HALI

What HALI does

HALI is a London-based niche publishing firm founded in 1979 that has produced a quarterly magazine on antique carpets, textiles, and Islamic art for over 40 years. The company operates as Hali Publications Ltd., a privately held UK private limited company with 1-10 employees headquartered at 6 Sylvester Path, London E8 1EN. Its core product is a quarterly print and digital magazine featuring exhibition reviews, auction coverage, scholarly articles, and news, distributed globally via direct subscriptions and an e-commerce shop (shop.hali.com) with regional pricing tiers for the UK, Europe, USA/Canada, and Rest of World.

The business generates revenue through three primary streams: recurring magazine subscriptions (annual or multi-year, with one-off or direct-debit billing), one-time bookshop sales of individual back issues, digital editions, and specialty books, and professional-services revenue from HALI Tours, a curated study tour business established in 2014 that offers small-group (10-20 travellers) cultural tours with exclusive access to museums and private textile collections. Distribution is primarily direct via the company website and e-commerce storefront, supplemented by international stockists. The go-to-market is sales-led, relying on content marketing, email newsletters, organic social media, and high-touch tour experiences to engage the audience.

HALI serves collectors, dealers, and enthusiasts of antique rugs, textiles, and Islamic art, as well as museum professionals, curators, and textile researchers who use the publication as a primary scholarly reference. It also publishes a companion sub-brand, COVER Magazine, covering decorative arts. The company holds the registered HALI trademark, maintains active social media profiles on Facebook, Twitter, and Instagram, and is registered as a Data Controller under the UK Data Protection Act 1998. No external funding, parent company, or M&A activity is disclosed, and HALI appears to be founder-owned or independently operated.

Name

HALI

Legal name

Hali Publications Ltd.

Website

https://hali.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

HALI is a London-based niche publishing firm producing a quarterly print and digital magazine on antique carpets, textiles, and Islamic art, serving collectors, dealers, museum curators, and scholars worldwide through subscriptions, bookshop sales, and curated study tours.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: HALI magazine is published four times a year. Subscribers can order at any time with payment required in advance. Options include one-off payments for one, two or three-year subscriptions, or ongoing direct debit for annual collection.
2. Bookshop Sales: HALI operates a bookshop selling publications including HALI Issues, books, and digital editions. Customers can purchase individual back issues and specialty publications.
3. HALI Tours: HALI Tours offers exclusive cultural tours to rug and textile destinations worldwide. Established in 2014, tours provide special access to museums, private collections, and expert-led experiences with small group sizes of 10-20 travellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HALI is a specialist publishing company that produces a quarterly magazine on antique carpets, textiles, and Islamic art, complemented by multi-year subscriptions, individual print and digital back issues, a specialist bookshop, and curated international study tours. The core commercial output is recurring content delivered to a global audience of collectors, dealers, and museum professionals.

Product overview

HALI is a traditional print and digital publication company offering a quarterly magazine focused on carpets, textiles, and Islamic art scholarship. The product portfolio consists of HALI Magazine as the core offering, complemented by individual HALI Issues available for single purchase, HALI Subscriptions for recurring delivery, a HALI Bookshop for related publications, HALI Tours (established 2014) providing curated study tours to museums and private collections worldwide, and COVER Magazine as a parallel publication covering decorative arts. The company also maintains an online shop for subscriptions, issues, and books.

Differentiator

Problem solved

Functional benefit

Brands

• Cover Magazine: A companion magazine to HALI, also published by Hali Publications, covering decorative arts and textiles.

Products and services

• HALI Magazine Quarterly print and digital magazine covering antique carpets, textiles, and Islamic art, featuring news, articles, auction highlights, exhibition reviews, and in-depth scholarship for collectors, dealers, museum professionals, and enthusiasts.
• HALI Issues (individual back issues) Standalone single-purchase print or digital issues of HALI magazine available to non-subscribers through the e-commerce shop at shop.hali.com, with regional pricing for UK, Europe, USA/Canada, and Rest of World.
• HALI Subscriptions Recurring annual or multi-year subscription service delivering four issues per year to subscribers in print, with digital access included, payable in advance or via ongoing annual direct debit, with regional pricing tiers.
• HALI Bookshop Online bookstore selling specialist titles on carpets, textiles, and Islamic art, including books featured or reviewed in HALI magazine and HALI-published books such as 'Adorning the Horse: Equestrian Textiles for Power and Prestige'.
• HALI Tours Curated small-group cultural study tours (10-20 travellers) providing expert-led access to museums, private collections, exhibitions, and archives in rug and textile destinations worldwide, operated directly and with selected partners such as Martin Randall Travel.
• COVER Magazine A companion publication to HALI, also produced by Hali Publications Ltd., covering decorative arts and textiles as a parallel title to HALI magazine.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• The Black Tent ProjectcoreStrategic or Co-development Partner · 24 May 2024The Black Tent Project and HALI co-organize the Greater Anatolia Rug and Textile Study Tour, led by Deniz Coşkun. The partnership combines HALI's editorial expertise with The Black Tent Project's local knowledge and guiding experience to offer immersive textile study experiences.
• Martin Randall TravelflagshipChannel Partner/ Reseller/ Distributor · 1 January 2015HALI partnered with Martin Randall Travel, one of the world's leading cultural tour operators, to deliver the Decorative Arts of Iberia Tour. This partnership began in 2015 and represents HALI's flagship tour collaboration, combining HALI's content expertise with Martin Randall's tour operation infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• COVER Magazine: A companion publication also operated by Hali Publications, covering decorative arts and textiles. Directly comparable as a sister title with overlapping audience, distribution, and editorial scope.
• Cornucopia Magazine: Independent magazine covering Turkish culture, art, and travel with a similar collector/specialist audience. Comparable niche cultural publication model with subscription and bookshop revenue.
• Apollo Magazine: Long-established art and antiques magazine covering collecting, museums, and auction houses. Directly comparable as a high-end subscription magazine serving collectors, dealers, and curators of decorative and fine arts.

Broad incumbents

• The Art Newspaper: Leading international publication covering the global art world, including exhibitions, auctions, and market news. Broader scope than HALI but serves overlapping museum professional and collector audience with subscription-based model.
• Connaissance des Arts: Major French art and antiques magazine with strong collector and auction house audience. Comparable subscription magazine business model and content categories (art, antiques, decorative arts) though with much broader scope.
• World of Interiors (Condé Nast): Established Condé Nast publication covering interior design, antiques, textiles, and decorative arts. Overlaps in textile and decorative arts coverage with HALI, serving affluent collector and design enthusiast audiences.

Emerging players

• Textile Forum: Smaller-scale publication focused on textiles including rugs and tapestries. Direct overlap in subject matter (textiles) though with a broader textile rather than carpet specialization, serving a similar specialist audience.

Others

• Hajji Baba Club: New York-based club dedicated to Oriental carpets with research fellowships, lectures, and publications. Complementary ecosystem participant serving the same collector community that HALI addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HALIMagazine
• Facebookfacebook.com/HaliMagazine
• Instagraminstagram.com/halimagazine
• LinkedInlinkedin.com/company/hali-publications-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HALI