Name

Telefunken

Legal name

TELEFUNKEN Licenses GmbH

Website

https://telefunken.com

Company type

Private

Founded year

1903

Operating status

Operating

Ownership category

akta.pro rank

Product category

Branded Consumer Electronics

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)

SIC

Patent Owners & Lessors (6794), Retail-Radio, Tv & Consumer Electronics Stores (5731), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industry

E-Bike Retail (CRAMAHAE)

Keywords

• Consumer electronics brand
• Brand licensing
• Smart television
• Electric mobility
• Household appliances

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Licensing: TELEFUNKEN Licenses GmbH generates revenue through licensing its brand to independent companies. The licensees develop, produce, and distribute products under the TELEFUNKEN brand name. The company also benefits from the global network of brand licensees contributing to the brand's market presence.
2. Consumer Product Sales: Products are sold through third-party retailers including Amazon, MediaMarkt, Saturn, Otto, and other German retail chains. The licensees manufacture and sell products directly to consumers through these distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TELEFUNKEN Licenses GmbH licenses the TELEFUNKEN brand to independent manufacturers and distributors worldwide through the TELEFUNKEN Partnerallianz. The brand covers product categories including televisions, consumer audio, e-mobility (e-bikes), large and small household appliances, IT/communication, hearing systems, and LED lighting. Revenue is earned from licensing royalties while licensees develop, produce, and sell the branded physical products through retail channels.

Product overview

TELEFUNKEN is a licensed brand managed by TELEFUNKEN Licenses GmbH under the TELEFUNKEN Partnerallianz network. The brand offers a diverse portfolio of consumer electronics and household products including TV sets (4K-UHD TiVo Smart TV and QLED Android TV), consumer audio devices (SPARK ONE Bluetooth Earbuds and ARCO ONE Bluetooth Kopfhörer), e-mobility products (E-Mountainbike M921, SUV Pedelec SUV700, Pedelec City RC680/RC657, Urban Pedelec UH200/UH210), large household appliances (Wärmepumpentrockner T-WP8-202-DI, Frontlader Waschmaschine W-8-1400-A0-D, Einbau-Herdset ECHS65A-B2, Kühl-Gefrier-Kombination KTFK278EB2), and LED lighting solutions (Aussenleuchte 313005TF, LED-Panel mit RGB 319505TF, Sensor-LED Deckenleuchte). The brand was established in 1903 and transitioned to a licensing model in the 2000s, with independent licensees developing and selling products under the TELEFUNKEN brand.

Differentiator

Problem solved

Functional benefit

Products and services

• 50-inch 4K-UHD TiVo Smart TV (50-Zoll 4K-UHD TiVo Smart TV) Smart television with 50-inch 4K UHD resolution, TiVo smart platform, Dolby Vision, Dolby Atmos, Micro Dimming, MEMC, and triple tuner, priced at €429.99 UVP. Targeted at general consumers seeking home entertainment with streaming, gaming, and television viewing.
• 50-inch QLED Android TV (50-Zoll QLED Android TV) Smart television with 50-inch QLED display, 4K UHD resolution, Android TV OS, Dolby Vision, HDR10, Google Assistant voice control, Google Chromecast, and Gaming Mode, priced at €499.99 UVP. Targeted at general consumers seeking premium home entertainment.
• SPARK ONE Bluetooth Earbuds Wireless in-ear earbuds with Bluetooth 5.3, up to 16 hours battery life with charging case, IPX4 water resistance, 10mm dynamic drivers, touch controls, and integrated microphone, priced at €59.00 UVP. Targeted at consumers seeking everyday portable audio.
• ARCO ONE Bluetooth Over-Ear Headphones (ARCO ONE Bluetooth Kopfhörer) Wireless over-ear headphones with 40mm drivers, active noise cancellation (ANC), up to 30 hours battery (22 hours with ANC), Bluetooth 5.3, premium materials including steel headband and aluminum ear cups, and 3.5mm wired option, priced at €99.00 UVP. Targeted at consumers seeking premium personal audio.
• E-Mountainbike Aufsteiger M921, 29 inch (E-Mountainbike M921) Entry-level electric mountain bike with 250W rear motor, 468Wh integrated lithium-ion battery, 29-inch tires, Shimano 7-speed gear system, and disc brakes, with up to 100km range, priced at €1,899.90 UVP. Targeted at consumers seeking off-road and outdoor cycling.
• SUV Pedelec SUV700, 29 inch Versatile SUV electric bike for city, trekking, and mountain use, with 250W mid motor, 720Wh lithium-ion battery, 29-inch tires, and Shimano 10-speed gear system, with up to 150km range, priced at €2,499.90 UVP. Targeted at consumers seeking an all-terrain e-bike.
• Pedelec City RC680, 28 inch Premium city electric bike with low-entry frame, 250W mid motor, 720Wh integrated battery, 28-inch tires, Shimano 10-speed gear system, and LCD display, with up to 150km range and StVZO approval, priced at €2,599.90 UVP. Targeted at consumers seeking comfortable urban commuting.
• Urban Pedelec UH200, 28 inch Urban electric bike with 250W rear motor, 504Wh battery, 28-inch tires, 7-speed gear system, and hydraulic disc brakes, with up to 100km range and StVZO approval, priced at €1,699.90 UVP. Targeted at consumers seeking everyday city and leisure cycling.
• Urban Pedelec UH210, 28 inch Modern-design urban electric bike with 250W rear motor, 417.6Wh battery, integrated battery design, 28-inch tires, 7-speed gearing, and disc brakes, with StVZO approval. Targeted at consumers seeking contemporary city commuting.
• Pedelec City RC657, 28 inch City electric bike with comfort wave frame, 250W front motor, 13Ah battery integrated in rear carrier, 28-inch tires, 7-speed hub gearing with coaster brake, and up to 100km range, priced at €1,769.90 UVP. Targeted at consumers seeking comfortable urban riding.
• Heat Pump Dryer T-WP8-202-DI (Wärmepumpentrockner T-WP8-202-DI) Energy-efficient heat pump dryer with 8kg capacity, A+++ energy efficiency rating, 15 programs, LED display, 47cm extra-large door opening, and 176 kWh/year energy consumption, priced at €669.99 UVP. Targeted at households seeking high-efficiency laundry care.
• Front-Loading Washing Machine W-8-1400-A0-D (Frontlader Waschmaschine W-8-1400-A0-D) Front-loading washing machine with 8kg capacity, 1400 rpm spin speed, A energy class, steam function, BLDC motor, and 15 programs for quiet operation, priced at €529.99 UVP. Targeted at households seeking energy-efficient laundry care.
• Built-in Oven and Ceramic Hob Set ECHS65A-B2 (Einbau-Herdset ECHS65A-B2) Built-in kitchen oven and ceramic cooktop set with 65L oven capacity, 10 operating modes, Hot Air Shield technology, and A energy class, priced at €359.99 UVP. Targeted at households seeking modern built-in cooking equipment.
• Refrigerator-Freezer Combination KTFK278EB2 (Kühl-Gefrier-Kombination KTFK278EB2) Combined refrigerator-freezer appliance for household food preservation. Targeted at households seeking integrated kitchen cold storage.
• Two-Lamp LED Outdoor Wall Light 313005TF (Außenleuchte 2-flammig 313005TF) Slim 2-lamp LED outdoor wall light with 2x8W output, 960 lumens, 4000K neutral white color temperature, IP44 weather protection, and approximately 20,000-hour lifespan, priced at €69.95 UVP. Targeted at consumers seeking outdoor security and decorative lighting.
• Round Ceiling Light with Motion Sensor 318408TF (Runde Leuchte mit Bewegungsmelder 318408TF) Ceiling light with integrated motion sensor for automatic activation. Targeted at consumers seeking motion-activated indoor lighting for hallways, entryways, and utility rooms.
• LED Panel with RGB Backlight 319505TF (LED-Panel mit RGB 319505TF) LED ceiling panel with RGB backlight and adjustable color temperature for customizable room ambiance. Targeted at consumers seeking customizable indoor mood lighting.
• TELEFUNKEN Brand Licensing (Partnership/Channel offering) TELEFUNKEN Licenses GmbH grants independent companies worldwide the right to develop, produce, and distribute products under the TELEFUNKEN brand via the TELEFUNKEN Partnerallianz program, covering categories including TV/Video, Audio (professional/studio and consumer), kitchen and household appliances, IT/Communication, E-Mobility, hearing systems, and LED lighting. Targeted at manufacturers and distributors seeking established brand equity and global market access.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• TELEFUNKEN PartnerallianzcoreStrategic or Co-development PartnerThe TELEFUNKEN Partnerallianz is a worldwide network of independent brand licensees that develop, produce, and distribute products under the TELEFUNKEN brand. Licensees operate in product categories including TV/Video, Audio (professional/studio and consumer), small and large kitchen/household appliances, IT/Communication, E-Mobility, Hearing systems, LED Lighting, and other categories. The network enables brand presence globally, with licensees maintaining responsibility for their products and customer service.
• Individual Brand LicenseescoreOEM/ Whitelabel/ Licensing PartnerIndependent companies that license the TELEFUNKEN brand name. These licensees develop, manufacture, and market products under the TELEFUNKEN brand, maintaining operational independence while benefiting from brand recognition. Categories include TV/Video, Audio, kitchen/household appliances, IT/Communication, E-Mobility, hearing systems, and LED lighting.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grundig: Historic German consumer electronics heritage brand now operated under a similar licensing model across home appliances, audio, and small electronics, with overlapping retail partners and German mass-market positioning.
• Blaupunkt: German heritage consumer electronics brand that pivoted to a partner-based licensing model spanning audio, automotive, home appliances and consumer products, structurally comparable to TELEFUNKEN's Partnerallianz.
• Polaroid: Iconic heritage brand that transitioned from manufacturing into a pure trademark licensing model spanning consumer electronics, instant cameras and eyewear, with comparable brand steward economics.
• Kodak: Heritage brand rebuilt around trademark licensing and consumer products after exiting most hardware manufacturing, illustrating the same asset-light royalty model pursued by TELEFUNKEN Licenses GmbH.
• MEDION: German private-label consumer electronics brand sold primarily through Aldi, Lidl and MediaMarkt, sharing TELEFUNKEN's German discount/electronics channel footprint and pricing tier.
• Severin: German manufacturer and brand of small and large household appliances with retail presence in MediaMarkt, Otto and Amazon.de, comparable on domestic channel mix and appliance-heavy portfolio.

Broad incumbents

• Philips: Dutch incumbent spanning consumer electronics, household appliances, audio, lighting and personal care, with overlapping product categories but a much larger operating structure than TELEFUNKEN's licensing entity.
• Sharp: Japanese consumer electronics incumbent that has progressively shifted consumer-product operations to brand licensing, comparable in heritage-driven brand stewardship and TV/appliance focus but at materially larger historical scale.
• Beko: Turkish appliance and consumer electronics brand with strong presence in European mass retail including Lidl, Kaufland and Otto, directly overlapping TELEFUNKEN's discount-channel and appliance focus.
• Caterpillar Inc (Branded Consumer Licensing): Operator of a large consumer-product licensing programme (apparel, footwear, accessories, electronics) under a single heritage trademark, comparable as a multi-category brand licensor with global retail reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/telefunken
• LinkedInlinkedin.com/company/telefunkenlicenses
• Instagraminstagram.com/telefunken

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefunken