The Times News

What The Times News does

The Times News is a local newspaper and digital news platform serving Burlington, North Carolina and the surrounding Alamance County. It publishes hyperlocal coverage across news, crime, education, business, sports, entertainment, faith, opinion, obituaries, and community announcements (anniversaries, births, engagements, weddings), supplemented by classifieds, legal notices, special sections, and local weather. The digital property is thetimesnews.com, powered by the BLOX Content Management System from Blox Digital, which handles editorial workflow, the e-Edition digital replica, subscription services, and self-serve subscriber accounts. Third-party integrations include Google Analytics for engagement tracking and a TradingView widget for stock market data, with content syndication partners such as The Center Square and Newspapers.com for archival depth.

The business operates a dual subscription and advertising model. Paid offerings include a 24-hour pass ($3.21), monthly digital-only access (~$8.53), and a print home delivery bundle with full digital access ($20/month), alongside a free All Access tier for existing subscribers. Advertising revenue comes from display ads, classifieds (including obituary, legal, and community announcement categories), and retail placements across print and digital. The product is owned and operated by Paxton Media Group LLC, a Kentucky-based family-owned media conglomerate that controls multiple community newspapers across the United States. The Times News functions as one local property within that portfolio, with no independent outside investors, no public listing, and no disclosed revenue or headcount figures.

Name

The Times News

Legal name

Paxton Media Group LLC

Website

https://thetimesnews.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Times News is a privately held local newspaper and digital news platform serving Burlington, NC and Alamance County, offering hyperlocal news, sports, classifieds, and community announcements via print home delivery, e-edition, and tiered digital subscriptions. It is owned by Paxton Media Group LLC.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Local newspaper
• Digital news subscription
• Community journalism
• Print media
• Classified advertising

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue: Print and digital subscription services including home delivery and full digital access. Multiple subscription tiers available including 24-hour passes, monthly digital access, and home delivery with digital bundle.
2. Advertising: Display advertising, retail ads, classified advertising, and legal notices published in the newspaper and on the website.
3. Classified Advertising: Revenue from classified ads including obituary announcements, legal notices, community announcements (anniversaries, births, engagements, weddings), and vehicle sales.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

The Times News is a local newspaper and digital news platform serving Burlington, NC and Alamance County. It publishes daily local news, sports, crime, education, business, entertainment, opinion, obituaries, and community announcements, distributed through print home delivery, a digital e-Edition, and a subscription website. Revenue is generated via paid print/digital subscriptions and advertising (display, classifieds, legal notices).

Product overview

The Times News is a local digital news platform and print newspaper serving Burlington, NC and Alamance County. The offering consists of a core news website delivering local news, sports, crime, education, business, entertainment, faith, opinion, and obituaries, supplemented by a Times-News e-Edition digital replica of the print edition. Subscription tiers include Full Digital Access (web-only at $8/month), Home Delivery with Full Digital Access (print plus digital), and 24-Hour Pass options. Additional products include Classifieds for advertising, themed Special Sections (Health and Wellness, Wedding Planners, Christmas), Local Weather forecasting, Email Alert newsletters, Multimedia galleries, and Legal Notices publication. The platform is powered by Paxton Media Group's BLOX Content Management System.

Differentiator

Problem solved

Functional benefit

Products and services

• The Times News Website (thetimesnews.com) The main digital news platform of The Times News, providing local news, politics, sports, crime, education, business, entertainment, opinion, obituaries, and community announcements for Burlington, NC and Alamance County residents.
• Times-News e-Edition A digital replica of the print edition accessible online, delivering the full print edition experience to subscribers.
• Full Digital Access Subscription An online-only subscription tier providing unlimited full digital access to thetimesnews.com and e-Edition without print delivery, priced at $8/month.
• Home Delivery with Full Digital Access The combined-bundle subscription pairing print home delivery with full digital and e-Edition access, priced at $20/month for the initial period.
• 24-Hour Pass A single-day, pay-as-you-go digital access pass for readers who need 24 hours of full digital access without committing to a longer subscription.
• Classifieds Online classified advertising section on thetimesnews.com covering vehicle listings, real estate, merchandise, legal notices, and community announcements.
• Special Sections Themed editorial content packages including Health and Wellness guides, Wedding Planners, Christmas editions, and Readers Choice Awards, sold/co-published across the Paxton Media Group network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered parent company, core and minor.

• Paxton Media Groupparent companyOthersThe Times News is owned and operated by Paxton Media Group LLC, a family-owned media company based in Paducah, Kentucky. PMG controls the website and publication operations.
• BloX DigitalcoreTechnology or IntegrationPowered by BLOX Content Management System, the newspaper's website platform for content management, digital publishing, subscription services, and e-edition delivery.
• HPENews (High Point Enterprise)minorChannel Partner/ Reseller/ DistributorCo-publishing partnership for special sections including Health and Wellness Guide and Wedding Planner, shared across Paxton Media Group newspaper properties.

Recent moves6 records

Expansion highlights5 records

Direct peers

• The High Point Enterprise: Local newspaper serving High Point, NC, also owned by Paxton Media Group and co-publishing special sections with The Times News, making it a near-perfect operational and structural peer.
• Greensboro News & Record: Regional daily newspaper serving the Piedmont Triad of North Carolina, directly comparable to The Times News as a community-focused print + digital outlet covering a nearby NC market with similar subscription and advertising products.
• The Dispatch (Lexington, NC): Community newspaper serving Lexington and Davidson County, NC, part of the Paxton Media Group portfolio. Closely comparable in size, audience, and revenue mix to The Times News.
• News-Argus (Goldsboro, NC): Local NC newspaper referenced as the publisher's email domain; covers Goldsboro/Wayne County with a print + digital subscription model similar to The Times News.
• Courier-Tribune (Asheboro, NC): Small-market NC newspaper referenced in contact details, comparable in scale and audience to The Times News as a regional/community daily covering a single county.
• News & Record (Winston-Salem Journal): Daily newspaper covering Winston-Salem and surrounding NC counties, comparable in format (print + digital subscriptions, classifieds, local news focus) and adjacent geography.

Broad incumbents

• McClatchy: National newspaper chain with regional daily titles across multiple states; competes in the same digital subscription and local advertising markets as The Times News but with much larger editorial and audience scale.
• Alden Global Capital / MediaNews Group: Large newspaper group operating numerous local and regional dailies; comparable business model but with a reputation for aggressive cost-cutting that shapes competitive dynamics in the local news market.
• Lee Enterprises: Major US local newspaper group with a portfolio of daily and weekly community publications; overlaps with The Times News in business model (subscription + advertising) and target customer (community news consumers).
• Gannett (USA TODAY Network): Largest US newspaper chain operating hundreds of local titles including many NC papers; competes for the same digital ad budgets and subscription dollars but at vastly greater scale and with national content synergies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thetimesnews
• Facebookfacebook.com/TimesNewsBurlington
• LinkedInlinkedin.com/company/burlington-timesnews

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Times News