reseller/ DistributorOne of Clovered's premier insurance carrier partners offering home insurance products through the Clovered platform.
• ProgressiveminorChannel Partner/ Reseller/ DistributorPremier insurance carrier partner listed on Clovered's website, offering auto and home insurance products.
• Universal PropertyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering property insurance products through the Clovered platform.
• HippominorChannel Partner/ Reseller/ DistributorPremier insurance carrier partner providing home insurance products through the Clovered platform.
• TravelersminorChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering home insurance products through the Clovered platform.
• US BankminorChannel Partner/ Reseller/ DistributorFinancial services partner offering insurance products through the Clovered platform.
• Bank of AmericaminorChannel Partner/ Reseller/ DistributorFinancial services partner with insurance offerings available through Clovered.
• Quicken Loans (Rocket Mortgage)minorChannel Partner/ Reseller/ DistributorMortgage lending partner offering home insurance products through Clovered's platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Policygenius: Direct-to-consumer online insurance comparison platform focused on life, home, auto, and disability insurance from multiple carriers. Closely comparable to Clovered in product breadth (home/auto/life) and aggregator/distributor business model.
• EverQuote: Online insurance marketplace connecting consumers with auto, home, and life insurance carriers. Comparable to Clovered in operating an aggregator platform that monetizes consumer-shopper intent via carrier commissions.
• The Zebra: Insurance comparison marketplace best known for auto insurance quoting but expanding into home insurance. Comparable to Clovered in the aggregator business model and multi-carrier comparison experience.
• Gabi: Online insurance comparison platform that scans existing policies and surfaces alternative home and auto quotes. Comparable to Clovered as a multi-carrier digital insurance aggregator serving personal-lines customers.
• SmartFinancial: Digital insurance comparison platform that aggregates auto, home, and other personal-lines quotes from multiple carriers. Comparable to Clovered in the multi-carrier quoting and independent agency distribution model.
• Insurify: Online insurance comparison marketplace that lets consumers compare car, home, and life insurance quotes from multiple carriers. Comparable to Clovered in multi-carrier aggregation, digital-first customer experience, and commission-based revenue model.

Emerging players

• Lemonade: Direct-to-consumer digital insurer offering renters, homeowners, auto, and pet insurance. Comparable to Clovered in the home/renter/auto product set and digital experience; also a Clovered carrier partner but competes in the same shopper funnel.
• Hippo Insurance: Direct-to-consumer homeowners insurtech that is also a Clovered carrier partner. Comparable in home-insurance focus and digital-first delivery, though Hippo is also a carrier/underwriter rather than purely a distributor.

Broad incumbents

• CoverWallet: Digital insurance brokerage focused on small business and commercial lines, now part of Aon. Comparable to Clovered in operating a digital brokerage model that aggregates multiple carriers, though CoverWallet skews commercial rather than personal lines.
• SelectQuote: Established publicly traded insurance distribution platform that compares term life, auto, home, and Medicare products from multiple carriers. Comparable to Clovered in the multi-line, multi-carrier comparison distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getclovered
• Facebookfacebook.com/Clovered
• LinkedInlinkedin.com/company/clovered

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clovered