AI Roots
AI Roots is a Helsinki-based data freelancer agency connecting Finnish companies with vetted data professionals — architects, data scientists, BI developers, and ML engineers — for 3-12 month project assignments. It is a subsidiary of Finitec Oy and a founding member of Sevendos Group.
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AI Roots does
AI Roots Oy is a Helsinki-based data freelancer agency founded in 2019 by Teemu Birkstedt. The firm operates a two-sided model: on the supply side it curates a roster of experienced data entrepreneurs (data architects, data scientists, BI developers, data/ML engineers, DataOps and data governance experts); on the demand side it matches those freelancers to Finnish enterprises that need project-based data expertise. Service offerings are organized into nine categories — Data & ML Engineering, Data Architecture, Data Science, Business Intelligence, DataOps, Data Governance, Team Scaling, Data Strategy Consulting, and a Freelancer Network Platform — spanning mainstream modern data stacks (AWS, GCP, Azure, Snowflake, Data Vault, Kafka, Lambda, Databricks, Python, Spark). Engagements are typically 3-12 months at 30-100% allocation, with experienced freelancers billed at approximately €80-90 per hour on usage-based, pay-as-you-go terms.
AI Roots is a private limited company domiciled in Finland (AI Roots Oy, 00100 Helsinki) and since early 2023 has operated as a subsidiary of Finitec Oy, Finland's leading technology freelance agency, while retaining its independent brand. It is also one of seven founding companies of Sevendos Group, a hybrid consultancy that collectively reports 500+ specialists and €70M+ revenue across three countries, and is part of the Bravedo growth company community. Customer logos span 22+ named enterprises across HR, industrial, media, banking, insurance, logistics, energy, healthcare, and technology, including Konecranes, Sanoma, Posti, Tietoevry, Fennia, Säästöpankki, and Yousician. GTM is partner-led enterprise field sales (Max Rantakallio and Timo Heikkinen) supplemented by a community-led freelancer acquisition motion via events, Slack channels, and a public roster form; marketing runs through LinkedIn, blog content, and direct partner scheduling. The firm has 1-10 core employees and generates revenue primarily through professional-services subcontracting and consulting fees.
AI Roots firmographics
Firmographics- Name
- AI Roots
- Legal name
- AI Roots Oy
- Website
- https://rootsof.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AI Roots is a Helsinki-based data freelancer agency connecting Finnish companies with vetted data professionals — architects, data scientists, BI developers, and ML engineers — for 3-12 month project assignments. It is a subsidiary of Finitec Oy and a founding member of Sevendos Group.
- Ownership category
- akta.pro rank
AI Roots industry classification
Industry- Product category
- Data Consulting Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where AI Roots is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
AI Roots business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Freelancer Commission/Contracting: AI Roots operates as an agency for data professionals, handling subcontracting agreements with experts and managing contracts and invoicing with customers. Companies resource experts with specific allocation and invoicing is based on actual delivered working hours.
- Consulting Services: Services include helping companies structure expertise needs, designing data strategy, architecture, or development plans. Provides Data/ML Engineers, Data Architects, Data Scientists, BI developers, DataOps, and Data Governance experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Experienced Data Professional (5+ years) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
AI Roots product offering
Product offeringCore offering
AI Roots is a data freelancer agency that matches experienced data professionals and entrepreneurs (data engineers, architects, data scientists, BI developers, DataOps and data governance experts) with companies needing data expertise. The agency handles subcontracting agreements, contracts, and invoicing, while assigning consultants on 3-12 month projects with 30-100% allocation. Service offerings span data strategy consulting, data and ML engineering, data architecture, data science, business intelligence, DataOps, and data governance.
Product overview
AI Roots is a freelancer agency and service company, not a unified software product. The core offering is a network of data professionals (entrepreneurs/freelancers) that companies can engage for various data needs. Service offerings include: Data & ML Engineering Services (AWS, GCP, Azure, Snowflake, Databricks, Kafka, Python, Spark), Data Architecture Services, Data Science Services (ML, deep learning, NLP), Business Intelligence Services, DataOps Services, Data Governance Services, Team Scaling Solutions, and Data Strategy Consulting. The company connects companies with freelance data professionals for 3-12 month assignments typically with 30-100% allocation. The Freelancer Network Platform itself serves as the matching mechanism, supplemented by Slack channels, events, and mentoring for network members.
Differentiator
Problem solved
Functional benefit
Products and services
- Data & ML Engineering Services Provides Data and Machine Learning Engineers that develop data pipelines from source systems to data utilization and ML solution productization. Covers AWS, GCP, Azure, Snowflake, Data Vault, Kafka, Lambda, Databricks, Python, and Spark technologies.
- Data Architecture Services Data Architects design optimized data architecture for customer situations and requirements. Network covers all major cloud platforms and architects mastering different toolsets.
- Data Science Services Data scientists with methodological expertise in machine vision, deep learning, NLP, and other machine learning solutions, delivered through the entrepreneur network.
- Business Intelligence Services BI developers who implement easy-to-use data user interfaces, gather requirements, innovate new ways to utilize data, and productize piloted solutions.
- DataOps Services Teams of data professionals to develop new data platforms and govern data solutions, with skillset optimized to suit customer technologies.
- Data Governance Services Experts who design and implement frameworks and tools for efficient data quality management, from status mapping to interim role assignment.
- Data Strategy Consulting Helps companies structure their expertise needs, design data strategy, architecture, or development plans. The founding team has a long history of supporting Finnish companies at various stages of their data journey.
- Team Scaling Solutions Flexible resourcing solution that helps companies expand teams with network specialists for both short- and long-term collaborations when not ready to hire or when difficult to find specialists. Assignments typically run 3-12 months with 30-100% allocation.
Companies that use AI Roots
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
AI Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AI Roots partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sevendos GroupcoreAI Roots is one of seven founding companies of Sevendos Group. Sevendos brings together focused specialist companies providing clients with dedicated teams of top experts across the digital product lifecycle. Mission is to challenge traditional one-size-fits-all consultancy with hybrid model: 'Everything you need, nothing you don't'. Sevendos Group has 500+ specialists and €70M+ revenue across three countries.
- FiniteccoreAI Roots became a subsidiary of Finitec Oy in early 2023. Finitec is Finland's leading technology freelance agency. AI Roots brand remains independent and core team continues in current roles. Merger strengthens data expertise within Finitec's network of IT experts. Both companies belong to Bravedo community and Fusion Ecosystem.
- BravedocoreAI Roots has been part of Bravedo growth company community since founding. Bravedo is an innovative growth company community that brings together technology companies.
- CyberDominorCyberDo is one of seven founding companies of Sevendos. Agency provides freelance cybersecurity experts for projects where dedication and results are vital.
- Hidden TrailminorHidden Trail is one of seven founding companies of Sevendos. Company rethinks Quality Assurance by focusing on root causes of quality issues instead of just testing.
- OrangitminorOrangit is one of seven founding companies of Sevendos. Provides software maintenance services that help customers' services run smoothly, stay up-to-date, and evolve.
- Polar SquadminorPolar Squad is one of seven founding companies of Sevendos. DevOps consultancy that makes tech work meaningful by building better tech, culture, and organizations.
- WunderdogminorWunderdog is one of seven founding companies of Sevendos. Delivers sustainable projects and results from design and technology to strategy and execution.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AI Roots competitors and assessment
Company assessmentBroad incumbents
- Tietoevry: Large Nordic IT services and software company listed as an AI Roots customer. Operates broadly in data, cloud, and digital services across multiple verticals, competing for the largest data engagements.
- Accenture: Global professional services firm with a large Data & AI practice. Frequently competes for large-scale data and AI transformation programmes that AI Roots also targets at smaller mid-market accounts.
- Knowit: Nordic digital and data consultancy with strong presence in Finland. Competes in data/AI strategy, engineering, and analytics services across the same enterprise buyer set as AI Roots.
- Devoteam: European technology consulting firm focused on cloud, data, and AI. Comparable service portfolio around data engineering, MLOps, and AI strategy across European enterprise clients.
- CGI: Global IT and business consulting services firm with deep Nordic roots. Provides data engineering, analytics, and AI services at much larger scale, often competing for the same enterprise transformation mandates.
Direct peers
- Solita: Nordic data, AI, and digital transformation consultancy headquartered in Finland. Directly competes for the same enterprise data/AI engineering, architecture, and strategy engagements as AI Roots.
- Vincit: Finnish software and data services firm offering custom development, data engineering, and AI consulting. Overlaps with AI Roots in data engineering and analytics services for Finnish enterprises.
- Gofore: Finnish digital transformation and data/AI consultancy with comparable services across data engineering, architecture, and analytics. Competes for similar mid-to-large enterprise mandates in Finland.
- Reaktor: Nordic technology and AI consultancy with strong Finnish presence. Overlaps with AI Roots on data engineering, AI/ML, and digital product development for enterprise clients.
- Finitec: AI Roots' parent company and 'Finland's leading technology freelance agency'. Directly comparable business model — freelance talent matching for IT/data professionals — and the closest peer given shared ownership and overlapping customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AI Roots social profiles
Digital presenceAI Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
AI Roots leadership team
Management profileNumber of profiles
Profiles6 records
AI Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AI Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AI Roots
What does AI Roots do?
AI Roots is a data freelancer agency that matches experienced data professionals and entrepreneurs (data engineers, architects, data scientists, BI developers, DataOps and data governance experts) with companies needing data expertise. The agency handles subcontracting agreements, contracts, and invoicing, while assigning consultants on 3-12 month projects with 30-100% allocation. Service offerings span data strategy consulting, data and ML engineering, data architecture, data science, business intelligence, DataOps, and data governance.
Is AI Roots a public or private company?
AI Roots is a private company. It is classified as corporate owned and is currently operating.
When was AI Roots founded?
AI Roots was founded in 2019. It employs 1 to 10 people.
Where is AI Roots based?
AI Roots is headquartered in Helsinki, Finland, in the Europe region.
How does AI Roots make money?
Two revenue lines are on record. Freelancer Commission/Contracting is the primary driver. The others are consulting Services.
Who are AI Roots's main competitors?
Broad incumbents on record are Tietoevry, Accenture, Knowit, Devoteam and CGI. Direct peers are Solita, Vincit, Gofore, Reaktor and Finitec.
Does AI Roots have an API?
No public API is recorded for AI Roots.
What industry is AI Roots in?
AI Roots's product category is Data Consulting Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541511 and its SIC code is 7371.