Rogue Gallery & Art Center

Name

Rogue Gallery & Art Center

Legal name

Rogue Valley Art Association

Website

https://roguegallery.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogue Gallery & Art Center is a 501(c)(3) non-profit visual arts organization in Medford, Oregon, operating three downtown galleries plus a satellite space, serving 500+ members, 7,000+ annual visitors, and 1,000+ students through exhibitions, classes, and an artisan gift shop.

Ownership category

akta.pro rank

Product category

Visual Arts Education & Gallery Services

NAICS

Museums (71211), Art Dealers (459920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

Keywords

• Visual arts gallery
• Art education classes
• Community art center
• Non-profit arts organization
• Exhibition and workshop programs

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees ranging from $50/year for students to $10,000+/year for Spectrum tier supporters. Members receive benefits including class discounts, exhibition opportunities, and event invitations.
2. Art Sales Commission: 25% commission on sold artwork (75% goes to artist). Members receive preferential 25% commission rate.
3. Donations and Grants: Tax-deductible donations from individuals, businesses, and foundations. Supported by Oregon Cultural Trust tax credit program. Tax ID: 93-0507435.
4. Class and Workshop Fees: Fees for adult classes, youth programs, summer camps, and field trips. Members receive 10-20% discount on tuition.
5. Artisan Gift Shop: Sales of hand-made artwork by Pacific Northwest and Northern California artisans. Commission-based model.
6. Facility Rental: Polychrome and Spectrum tier members receive complimentary facility rental for private events. Others may rent space for receptions or dinners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Rogue Gallery & Art Center operates rotating visual art exhibitions across three gallery spaces plus a satellite gallery, and delivers art education programs including adult classes, youth programs, summer camps, and field trips. It functions as a community art center with tiered membership, an Artisan Gift Shop, and sales support for artists through a 25% commission model. The organization is supported by donations, foundation grants, and membership dues as a registered 501(c)(3) non-profit.

Product overview

Rogue Gallery & Art Center is a non-profit visual art organization (501(c)(3)) based in Medford, Oregon, founded in 1960. It operates three gallery spaces (Main Gallery, Community Gallery, and Members Gallery) plus the Lindsay Berryman Gallery satellite space at the Craterian Theater. The organization offers art education programs including adult classes, youth programs, summer art camps, and field trips/tours. Additional services include membership tiers with various benefits, an Artisan Gift Shop featuring Pacific Northwest artists, volunteer opportunities, and a donation program. The gallery also issues calls to artists for exhibition submissions and maintains an online portfolio section for member artists. No technology product or software platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotating Gallery Exhibitions Three in-person gallery spaces showcasing rotating exhibitions of regional, emerging, and established artists, with 300+ artists featured through 20+ exhibits annually. Free admission. Open Tuesday-Saturday 10am-5pm in downtown Medford.
• Tiered Membership Program Six-tier membership subscription (Student $6/mo or $50/yr; Monochrome $9/mo or $95/yr; Dyadic Harmony $15/mo or $150/yr; Analogous $22/mo or $250/yr; Polychrome $42/mo or $480/yr; Spectrum $10,000+/yr) offering class discounts, exhibition access, member events, juried show submissions, and patron privileges.
• Adult Art Classes and Workshops

Quantifiable outcome

• 500+ members served annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Craterian TheatercoreStrategic or Co-development Partner · 1 January 2024Hosts Lindsay Berryman Gallery satellite space in their second floor lobby. Co-locates gallery with performance venue, expanding audience reach for both organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coos Art Museum: Community-based non-profit art museum in Coos Bay, Oregon, operating rotating exhibitions, art classes, and a gift shop on a comparable scale. Directly comparable as a small-Oregon non-profit visual arts institution serving a regional population.
• Pendleton Center for the Arts: Regional non-profit arts center in Eastern Oregon offering exhibitions, classes, and community events. Closely comparable mission, programming mix (gallery + education), and rural-Oregon service area.
• The Arts Center (Corvallis): Non-profit community art center in Corvallis, Oregon, operating gallery exhibitions, art classes, and a community gift shop. Directly comparable in size, programming, and community-gallery model.
• Astoria Visual Arts (AVA): Non-profit art gallery and education center in Astoria, Oregon, with rotating exhibitions, classes, and membership tiers. Matches the small-Oregon non-profit gallery + education structure.
• Lincoln City Cultural Center: Coastal Oregon non-profit cultural center hosting rotating art exhibitions, classes, and community events. Comparable scope, programming depth, and reliance on donations/grants.

Broad incumbents

• Portland Art Museum: Oregon's largest art museum and a major Pacific Northwest cultural institution. Comparable in mission (visual arts non-profit) but operates at a fundamentally larger scale and offers the closest strategic reference point for potential scale-up.
• High Desert Museum (Bend, OR): Large Central Oregon non-profit museum combining art, culture, and natural history exhibits with educational programming. Comparable as a regional Oregon non-profit cultural institution, but at much larger scale and broader thematic scope.
• Jordan Schnitzer Museum of Art (University of Oregon): University-affiliated art museum in Eugene with rotating exhibitions, K-12 outreach, and educational programming. Comparable in curatorial and educational mission, but anchored to a university rather than a community.

Emerging players

• Skillshare: Online learning platform offering thousands of art and craft classes for a global audience. Adjacent competitor specifically to Rogue Gallery's adult class/workshop program and youth-class substitute; not a gallery but directly substitutes for the education revenue stream.

Others

• Craterian Theater at the Collier Center for the Performing Arts: Medford-based performing arts venue hosting the Lindsay Berryman Gallery satellite. A strategic partner rather than a competitor, but functions as a peer non-profit cultural institution in the same Medford arts ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RogueGalleryandArtCenter
• Instagraminstagram.com/rogueart_
• Pinterestpinterest.com/roguegallery
• Xx.com/RogueArt_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Gallery & Art Center