Nz Funds

What Nz Funds does

NZ Funds (legal entity New Zealand Funds Management Limited) is a privately held, New Zealand-owned wealth management firm founded in 1988 and headquartered in Auckland. The company manages approximately NZ$3.0 billion of investments on behalf of more than 30,000 New Zealand individuals, families, and trusts, delivering retirement savings and long-term wealth management services through a national network of 600 affiliated financial advisers supported by 100+ internal staff. Its product suite spans the KiwiSaver Scheme (with Balanced, Self Select, and Life Cycle strategies), Wealth Builder (a flexible KiwiSaver-style vehicle without lock-in), Income Generator (dividend-focused Australasian equities), Active Series (Cash, Bonds, Property, Infrastructure, Utilities, Global Shares portfolios), Managed Superannuation, UK Pension Transfer, and a Private Wealth advisory service for high-net-worth clients.

Underlying the product set is a proprietary technology platform comprising Life Cycle Investment Software, which automatically reallocates client portfolios from growth to income assets as they age, and Wealth Plan Software, which models available financial choices and retirement drawdown paths. The firm practises multi-asset active management with a broader toolkit than typical New Zealand fund managers, including commodities, currencies, cryptocurrencies, futures, options, and short-selling, and uses options-based downside mitigation techniques. ESG integration is supported by a partnership with ISS ESG. Revenue is generated almost entirely through recurring investment management fees on AUM, with disclosed Wealth Builder fees ranging from 1.12% to 1.65% annually and KiwiSaver Balanced carrying zero management fees. Distribution is sales-led and field-based: advisers identify goals, set risk tolerance, construct portfolios, and provide ongoing reviews, with digital self-serve channels (Digital Wallet, Wealth Plan, Risk 360, Port) layered on for existing clients. The firm operates within the Investment Group Holdings Limited (IGH) holding structure and is supervised by The New Zealand Guardian Trust Company Limited.

Name

Nz Funds

Legal name

New Zealand Funds Management Limited

Website

https://nzfunds.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

NZ Funds is a privately held, New Zealand-owned wealth manager managing approximately NZ$3.0 billion for over 30,000 individuals, families, and trusts. It offers KiwiSaver, Wealth Builder, Income Generator, Active Series, UK Pension Transfer, and Private Wealth services, distributed through a national network of 600 affiliated financial advisers.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Pension Funds (525110)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Asset Income Funds (Diversified Income) (FSAAAJAG)

akta.pro secondary industries

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB), Money Market Funds & Ultra-Short Duration (FSAAAHAK)

Keywords

• Wealth management services
• KiwiSaver retirement savings
• Multi-asset investment funds
• Private wealth advisory
• Active portfolio management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Investment Management Fees: NZ Funds generates revenue through investment management fees charged on funds under management across its KiwiSaver Scheme, Wealth Builder, Income Generator, Active Series, and Superannuation products. Fees are disclosed in product disclosure statements and fund updates, with estimated annual fund charges ranging from 1.12% to 1.65% depending on the product and strategy selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NZ Funds is a New Zealand wealth management firm that manages approximately $3.0 billion across KiwiSaver, Wealth Builder, Income Generator, Active Series, Pension Transfer, and Managed Superannuation products for over 30,000 individuals, families, and trusts. It provides actively managed multi-asset portfolios using shares, bonds, commodities, currencies, cryptocurrencies, futures, options, and short-selling, distributed through a national network of affiliated financial advisers and digital platforms. Proprietary technology includes Life Cycle asset allocation software and Wealth Plan retirement planning software.

Product overview

NZ Funds is a New Zealand-based wealth management company offering a comprehensive suite of investment products and financial advisory services. The core offerings include the KiwiSaver Scheme (retirement savings with multiple strategy options), Wealth Builder (flexible investments without lock-in), Income Generator (dividend-focused equity fund), and Pension Transfer (UK/Australian pension relocation service). The Active Series provides tailored investment portfolios through three series: Active Income (bonds, cash), Active Inflation (property, infrastructure, utilities), and Active Growth (global macro, shares). Private Wealth delivers bespoke advisory services supported by proprietary Wealth Plan planning software. All products are actively managed by an in-house investment team with a focus on downside mitigation and responsible investing.

Differentiator

Problem solved

Functional benefit

Brands

• KiwiSaver Scheme: NZ Funds KiwiSaver Scheme - A retirement savings scheme offering multiple investment strategies including Balanced Fund, Life Cycle, and Self Select options.
• Wealth Builder
• Income Generator
• Active Series
• Private Wealth
• Wealth Plan
• Managed Superannuation Service
• The Monday Call

Products and services

• NZ Funds KiwiSaver Scheme Comprehensive KiwiSaver retirement savings scheme offering multiple investment strategies including Balanced Fund, Life Cycle, and Self Select options for long-term retirement savings goals, targeted at New Zealand residents.
• NZ Funds Wealth Builder Flexible investment solution modelled after the KiwiSaver Scheme but without lock-in restrictions, allowing investors to access savings whenever needed while building long-term wealth through actively managed multi-asset portfolios.
• NZ Funds Income Generator Investment fund focused on premium New Zealand and Australian dividend-paying shares with active management to reduce volatility, offering regular income without lock-in periods for income-seeking investors.
• NZ Funds Pension Transfer Free service enabling transfer of UK defined contribution pensions and Australian Super to New Zealand, with options to invest in NZD or GBP-hedged funds, targeted at NZ residents with overseas pension entitlements.
• NZ Funds Active Series Suite of actively managed investment funds including Active Income Series, Active Inflation Series, and Active Growth Series, allowing tailored investment portfolios built around individual financial goals with multi-asset exposure.
• NZ Funds Managed Superannuation Service Superannuation scheme providing investment options similar to KiwiSaver with Life Cycle and Self Select strategies for long-term retirement savings, including UK pension transfer capability.
• NZ Funds Private Wealth Tailored financial advisory service providing holistic retirement planning and advised investment portfolios managed by specialist wealth advisers for high-net-worth individuals and families.
• NZ Funds Wealth Plan Proprietary financial planning software that helps clients visualize investment choices and build personalized investment plans aligned with their goals and retirement objectives, used to support Private Wealth advisory.

Quantifiable outcome

• Investors with financial adviser can achieve average 3% p.a. higher returns than DIY investors
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• ISS ESGcoreTechnology or IntegrationNZ Funds has contracted with ISS ESG, a global provider of ESG data and analytics, to support responsible investment decisions. ISS ESG provides independent environmental, social, and governance data to help NZ Funds integrate ESG factors into investment decision-making processes.
• Global Investment ManagerscoreTechnology or IntegrationNZ Funds partners with a select group of global investment managers and specialist hedge funds to enhance investment capabilities and provide clients access to diverse global growth opportunities while spreading risk across markets.
• The New Zealand Guardian Trust Company LimitedcoreOthersGuardian Trust provides supervision and holds property on trust for the financial products offered by NZ Funds, serving as the independent supervisor for investor protection.
• MUFG Pension & Market Services (NZ) LimitedcoreOthersMUFG provides registry administration services for the NZ Funds KiwiSaver Scheme, managing member records and related administrative functions.
• Fisher InvestmentsstrategicTechnology or IntegrationFisher Investments, managing over $600 billion globally, is one of a select group of managers NZ Funds partners with. They provide investment research perspectives featured in the Monday Call podcast series.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Milford Asset Management: One of NZ's largest independent active fund managers offering KiwiSaver, managed funds, and private wealth with a multi-asset active approach — directly competes with NZ Funds on investment philosophy, product mix, and KiwiSaver/retail channels.
• Fisher Funds: NZ-based active investment manager with KiwiSaver, managed funds, and private wealth offerings; directly comparable to NZ Funds in scale, product breadth, and active multi-asset style, and is also a research partner of NZ Funds.
• Booster Investment Management: NZ KiwiSaver specialist and active manager offering multi-asset and sector funds plus private wealth — directly competes in the same KiwiSaver and retail investment channels as NZ Funds.
• Generate Investment Management: NZ KiwiSaver and managed fund provider with an active, multi-asset investment approach targeting retail investors — closely comparable product mix and target market to NZ Funds.
• Craigs Investment Partners: NZ full-service investment advisory and wealth management firm with KiwiSaver and private wealth offerings — directly comparable adviser-led, NZ-focused wealth model competing with NZ Funds Private Wealth.

Broad incumbents

• ANZ Investments: Investment arm of ANZ Bank NZ offering KiwiSaver, managed funds, and wealth services — much larger incumbent with broader distribution and default-provider reach, competing with NZ Funds across all retail segments.
• ASB Bank (Investment Services): Major NZ bank with KiwiSaver schemes, term deposits, and wealth management — large incumbent with default-provider status that competes with NZ Funds for retail retirement savings.

Regional players

• Jarden (Investment Services): NZ-headquartered investment and advisory group providing wealth management, KiwiSaver, and asset management — comparable NZ market focus with overlapping product offerings and adviser-led distribution.

Emerging players

• Simplicity (NZ): NZ low-cost KiwiSaver and investment manager known for low fees and passive/index approaches — emerging disruptor pressuring fee economics across the NZ KiwiSaver market including NZ Funds.
• Kernel Wealth: NZ digital-first KiwiSaver and managed fund provider with low fees and passive/index offerings — emerging low-cost competitor reshaping KiwiSaver pricing dynamics that affect NZ Funds' fee positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/4kMqLnWWTj1q7GbRbHKn1z
• Xx.com/nzfunds
• LinkedInlinkedin.com/company/nz-funds-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nz Funds