What BWT water+more does

BWT water+more is the hospitality-sector business division of BWT Holding GmbH, a privately-held Austrian water technology group headquartered in Mondsee, Austria. The division specializes in water filtration and optimization solutions for restaurants, hotels, coffee shops, vending operators, and commercial kitchens, addressing inconsistent water quality, limescale damage to technical equipment, and suboptimal beverage taste. Its core technology is BWT Magnesium Technology, a proprietary treatment method that replaces calcium with magnesium in water to provide limescale and gypsum protection while improving taste.

The product portfolio spans 25+ SKUs including filter cartridges (bestmax, bestprotect, besttaste, bestmin PREMIUM, bestdrink PREMIUM, bestcare, bestclear), reverse osmosis systems (bestaqua ROC, bestaqua ROC COFFEE, bestbarista ROC COFFEE, bestaqua ROC ULTRA), tank solutions (bestcup PREMIUM, bestsave, bestaroma PREMIUM), connection technology (besthead FLEX), water softening systems (bestsoft), and the b.Connect IoT platform for real-time filter monitoring via GSM, Wi-Fi, and Bluetooth. The company also offers the BWT Best Water Professional mobile application available on Android and iOS. Underlying technology includes proprietary BWT Magnesium Technology and reverse osmosis membrane engineering, with RO systems producing 2.0-3.0 l/min flow rates and the bestbarista ROC COFFEE delivering 120 l/h output for standardized coffee water quality regardless of local water hardness.

BWT water+more operates a sales-led B2B go-to-market through local subsidiaries in Germany (Wiesbaden) and the United States (Greensboro, NC), with global reach via the parent BWT Group's network spanning 120+ countries, 13 production sites, and thousands of business partners. Revenue is generated primarily through hardware sales of filter cartridges, reverse osmosis systems, and connection technology, supplemented by OEM partnerships with equipment manufacturers for integrated filtration solutions. Pricing is quote-based with multi-year contracts and no public price disclosure. Customer segments span specialty coffee and tea establishments (primary), vending operators, steam cooking/baking facilities, dishwashing operations, and cold beverage dispensers. The division also holds the Qualified Water Filtration Sponsorship of the World Barista Championship.

Name

BWT water+more

Legal name

BWT water+more

Website

https://bwt-wam.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BWT water+more is the hospitality-industry water filtration and optimization division of Austrian BWT Holding GmbH, selling proprietary Magnesium Technology filter cartridges, reverse osmosis systems, and the b.Connect IoT monitoring platform to restaurants, hotels, coffee shops, and vending operators globally.

Ownership category

akta.pro rank

Product category

Commercial Water Filtration & Treatment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water filtration systems
• Hospitality water treatment
• Reverse osmosis systems
• Water softener equipment
• Commercial beverage water

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Filter Products and Systems: Sale of water filtration products including filter cartridges, reverse osmosis systems, connection technology, and tank solutions for the hospitality industry

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BWT water+more sells water filtration cartridges, reverse osmosis systems, tank solutions, connection technology, and water softening units to commercial hospitality operators. The portfolio is anchored by proprietary BWT Magnesium Technology and augmented by the b.Connect IoT platform, which enables real-time remote monitoring and predictive filter replacement for restaurant, café, hotel, vending, baking, and dishwashing applications.

Product overview

BWT water+more provides a comprehensive portfolio of water filtration and treatment solutions for the hospitality industry. The product range includes: connection technology (besthead FLEX), filter cartridges (bestmax, bestmax PREMIUM, bestmax SOFT, bestprotect, besttaste, bestmin PREMIUM, bestdrink PREMIUM, bestcare, bestcare MINI, bestclear, bestclear EXTRA, bestdemin PLUS, bestico), tank solutions (bestcup PREMIUM, bestaroma PREMIUM, bestsave), remineralization products (bestmin PREMIUM, bestaqua PREMIUM), reverse osmosis systems (bestaqua ROC, bestaqua ROC Min, bestaqua ROC COFFEE, bestaqua ROC ULTRA, bestaqua 14 ROC, bestaqua 16 ROC, bestbarista ROC COFFEE, bestaqua MEMBRANE), water softening (bestsoft), and IoT/connected solutions (b.Connect, BWT Best Water Professional App). The portfolio is anchored by BWT Magnesium Technology for limescale and gypsum protection, with reverse osmosis systems producing 2.0-3.0 l/min flow rate. Applications span specialty coffee and tea, vending, steam cooking and baking, dishwashing, and cold beverages.

Differentiator

Problem solved

Functional benefit

Brands

• bestmax: Filter cartridges for limescale protection all-rounders
• bestmax PREMIUM
• bestprotect
• besttaste
• bestmin PREMIUM
• bestdrink PREMIUM
• bestaqua ROC
• bestbarista ROC COFFEE
• bestaqua ROC COFFEE
• bestaqua ROC ULTRA
• bestcare
• bestsave
• bestcup PREMIUM
• besthead FLEX
• bestsoft
• b.Connect
• World Barista Championship

Products and services

• BWT bestmax PREMIUM Filter Cartridge Water filter cartridge providing protection against limescale and gypsum buildup using proprietary BWT Magnesium Technology for optimal water quality in hospitality coffee and hot beverage applications.
• BWT bestmax Filter Cartridge All-round limescale protection filter cartridge designed for general-purpose hospitality water filtration needs.
• BWT bestmax SOFT Filter Cartridge Water limescale protection filter cartridge specifically tuned for hot beverage preparation with soft water.
• BWT bestprotect Filter Cartridge Filter cartridge providing combined limescale and gypsum protection for water-using equipment in commercial hospitality settings.
• BWT besttaste Filter Cartridge Activated carbon filter cartridge designed to improve the taste and odor of water used in beverage preparation.
• BWT bestmin PREMIUM Filter Cartridge Mineralization plus activated carbon filter cartridge that adds essential minerals back to filtered water for optimized taste and equipment protection.
• BWT bestdrink PREMIUM Filter Cartridge Magnesium mineralization filter cartridge engineered for cold beverage preparation, enhancing taste of chilled drinks and water dispenser output.
• BWT bestcare Filter Cartridge Antimicrobial protection filter combining ultrafiltration and activated carbon for hygienic water treatment in hospitality applications.
• BWT bestclear Filter Cartridge Basic water demineralization and limescale protection filter for commercial hospitality equipment.
• BWT bestclear EXTRA Filter Cartridge Comprehensive water demineralization filter for complete water softening in hospitality applications.
• BWT bestdemin PLUS Filter Cartridge Complete water demineralization filter designed for demanding industrial and commercial applications.
• BWT bestico Ice Machine Filter Cartridge Specialized ice machine filter cartridge ensuring flawless ice quality and reduced equipment downtime in commercial ice production.
• BWT bestaqua PREMIUM Remineralization Cartridge Remineralization cartridge for downstream use after reverse osmosis systems, leveraging BWT Magnesium Technology to add magnesium back into purified water.
• BWT besthead FLEX Connection Technology Flexible filter head connection system enabling easy installation and filter replacement across the BWT water+more cartridge range.
• BWT bestcup PREMIUM Tank Solution Tank solution providing limescale protection integrated with BWT Magnesium Technology for built-in hot equipment water tanks.
• BWT bestaroma PREMIUM Tank Solution Tank aroma solution combining limescale protection with BWT magnesium technology for improved beverage taste from water tanks.
• BWT bestsave Tank Scale Protection Pad Simple scale protection pad for water tanks providing basic limescale prevention in commercial hospitality equipment.
• BWT bestsoft Water Softening System Complete water softening system reducing water hardness for hospitality equipment protection and consistent operations.
• BWT bestaqua ROC Reverse Osmosis System Reverse osmosis water filtration system for producing highly purified and demineralized water for general hospitality applications.
• BWT bestaqua ROC Min Compact Reverse Osmosis System Compact reverse osmosis system with integrated remineralization sized for smaller-scale commercial water purification needs.
• BWT bestaqua ROC COFFEE Reverse Osmosis System Reverse osmosis system combined with BWT Magnesium Technology designed specifically for coffee and hot beverage preparation.
• BWT bestaqua 14 ROC Reverse Osmosis System Professional reverse osmosis system for hospitality water filtration producing consistent purified water at commercial flow rates.
• BWT bestaqua 16 ROC Reverse Osmosis System Higher-capacity professional reverse osmosis water filtration system sized for demanding hospitality applications.
• BWT bestbarista ROC COFFEE Reverse Osmosis System Professional reverse osmosis system delivering standardized coffee water quality regardless of local hardness, featuring unique mineralization with magnesium and silicate at 120 l/h output for specialty coffee operators.
• BWT bestaqua ROC ULTRA Reverse Osmosis System Innovative reverse osmosis system for medical, laboratory, and demanding hospitality applications, producing 100 l/h of high-purity demineralized water with smartphone control.
• BWT bestaqua MEMBRANE Replacement RO Membrane Replacement reverse osmosis membrane for BWT bestaqua ROC systems, supporting sustained demineralized water production.
• BWT b.Connect IoT Filter Management Platform Intelligent IoT solution providing digital control and real-time monitoring of BWT water filters, tracking consumption, capacity, and location via GSM, Wi-Fi, or Bluetooth, with centralized app and web dashboard management, automatic notifications, and predictive filter replacement.
• BWT Best Water Professional Mobile App Mobile application for hospitality operators providing product information, technical support, and filter management tools, available on Android and iOS.

Quantifiable outcome

• Equipment lifespan extension through limescale prevention

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Julius MeinlflagshipStrategic or Co-development Partner · 19 March 2026BWT is an industry partner supporting the Julius Meinl Barista Cup 2026, an international barista competition running from April to September 2026 across 17 countries, with the Grand Finale in Vienna on September 4, 2026. BWT provides equipment and technology for the event.
• Rancilio GroupcoreTechnology or Integration · 19 March 2026Equipment and technology partner for the Julius Meinl Barista Cup 2026, providing professional espresso equipment for the international barista competition
• FiorenzatocoreTechnology or Integration · 19 March 2026Equipment and technology partner for the Julius Meinl Barista Cup 2026, providing professional coffee grinding equipment for the international barista competition
• DaVinci GourmetcoreTechnology or Integration · 19 March 2026Equipment and technology partner for the Julius Meinl Barista Cup 2026, providing syrups and flavoring products for signature drink category

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EcoWater Systems: EcoWater Systems is a global water treatment brand with a wide dealer network selling water softening and filtration systems to residential and light commercial customers. It is a broad incumbent with limited specialization in the HORECA coffee segment where BWT water+more competes.
• Watts Water Technologies: Watts Water Technologies manufactures a broad range of water quality, flow control, and plumbing products for residential, commercial, and industrial markets. It overlaps with BWT water+more in commercial water filtration and treatment components but at a more generalist level.
• Culligan International: Culligan is a global water treatment company offering filtration, softening, and reverse osmosis solutions across residential, commercial, and industrial segments. Its commercial water portfolio overlaps with BWT water+more's softening and RO offerings, though it does not specialize in HORECA coffee.
• 3M Purification (Solventum): 3M's food service and water filtration portfolios (now operated by Solventum following the spin-off) include high-volume filtration products used by major coffee chains, foodservice operators, and OEMs globally. It is a broad incumbent in commercial water treatment rather than a HORECA specialist.

Direct peers

• Claris (Brita) HORECA line: Claris is Brita's dedicated professional water filter cartridge line targeting coffee machines, combi ovens, and steamers. It is a near-clone competitive product to BWT's bestmax and bestprotect lines, sold through the same HORECA channel.
• CUNO (3M legacy): CUNO was acquired by 3M and continues to serve foodservice, beverage, and industrial customers with cartridge filtration and RO products. It is one of the most direct comparables in the HORECA cartridge filtration category alongside Pentair Everpure and BWT water+more.
• BRITA Professional: BRITA Professional is the foodservice and HORECA division of BRITA Group, the other major European water filtration brand. It directly competes with BWT water+more in filter cartridges, reverse osmosis, and water optimization for coffee, vending, and combi-oven applications in hotels, restaurants, and cafés.
• Pentair Everpure: Pentair Everpure is a leading commercial water filtration brand for the foodservice industry, with deep penetration in coffee shops, quick-service restaurants, and beverage programs in North America. It competes head-to-head with BWT water+more on filter cartridges and RO systems for espresso and fountain beverages.

Emerging players

• Vivreau: Vivreau is a UK-headquartered provider of filtered and chilled water systems for offices, hospitality, and foodservice. It overlaps with BWT water+more in HORECA water dispensers and bottle-less coolers but focuses more on the office segment and is smaller and less geographically diversified.
• Hydropro / Aquaphor Professional: Aquaphor is a growing European and Russian-origin water filtration brand with increasing presence in professional and HORECA channels. It is a smaller, emerging competitor in the commercial filter cartridge space relative to BWT water+more, Brita, and Pentair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl9d-vz_ZMW1TKLPzfoZBVg
• Facebookfacebook.com/BWTwam
• LinkedInlinkedin.com/company/bwt-water-more-france
• Instagraminstagram.com/bwt_wam
• Xx.com/BWTwaterandmore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BWT water+more