Meadowlark Hills

What Meadowlark Hills does

Meadowlark Hills is a local not-for-profit Continuing Care Retirement Community (CCRC) established in 1980 and headquartered at 2121 Meadowlark Road in Manhattan, Kansas. It operates a full continuum of senior living on a single campus: independent living apartments and cottages, assisted living, and household-style skilled nursing (Healthcare Households, including Bramlage House, Lyle House, and Sloan House). The organization also delivers ancillary healthcare services — home health care, outpatient therapy, physician services, and rehabilitation — to both residents and the broader Flint Hills community. A distinguishing feature is its person-directed (rather than staff-directed) care model, in which residents direct their own schedules and live in residential-style households rather than institutional wards, with staff interacting at eye level.

The business model is multi-stream. Primary revenue comes from recurring monthly residence fees across the independent, assisted, and skilled-nursing tiers, priced individually based on unit size and care level. Secondary revenue includes fees for ancillary healthcare services, the public Prairie Star Restaurant, and the Meadowlark Market charity resale shop (~$97K in 2024). A 501(c)(3) foundation layer — the Meadowlark Foundation — supplements operating revenue through donations, Good Samaritan Fund contributions (covering residents who outlive financial resources), nursing scholarships, and recurring fundraising events (Speedy PD Race, Art Mingle, Grow Green Match Day, HOGtoberfest). Free, regionally-served community health programs (Parkinson's Program, Memory Program, Cancer Program) function as both mission delivery and a top-of-funnel marketing channel generating referrals into the residential pipeline.

Meadowlark's go-to-market is sales-led and locally distributed: prospective residents and families tour the campus in person, consult with sales representatives such as Becky Fitzgerald, and are converted through relationship-driven consultative selling. Referrals come from regional healthcare providers, social workers, hospitals, and existing resident networks. Recent strategic activity centers on capacity expansion — The Monarch (24-unit independent living building, completed 2023) and The Aster (new independent living building funded by a $53.8M BB+ Fitch-rated Series 2025 Bond issuance closed December 2025) — alongside national advocacy engagement via the 2026 Parkinson's Policy Forum with the Michael J. Fox Foundation, Parkinson's Foundation, and American Parkinson's Disease Association. The company is led by CEO Lonnie Baker and is governed by a Board of Trustees, with no parent company or external equity sponsorship.

Name

Meadowlark Hills

Legal name

Meadowlark Hills

Website

https://meadowlark.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Meadowlark Hills is a not-for-profit Continuing Care Retirement Community in Manhattan, Kansas, offering independent living, assisted living, skilled nursing, and free Parkinson's, Memory, and Cancer programs to seniors in the Flint Hills region.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Single-Site CCRCs (HLADAEAE)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Skilled nursing care
• Memory care programs

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Senior Living Residence Fees: Monthly fees for independent living cottages and apartments, assisted living, and skilled nursing healthcare households. Residents pay for housing and care services based on their level of need.
2. Healthcare Services: Ancillary health services including home health care, outpatient therapy, physician services, and rehabilitation care provided to residents and community members
3. Meadowlark Foundation Donations: Charitable contributions through Meadowlark Foundation (501(c)(3)) supporting nursing scholarships, Good Samaritan Fund for residents who outlive financial resources, and community health programs
4. Meadowlark Market: Resale shop selling donated home furnishings, collectibles, jewelry, and art generating nearly $97,000 in 2024 revenue for the Good Samaritan Fund
5. Prairie Star Restaurant: Public restaurant on campus generating revenue from dining services open to residents and the general public
6. Event Fundraising: Art Mingle fundraising events, HOGtoberfest celebrations, and Speedy PD Race events raising funds for community programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Meadowlark Hills is a not-for-profit continuing care retirement community (CCRC) in Manhattan, Kansas, offering a full continuum of senior living from independent living apartments and cottages, assisted living, and household-style skilled nursing healthcare, to free community health programs for Parkinson's, Memory, and Cancer. Ancillary services include home health care, outpatient therapy, physician services, and rehabilitation care delivered to residents and community members in the Flint Hills region.

Product overview

Meadowlark Hills is a local not-for-profit Continuing Care Retirement Community (CCRC) in Manhattan, Kansas, offering a full spectrum of senior living options. The portfolio includes Independent Living (apartments and cottages), Assisted Living, and Healthcare Households with round-the-clock skilled nursing. Specialized health programs include the Parkinson's Program, Memory Program, and Cancer Program — all provided free of charge. Additional services include Home Health Care, Outpatient Therapy, and Rehabilitation Care. Amenities include Prairie Star Restaurant and the Passport Membership program. Recent expansions include The Monarch (completed 2023) and The Aster (under development). Fundraising events include Speedy PD Race, Art Mingle, and Grow Green Match Day. The Meadowlark Foundation supports all community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent living options including apartments and cottages for seniors who can live autonomously but desire community amenities, maintenance-free living, and access to on-campus future care. Includes utilities, lawn care, snow removal, and community amenities.
• Assisted Living

Quantifiable outcome

• Meadowlark Market generated nearly $97,000 in 2024 revenue for Good Samaritan Fund
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Fitch RatingsminorOthersBond credit rating agency that assigned BB+ rating to Meadowlark Hills' Series 2025 Bonds. The rating indicates the creditworthiness assessment of the bond issuance for investors.
• Manhattan Running CompanycoreGTM or Marketing PartnerLocal running company founded by former collegiate runners providing race directing, logistics, and timing services for the 17th annual Speedy PD Race for Parkinson's Disease. Partnership enhances event execution and participant experience.
• Parkinson's Foundation of the HeartlandcoreStrategic or Co-development PartnerSponsored staff member Michelle Haub to attend the 2026 Parkinson's Policy Forum. Part of collaborative effort between Michael J. Fox Foundation, Parkinson's Foundation, and American Parkinson's Disease Association.
• Michael J. Fox FoundationcoreStrategic or Co-development PartnerPartnered with Parkinson's Foundation and American Parkinson's Disease Association to organize the 2026 Parkinson's Policy Forum where 300 advocates from 49 states advocated for Parkinson's research and policy.
• American Parkinson's Disease AssociationcoreStrategic or Co-development PartnerCollaborative partner in the 2026 Parkinson's Policy Forum advocating for Parkinson's disease awareness, research funding, and policy changes at the federal level.
• Greater Manhattan Community FoundationcoreOthersFacilitates Grow Green Match Day, an annual 24-hour giving event where donations to participating non-profits receive 50% match. Meadowlark Foundation participates to raise funds for nursing scholarships.
• SNW Gallery & Custom FramescoreGTM or Marketing PartnerVenue partner and art vendor for Art Mingle event. Donates portion of art sales proceeds to Meadowlark Memory Program. Located at 328 Poyntz Ave., Manhattan.
• Union HallcoreGTM or Marketing PartnerEvent venue partner for Art Mingle, providing discounted venue rental and donating portion of bar service fees to Meadowlark Memory Program.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Presbyterian Manors of Mid-America: Not-for-profit operator of senior living communities across Kansas and the Midwest, offering a continuum from independent living through skilled nursing. Directly comparable as a faith-based regional CCRC operator serving similar geographies.
• Life Care Services: Operator and manager of CCRCs and senior living communities nationwide, including many not-for-profit life plan communities. Directly comparable as a CCRC management/operating partner with similar continuum-of-care model.
• Holiday Retirement: Operator of Independent Living communities nationwide focused on active seniors seeking maintenance-free lifestyles. Comparable as an Independent Living-focused peer targeting the same resident entry segment.
• Benedictine Health System: Not-for-profit Catholic senior living and health services organization operating CCRCs and skilled nursing across the Midwest. Comparable as a faith-based non-profit CCRC operator with similar mission-driven model.
• Sonida Senior Living: Senior living operator focused on Independent Living, Assisted Living, and Memory Care communities in the U.S. Comparable in service mix to Meadowlark though smaller scale and for-profit structure.
• Five Star Senior Living: Operator of Independent Living, Assisted Living, and Memory Care communities across the U.S. Comparable service continuum and resident demographic to Meadowlark's core offerings.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering Independent Living, Assisted Living, and Memory Care across hundreds of communities. Comparable in service breadth but vastly larger scale and for-profit structure.
• Atria Senior Living: Major national senior living provider with Independent Living, Assisted Living, and Memory Care communities across the U.S. Comparable care continuum and resident base, but operates at significantly larger scale.
• Sunrise Senior Living: Established national senior living operator with a strong continuum-of-care model including Independent Living, Assisted Living, and memory care. Comparable service mix and household-style care philosophy.

Regional players

• Masonic Communities of Kansas: Kansas-based not-for-profit senior living provider with multiple campuses offering similar levels of care. Comparable as a regional non-profit CCRC competitor serving overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/meadowlarkhillsmhk
• Facebookfacebook.com/meadowlarkmhk
• Xx.com/meadowlarkhills
• LinkedInlinkedin.com/company/meadowlark-hills

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadowlark Hills