Fujiwa Tiles

What Fujiwa Tiles does

Fujiwa Tiles is a privately held importer and national wholesale distributor of porcelain tiles, founded in 1984 and headquartered in Anaheim, California. The company sources tiles through an international production network and distributes them across the United States to swimming pool builders, contractors, architects, and designers, operating three showroom and distribution locations in Anaheim (headquarters), Van Nuys, and Dallas. It employs 11–50 staff and maintains an active digital presence via website, blog, and social channels (Facebook, X, LinkedIn, Instagram).

The product portfolio centers on porcelain glazed tiles with weather-resistant, frost-proof, acid-proof, and stain-resistant properties, organized into 15+ named collections (NAMI, SORA, VINTA, TOKYO, OMEGA, FLORA, Vigan, CRESTA, KAWA, PATINA, KLM, LUNAR, KASURI, PLANET, LOMBO, EROS). Adjacent offerings include Watermark Mosaics for decorative applications and Depth Markers for safety identification. Fujiwa also operates an online Tile Visualizer tool for design planning. Pricing is quote-based and not publicly listed; product pages show $0.00 placeholders with an "Order Sample" workflow, consistent with B2B wholesale quoting.

The business model is wholesale B2B distribution via direct showroom sales and national shipping to trade buyers, supplemented by digital marketing and SEO-driven inbound traffic. Fujiwa has no disclosed institutional investors, parent company, subsidiaries, public ticker, or known funding rounds, and appears to be founder-owned and independently operated.

Name

Fujiwa Tiles

Legal name

Fujiwa Tiles

Website

https://fujiwatiles.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Fujiwa Tiles is a U.S. importer and wholesale distributor of porcelain tiles for swimming pools, spas, and indoor/outdoor construction, serving pool builders, contractors, architects, and designers from showrooms in Anaheim, Van Nuys, and Dallas.

Ownership category

akta.pro rank

Product category

Pool and Construction Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain tile distribution
• Pool tile wholesale
• Swimming pool tiles
• Mosaic tile imports
• Construction tile supply

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Porcelain Tile Distribution: Fujiwa Tiles generates revenue through national wholesale distribution of high-quality porcelain tiles for swimming pools, spas, and indoor/outdoor construction. The company imports tiles through its international production network and distributes to pool builders, contractors, architects, and designers across the United States.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fujiwa Tiles is an importer and national wholesale distributor of porcelain tiles for swimming pools, spas, and indoor/outdoor construction and renovation projects. The company sources tiles through an international production network and distributes multiple proprietary tile collections (NAMI, SORA, VINTA, TOKYO, OMEGA, FLORA, Vigan, KAWA, PATINA, KLM, LUNAR, KASURI, PLANET, LOMBO, EROS, CRESTA) plus mosaic and depth marker products to pool builders, contractors, architects, and designers across the United States.

Product overview

Fujiwa Tiles is a leading importer and national wholesale distributor of high-quality porcelain tiles for swimming pools, spas, and indoor/outdoor construction and renovations. Established in 1984, the company offers multiple tile collections including the NAMI Series (100 and 600), SORA 700 Series, VINTA Series, TOKYO Series (100, 200, 600), OMEGA Series, FLORA Series, Vigan Series, CRESTA Series, KAWA Series, PATINA Series, KLM Series, LUNAR Series, KASURI Series, PLANET Series, LOMBO Series, and EROS Series (100 and 600). Their product portfolio spans porcelain glazed tiles that are weather-resistant, frost-proof, acid-proof, and stain-resistant. The company also offers Watermark Mosaics for decorative pool applications, Depth Markers for safety identification, and a Tile Visualizer digital tool for design planning. Products are distributed across three U.S. locations in California (Anaheim and Van Nuys) and Texas (Dallas).

Differentiator

Problem solved

Functional benefit

Brands

• Watermark Mosaics: A product line offering mosaic tiles for swimming pools and spas.

Products and services

• NAMI 100 Series Porcelain pool tile collection with ocean-inspired wavy patterns and marine color combinations, sized 1 1/8" x 1 1/8" with 0.27" thickness. Available in Wave Crest and Shoreline colors. Designed for swimming pool applications.
• NAMI 600 Series Porcelain pool tile series from the NAMI collection featuring ocean-inspired designs for swimming pool applications.
• SORA 700 Series Interstellar-inspired porcelain tile collection with prominent astral patterns and three-dimensional effects. Available in 6" x 6" size with 0.26" thickness, in Black Galaxy and Space Blue colors.
• VINTA Series Porcelain tile series featuring fused silky tones and a smooth glossy surface, sized 2" x 4" with 0.22" thickness. Available in 8 colors including White, Black, Pewter Gray, Glacier Blue, Spring Breeze, Sea Salt, Royal Blue, and Misty Blue.
• TOKYO 600 Series Pool tile series with a random weave pattern and cool, soothing colors, featuring a glamorous statement design for swimming pool installations. 0.29" thickness. Available in Icy Blue and Aspen Blue colors.
• OMEGA Series Modern and elegant pool tile series with contemporary design aesthetics and a smooth glossy finish creating a calming feel. Available in Blue Horizon, Dark Moon, Moonlight, and Aqua Terra colors.
• FLORA Series Porcelain tile series from the Fujiwa Collections featuring nature-inspired designs for swimming pool applications.
• Vigan Series Porcelain tile series from the Fujiwa Collections featuring distinctive designs for swimming pools.
• CRESTA Series Porcelain tile series with soft tones and a smooth finish, sized 4" x 4". Available in Blush, Peach, and Mauve colors.
• KAWA Series Fashionable tile series featuring striped decor with uneven lines combined with a pulsating color blend. 0.24" thickness. Available in 6 colors including Symphony, Aqua Jade, Aqua Blue, Stain Oak, Summer Blue, and Smoky Blue.
• PATINA Series Pool tile series featuring a glimmering appearance with modulated pattern designs, bumpy texture, and dazzling luster. Includes beveled border trim. 0.28" thickness. Available in Desert Gold and Tropical Breeze colors.
• KLM Series High gloss porcelain tiles with ultra-rich colors blended for a sleek and modern look. Sized 3" x 3" with 0.23" thickness. Features 1x3 Bead trim. Available in Misty Blue and Misty Brown.
• LUNAR Series Pool tiles invoking a sensation of swirling water with gleaming colors and remarkable design. Available in 6" x 6" size in 4 distinctive colors including Blue Blend, Midnight, Peacock, and Emerald.
• KASURI Series Dynamic appeal tile series capturing cosmopolitan lifestyle quality with aesthetic tones and ingenious patterns. Suitable for interior and exterior applications. Available in Monaco and Petra colors.
• PLANET Series Timeless porcelain tile series with subtle, natural colors and softly textured appearance that captures light and movement. Sized 1" x 1". Available in Albi and Opal colors.
• LOMBO Series Fujiwa Exclusive mosaic porcelain tiles with a rectangular shape featuring glossy metallic and beveled surface effects. Sized 1/2" x 3 1/4" with 0.21" thickness. Available in 9 colors including Wheat, Autumn, Aqua Matte, Grey Matte, Rare Earth, Kashmir, Sepia, Persian Blue, and White-Gray-Black.
• EROS 100 Series Contemporary Japanese pattern tiles with cutting-edge modern design. Available in 1" x 1", 3" x 3", and 6" x 6" sizes. Colors include Autumn and Summer.
• Watermark Mosaics Mosaic tile product line featuring decorative patterns for swimming pool and spa applications.
• Depth Markers Safety and depth marking tiles for swimming pools, enabling clear depth identification in pool applications.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• PRONTO Pool Tile & Coping: PRONTO specializes in pool tile, coping, and decking products with a focus on online ordering and design tools. It is a niche competitor to Fujiwa in the pool-tile segment, particularly for builders and homeowners seeking pool-specific tile assortments.
• Florida Tile: Florida Tile manufactures and distributes ceramic and porcelain tile products for residential and commercial applications, including pool-adjacent uses. It competes with Fujiwa in the porcelain tile category and serves many of the same trade customers across the U.S.
• National Pool Tile (NPT): National Pool Tile is one of the largest U.S. distributors of pool tile and pool finishes, operating showrooms across multiple Sun Belt states. It is the closest direct competitor to Fujiwa Tiles in the pool-specific tile wholesale category, serving the same builder, contractor, and designer customer base.

Broad incumbents

• Arizona Tile: Arizona Tile distributes natural stone, quartz, and porcelain tile through showrooms across the Western U.S. Its porcelain tile portfolio and trade customer base place it in direct competition with Fujiwa, particularly in California and the Southwest.
• MSI (M S International): MSI is a large nationwide distributor of flooring, countertops, and tile products including porcelain and ceramic tile. As a broad incumbent with deep distribution infrastructure, MSI competes with Fujiwa for trade and residential tile buyers, including in pool-related categories.
• Emser Tile: Emser Tile is a national designer and distributor of tile, natural stone, and decorative products with showrooms across the U.S. It overlaps with Fujiwa in porcelain and ceramic tile distribution and serves similar architect, designer, and contractor customers.
• Porcelanosa: Porcelanosa is a global Spanish manufacturer and distributor of porcelain tile, kitchen, and bath products with U.S. showrooms. Its design-forward porcelain collections overlap Fujiwa's aesthetic positioning in premium indoor and outdoor tile.
• Daltile: Daltile is the largest U.S. manufacturer and distributor of ceramic, porcelain, and stone tile with a nationwide service center network. It is a broad incumbent whose porcelain tile lines overlap Fujiwa's offerings for pool, indoor, and outdoor construction applications.
• Bedrosians Tile & Stone: Bedrosians is a family-owned tile and stone distributor with showrooms across the Western U.S. and beyond. It overlaps directly with Fujiwa's porcelain tile offerings and shares the design-forward, multi-collection go-to-market approach.

Emerging players

• Wet Edge Technology: Wet Edge Technology produces premium pool finishes and related aquatic surface products rather than tile. It is an adjacent emerging player in the premium pool construction materials space and overlaps with Fujiwa in serving custom pool builders and high-end renovation projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fujiwatiles1
• Facebookfacebook.com/FUJIWATILES
• LinkedInlinkedin.com/company/27060257
• Instagraminstagram.com/fujiwatilesusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujiwa Tiles