Purcell's Paints

What Purcell's Paints does

Purcell's Paint & Wallpaper Inc. is a family-owned specialty retail distributor of premium paints, coatings, stains, window treatments, and contractor equipment, founded in 1979 and headquartered in East Syracuse, New York. The company operates three brick-and-mortar locations — Dewitt (East Syracuse), Liverpool, and Cicero (opened 2020) — serving the Syracuse metropolitan area and Central New York. Its assortment is anchored by flagship authorized dealerships with Benjamin Moore (Aura, Regal Select, Natura, Ultra Spec 500), Pittsburgh Paints/PPG (including Ameron industrial coatings), Hunter Douglas window treatments, Graco sprayers, Festool power tools, and Minwax/Zar wood finishes, supplemented by Allpro-branded sundries. The company distinguishes itself through in-store design consultation, custom color matching, an authorized Graco equipment repair center, and Hunter Douglas measurement-and-installation services.

The business operates a horizontal-segment retail model targeting two primary customer bases — weekend DIY homeowners seeking color guidance and premium products, and professional painting contractors requiring specification-grade coatings, contractor pricing, and equipment support — with secondary exposure to expert craftsmen and commercial/industrial buyers. Customer acquisition is driven by community presence, word-of-mouth referrals, and an in-store experience led by knowledgeable staff; no e-commerce or paid digital marketing channels are evident in the source material. Distribution is exclusively through physical storefronts with extended weekday and Saturday hours.

Revenue is generated predominantly through one-time transactional sales of branded products across paint, stains, window treatments, sundries, and equipment, supplemented by professional service revenue from design consultation and equipment repair. Pricing is not publicly disclosed and varies by product line and selection. The company is a member of ALLPRO, the largest independent paint and wallcovering buying group, which provides collective purchasing power across more than 100 members and 1,100 stores — a structural cost-of-goods advantage relative to standalone independent retailers.

Name

Purcell's Paints

Legal name

Purcell's Paint & Wallpaper Inc.

Website

https://purcellspaints.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Purcell's Paints is a family-owned, three-store specialty paint and coatings retailer founded in 1979, serving Central New York homeowners, professional contractors, and craftsmen with premium brands (Benjamin Moore, PPG, Hunter Douglas, Graco, Festool), in-store design services, and an authorized equipment repair center.

Ownership category

akta.pro rank

Product category

Paint and Coatings Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Paint retail stores
• Window treatments
• Painting supplies
• Industrial coatings
• Custom color matching

Headquarters

HQ city

East Syracuse

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Sales: Retail sale of premium interior and exterior paints and coatings from manufacturers including Benjamin Moore, Pittsburgh Paints, and industrial finishes. Revenue generated through direct retail transactions at store locations.
2. Window Treatment Sales: Sale of Hunter Douglas window treatments including blinds, shades, shutters, and shadings. The company offers measurement and installation services.
3. Professional Equipment Sales: Sale of professional painting and finishing equipment including Graco sprayers, Festool sanders and dust extractors, and related accessories and consumables.
4. Sundries and Supplies: Sale of painting supplies, tools, brushes, rollers, dropcloths, caulking, tape, and related sundries from brands including Allpro, Wooster, Corona Brushes, and others.
5. Wood Stain and Finish Sales: Sale of wood stains and finishes including Zar wood stains and Minwax products for furniture, cabinetry, and woodwork projects.
6. Design Services: In-store design consultation services for color selection, wallcovering choices, and window treatments. Available at Dewitt and Liverpool locations during weekday and Saturday hours, and Sundays at Bridge Street location.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Purcell's Paints is a retail store operating three storefronts in Central New York that sells premium interior and exterior paints, stains, coatings, contractor equipment, painting sundries, and Hunter Douglas custom window treatments. The business complements product sales with in-store design consultation, custom color matching, and an authorized Graco spray-equipment repair service for both homeowners and professional contractors.

Product overview

Purcell's Paints is a family-owned paint and home improvement retail store serving Central New York for over 40 years. The company operates three retail locations and offers a comprehensive product portfolio organized into several core categories: (1) Paint products including Benjamin Moore (with sub-brands Aura, Regal Select, Ultra Spec 500, Natura, ben, Advance Waterborne Alkyd, specialty coatings, and Arborcoat stains) and Pittsburgh Paints (including Break-Through, SealGrip, Pure Performance, Speed Hide, and Manor Hall); (2) Industrial Finishes through Ameron/PPG Protective & Marine Coatings (Amerlock series and Amershield); (3) Contractor Equipment including Graco Sprayers and Festool power tools with dust extractors; (4) Hunter Douglas window treatments (blinds, shades, shutters, shadings, sheers, and louvers); (5) Painting sundries and supplies through Allpro brand including brushes, rollers, Zar stains, and specialty tools; (6) Design services through an In-Store Design Department offering color consultation and window treatment assistance. The store also provides custom color matching, product recommendations, delivery services, and is an authorized repair center for Graco equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Benjamin Moore Paint Products Premium interior and exterior paints, primers, stains, and specialty coatings from Benjamin Moore, including the Aura, Regal Select, Ultra Spec 500, Natura, ben, Advance Waterborne Alkyd, Aura Bath & Spa, Aura Grand Entrance, and Arborcoat lines. Sold to homeowners, professional contractors, and craftsmen.
• Pittsburgh Paints (PPG) Complete line of professional paints including Break-Through Waterborne Acrylic, SealGrip primers, Pure Performance, Speed Hide, and Manor Hall interior/exterior products for both professional contractors and homeowners.
• Ameron Industrial Finishes Industrial coatings by PPG Protective & Marine Coatings for commercial and industrial assets in demanding conditions, including Amerlock 2 (fast-drying solids epoxy), Amerlock 400 (high solids epoxy), Amerlock Sealer (penetrating epoxy primer), and Amershield (polyester-acrylic aliphatic polyurethane). Targeted at commercial builders, property managers, and industrial facilities.
• Graco Sprayers and Repair Services Complete line of paint sprayers and accessories for professional contractors, including models 390 ST, Ultra 395, Ultra 495, Ultramax 2 795, 395 Finish Pro, Truecoat, HVLP, Line Lazers, and Power Washers, plus maintenance and repair services from the Authorized Graco Repair Center.
• Festool Power Tools Premium contractor equipment including orbital sanders, dust extractors (CT mini, CT midi, CT 26, CT36, CT36 AC), Rotex Sanders, 5-inch and 6-inch ETS sanders, brushless orbital sanders, LTS sander, circular saws, miter saws, drills, and the Planex drywall sander. All products designed to work in tandem with HEPA certified Dust Extractors.
• Hunter Douglas Window Treatments Custom-built window treatments from Hunter Douglas including shadings (Luminette Modern Draperies, Privacy Sheers, Alustra Luminette, Silouette Window Shadings), Duette Honeycomb Shades, roller shades, Roman shades, woven wood shades, horizontal and vertical blinds (Alustra Woods, Country Woods, Woodmates, Decor Aluminum Blinds), and Heritance Hardwood and poly-satin shutters. Includes measurement and installation services.
• Painting Sundries and Supplies Complete line of painting supplies including brushes (Corona Brushes with hardwood handles and stainless steel ferrules), roller sleeves and rollers, scrapers, painter's tape, caulking guns, caulk, deck sprayers, extension poles, worklights, pressure washers, spray equipment, dropcloths, and the patented PiViT LadderTool leveling device. Brands include Allpro, Wooster, Corona Brushes, and others.
• Interior Wood Stains and Finishes Wood stains and finishes for furniture, cabinetry, antiques, wood trim, paneling, and unfinished furniture, including UGL Zar wood stains (wipe-on formula, applicable over painted and previously varnished surfaces) and Minwax products for beautifying and protecting wood. Targeted at expert craftsmen, woodworkers, and DIY-ers.
• In-Store Design Department Expert design assistance for color selection, wallcoverings, and window treatments provided by trained in-store design staff. Available weekdays 10AM-5PM at Dewitt and Liverpool locations, Saturdays 10AM-4PM, and Sundays 9AM-1PM at the Bridge Street location.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• ALLPROcoreChannel Partner/ Reseller/ DistributorALLPRO is the oldest, most complete buying, selling, marketing, and training group consisting of independent paint and wallcovering businesses. Purcell's Paint participates as a member, gaining economic benefits from collective purchasing power with suppliers and passing savings on to customers. ALLPRO serves over 100 members representing over 1100 stores in the United States, Bermuda, Canada and Mexico.
• GracocoreChannel Partner/ Reseller/ DistributorPurcell's Wallpaper & Paint is an Authorized Graco Repair Center, providing maintenance and repair services for Graco spray equipment. The company stocks a large assortment of Graco sprayers including models 390 ST, Ultra 395, Ultra 495, Ultramax 2 795, 395 Finish Pro, Truecoat, HVLP, Line Lazers & Power Washers. Founded in 1926, Graco supplies technology and expertise for the management of fluids for commercial and industrial markets.
• FestoolcoreChannel Partner/ Reseller/ DistributorPurcell's carries Festool brand products including orbital sanders, dust extractors (CT mini, CT midi, CT 26, CT36, CT36 AC), Rotex Sanders, 5" and 6" ETS sanders, brushless orbital sanders, LTS sander, and accessories. Founded in 1925 and headquartered in Wendlingen, Germany, Festool offers unparalleled quality contractor equipment designed to work in tandem with HEPA certified Dust Extractors.
• Hunter DouglascoreChannel Partner/ Reseller/ DistributorPurcell's Paint offers the full line of Hunter Douglas window treatments including shadings, sheers, louvers, shades, blinds, and shutters. Products are custom-built for customer windows. The company offers measurement and installation services for Hunter Douglas products including Luminette Modern Draperies, Duette Honeycomb Shades, and Silouette Window Shadings.
• Benjamin MooreflagshipChannel Partner/ Reseller/ DistributorPurcell's Paints is an authorized Benjamin Moore dealer offering the full line of Benjamin Moore paints, primers, stains, and specialty coatings. Benjamin Moore has been manufacturing quality paint since 1883 and was named the number one choice for paints by the nation's top designers in a 2004 House & Garden Magazine survey. Products include Aura, Regal Select, Natura, and specialty lines.
• PPG IndustriescoreChannel Partner/ Reseller/ DistributorPurcell's Paints represents PPG products including Pittsburgh Paints, Ameron protective and marine coatings, and Zar wood stains. PPG Protective & Marine Coatings is a world leader in protective and marine coatings with products protecting assets in demanding conditions. Ameron products include Amerlock 2, Amerlock 400, Amerlock Sealer, and Amershield coatings.
• Ameron (PPG Protective & Marine Coatings)minorChannel Partner/ Reseller/ DistributorPurcell's Paints carries Ameron industrial coatings by PPG Protective & Marine Coatings. Products include Amerlock 2 (fast drying solids epoxy), Amerlock 400 (high solids epoxy), Amerlock Sealer (penetrating epoxy primer), and Amershield (polyester-acrylic aliphatic polyurethane) for general maintenance coating on new or old steel.
• MinwaxcoreChannel Partner/ Reseller/ DistributorPurcell's Paints offers Minwax Wood Stains as part of their full line of premium interior and exterior coatings. Minwax products are well-known for beautifying and protecting all types of wood, meeting the high standards of professional woodworkers while remaining easy to use for individuals.
• UGL (Zar)coreChannel Partner/ Reseller/ DistributorPurcell's Paint recommends UGL Zar wood stains which are well-known for their ability to beautify and protect all types of wood. ZAR Wood Finishing Products meet high standards of professional woodworkers and are easy to use for beginners. ZAR wood stain is perfect for cabinets, paneling, antiques, wood trim, and unfinished furniture.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Backdrop: DTC online paint brand offering premium interior paint with a curated color palette and direct-to-consumer shipping. Emerging channel competitor capturing younger, design-conscious homeowners away from traditional paint retailers.
• Clare: DTC online-first paint retailer selling premium interior paint direct to homeowners via e-commerce. Represents the digital-native competitive threat to traditional brick-and-mortar paint retailers like Purcell's that have not yet built an online channel.

Broad incumbents

• Lowe's: Second-largest U.S. home improvement retailer, offering paint (including HGTV Home and Sherwin-Williams lines), tools, and window treatments in big-box and enhanced store formats. Direct competitor for retail DIY and contractor paint sales in Central New York.
• Sherwin-Williams: The largest U.S. paint manufacturer-retailer, operating thousands of company-owned paint stores nationally and offering competing premium lines (Sherwin-Williams, Dutch Boy, Minwax via acquisition). Directly competes with Purcell's in the Central New York market via company-owned retail stores, while also being the parent of several brands Purcell's stocks.
• The Home Depot: Largest U.S. home improvement retailer, operating big-box stores carrying Benjamin Moore, Behr, and PPG lines alongside a broad assortment. Competes with Purcell's for DIY and prosumer paint purchases in the Syracuse market with structural advantages in price, assortment, and omnichannel pickup.
• Ace Hardware: Cooperative hardware retailer with thousands of independently owned stores across the U.S., many of which stock paint (including Benjamin Moore and Clark+Kensington). Competes with Purcell's for residential DIY and small-contractor paint purchases in suburban CNY locations.

Direct peers

• Frazee Paint: Independent regional paint retailer operating multiple stores across the southwestern U.S., carrying Benjamin Moore, Vista Paint, and contractor supplies. Directly comparable to Purcell's as a multi-store independent dealer focused on premium brands and pro customers.
• Kelly-Moore Paints: Independent, employee-owned paint retailer operating company-owned stores across the western and southwestern U.S., selling premium architectural paints and contractor supplies. Closest comparable in business model to Purcell's — independently operated, multi-store, premium-brand focused, contractor-oriented.
• Hirshfield's: Family-owned independent paint retailer operating multiple stores across the Upper Midwest with a similar mix of premium paint brands, stains, wallcoverings, and contractor services. Highly comparable in scale, ownership structure, and product breadth to Purcell's.
• Spectrum Paint: Independent regional paint retailer operating multiple stores, offering Benjamin Moore and PPG lines plus contractor sundries and design services. Closely comparable multi-store independent operator with similar brand portfolio and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

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• LinkedInlinkedin.com/company/purcells-paints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purcell's Paints