Danone Waters Deutschland GmbH

What Danone Waters Deutschland GmbH does

Danone Waters Deutschland GmbH is a German-domiciled private limited company and wholly-owned subsidiary of Danone S.A. (Euronext Paris: BN), operating as part of the Danone DACH regional business covering Germany, Austria, and Switzerland. The entity operates across four business areas — fresh dairy products, plant-based products, natural mineral water and refreshment beverages, and specialized (early childhood and medical) nutrition — through sub-brands including Alpro (plant-based), Volvic (natural mineral water, including the Vitamin+ line), and YoPRO (high-protein dairy). It distributes more than 1,000 products through supermarkets, grocery stores, and food retail outlets across the DACH region, employing approximately 2,050 staff across 7 locations.

The company runs two global research centers dedicated to microbiome research, staffed by interdisciplinary science and technology teams working on nutritional formulations, sustainable packaging, and product innovation. Its go-to-market is sales-led, anchored in retail distribution with consumer marketing via social channels, brand collaborations (notably Alpro x Starbucks), celebrity endorsements (Carlos Alcaraz for YoPRO), and large-media event sponsorships (Germany's Next Topmodel). Revenue is generated through one-time retail product sales across dairy, plant-based, water, refreshment, and specialized nutrition categories, with B2C pricing varying by retailer and product line and no publicly disclosed pricing model.

Strategic positioning centers on the Renew Danone sustainability strategy and the Danone Impact Journey across three pillars — Health, Nature, and People & Communities — reinforced by B Corp certification. Recent activity (April–May 2025) includes multiple new product launches (Volvic Vitamin+ Sport, Alpro Ready-to-Drink Matcha with Coconut) and high-profile partnership and marketing campaigns, indicating active brand and portfolio expansion within a mature consumer packaged goods framework.

Name

Danone Waters Deutschland GmbH

Legal name

Danone Waters Deutschland GmbH

Website

https://danone.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Danone Waters Deutschland GmbH is a German subsidiary of Danone S.A. that manufactures and distributes natural mineral water, plant-based, dairy, and specialized nutrition products (brands Alpro, Volvic, YoPRO) through retail channels across the DACH region.

Ownership category

akta.pro rank

Product category

Bottled Water and Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Bottled mineral water
• Plant-based beverages
• Fresh dairy products
• Medical nutrition
• Refreshment drinks

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Product Sales: Danone DACH generates revenue through the sale of dairy products, plant-based products, natural mineral water, refreshment drinks, and specialized nutrition products (infant formula and medical nutrition) to consumers through retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Danone Waters Deutschland GmbH manufactures and distributes natural mineral water, plant-based food and beverages, fresh dairy products, high-protein foods, and specialized (infant and medical) nutrition products across the DACH region (Germany, Austria, Switzerland). Products are sold under brands including Volvic, Alpro, and YoPRO through supermarkets, grocery stores, and food retail outlets.

Product overview

Danone DACH operates as a diversified food and beverage company with three main product categories: (1) Milchfrischeprodukte & pflanzliche Produkte covering fresh dairy and plant-based products under brands like Alpro and YoPRO, (2) Natürliches Mineralwasser & Erfrischungsgetränke offering natural mineral water and refreshments through brands like Volvic with vitamin-enriched variants, and (3) Spezialnahrung providing early childhood and medical nutrition products. The company employs over 2,050 people across 7 locations in the DACH region and offers more than 1,000 different products.

Differentiator

Problem solved

Functional benefit

Brands

• Alpro: Plant-based products including plant milk, yogurt alternatives, and ready-to-drink beverages
• Volvic
• YoPRO

Products and services

• Natürliches Mineralwasser & Erfrischungsgetränke (Natural Mineral Water & Refreshment Beverages) Natural mineral water brands and refreshment beverages including still water, flavored, and vitamin-enriched variants, sold to consumers through retail channels in the DACH region.
• Volvic Natural mineral water brand offering still water and vitamin-enriched variants including the Vitamin+ line and sport formulations for active consumers.
• Milchfrischeprodukte & pflanzliche Produkte (Fresh Dairy & Plant-Based Products) Fresh dairy products and plant-based alternatives including yogurt, milk, and ready-to-drink meal solutions targeted at general consumers in the DACH region.
• Alpro Plant-based food and beverage products including plant drinks, yogurt alternatives, and ready-to-drink meal solutions for consumers seeking dairy alternatives.
• YoPRO High-protein food and beverage products, including protein yogurt and quark products, targeted at fitness and active-lifestyle consumers in the DACH region.
• Spezialnahrung (Specialized Nutrition) Early childhood and medical nutrition products for specialized dietary needs, serving both healthcare professionals and patients with clinical nutrition requirements.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• StarbuckscoreStrategic or Co-development Partner · 6 May 2025Alpro and Starbucks collaboration to drive the protein coffee trend with new plant-based drinks. This partnership represents a strategic brand collaboration to reach coffee consumers seeking plant-based protein options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gerolsteiner Brunnen GmbH & Co. KG: Germany's leading mineral water brand by value, bottled in the Vulkaneifel region. Directly comparable to Volvic as a premium natural mineral water competing for the same DACH retail shelf space and consumer occasion.
• Nestlé Waters (BlueTriton Brands): Global bottled water operator (owns Perrier, S. Pellegrino, Pure Life) and the principal multinational competitor to Danone's water portfolio. Directly competes with Volvic in DACH retail and across the same premium and mass-tier bottled water segments.
• Adelholzener Alpenquellen GmbH: Bavarian-based premium mineral water producer and one of Germany's top still and sparkling water brands. Comparable to Danone Waters Deutschland as a regional German mineral water competitor with strong retail presence and similar B Corp-adjacent sustainability positioning.
• San Pellegrino S.p.A. Italian premium sparkling mineral water owned by Nestlé, with a strong foodservice and fine-dining presence. Comparable to Volvic in premium mineral water positioning and as a bottled water brand addressing similar occasions (dining, hospitality, premium retail).
• Perrier (Nestlé Waters): French sparkling mineral water brand owned by Nestlé. Comparable to Volvic as a premium European mineral water brand with global distribution, often co-listed with Volvic on retailer shelves in the refreshment beverages segment.
• Evian (Danone Eaux Minérales d'Évian): Danone's flagship global premium still mineral water brand, sister to Volvic within the Danone Waters segment. Comparable in product, premium positioning, and natural-mineral-water sourcing model, providing a useful benchmark for Volvic's commercial trajectory.
• Oatly Group AB: Swedish plant-based beverage company and the principal challenger to Alpro in DACH retail and foodservice. Comparable to Danone Waters Deutschland's Alpro brand in plant-based drinks, including oat milk, RTD coffee, and yogurt alternatives, and competes head-to-head in German supermarkets.

Regional players

• Highland Spring Ltd: UK's leading bottled natural mineral water, focused primarily on the British market. Comparable to Danone Waters Deutschland as a regional premium still-water brand with similar single-source provenance and supermarket-led distribution, though geographically focused on UK rather than DACH.

Broad incumbents

• The Coca-Cola Company: Global beverage incumbent operating across still and sparkling refreshment categories (water via Dasani/Aquarius, juice, soft drinks). Comparable to Danone Waters Deutschland in the broader refreshment beverages category in DACH retail, particularly as both compete for the same chilled-beverage fixture space.
• PepsiCo, Inc. Global food and beverage incumbent with LIFEWTR and other bottled water brands, plus an extensive snacks and refreshment portfolio. Comparable to Danone Waters Deutschland as a broad multi-category consumer goods competitor present across the same DACH retail, foodservice, and convenience channels.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Danone
• YouTubeyoutube.com/Danone
• Facebookfacebook.com/Danone
• LinkedInlinkedin.com/company/danonenutriciaresearch
• Instagraminstagram.com/lifeatdanone/?igshid=MzRlODBiNWFlZA==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danone Waters Deutschland GmbH