The Event Rental Group

What The Event Rental Group does

The Event Rental Group, operating commercially as Element Event Solutions, is a Canadian B2B event equipment rental company headquartered in Toronto with operations spanning coast-to-coast through locations in Halifax (Eastern Canada) and Vancouver (Western Canada), supplemented by three Toronto-area showrooms (Leaside, North York, Etobicoke). The company rents an integrated portfolio of tabletop, linens, furniture, catering equipment, tents, drapery, and décor to event planners, corporate clients, sports and entertainment organizations, caterers, and individual consumers, delivering white-glove service including consultation, setup, and pickup. Named marquee engagements include Tennis Canada's annual National Bank Open tournament, and the company reports over 115 years of combined experience derived from the legacy Chair-man Mills portfolio of brands (formed by consolidating Chairman Mills and Advanced Tent under the Element Event Solutions identity).

The core business model is transaction-based rental revenue with quote-driven, event-specific pricing — no standard pricing tiers are publicly listed because pricing depends on event size, duration, product mix, and delivery requirements. Go-to-market is sales-led, combining physical showroom consultations, direct enterprise sales, an e-commerce storefront for browsing and wishlist building, and marketing channels spanning Instagram, email newsletters, digital and print catalogues, and a blog/inspiration center. The company employs between 251 and 500 staff and operates as a privately held subsidiary of the Chair-man Mills conglomerate, with no external funding rounds disclosed. The offering is differentiated by national coast-to-coast full-service delivery capabilities and 115+ years of brand heritage, positioning Element as Canada's only event solutions provider spanning tenting, party rentals, furniture, drape, and décor end-to-end.

Name

The Event Rental Group

Legal name

Element Event Solutions

Website

https://eventrentalgroup.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Element Event Solutions is a Canadian B2B event equipment rental company offering tabletop, linens, furniture, catering equipment, tents, and décor coast-to-coast from Toronto, Halifax, and Vancouver to event planners, corporations, sports organizations, and individuals.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

General Rental Centers (53231), General Rental Centers (5323), Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event rentals
• Wedding rentals
• Party equipment
• Event furniture
• Catering equipment

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Equipment Rentals: Rental revenue from tabletop, linens, furniture, catering equipment, tents, drapery and décor for events. Customers rent products for specific events with delivery and pickup services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Event Rental Group supplies event rental equipment and furnishings — including tabletop, linens, furniture, catering equipment, tents, drapery, and décor — to corporate events, weddings, galas, film and television productions, and other live events. The core business model is the short-term rental of owned physical event inventory, delivered to venues and event sites across Canada.

Product overview

Element Event Solutions is a unified event rentals platform offering an integrated portfolio of rental products and services for gatherings across Canada. The core offering combines tent rentals, tabletop, linens, furniture, catering equipment, and drapery/decor into a single full-service solution. The company operates coast-to-coast with locations in Toronto (Central Canada), Halifax (Eastern Canada), and Vancouver (Western Canada), backed by over 115 years of combined experience from the Chair-man Mills portfolio legacy. Product categories are organized as tabletop, linens, furniture, catering, tents, and drapery/decor, with additional consultation and delivery services. The platform enables customers to browse products, build wishlists, and request consultations through the online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Tabletop rentals Rental of dinnerware, glassware, flatware, chargers, and related tabletop items for events. Customer base: event planners, caterers, and venues.
• Linen rentals Rental of tablecloths, napkins, chair covers, and other linen products used for event décor. Customer base: event planners, venues, and caterers.
• Furniture rentals Rental of chairs, tables, lounge furniture, bars, stages, and other event furniture. Customer base: event organizers, production companies, and corporate event teams.
• Catering equipment rentals Rental of food service and catering equipment, including cooking, warming, and serving items used by caterers and venues. Customer base: caterers, hotels, and event venues.
• Tent rentals Rental of event tents and temporary structures for outdoor events. Customer base: event planners, wedding organizers, and corporate clients hosting outdoor events.
• Drapery rentals Rental of pipe-and-drape and fabric drapery for events and productions. Customer base: event organizers and production companies.
• Décor rentals Rental of decorative items used to style events, including centerpieces, lighting elements, and themed accessories. Customer base: event planners, wedding coordinators, and corporate event teams.

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Food DudesminorStrategic or Co-development PartnerEvent planning partner featured as a testimonial client. Food Dues, an event management company, has relied upon Element Event Solutions for rentals at countless events and attests to exceptional quality and service.
• Tennis CanadacoreStrategic or Co-development PartnerCritical supplier for Tennis Canada's annual National Bank Open (formerly Rogers Cup) tennis tournament. Element provides essential event infrastructure including tenting and equipment rentals for this major ATP & WTA sporting event.
• George Brown CollegeminorStrategic or Co-development PartnerAcademic institution partnership for school events. George Brown College's School of Hospitality & Tourism Management has utilized Element's event rental services.
• Arta GalleryminorStrategic or Co-development PartnerArt gallery client that switched from a smaller rental company to Element Event Solutions for art exhibition and gallery event rentals.

Scale indicators2 records

Expansion highlights4 records

Regional players

• Tentnology: Canadian tent manufacturer and rental company. Comparable as a regional tenting specialist serving Canadian event markets; primarily tent-focused versus Element's broader rental mix.

Direct peers

• Party Reflections: Canadian event rental company offering tents, tables, linens, and décor across multiple provinces. Directly comparable as a domestic Canadian full-service event rentals player serving similar corporate, wedding, and private event customers.
• Bright Event Rentals: Large US-based tent and event rental company offering tables, chairs, linens, tenting, and full-service event production. Comparable as a national-scale event rentals operator with similar product breadth and service model.
• Marquee Event Group: US-based event rental company offering tents, furniture, tabletop, and design services for corporate and social events. Comparable as a full-service rival with similar inventory breadth and consultative sales model.
• Gossmann Event Rentals: Event rental provider offering tents, tables, chairs, linens, and full event production services. Comparable in scope of rental inventory and event-production orientation.
• A Classic Party Rental / EventWorks: Full-service event rental company providing tents, furniture, tabletop, linens, and décor. Comparable product mix and one-stop service positioning to Element Event Solutions.
• Choura Events: Los Angeles-based event rental company specializing in tenting, furniture, lighting, and décor for large-scale events. Comparable in product mix (tent + furniture + décor) and target customer (event producers and enterprise).

Broad incumbents

• Aztec Tents: Established tent and event structure manufacturer with rental partnerships across North America. Comparable on the tenting vertical in which Element competes, but operates more as an equipment manufacturer/incumbent than a full-service rental brand.
• TentCraft: US event tent and structure provider offering rentals, manufacturing, and ancillary event infrastructure. Comparable on tenting as a partial overlap, though TentCraft is more of a structures/manufacturing incumbent than a tabletop/furniture rental specialist.
• Losberger DeBoo: Global event structures and tent rental company serving large exhibitions, sports, and corporate events. Comparable on tenting infrastructure scale but serves a broader portfolio of verticals than Element.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/element_event_solutions
• Xx.com/eventrentalgrp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Event Rental Group