WithInsight
WithInsight is a Minneapolis-based social sector consulting firm founded in 2016 that provides evaluation coaching, external evaluation, and data utilization services to nonprofits, foundations, and education institutions.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WithInsight does
WithInsight is a Minneapolis, Minnesota-based social sector consulting firm founded in 2016 by Nora Robinson and Kara Bixby. The firm provides evaluation and data utilization services to nonprofits, foundations, education institutions, and intermediaries. Its core service lines are Evaluation Coaching, External Evaluation, and Data Utilization, structured around helping social-sector clients design, measure, and act on programmatic outcomes.
The firm operates as a small professional services practice of 1–10 employees and is certified as a Women-Owned Small Business Enterprise (WBE/SBE). Its business model is project-based consulting engagements, evidenced by multi-year anchor relationships with named philanthropic clients including Margaret A. Cargill Philanthropies (five-year relationship), MRCAC (four-year relationship), The Minneapolis Foundation, ACES, and Saint Paul Public Schools Foundation. Revenue is generated through fee-for-service evaluation and coaching engagements; no SaaS, subscription, or licensed-technology revenue mechanics are evident in the input.
WithInsight reports a Midwest geographic base with national reach. No proprietary technology platform, software products, AI/ML tooling, patents, formal partnerships, awards, or funding rounds are disclosed in the available material. The firm's competitive positioning rests on practitioner expertise, certification status (WBE/SBE), and sustained relationships with a small number of high-profile philanthropic and educational clients.
WithInsight firmographics
Firmographics- Name
- WithInsight
- Legal name
- WithInsight
- Website
- https://withinsightgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WithInsight is a Minneapolis-based social sector consulting firm founded in 2016 that provides evaluation coaching, external evaluation, and data utilization services to nonprofits, foundations, and education institutions.
- Ownership category
- akta.pro rank
Where WithInsight is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WithInsight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Evaluation Consulting Services: Revenue generated through professional consulting engagements including evaluation coaching, external evaluation, and data utilization services. Services are tailored to each client's needs, suggesting project-based or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized consulting services with pricing based on project scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WithInsight product offering
Product offeringCore offering
WithInsight is a women-owned consulting firm that helps social sector organizations improve through evaluation. It delivers three integrated services: Evaluation Coaching (building internal evaluation capacity), External Evaluation (needs assessments, program evaluations, outcome evaluation, and research), and Data Utilization (thought-partnership for data-informed strategic planning and program redesign). Services are tailored to each client's needs and focused on nonprofits, foundations, intermediaries, and education institutions.
Product overview
WithInsight is a consulting firm offering three integrated evaluation services: Evaluation Coaching (building internal evaluation capacity), External Evaluation (comprehensive assessment services), and Data Utilization (data-informed decision support). These services work together to help social sector organizations develop, implement, and continuously improve their evaluation practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Evaluation Coaching
Quantifiable outcome
- 100% of clients report being in a better place because of their work with WithInsight
- +2 more outcomes
Companies that use WithInsight
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
WithInsight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WithInsight partnerships and signals
Strategic signalScale indicators3 records
WithInsight competitors and assessment
Company assessmentDirect peers
- ORS Impact: ORS Impact is a women-owned consulting firm specializing in evaluation, strategy, and learning services for foundations and nonprofits, with a strong equity lens — making it a direct comparable to WithInsight in service mix, customer segment, and values-driven positioning.
- Equal Measure: Equal Measure provides evaluation and philanthropic advisory services to foundations and nonprofits, with a focus on equity and capacity building — closely mirroring WithInsight's evaluation coaching and external evaluation offerings.
- TCC Group: TCC Group is a closely held consulting firm that provides evaluation, strategy, and capacity-building services to foundations, nonprofits, and philanthropic networks — directly overlapping WithInsight's service portfolio and target customers.
- Harder+Company Community Research: Harder+Company is a social research and evaluation consulting firm serving foundations, nonprofits, and public agencies across the U.S., making it a comparable in evaluation methodology, customer base, and project-based delivery model.
- La Piana Consulting: La Piana Consulting provides strategic planning, evaluation, and capacity-building services to nonprofits and foundations — directly comparable in customer segment and project-based professional services model.
- Innovation Network (Point K Consulting): Innovation Network provides evaluation capacity building and equity-focused evaluation services to nonprofits and foundations — overlapping directly with WithInsight's Evaluation Coaching service line and target audience.
Broad incumbents
- FSG: FSG is a global nonprofit consulting firm offering strategy, evaluation, and learning services to foundations and social sector organizations. It is a larger incumbent competing for the same foundation and nonprofit engagements, but with a broader portfolio and deeper bench.
- The Bridgespan Group: Bridgespan provides strategy consulting to nonprofits and philanthropies, including impact measurement and evaluation components. It is a larger, broader incumbent competing for foundation and nonprofit advisory mandates.
- MDRC: MDRC is a large nonprofit social policy research and evaluation organization that designs and evaluates programs for foundations, governments, and nonprofits — a broader incumbent competing in the same evaluation services space.
- Mathematica: Mathematica is a major research and evaluation firm serving government agencies, foundations, and nonprofits with rigorous program evaluation and data analytics — a much larger incumbent in the same evaluation services category.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
WithInsight social profiles
Digital presenceWithInsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
WithInsight leadership team
Management profileNumber of profiles
Profiles2 records
WithInsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WithInsight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WithInsight
What does WithInsight do?
WithInsight is a women-owned consulting firm that helps social sector organizations improve through evaluation. It delivers three integrated services: Evaluation Coaching (building internal evaluation capacity), External Evaluation (needs assessments, program evaluations, outcome evaluation, and research), and Data Utilization (thought-partnership for data-informed strategic planning and program redesign). Services are tailored to each client's needs and focused on nonprofits, foundations, intermediaries, and education institutions.
Is WithInsight a public or private company?
WithInsight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WithInsight founded?
WithInsight was founded in 2016. It employs 1 to 10 people.
Where is WithInsight based?
WithInsight is headquartered in Minneapolis, United States, in the North America region.
How does WithInsight make money?
One revenue line is on record: evaluation Consulting Services.
Who are WithInsight's main competitors?
Direct peers on record are ORS Impact, Equal Measure, TCC Group, Harder+Company Community Research, La Piana Consulting and Innovation Network (Point K Consulting). Broad incumbents are FSG, The Bridgespan Group, MDRC and Mathematica.
Does WithInsight have an API?
No public API is recorded for WithInsight.