Wentz Orthodontics

What Wentz Orthodontics does

Sperry, Tivis & Wentz Family Orthodontics (operating under DBA Wentz Orthodontics) is a privately held, multi-location orthodontic practice founded in 2020 and headquartered across West Texas and southeastern New Mexico. The practice serves patients of all ages — children, adolescents, and adults — seeking teeth straightening, bite correction, and smile alignment services. It operates eight physical offices in Lubbock (two locations), Plainview, Hobbs (NM), Odessa, Snyder, Lamesa, and Denver City, staffed by four licensed orthodontists (Dr. Stephen Sperry, Dr. Brandon Tivis, Dr. Ed Wentz, and Dr. Oman Konia). The practice is an independently owned member of the Smile Doctors national network of orthodontists, which provides operational support, brand affiliation, and a shared patient portal.

The practice's service portfolio spans six core offerings: Invisalign clear aligners (under license from Align Technology), traditional braces, Smile Express (accelerated treatment for eligible patients), Rising Star (a pediatric orthodontic program), retainers for post-treatment maintenance, and Virtual Appointments for remote consultations and follow-ups. Treatment planning leverages Align Technology's iTero digital scanning system. Patient acquisition is direct-to-consumer, driven by a mix of organic social media (Facebook, Instagram, TikTok, YouTube), Google Reviews, community involvement, an online booking system, and word-of-mouth referrals, supplemented by complimentary initial consultations and periodic promotional discounts (such as the July 31, 2025 $1,000 off Back to School Flash Sale on braces or Invisalign).

Revenue is generated through fee-for-service orthodontic treatment, with patients paying on a recurring basis over multi-month to multi-year treatment horizons. No revenue, headcount, or funding figures are publicly disclosed. The practice operates under the Smile Doctors network umbrella while remaining independently owned by its licensed orthodontists, with no venture capital, private equity, or public ownership indicated.

Name

Wentz Orthodontics

Legal name

Sperry, Tivis & Wentz Family Orthodontics

Website

https://wentzorthodontics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sperry, Tivis & Wentz Family Orthodontics is a multi-location orthodontic practice serving children and adults across West Texas and southeastern New Mexico through eight offices, offering Invisalign, traditional braces, and related treatments as a Smile Doctors network affiliate.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional dental braces
• Pediatric orthodontic care
• Orthodontic retainers

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces and clear aligners provided to patients of all ages. Treatment plans typically span months to years with recurring payment arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sperry, Tivis & Wentz Family Orthodontics delivers personalized orthodontic treatment plans for patients of all ages across West Texas and southeastern New Mexico. The practice offers a full range of treatment modalities — Invisalign® clear aligners, traditional braces, accelerated Smile Express® treatment, the Rising Star pediatric program, retainers, and virtual appointments — delivered through eight physical office locations by four partner orthodontists.

Product overview

Sperry, Tivis, & Wentz Family Orthodontics is a multi-location orthodontic practice providing personalized orthodontic treatment plans to patients of all ages. The practice operates as a unified service offering centered around teeth straightening and alignment, with a portfolio of six core treatment products: traditional Braces, Invisalign® Aligners (clear aligners), Smile Express® (accelerated treatment), Rising Star (pediatric orthodontics), Retainers (post-treatment maintenance), and Virtual Appointments (telehealth consultations). The practice has multiple office locations across West Texas and New Mexico including Lubbock, West Lubbock, Plainview, Hobbs, Odessa, Snyder, Lamesa, and Denver City.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign® Aligners Clear aligner orthodontic treatment using custom-made removable Invisalign® aligners to straighten teeth discreetly; offered to patients of all ages at all eight locations.
• Braces Traditional orthodontic treatment using dental braces to align and straighten teeth, including personalized treatment options for the whole family.
• Smile Express® Accelerated orthodontic treatment option for eligible patients seeking faster orthodontic results.
• Rising Star Orthodontic treatment program designed for children and young patients in their developmental years.
• Retainers Post-treatment orthodontic appliances used to maintain teeth alignment after braces or aligner treatment.
• Virtual Appointments Remote orthodontic consultations and follow-up appointments conducted via video conferencing for patient convenience.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Align Technology, Inc.coreTechnology or IntegrationProvider of Invisalign clear aligners and iTero digital scanning technology. Align Technology is the manufacturer and licensor of the primary treatment technology used by the practice. The partnership provides the practice with proprietary treatment systems and digital tools for patient care.
• Smile DoctorscoreStrategic or Co-development PartnerNational network of leading orthodontists. Sperry, Tivis & Wentz is a member practice of the Smile Doctors network, which provides operational support, shared resources, and brand affiliation. The practice is independently owned and operated by licensed orthodontists while benefiting from network membership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smile Doctors: The national orthodontic DSO network of which Sperry, Tivis & Wentz is a member practice. Smile Doctors operates a much larger portfolio of affiliated orthodontic offices across the US and provides the operational and brand infrastructure that anchors the subject practice.
• Heartland Dental: The largest dental support organization in the US, supporting thousands of offices including general and specialty practices. Comparable as a multi-location dental/orthodontic platform operator, though broader in scope than an orthodontic-only group.
• Aspen Dental: Large multi-location dental practice network offering general dentistry and orthodontics across the US. Comparable as a DSO-style group practice platform serving similar patient demographics, though anchored in general dentistry with ortho as one service line.
• Pacific Dental Services: Dental support organization supporting hundreds of practices including specialty services such as orthodontics. Comparable as a multi-location dental practice platform with overlapping patient acquisition and operational models.
• Sonrava Health: Parent of Western Dental & Orthodontics and other dental brands operating multi-location dental and orthodontic practices across the US. Comparable as a regional-to-national DSO with orthodontic service lines.
• Western Dental & Orthodontics: Large DSO operating dental and orthodontic offices, primarily in the western and southwestern US — including geographies overlapping the subject practice. Comparable as a multi-location orthodontic service provider with similar patient demographics.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero digital scanners, the proprietary treatment systems used by Sperry, Tivis & Wentz. Comparable as the technology supplier whose product roadmap and pricing directly shape the practice's economics and service offering.
• 3M Oral Care: Manufacturer of orthodontic brackets, adhesives, and supplies used in traditional braces workflows. Comparable as a key upstream supplier for the practice's non-Invisalign treatment lines and a bellwether for orthodontic materials costs.
• Dentsply Sirona: Global manufacturer of dental equipment, imaging systems, and orthodontic consumables. Comparable as an enabling technology and supply vendor whose products (e.g., intraoral scanners, treatment planning software) are used in modern orthodontic workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC73N7XWGLVSRoqef6xGd0VA
• Facebookfacebook.com/wentzorthodontics
• Instagraminstagram.com/wentz_orthodontics
• TikToktiktok.com/@tivis_toothtok
• Xx.com/Wentz_Ortho
• LinkedInlinkedin.com/company/wentz-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wentz Orthodontics