GFI Realty Services
GFI Realty Services is a New York-based commercial real estate brokerage offering investment sales, institutional advisory, debt and equity placement, and NNN lease/1031 exchange services to investors, developers, REITs, and institutional clients nationwide.
- Company typePrivate
- Founded1993
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GFI Realty Services does
GFI Realty Services is a New York-headquartered, full-service commercial real estate brokerage founded in 1983 and operating with 101–250 employees. The firm delivers four interconnected service lines: Investment Sales (multifamily, mixed-use, NNN lease, and development properties), Institutional Advisory (capital placement for financial institutions, private equity, pension funds, and REITs), Debt Capital & Equity Placement (financing from $2 million to over $250 million), and NNN Lease/1031 Exchange advisory. The company's client base spans domestic and foreign real estate investors, property owners and developers, institutional investors, opportunity funds, and REITs, with deal flow generated primarily through long-standing advisor relationships and an extensive proprietary investor database.
The firm is operationally anchored by a proprietary CRM system and an extensive investor database used to match properties with qualified buyers across the capital stack. GFI operates almost exclusively through direct broker-to-client sales, with no third-party distribution channels. Its go-to-market is relationship-driven, supplemented by a weekly featured-listings email newsletter and earned media coverage across NYREJ, ConnectCRE, Bisnow, Real Estate Weekly, CoStar, REBusiness Online, and the NY Times. Pricing follows a transactional commission model of approximately 3% of gross purchase price on closings, plus advisory fees on capital placements, meaning revenue is inherently episodic and tied to deal velocity.
GFI is affiliated with GFI Capital, a holding/investment company for which President Michael Weiser previously served as Managing Director of Acquisitions and Dispositions, handling the acquisition and disposition of over 35,000 multifamily units. Senior advisors at GFI carry individual career transaction track records ranging from $200 million to over $2 billion, and the Institutional Advisory Group has placed hundreds of millions of dollars in capital nationwide. The firm has been recognized as CoStar's Power Broker for the NYC market and as one of Crain's Best Places to Work NYC.
GFI Realty Services firmographics
Firmographics- Name
- GFI Realty Services
- Legal name
- GFI Realty Services, LLC, Inc.
- Website
- https://gfirealty.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GFI Realty Services is a New York-based commercial real estate brokerage offering investment sales, institutional advisory, debt and equity placement, and NNN lease/1031 exchange services to investors, developers, REITs, and institutional clients nationwide.
- Ownership category
- akta.pro rank
GFI Realty Services industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)
Keywords
Where GFI Realty Services is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GFI Realty Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Investment Sales Brokerage: Traditional real estate brokerage commission on property sales, with clients paying a commission of 3% of the gross purchase price upon closing.
- Debt Capital & Equity Placement: Advisory fees from arranging financing and capital placement for real estate transactions across the capital stack.
- Institutional Advisory Services: Advisory services for institutional clients including financial institutions, private equity, pension funds, and REITs, focusing on ground-up development and stabilized property investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property Transaction Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
GFI Realty Services product offering
Product offeringCore offering
GFI Realty Services is a full-service commercial real estate brokerage firm that represents investors, owners, and developers in the acquisition, disposition, and financing of commercial properties across the United States. The firm specializes in investment sales, institutional advisory, and debt capital & equity placement, with emphasis on multifamily, mixed-use, development, and NNN lease assets. Transactions are supported by a proprietary CRM system and an extensive investor database used to match properties with qualified buyers and arrange financing from $2 million to over $250 million.
Product overview
GFI Realty Services operates as a full-service commercial real estate firm offering four interconnected core services: Investment Sales (specializing in multifamily, mixed-use, development, and NNN lease properties), Institutional Advisory (serving financial institutions, private equity, pension funds, and REITs), Debt Capital & Equity Placement (securing financing from $2 million to over $250 million), and NNN Lease/1031 Exchange services. These services are supported by a proprietary customer relationship management system (CRM) and an extensive investor database that enables tailored transaction matching.
Differentiator
Problem solved
Functional benefit
Brands
- Institutional Advisory Group: Focused on providing top-level service to institutional grade clients such as financial institutions, private equity, pension funds and REITs. Has placed hundreds of millions of dollars in capital across the country.
Products and services
- Investment Sales
- Institutional Advisory
- Debt Capital & Equity Placement
- NNN Lease / 1031 Exchange Advisory
Quantifiable outcome
- Tens of billions of dollars in successful transactions
- +3 more outcomes
Companies that use GFI Realty Services
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
GFI Realty Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
GFI Realty Services partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights4 records
GFI Realty Services competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: World's largest commercial real estate services firm with capital markets, investment sales, and debt placement capabilities. Competes for institutional mandates across all asset classes and geographies where GFI operates, though offers significantly broader service mix.
- Colliers International: Global commercial real estate services firm with investment sales, capital markets, and advisory capabilities. Overlaps with GFI's investment sales and debt placement practices, serving similar institutional and private investor clients across multiple asset classes.
- Walker & Dunlop: Large commercial real estate finance company with mortgage origination and brokerage across multifamily and other asset classes. Comparable to GFI's debt placement business, particularly on multifamily financing, and serves similar institutional clients.
- Eastdil Secured: Leading commercial real estate investment banking firm specializing in capital markets transactions and investment sales for institutional clients. Comparable to GFI's Institutional Advisory Group on the largest, most complex deals for pension funds, REITs, and private equity.
- JLL (Jones Lang LaSalle): Global real estate services firm with significant capital markets and investment sales operations. Overlaps with GFI on institutional advisory and debt/equity placement for large transactions, particularly with institutional clients.
- Cushman & Wakefield: Global CRE services firm with capital markets and investment sales practices serving institutional clients. Comparable to GFI on debt/equity placement and investment sales but operates at a much larger scale with full-service offerings.
- Newmark Group: Global full-service commercial real estate firm with capital markets, investment sales, and advisory practices. Overlaps with GFI on investment sales brokerage and debt placement but operates as a much larger, publicly-traded platform with broader service offerings.
Direct peers
- Besen & Associates: NYC-focused commercial real estate investment sales firm specializing in multifamily and mixed-use properties. Directly competes with GFI on the same Brooklyn/Queens/Bronx multifamily transactions and matches the same institutional and private investor client base.
- Meridian Capital Group: NYC-based commercial real estate debt brokerage arranging financing across the capital stack. Directly comparable to GFI's Debt & Equity Placement business and competes for the same project sponsor clients seeking multifamily and commercial financing.
- Marcus & Millichap: Large US commercial real estate investment sales brokerage with deep multifamily specialization and institutional capital markets capabilities. Most directly comparable in business model, asset class focus, and commission-based revenue; competes head-to-head on NYC multifamily investment sales mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GFI Realty Services social profiles
Digital presenceGFI Realty Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
GFI Realty Services leadership team
Management profileNumber of profiles
Profiles13 records
GFI Realty Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GFI Realty Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GFI Realty Services
What does GFI Realty Services do?
GFI Realty Services is a full-service commercial real estate brokerage firm that represents investors, owners, and developers in the acquisition, disposition, and financing of commercial properties across the United States. The firm specializes in investment sales, institutional advisory, and debt capital & equity placement, with emphasis on multifamily, mixed-use, development, and NNN lease assets. Transactions are supported by a proprietary CRM system and an extensive investor database used to match properties with qualified buyers and arrange financing from $2 million to over $250 million.
Is GFI Realty Services a public or private company?
GFI Realty Services is a private company. It is classified as corporate owned and is currently operating.
When was GFI Realty Services founded?
GFI Realty Services was founded in 1993. It employs 101 to 250 people.
Where is GFI Realty Services based?
GFI Realty Services is headquartered in New York, United States, in the North America region.
How does GFI Realty Services make money?
Three revenue lines are on record. Investment Sales Brokerage is the primary driver. The others are debt Capital & Equity Placement and institutional Advisory Services.
Who are GFI Realty Services's main competitors?
Broad incumbents on record are CBRE Group, Colliers International, Walker & Dunlop, Eastdil Secured, JLL (Jones Lang LaSalle), Cushman & Wakefield and Newmark Group. Direct peers are Besen & Associates, Meridian Capital Group and Marcus & Millichap.
Does GFI Realty Services have an API?
No public API is recorded for GFI Realty Services.
What industry is GFI Realty Services in?
GFI Realty Services's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAL, Capital Markets Advisory (Equity Placement, JV & Recapitalization), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.