Ôrigine Artisans Hôteliers

What Ôrigine Artisans Hôteliers does

Ôrigine Artisans Hôteliers is a Quebec-based hotel cooperative that operates as the central marketing, distribution, and loyalty infrastructure for a network of 35 independently owned and operated inns and hotels spanning 15 tourist regions of Quebec, including Bas-Saint-Laurent, Cantons-de-l'Est, Charlevoix, Mauricie, Lanaudiere, Laurentides, Montreal, Outaouais, the Quebec City area, and Saguenay/Lac-Saint-Jean. Originally founded in 1994 as 'Hôtellerie Champêtre', the organization restructured into a cooperative in 2018 and rebranded under its current name; it is governed by its member hoteliers rather than any external parent, with David Cloutier (owner of Auberge des Falaises, Charlevoix) serving as President.

The cooperative's commercial stack centers on a proprietary multi-hotel, multi-region online booking platform (reservations.originehotels.com), which it describes as Quebec's first such unified reservation system, together with three cross-network financial products: a Carte-Cadeau gift card redeemable at every member property, restaurant, and spa; the Privilege loyalty program, which returns 2% of purchases as points (500 points = $1, plus a 5,000-point birthday bonus and multi-night stay discounts of 25/50/75% on the 2nd/3rd/4th nights); and a B2B Ô Affaires corporate program offering meeting and banquet capacity for 5–600 attendees with master billing and a 2% corporate discount. Product and revenue mechanics are layered: vacation packages (summer packages from $165, over 101 active promotional packages with discounts up to 44%), long-stay offers, solo and pet-friendly packages, curated multi-region road-trip circuits, and seven experience categories (relaxation, romantic, gourmet, outdoor, urban, dog-friendly, bed-and-breakfast) all transact through the cooperative, with a 1-800 phone channel and corporate inquiry forms supplementing the digital platform.

Revenue flows primarily from membership dues, marketing contributions, and commission or fee share on bookings, gift cards, and corporate events processed through the central platform; specific financial figures are not publicly disclosed. The cooperative pursues a direct-to-consumer go-to-market supplemented by event-driven seasonal campaigns and a sales-led corporate motion, and it has built a partnership stack including a reciprocal agreement with European network Logis Hôtels (access to roughly 2,000 hotels, 1,700 restaurants, and 40,000 rooms across eight European countries) and discount partnerships with CAA Québec, FADOQ, Genium360, and Convivio. All member establishments operate under Quebec's Loi sur l'hébergement touristique tourist-accommodation registration regime.

Name

Ôrigine Artisans Hôteliers

Legal name

Ôrigine artisans hôteliers

Website

https://originehotels.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Ôrigine Artisans Hôteliers is a Quebec cooperative operating a centralized booking, gift-card, and loyalty platform for 35 independently owned inns and hotels across 15 Quebec tourist regions, serving leisure travelers, families, solo guests, and corporate event clients.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Tour Operators (561520)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Eco-Lodges (Low-Impact, Nature-Integrated Lodging) (THAAAHAA), Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

Keywords

• Hotel accommodations
• Vacation packages
• Hotel cooperative
• Corporate events
• Gift cards

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Package/Forfait Sales: Sale of bundled hotel packages including accommodation, meals, spa treatments, and activities. Packages are sold directly through the network's website with prices ranging from approximately $165 to over $1,000 depending on inclusions and duration.
2. Gift Card Sales: Sale of gift cards valid across all network member properties. Cards can be purchased in any amount and used for hotel stays, restaurant visits, and spa services at member establishments.
3. Loyalty Program Membership: Privilege loyalty program generating revenue through member engagement, with 2% point accumulation on purchases. Points can be redeemed for discounts on future stays.
4. Corporate Account Services: Business loyalty program offering 2% discounts on hosting for corporate events and business travel. Corporate gift cards and event booking services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ôrigine Artisans Hôteliers is a cooperative network of 35 independent hotels and inns operating across 15 regions of Quebec, Canada. The cooperative centralizes reservations, vacation packages, gift cards, a member loyalty program, and corporate event services for member properties under a unified brand identity. It was originally founded in 1994 as Hôtellerie Champêtre and reorganized as a cooperative in 2018.

Product overview

Ôrigine Artisans Hôteliers is a hotel cooperative operating as a network of 35 independent hotels and inns across 15 tourist regions of Quebec. Formerly known as 'Hôtellerie Champêtre', it became a cooperative in 2018. The company offers a unified platform for booking accommodations with products including the Carte-Cadeau gift card (valid at all network properties), the Privilège loyalty program (2% cashback on purchases), and various vacation packages categorized into experiences: Relaxing, Romantic, Gourmet, Outdoor, Urban, Dog-friendly, and Bed & Breakfast. Additional offerings include Summer Vacation Packages (from $165), Long Stay Offers, Promotional Packages (up to 44% off), and the Ô Affaires corporate program for meetings and events (rooms for 5-600 people). The network provides Quebec's first multi-hotel, multi-region online booking platform. Through a partnership with European network Logis Hôtels, members gain access to 2,000+ properties across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Bookings Centralized booking service across the network of 35 independent Quebec hotels and inns, offered to leisure travelers including couples, families, and solo travelers.
• Vacation Packages Pre-packaged multi-night stays and themed getaways offered across member properties, typically bundling accommodations with meals and on-site activities.
• Gift Cards Prepaid gift cards redeemable at any of the 35 member hotels and inns in the cooperative network, available for purchase online.
• Loyalty Program Member rewards program offering points, perks, and exclusive offers to frequent guests staying at cooperative member properties.
• Corporate Events and Meetings Business meeting, conference, retreat, and corporate event hosting services offered at member properties for organizational clients across Quebec.

Quantifiable outcome

• Promotional discounts up to 44%
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Logis HôtelscoreStrategic or Co-development PartnerEuropean counterpart partnership providing Ôrigine members access to 2,000 hotels, 1,700 restaurants, and 40,000 rooms across 8 European countries including France, Italy, Spain, Germany, Belgium, and Luxembourg. Allows Quebec travelers to book European properties through the network.
• CAA QuébecminorGTM or Marketing PartnerPartnership offering CAA member discounts on stays at Ôrigine member hotels across Quebec.
• FADOQminorGTM or Marketing PartnerPartnership providing FADOQ members with access to promotional rates and discounts at Ôrigine member properties.
• Genium360minorGTM or Marketing PartnerBusiness network partnership offering member benefits and promotional rates for Genium360 professional members.
• ConviviominorGTM or Marketing PartnerCooperative partnership providing mutual member benefits between Convivio members and Ôrigine hotel network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Expedia: Major OTA and vacation-package marketplace that competes with Ôrigine's packaged vacation offerings (forfaits) and gift card/long-stay bundles across Quebec.
• Booking.com: Dominant OTA offering broad lodging inventory across Quebec including many of the same independent properties — direct competitive threat for direct-channel bookings and the primary alternative distribution channel for Ôrigine members.

Direct peers

• Logis Hôtels: European counterpart and explicit strategic partner of Ôrigine, operating as a cooperative-style network of independent hotels and inns with shared booking, loyalty and quality standards — directly comparable cooperative-hotel network model.
• Small Luxury Hotels of the World (SLH): Curated collection of independent small luxury hotels offering a multi-property booking platform and loyalty program — directly comparable curated independent-hotel network model.
• Preferred Hotels & Resorts: Independent hotel collection offering unified reservations, loyalty (I Prefer) and corporate programs; comparable curated-network business serving independent properties that want global distribution without chain affiliation.
• Relais & Châteaux: Curated global network of independent luxury hotels and gastronomic inns, very comparable to Ôrigine's positioning of independent Quebec properties with curated experiences (gastronomic, romantic, outdoor).
• Historic Hotels Worldwide: Curated network of historic and heritage inns and hotels — comparable to Ôrigine's positioning of characterful independent properties including heritage sites like Hôtel-Musée Premières Nations and Le Monastère des Augustines.
• Leading Hotels of the World: Global curated network of independent luxury hotels with unified booking, marketing and loyalty infrastructure — analogous curated independent-hotel distribution model.

Emerging players

• Sonder: Tech-enabled hospitality brand operating curated short-stay apartments and hotels with mobile-app-first booking; represents the modern digital-native direction Ôrigine is not yet pursuing, making it a useful emerging competitor to monitor.

Others

• CAA Quebec: Marketing partner that drives member-discount traffic to Ôrigine; comparable as a Quebec membership-based travel services organization targeting the same regional traveler base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrigineHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ôrigine Artisans Hôteliers