fioulmarket

What fioulmarket does

Fioulmarket is

Name

fioulmarket

Legal name

Fioulmarket

Website

https://fioulmarket.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Domestic fuel oil sales: Primary revenue stream from selling domestic heating oil (fioul domestique) to residential customers. Pricing varies by region and fluctuates daily based on oil market conditions. Customers pay per liter with volume-based delivery.
2. Boiler maintenance and installation services: Referral and service coordination for boiler maintenance and installation services for gas, fuel oil, and heat pump systems, through partnership with TotalEnergies technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fioulmarket operates an online e-commerce platform (fioulmarket.fr) that enables French homeowners to purchase domestic heating oil (fioul domestique) at real-time regional prices, with scheduled delivery across all 12 major French regions. The platform sells two grades of fuel (Fioul standard and Fioul Premier) via individual or pooled group orders, and extends into related home energy services such as boiler and heat pump maintenance delivered in partnership with TotalEnergies.

Product overview

Fioulmarket is an online platform for purchasing domestic heating oil (fioul domestique) for private households in France. The core offering consists of two fuel products: Fioul standard (ordinary domestic heating oil) and Fioul Premier (premium-grade heating oil), available through individual or group orders. The platform operates 24/7 with real-time pricing and offers supplementary services including predictive tank monitoring (Prédifioul), voice-activated ordering via smart speakers (Voicebot), express delivery within two business days, phone-assisted ordering, and flexible payment options including installments through Alma and multi-card payments. The platform also extends into related home energy services such as boiler and heat pump maintenance and installation, delivered in partnership with TotalEnergies.

Differentiator

Problem solved

Functional benefit

Brands

• Fioul standard: Ordinary domestic heating oil product offered by Fioulmarket.
• Fioul Premier

Products and services

• Fioul standard Standard-grade domestic heating oil (fioul domestique ordinaire) sold at competitive market prices priced per liter, with volume-based delivery to the customer's address. Targeted at French residential households using fuel oil for home heating.
• Fioul Premier Premium-grade domestic heating oil offering superior quality compared to the standard product, targeted at customers seeking higher-quality fuel for improved boiler performance and longevity.
• Commande individuelle Individual online ordering service that allows a single French household to purchase heating oil at competitive online prices with delivery scheduling, available 24/7/365.
• Commande groupée Group purchasing service that enables multiple customers in the same area to pool their heating oil orders and benefit from collectively negotiated lower prices.
• Prédifioul Predictive tank level monitoring service that automatically alerts customers when their fuel oil tank needs refilling, helping prevent run-outs.
• Voicebot
• Livraison express Expedited delivery service guaranteeing fuel oil delivery within two business days of order placement.
• Commande assistée par téléphone Assisted phone ordering service for customers who prefer human-assisted ordering over the online platform, with support from Fioulmarket agents.
• Paiement en plusieurs fois Installment payment service powered by Alma that allows customers to pay for heating oil purchases in 3x, 4x, or 10x installments.
• Où est mon camion ? Real-time delivery tracking service that sends SMS notifications so customers can follow the location of their fuel delivery truck in real time.
• Chèque énergie Government energy voucher redemption service that allows customers to use their Chèque énergie to pay for heating oil purchases.
• Entretien de chaudière à fioul Boiler maintenance service for fuel-oil-fired heating systems, delivered by TotalEnergies-certified technicians referred through the Fioulmarket platform.
• Entretien de pompe à chaleur air/eau Maintenance service for air-to-water heat pump systems offered as a referral and coordination service on the Fioulmarket platform.
• Installation de pompe à chaleur air/eau Installation service for air-to-water heat pump systems offered as a referral and coordination service on the Fioulmarket platform.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• TotalEnergiescoreStrategic or Co-development PartnerPartnership for professional boiler maintenance services. TotalEnergies technicians handle maintenance and servicing of fuel oil boilers for professional customers. Fioulmarket serves as a referral channel connecting customers with certified maintenance professionals.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• TotalEnergies: Global integrated energy major and Fioulmarket's core maintenance partner. Directly comparable because it sells heating fuels in France, operates the technician network that Fioulmarket refers into, and competes broadly for the same residential heating wallet.
• Cedeo (Saint-Gobain): Major French distributor of heating fuels and HVAC equipment owned by Saint-Gobain. Comparable as a traditional offline channel for domestic fuel oil and boiler services competing for the same residential customer.
• Engie Home Services: Major French residential HVAC installation and maintenance provider (subsidiary of Engie). Comparable because it is the dominant player in boiler and heat pump maintenance, the same service category Fioulmarket is expanding into with TotalEnergies.
• EDF (Particuliers): Dominant French electricity supplier increasingly active in heat pump installation and home energy services. Comparable because it targets the same residential heating wallet, with a specific focus on displacing fuel oil customers toward electric heating.

Direct peers

• FioulReduc: Direct online competitor for domestic heating oil in France, offering price comparison and online ordering of fioul domestique. Closely matches Fioulmarket's product, target customer, and D2C e-commerce model.
• Primagaz: French distributor of propane and domestic heating fuels serving residential customers. Comparable because it sells household heating energy to French homeowners via a delivered-fuel model, competing for the same off-grid heating wallet.
• Butagaz: French propane and heating energy retailer serving residential customers. Comparable in business model: delivered domestic heating fuel with online ordering and recurring service relationships to French households.
• Antargaz: French distributor of propane and butane for residential heating, part of UGI International. Comparable as a delivered-fuel provider to French households, with similar subscription/delivery economics to Fioulmarket's fuel oil business.

Emerging players

• Hello Watt: French online energy advisory and comparison platform helping homeowners optimize heating, insulation, and energy contracts. Comparable as a digital-first intermediary competing for French homeowners' heating-related purchasing decisions, including energy transition services.

Regional players

• Daikin France: Major heat pump manufacturer with growing French installation footprint. Comparable as a beneficiary of the fuel-oil phaseout that Fioulmarket is also chasing via its heat pump installation service, competing for the same end customers making the energy transition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/fioulmarket
• YouTubeyoutube.com/c/FioulmarketFr
• Facebookfacebook.com/fioulmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fioulmarket