City Kids

What City Kids does

City Kids, Inc. is a privately held pediatric therapy center founded in 1989 and headquartered at 5669 N. Northwest Highway on Chicago's Northwest Side. The clinic delivers Physical Therapy (PT), Occupational Therapy (OT), and Speech & Language Therapy (ST) to children from birth through adolescence, with particular specialization in Neuro-Developmental Treatment (NDT) for neuromotor disorders such as cerebral palsy, sensory integration therapy, feeding difficulties, and developmental delays. Beyond individual therapy, City Kids operates a portfolio of group programs — including Little Learners Playgroup (ages 2-4), Social Squad (ages 11-14), Eat Play Grow (SOS-based feeding program), Girls Boot Camp, Kinder Boot Camp, and Social Thinking Groups — that serve both children with special needs and the broader community. The clinic is authorized as an Illinois Early Intervention provider and is in-network with Blue Cross/Blue Shield, with self-pay options and group programs not billed to insurance.

The company is owned and operated by Kacy Hertz, PT, C/NDT, an NDTA Coordinator Instructor with over 40 years of clinical experience. City Kids functions as an NDTA-approved continuing education site, offering a catalog of six NDT-related courses (NDT 101 Webinar, Five Days of NDT, Handling Intensive, NDT/Bobath Certificate Course, NDTA Advanced Baby Course, Three Part Baby Webinar) marketed nationally through NDTA.org with tuition ranging from $275 to $1,725. Revenue derives from three streams: insurance-billed individual therapy (recurring), self-pay group programs (one-time, $40-$600 per session/package), and continuing education tuition. City Kids operates from a single clinic with a therapy gym and sensory spaces, runs referral-driven acquisition through physicians, therapists, and the Illinois Early Intervention system, and has no disclosed external investors, parent company, or institutional backing.

Name

City Kids

Legal name

City Kids Inc.

Website

https://citykidsinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

City Kids, Inc. is a privately held Chicago pediatric therapy clinic offering PT, OT, and speech/language therapy to children with developmental delays and neuromotor disorders, alongside NDT-based continuing education courses marketed nationally to pediatric therapists.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Early Intervention OT (Birth–3) / Preschool OT (EDAKAFAJ), Sensory Integration & Regulation Services (EDACAFAI), Therapeutic & Developmental Preschools (Specialized Support) (EDACABAO)

Keywords

• Pediatric therapy services
• Occupational therapy
• Physical therapy
• Speech language therapy
• Continuing education courses

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Billed Therapy Services: Individual therapy services (PT, OT, ST) billed through insurance. Blue Cross/Blue Shield in-network provider. Early Intervention authorized services. Families pay co-pays/deductibles at time of service.
2. Self-Pay Therapy Groups: Group programs including Little Learners ($600/6-week session), Social Squad ($40/session), Eat Play Grow ($600/12-week session), and boot camp programs. Insurance not billed for groups.
3. Continuing Education Courses: Professional development courses for pediatric therapists including NDT certification, webinars, and intensive courses. Tuition ranges from $275-$1500 per course.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

City Kids is a Chicago-based pediatric therapy center delivering physical, occupational, and speech & language therapy to children with developmental delays, neuromotor disorders, sensory processing issues, feeding difficulties, and communication challenges. The clinic operates from a dedicated therapy gym and sensory spaces on Chicago's Northwest Side, additionally offering group programs (playgroups, social skills groups, feeding programs, boot camps) and a national continuing education catalog of Neuro-Developmental Treatment (NDT) certification and skill-building courses for practicing pediatric therapists.

Product overview

City Kids, Inc. is a pediatric therapy center offering a comprehensive suite of therapy services and programs. The core clinical services include Physical Therapy (PT), Occupational Therapy (OT), and Speech & Language Therapy (ST), delivered both individually and through specialized group programs. The group therapy portfolio includes Little Learners Playgroup (ages 2-4), Social Squad (ages 11-14), Eat Play Grow feeding program (ages 4-10), Girls Boot Camp (ages 11-18), Kinder Boot Camp (ages 4-7), and Social Thinking Groups. Additionally, the organization provides continuing education courses for therapists, including NDT/Bobath Certificate Course, Five Days of NDT Course, NDT 101 Webinar, Handling Intensive Course, NDTA Advanced Baby Course, and Three Part Baby Webinar. The company operates a therapy clinic on Chicago's Northwest Side serving children with and without special needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Physical Therapy (PT)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• North Shore Pediatric Therapy: Chicago-area multidisciplinary pediatric clinic offering OT, PT, speech, and social-skills groups; directly comparable in service mix and local market but operates multiple sites across greater Chicago.

Direct peers

• NAPA Center: Pediatric therapy provider specializing in intensive PT, OT, and speech for children with neuromotor and developmental conditions, closely aligned with City Kids' NDT-focused clinical model.
• Pediatric Therapy Network: Nonprofit pediatric outpatient center providing OT, PT, speech, and sensory-integration therapy plus group programs, mirroring City Kids' service portfolio for children with special needs.
• Theradynamics Pediatrics: Provides pediatric PT, OT, and speech therapy including early intervention; directly comparable therapy offering and insurance/EI-based model.
• Kids Creek Therapy: Independent pediatric clinic offering OT, PT, speech, and feeding therapy with sensory gyms, structurally very similar to City Kids as a founder-run specialty practice.

Broad incumbents

• Easterseals: Large nonprofit delivering pediatric therapy and early-intervention/developmental services nationally; overlaps in target population but far broader in scope and geography.
• Powerback Rehabilitation: Large multi-site rehabilitation provider delivering PT/OT/SLP across settings; overlaps in therapy discipline but is a broad, adult-weighted incumbent rather than a pediatric specialist.
• H2 Health: Multi-site outpatient rehabilitation group including pediatric therapy lines; a consolidator-style peer offering similar clinical services at greater scale.

Others

• Education Resources Inc (ERI): National provider of continuing-education courses for pediatric therapists, comparable to City Kids' CE business but as an education vendor rather than a treating clinic.
• MedBridge: Online continuing-education platform for PTs, OTs, and SLPs; overlaps with City Kids' therapist-training revenue stream but is a digital education company, not a care provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/City-Kids-Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Kids