CED Marine
CED Marine is a privately-held wholesale distributor founded in 1971 that sells marine electronics from 80+ brands exclusively to marine dealers across the United States, offering same-day shipping, drop-ship fulfillment, and a 20+ category catalog.
- Company typePrivate
- Founded1971
- HeadquartersMelbourne, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CED Marine does
CED Marine is a wholesale distributor of marine electronics founded in 1971 and headquartered in Melbourne, Florida. The company sells exclusively to marine electronics dealers, retailers, boat builders, and marine service shops on a B2B basis, with pricing gated behind registered dealer accounts. Its catalog spans 80+ manufacturers — including Garmin, Furuno, Simrad, Lowrance, Raymarine, Humminbird, Minn Kota, JL Audio, and FLIR — organized across 20+ product categories covering navigation, sonar, trolling motors, marine audio, lighting, safety, communication, lithium batteries, boat stabilization, Starlink connectivity, and Garmin outdoor recreation products.
The business model is built around logistics efficiency and catalog breadth rather than proprietary technology. CED Marine generates revenue by purchasing marine electronics in bulk from manufacturers and reselling to dealers at wholesale prices, with same-day shipping and next-day or two-day UPS Ground delivery as a core differentiator. A flat-rate $9.99 shipping policy to business addresses (with surcharges for oversized items such as 8'+ antennas, trolling motors, and satellite domes) anchors its fulfillment economics. A Drop-Ship Program enables dealers to fulfill end-customer orders directly from CED Marine's inventory without holding stock, extending the company's effective reach without requiring dealer-side warehouse expansion.
Go-to-market is exclusively indirect: dealer acquisition via the cedmarine.com portal, a 'Become A Dealer' registration flow, and product-training resources for dealers. With 11-50 employees, a single Florida distribution facility, domestic-only shipping, no disclosed external funding, no parent company, and no public management team information, CED Marine operates as a privately-held, independent wholesale distribution business. Recent strategic activity has focused on extending brand coverage (Hertz Audio, Scanstrut), adding adjacent categories (Starlink, Seakeeper Ride stabilization, lithium batteries), and broadening the channel via drop-ship rather than geographic or vertical expansion.
CED Marine firmographics
Firmographics- Name
- CED Marine
- Legal name
- CED Marine
- Website
- https://cedmarine.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CED Marine is a privately-held wholesale distributor founded in 1971 that sells marine electronics from 80+ brands exclusively to marine dealers across the United States, offering same-day shipping, drop-ship fulfillment, and a 20+ category catalog.
- Ownership category
- akta.pro rank
CED Marine industry classification
Industry- Product category
- Wholesale Marine Electronics Distribution
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
- akta.pro secondary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where CED Marine is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CED Marine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Marine Electronics Distribution: CED Marine generates revenue by purchasing marine electronics in bulk from manufacturers and distributing them to marine dealers at wholesale prices. They operate on a B2B model where pricing is only available to registered dealers who must log in to view product costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for registered marine dealers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CED Marine product offering
Product offeringCore offering
CED Marine is a wholesale distributor of marine electronics, buying products in bulk from 80+ manufacturers and reselling them at wholesale prices to registered marine electronics dealers, boat builders, marine service shops, and marine retail stores. The company does not sell directly to end consumers and offers a Drop-Ship Program allowing dealers to fulfill orders without holding inventory, supported by same-day shipping with next-day or two-day delivery.
Product overview
CED Marine is a wholesale distributor of marine electronics serving dealers, offering a broad portfolio of branded marine technology products. The company distributes major marine electronics brands including navigation systems (Garmin, Simrad, Lowrance, FLIR), propulsion control (Minn Kota trolling motors, Cannon downriggers), marine audio (FUSION, Hertz Audio, JL Audio), and specialty categories like lithium boat batteries, Starlink connectivity, and boat stabilization. Additional product lines include marine lighting, safety equipment, communication systems, and Garmin outdoor recreation products (dog trackers, GPS handhelds, powersport navigators). The business operates as a multi-brand distributor with same-day shipping and drop-ship programs for dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Garmin Marine Electronics Wholesale distribution of Garmin marine chartplotters, fishfinders, radar, autopilot systems, and marine watches for marine electronics dealers and retailers.
- Minn Kota Trolling Motors Wholesale distribution of Minn Kota trolling motors including Raptor series with active anchoring, DeckHand series, and related accessories for boat positioning and control.
- Cannon Downriggers Wholesale distribution of Cannon electric downriggers including Uni-Troll, Magnum, Easi-Troll, Lake-Troll, and Optimum series for controlled depth fishing.
- TACO Marine Products Wholesale distribution of TACO Marine outrigger mounts including Grand Slam series, seat slides (electric and manual), and boat accessories.
- Simrad Navigation Equipment Wholesale distribution of Simrad marine multifunction displays, chartplotters, and radar systems including Halo open array radar and NSO evo3S systems.
- Lowrance Sonar Systems Wholesale distribution of Lowrance fishfinders, sonar systems, and Active Target live imaging for underwater visibility.
- FLIR Thermal Cameras Wholesale distribution of FLIR thermal imaging cameras for marine navigation, search and rescue, and enhanced night vision.
- Scanstrut Marine Mounts Wholesale distribution of Scanstrut mounting solutions and Ventura Series quick-connect water outlets for boats.
- FUSION Marine Entertainment Wholesale distribution of FUSION Apollo series marine stereos with WiFi, Bluetooth, Apple AirPlay 2, SiriusXM compatibility, and marine speakers.
- Hertz Audio Marine Speakers Wholesale distribution of Hertz marine audio including HMX sports coax speakers with RGB LED, HTX tower speakers, and HMD DSP processors.
- JL Audio Marine Audio Wholesale distribution of JL Audio M6 series marine speakers, subwoofers, and Media Master source units for premium marine entertainment.
- Starlink Marine Connectivity Products Wholesale distribution of Starlink satellite internet hardware and accessories for marine connectivity at sea.
- Lithium Boat Batteries Wholesale distribution of lithium marine batteries from brands including Abyss Battery, Battery USA Lithium, Lithium Battery Power (LBP), and Lithium Pros for extended power storage.
- Boat Stabilization Systems Wholesale distribution of marine stabilization systems including Seakeeper Ride for ride control and boat stabilization.
- Garmin Outdoor Recreation Wholesale distribution of Garmin outdoor GPS devices including Alpha dog trackers, Montana handhelds, Tread powersport navigators, Rino two-way radio/GPS units, and dog training systems.
Companies that use CED Marine
Customer profileSegments1 record
Ideal customer profiles1 record
CED Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CED Marine partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights6 records
CED Marine competitors and assessment
Company assessmentDirect peers
- Defender Marine: Long-established marine distributor serving both consumers and dealers with navigation, safety, and accessory categories. Overlaps CED Marine in catalog breadth, brand portfolio (Garmin, Raymarine, Simrad), and customer base of boat dealers and builders.
- Overton's: Marine and outdoor accessories retailer/distributor covering boating electronics, audio, lighting, and watersports gear. Comparable product categories and brand portfolio, with stronger consumer emphasis than CED Marine's dealer-only model.
- Jamestown Distributors: Marine supplies distributor selling hardware, electronics, and boatbuilding materials through a B2B/B2C catalog. Comparable to CED Marine in the wholesale-plus-dealer-channel model and in product breadth across marine hardware categories.
- Imtra: Marine products distributor specializing in navigation, lighting, stabilization, and power management products for OEM and aftermarket channels. Comparable in B2B distribution motion and in adjacent categories such as Seakeeper and marine lighting.
- Fisheries Supply Company: Pacific Northwest marine supply house distributing marine electronics, safety, and accessories to commercial and recreational dealers. Comparable in catalog depth, brand portfolio, and dealer-focused distribution motion.
- Hodges Marine: Marine electronics distributor carrying Garmin, Raymarine, Fusion, and other premium brands, with strong dealer relationships in the Southeast. Directly comparable in geographic concentration, catalog, and target customer.
- Wholesale Marine: Online wholesale marine products retailer carrying electronics, accessories, and hardware from multiple brands. Comparable B2B/B2C distribution model and category overlap with CED Marine, particularly in mid-tier and value-brand SKUs.
- BOE Marine Supply: Independent marine electronics retailer/distributor carrying Garmin, Simrad, Lowrance, Raymarine and similar brands to dealers and consumers. Highly comparable product mix and channel model to CED Marine, though smaller in catalog breadth.
Broad incumbents
- West Marine: The largest U.S. marine retailer (now part of Newell Brands), operating West Marine Pro wholesale alongside its consumer stores. Directly comparable as a multi-category marine products distributor to dealers and consumers, with broader footprint and scale than CED Marine.
Others
- Garmin Marine (manufacturer-direct channel): Garmin operates direct-to-dealer programs alongside its distributor network. Included as a structural comparator rather than direct competitor — the growth of Garmin's direct channel is the most material disintermediation risk to CED Marine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CED Marine social profiles
Digital presenceCED Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
CED Marine leadership team
Management profileNumber of profiles
CED Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CED Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CED Marine
What does CED Marine do?
CED Marine is a wholesale distributor of marine electronics, buying products in bulk from 80+ manufacturers and reselling them at wholesale prices to registered marine electronics dealers, boat builders, marine service shops, and marine retail stores. The company does not sell directly to end consumers and offers a Drop-Ship Program allowing dealers to fulfill orders without holding inventory, supported by same-day shipping with next-day or two-day delivery.
Is CED Marine a public or private company?
CED Marine is a private company. It is classified as unknown and is currently operating.
When was CED Marine founded?
CED Marine was founded in 1971. It employs 11 to 50 people.
Where is CED Marine based?
CED Marine is headquartered in Melbourne, United States, in the North America region.
How does CED Marine make money?
One revenue line is on record: wholesale Marine Electronics Distribution.
Who are CED Marine's main competitors?
Direct peers on record are Defender Marine, Overton's, Jamestown Distributors, Imtra, Fisheries Supply Company, Hodges Marine, Wholesale Marine and BOE Marine Supply. West Marine is listed as a broad incumbent. Garmin Marine (manufacturer-direct channel) is listed as an others.
Does CED Marine have an API?
No public API is recorded for CED Marine.
What industry is CED Marine in?
CED Marine's product category is Wholesale Marine Electronics Distribution. Its primary akta.pro industry code is CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF), with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its SIC code is 5065.