Munn Insurance
Munn Insurance is an independent insurance broker founded in 1904 and headquartered in St. John's, Newfoundland and Labrador, serving consumers, SMBs, and association members across Atlantic Canada. It shops a network of nine-plus carriers to arrange personal, commercial, and group insurance coverage.
- Company typePrivate
- Founded1904
- HeadquartersSt. John's, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Munn Insurance does
Munn Insurance is an independent insurance brokerage headquartered in St. John's, Newfoundland and Labrador, founded in 1904 and operating continuously for over 120 years. The firm serves customers across Atlantic Canada — principally Newfoundland and Labrador and Nova Scotia — arranging personal lines (auto, home, landlord, cabin/seasonal property, and leisure/RV/trailer) and commercial lines (general business, cyber, construction, contractors, daycare, health and beauty, professional services, retail, and small business). Its core operating model is broker intermediation: instead of underwriting policies, Munn shops a network of at least nine carrier partners (Aviva, Travelers, Intact, Pembridge, Pafco, CAA, Wawanesa, Chubb, and Lloyd's of London) to assemble multiple quotes per customer, advertising potential savings of up to 30% and up to 20 quotes on business insurance.
The company's technology footprint centers on a web-based online quoting system supported by toll-free phone sales (1-844-554-0525 for new sales; 1-855-726-8627 for service) and traditional broker workflow. Revenue is generated through carrier commissions on policies placed, a recurring subscription-style revenue stream at the policy-renewal level billed annually. Distribution combines direct phone sales, an online self-service quote channel, content marketing via an educational blog, community engagement sponsorship activity, and an extensive affinity-channel program of group insurance partnerships with more than ten associations, employers, and government entities (NLNPA, CAA, EnergyNL, Noia, techNL, Town of Torbay, Educators, First Responders, Healthcare Workers, St. Bonaventure's College Alumni, and A. Harvey, among others).
Operationally, Munn runs from a single recently-renovated head office at 187 Kenmount Road in St. John's (with completed IT and phone system migration) on a 51-100 employee base, and is privately held with no parent company or institutional investor disclosed. The firm has won Insurance Business Canada's Insurance Brokerage of the Year for three consecutive years (2022-2024), indicating sustained recognition as a leading Canadian brokerage.
Munn Insurance firmographics
Firmographics- Name
- Munn Insurance
- Legal name
- Munn Insurance
- Website
- https://munninsurance.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Munn Insurance is an independent insurance broker founded in 1904 and headquartered in St. John's, Newfoundland and Labrador, serving consumers, SMBs, and association members across Atlantic Canada. It shops a network of nine-plus carriers to arrange personal, commercial, and group insurance coverage.
- Ownership category
- akta.pro rank
Where Munn Insurance is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Munn Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commission: Munn Insurance acts as an independent insurance broker, earning commissions from insurance companies for placing policies. They shop their network of insurance partners to provide customers with choices and the best coverage at the best rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Home Insurance |
| Subscription | Annual | Auto Insurance |
| Subscription | Annual | Business Insurance |
| Subscription | Annual | Group Insurance Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Munn Insurance product offering
Product offeringCore offering
Munn Insurance is an independent insurance broker that shops a network of partner carriers (Aviva, Travelers, Intact, Pembridge, Pafco, CAA, Wawanesa, Chubb, Lloyd's) on behalf of customers to source home, auto, leisure, business, and group insurance coverage at competitive rates. The company acts as an intermediary between policyholders and insurance markets, providing advice, claims support, and access to multiple quotes rather than selling any single carrier's products directly.
Product overview
Munn Insurance is an independent insurance broker serving Atlantic Canada (Newfoundland and Labrador, Nova Scotia) since 1904. The company operates a multi-product, multi-carrier brokerage model that shops an extensive network of insurance partners including Aviva, Travelers, Intact, Pembridge, Pafco, CAA, Wawanesa, and Chubb to provide customers with choices for coverage at competitive rates. The core product portfolio consists of personal lines (auto, home, landlord, leisure/RV/trailer) and commercial lines (business, cyber, construction, contractors), plus group insurance programs for professional associations. As a broker, Munn Insurance acts as an intermediary between customers and multiple insurance markets, providing access to multiple quotes rather than a single carrier's products. The company does not manufacture its own insurance policies but works with partner insurers to arrange coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Customers can save up to 30% on insurance premiums
- +1 more outcomes
Companies that use Munn Insurance
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles3 records
Munn Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Munn Insurance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- NLNPA (Newfoundland and Labrador Nurse Practitioners Association)coreDedicated group home and auto insurance program for NLNPA members. Provides members with access to competitive rates, group savings, and personalized service through Munn Insurance.
- AvivacoreInsurance provider partner. Aviva is one of the insurance companies in Munn's network that they shop for customers to provide competitive rates and coverage options.
- TravelerscoreInsurance provider partner in Munn's network offering home, auto, and commercial insurance products to customers.
- IntactcoreMajor insurance provider partner in Munn's network, offering a wide range of insurance products.
- PembridgecoreInsurance provider partner in Munn's network offering coverage options to customers.
- PafcocoreInsurance provider partner in Munn's network.
- CAAcorePartnership with CAA offering group insurance benefits to CAA members through Munn Insurance.
- WawanesacoreInsurance provider partner in Munn's network offering competitive rates to customers.
- ChubbcoreInsurance provider partner in Munn's network, offering specialty and commercial insurance products.
- Lloyd'scoreInsurance market partner in Munn's network, providing access to Lloyd's of London insurance products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Munn Insurance competitors and assessment
Company assessmentBroad incumbents
- Aon plc: Global professional services firm with major insurance brokerage operations in Canada. Competes with Munn for mid-market and larger commercial accounts, though its product set extends deeply into reinsurance, HR consulting, and risk analytics.
- Intact Financial Corporation: Canada's largest property and casualty insurer and a key carrier partner in Munn's network. Competes with Munn indirectly as a direct writer in personal and commercial lines, while also supplying product to Munn's broker channel.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial Canadian footprint. Comparable in intermediation role and commercial lines focus, but operates at massive scale across global specialty segments.
- Marsh McLennan: Global leader in insurance brokerage and risk advisory with Marsh Canada operations. Comparable in commercial brokerage function but vastly larger and oriented to enterprise risk rather than personal lines.
- HUB International: Large North American insurance brokerage with significant Canadian operations including commercial and personal lines. Overlaps with Munn in commercial and personal brokerage but operates at far greater scale with broader specialty capabilities.
Emerging players
- CAA Insurance: Affinity-based personal lines insurer affiliated with CAA, which is itself a Munn partner for group insurance. Competes with Munn in auto and home insurance but distributes primarily through CAA membership channels rather than open broker channels.
Direct peers
- BFL Canada: Canadian specialty insurance brokerage focused on commercial lines. Directly comparable to Munn's commercial book in business model and target customer segments (mid-market commercial), though BFL is specialty-only and does not serve personal lines.
- BrokerLink: One of Canada's largest independent insurance brokerages with multi-carrier personal and commercial lines across multiple provinces. Directly comparable to Munn in business model (multi-carrier broker), product mix (auto, home, commercial), and affinity distribution.
- Westland Insurance: Western Canada-headquartered independent insurance brokerage with comparable personal/commercial product mix and multi-carrier model. Comparable in scale, regional focus, and affinity group programs, though Westland is larger and more geographically diversified.
Regional players
- Mitchell & Abbott Insurance Brokers: Independent Canadian insurance brokerage with multi-carrier personal and commercial offerings. Comparable in size and independent brokerage model to Munn, though operating in different regional markets in Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Munn Insurance social profiles
Digital presenceMunn Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Munn Insurance leadership team
Management profileNumber of profiles
Munn Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Munn Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Munn Insurance
What does Munn Insurance do?
Munn Insurance is an independent insurance broker that shops a network of partner carriers (Aviva, Travelers, Intact, Pembridge, Pafco, CAA, Wawanesa, Chubb, Lloyd's) on behalf of customers to source home, auto, leisure, business, and group insurance coverage at competitive rates. The company acts as an intermediary between policyholders and insurance markets, providing advice, claims support, and access to multiple quotes rather than selling any single carrier's products directly.
Is Munn Insurance a public or private company?
Munn Insurance is a private company. It is classified as unknown and is currently operating.
When was Munn Insurance founded?
Munn Insurance was founded in 1904. It employs 51 to 100 people.
Where is Munn Insurance based?
Munn Insurance is headquartered in St. John's, Canada, in the North America region.
How does Munn Insurance make money?
One revenue line is on record: insurance Brokerage Commission.
Who are Munn Insurance's main competitors?
Broad incumbents on record are Aon plc, Intact Financial Corporation, Arthur J. Gallagher & Co., Marsh McLennan and HUB International. CAA Insurance is listed as an emerging player. Direct peers are BFL Canada, BrokerLink and Westland Insurance. Mitchell & Abbott Insurance Brokers is listed as a regional player.
Does Munn Insurance have an API?
No public API is recorded for Munn Insurance.