Nz Funds
NZ Funds is a privately held, New Zealand-owned wealth manager managing approximately NZ$3.0 billion for over 30,000 individuals, families, and trusts. It offers KiwiSaver, Wealth Builder, Income Generator, Active Series, UK Pension Transfer, and Private Wealth services, distributed through a national network of 600 affiliated financial advisers.
- Company typePrivate
- Founded1988
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nz Funds does
NZ Funds (legal entity New Zealand Funds Management Limited) is a privately held, New Zealand-owned wealth management firm founded in 1988 and headquartered in Auckland. The company manages approximately NZ$3.0 billion of investments on behalf of more than 30,000 New Zealand individuals, families, and trusts, delivering retirement savings and long-term wealth management services through a national network of 600 affiliated financial advisers supported by 100+ internal staff. Its product suite spans the KiwiSaver Scheme (with Balanced, Self Select, and Life Cycle strategies), Wealth Builder (a flexible KiwiSaver-style vehicle without lock-in), Income Generator (dividend-focused Australasian equities), Active Series (Cash, Bonds, Property, Infrastructure, Utilities, Global Shares portfolios), Managed Superannuation, UK Pension Transfer, and a Private Wealth advisory service for high-net-worth clients.
Underlying the product set is a proprietary technology platform comprising Life Cycle Investment Software, which automatically reallocates client portfolios from growth to income assets as they age, and Wealth Plan Software, which models available financial choices and retirement drawdown paths. The firm practises multi-asset active management with a broader toolkit than typical New Zealand fund managers, including commodities, currencies, cryptocurrencies, futures, options, and short-selling, and uses options-based downside mitigation techniques. ESG integration is supported by a partnership with ISS ESG. Revenue is generated almost entirely through recurring investment management fees on AUM, with disclosed Wealth Builder fees ranging from 1.12% to 1.65% annually and KiwiSaver Balanced carrying zero management fees. Distribution is sales-led and field-based: advisers identify goals, set risk tolerance, construct portfolios, and provide ongoing reviews, with digital self-serve channels (Digital Wallet, Wealth Plan, Risk 360, Port) layered on for existing clients. The firm operates within the Investment Group Holdings Limited (IGH) holding structure and is supervised by The New Zealand Guardian Trust Company Limited.
Nz Funds firmographics
Firmographics- Name
- Nz Funds
- Legal name
- New Zealand Funds Management Limited
- Website
- https://nzfunds.co.nz
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NZ Funds is a privately held, New Zealand-owned wealth manager managing approximately NZ$3.0 billion for over 30,000 individuals, families, and trusts. It offers KiwiSaver, Wealth Builder, Income Generator, Active Series, UK Pension Transfer, and Private Wealth services, distributed through a national network of 600 affiliated financial advisers.
- Ownership category
- akta.pro rank
Nz Funds industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Pension Funds (525110)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset Income Funds (Diversified Income) (FSAAAJAG)
- akta.pro secondary industries
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB), Money Market Funds & Ultra-Short Duration (FSAAAHAK)
Keywords
Where Nz Funds is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Nz Funds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Investment Management Fees: NZ Funds generates revenue through investment management fees charged on funds under management across its KiwiSaver Scheme, Wealth Builder, Income Generator, Active Series, and Superannuation products. Fees are disclosed in product disclosure statements and fund updates, with estimated annual fund charges ranging from 1.12% to 1.65% depending on the product and strategy selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wealth Builder Self Select option with manual asset allocation |
| Subscription | Annual | Wealth Builder Life Cycle option with automated asset allocation |
| Subscription | Annual | KiwiSaver Balanced Fund with zero management fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nz Funds product offering
Product offeringCore offering
NZ Funds is a New Zealand wealth management firm that manages approximately $3.0 billion across KiwiSaver, Wealth Builder, Income Generator, Active Series, Pension Transfer, and Managed Superannuation products for over 30,000 individuals, families, and trusts. It provides actively managed multi-asset portfolios using shares, bonds, commodities, currencies, cryptocurrencies, futures, options, and short-selling, distributed through a national network of affiliated financial advisers and digital platforms. Proprietary technology includes Life Cycle asset allocation software and Wealth Plan retirement planning software.
Product overview
NZ Funds is a New Zealand-based wealth management company offering a comprehensive suite of investment products and financial advisory services. The core offerings include the KiwiSaver Scheme (retirement savings with multiple strategy options), Wealth Builder (flexible investments without lock-in), Income Generator (dividend-focused equity fund), and Pension Transfer (UK/Australian pension relocation service). The Active Series provides tailored investment portfolios through three series: Active Income (bonds, cash), Active Inflation (property, infrastructure, utilities), and Active Growth (global macro, shares). Private Wealth delivers bespoke advisory services supported by proprietary Wealth Plan planning software. All products are actively managed by an in-house investment team with a focus on downside mitigation and responsible investing.
Differentiator
Problem solved
Functional benefit
Brands
- KiwiSaver Scheme: NZ Funds KiwiSaver Scheme - A retirement savings scheme offering multiple investment strategies including Balanced Fund, Life Cycle, and Self Select options.
- Wealth Builder
- Income Generator
- Active Series
- Private Wealth
- Wealth Plan
- Managed Superannuation Service
- The Monday Call
Products and services
- NZ Funds KiwiSaver Scheme Comprehensive KiwiSaver retirement savings scheme offering multiple investment strategies including Balanced Fund, Life Cycle, and Self Select options for long-term retirement savings goals, targeted at New Zealand residents.
- NZ Funds Wealth Builder Flexible investment solution modelled after the KiwiSaver Scheme but without lock-in restrictions, allowing investors to access savings whenever needed while building long-term wealth through actively managed multi-asset portfolios.
- NZ Funds Income Generator Investment fund focused on premium New Zealand and Australian dividend-paying shares with active management to reduce volatility, offering regular income without lock-in periods for income-seeking investors.
- NZ Funds Pension Transfer Free service enabling transfer of UK defined contribution pensions and Australian Super to New Zealand, with options to invest in NZD or GBP-hedged funds, targeted at NZ residents with overseas pension entitlements.
- NZ Funds Active Series Suite of actively managed investment funds including Active Income Series, Active Inflation Series, and Active Growth Series, allowing tailored investment portfolios built around individual financial goals with multi-asset exposure.
- NZ Funds Managed Superannuation Service Superannuation scheme providing investment options similar to KiwiSaver with Life Cycle and Self Select strategies for long-term retirement savings, including UK pension transfer capability.
- NZ Funds Private Wealth Tailored financial advisory service providing holistic retirement planning and advised investment portfolios managed by specialist wealth advisers for high-net-worth individuals and families.
- NZ Funds Wealth Plan Proprietary financial planning software that helps clients visualize investment choices and build personalized investment plans aligned with their goals and retirement objectives, used to support Private Wealth advisory.
Quantifiable outcome
- Investors with financial adviser can achieve average 3% p.a. higher returns than DIY investors
- +2 more outcomes
Companies that use Nz Funds
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Nz Funds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nz Funds partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- ISS ESGcoreNZ Funds has contracted with ISS ESG, a global provider of ESG data and analytics, to support responsible investment decisions. ISS ESG provides independent environmental, social, and governance data to help NZ Funds integrate ESG factors into investment decision-making processes.
- Global Investment ManagerscoreNZ Funds partners with a select group of global investment managers and specialist hedge funds to enhance investment capabilities and provide clients access to diverse global growth opportunities while spreading risk across markets.
- The New Zealand Guardian Trust Company LimitedcoreGuardian Trust provides supervision and holds property on trust for the financial products offered by NZ Funds, serving as the independent supervisor for investor protection.
- MUFG Pension & Market Services (NZ) LimitedcoreMUFG provides registry administration services for the NZ Funds KiwiSaver Scheme, managing member records and related administrative functions.
- Fisher InvestmentsstrategicFisher Investments, managing over $600 billion globally, is one of a select group of managers NZ Funds partners with. They provide investment research perspectives featured in the Monday Call podcast series.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Nz Funds competitors and assessment
Company assessmentDirect peers
- Milford Asset Management: One of NZ's largest independent active fund managers offering KiwiSaver, managed funds, and private wealth with a multi-asset active approach — directly competes with NZ Funds on investment philosophy, product mix, and KiwiSaver/retail channels.
- Fisher Funds: NZ-based active investment manager with KiwiSaver, managed funds, and private wealth offerings; directly comparable to NZ Funds in scale, product breadth, and active multi-asset style, and is also a research partner of NZ Funds.
- Booster Investment Management: NZ KiwiSaver specialist and active manager offering multi-asset and sector funds plus private wealth — directly competes in the same KiwiSaver and retail investment channels as NZ Funds.
- Generate Investment Management: NZ KiwiSaver and managed fund provider with an active, multi-asset investment approach targeting retail investors — closely comparable product mix and target market to NZ Funds.
- Craigs Investment Partners: NZ full-service investment advisory and wealth management firm with KiwiSaver and private wealth offerings — directly comparable adviser-led, NZ-focused wealth model competing with NZ Funds Private Wealth.
Broad incumbents
- ANZ Investments: Investment arm of ANZ Bank NZ offering KiwiSaver, managed funds, and wealth services — much larger incumbent with broader distribution and default-provider reach, competing with NZ Funds across all retail segments.
- ASB Bank (Investment Services): Major NZ bank with KiwiSaver schemes, term deposits, and wealth management — large incumbent with default-provider status that competes with NZ Funds for retail retirement savings.
Regional players
- Jarden (Investment Services): NZ-headquartered investment and advisory group providing wealth management, KiwiSaver, and asset management — comparable NZ market focus with overlapping product offerings and adviser-led distribution.
Emerging players
- Simplicity (NZ): NZ low-cost KiwiSaver and investment manager known for low fees and passive/index approaches — emerging disruptor pressuring fee economics across the NZ KiwiSaver market including NZ Funds.
- Kernel Wealth: NZ digital-first KiwiSaver and managed fund provider with low fees and passive/index offerings — emerging low-cost competitor reshaping KiwiSaver pricing dynamics that affect NZ Funds' fee positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nz Funds social profiles
Digital presenceNz Funds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nz Funds leadership team
Management profileNumber of profiles
Profiles10 records
Nz Funds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nz Funds M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nz Funds
What does Nz Funds do?
NZ Funds is a New Zealand wealth management firm that manages approximately $3.0 billion across KiwiSaver, Wealth Builder, Income Generator, Active Series, Pension Transfer, and Managed Superannuation products for over 30,000 individuals, families, and trusts. It provides actively managed multi-asset portfolios using shares, bonds, commodities, currencies, cryptocurrencies, futures, options, and short-selling, distributed through a national network of affiliated financial advisers and digital platforms. Proprietary technology includes Life Cycle asset allocation software and Wealth Plan retirement planning software.
Is Nz Funds a public or private company?
Nz Funds is a private company. It is classified as management employee owned and is currently operating.
When was Nz Funds founded?
Nz Funds was founded in 1988. It employs 51 to 100 people.
Where is Nz Funds based?
Nz Funds is headquartered in Auckland, New Zealand, in the Oceania region.
How does Nz Funds make money?
One revenue line is on record: investment Management Fees.
Who are Nz Funds's main competitors?
Direct peers on record are Milford Asset Management, Fisher Funds, Booster Investment Management, Generate Investment Management and Craigs Investment Partners. Broad incumbents are ANZ Investments and ASB Bank (Investment Services). Jarden (Investment Services) is listed as a regional player. Emerging players are Simplicity (NZ) and Kernel Wealth.
Does Nz Funds have an API?
No public API is recorded for Nz Funds.
What industry is Nz Funds in?
Nz Funds's product category is Wealth Management. Its primary akta.pro industry code is FSAAAJAG, Multi-Asset Income Funds (Diversified Income), with a secondary code of FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 523940 and its SIC code is 6282.