Grupo López Rosa

What Grupo López Rosa does

Grupo López Rosa is a privately held Mexican real estate developer headquartered in Mérida, Yucatán, that operates as a multi-brand platform across Yucatán and the emerging Costa Esmeralda corridor. The company sells residential lots, condominial land, beachfront properties, and mixed-use developments under six sub-brands — Almaviva (planned vacation communities), Terraviva (semi-urbanized beach land), DAM (mixed-use Mérida), CO-IN (accessible co-investment), Custó (oceanfront Santa Clara), and Distrito Conkal — serving individual mid-market investors, foreign buyers via fideicomiso trust arrangements, and an independent real estate advisor network. Across its portfolio the company reports 19,750+ cumulative units sold, 15 completed projects, 15,000+ clients, and 170+ collaborators.

The company generates revenue through a mix of one-time property sales, recurring installment plan collections (6 to 48 months), condominium maintenance and administration fees, CO-IN transaction fees, appraisal and rights-transfer administrative fees, and a small take-rate on card payments (4.8% national, 6.1% international via Stripe). Technology infrastructure is built around two proprietary web platforms — the Clientes Portal for account management, payments, deed tracking, and document access, and the Lidera training portal for advisor certification — plus integrations with Stripe for payments and DocuSign for digital contract execution. No AI/ML capabilities are evident.

Go-to-market combines direct sales by an internal specialized team, a commission-based independent advisor network trained through Lidera, and event-driven community building via the annual López-Rosa Forum (500 attendees in 2025). Distribution is domestic-only with offices in Mérida (headquarters and DAM showroom) and Mexico City (investor relations at World Trade Center). The business is family-controlled under CEO Gianni Rosa, has no disclosed institutional investors or parent company, and received Great Place To Work Mexico 2025 certification with a 4th-place national ranking among companies with up to 500 employees.

Name

Grupo López Rosa

Legal name

Patrimonio LR I, Sociedad Anónima de Capital Variable

Website

https://lopezrosa.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

akta.pro secondary industries

Luxury Villa Property Management & Concierge Services (THAMAEAJ), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Real estate development
• Residential lot sales
• Planned communities
• Beachfront properties
• Co-investment platform

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Real Estate Property Sales: Sale of residential lots in planned communities across Yucatán developments. Properties sold include land in Almaviva, Terraviva, DAM, CO-IN, Custó, and Distrito Conkal projects. Revenue generated from one-time property sales with various financing options.
2. Installment Payment Plans: Customers can finance property purchases through monthly installment plans ranging from 6 to 48 months, generating recurring revenue stream throughout the payment period
3. Maintenance and Administration Fees: Condominium management and maintenance fees charged to property owners for upkeep of common areas, security, and amenities in the developments
4. CO-IN Coinversión: Accessible coinvestment tool allowing investors to participate in real estate projects with minimal contribution requirements

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo López Rosa develops and sells residential lots and properties across Yucatán and Costa Esmeralda through a portfolio of sub-brands including Almaviva (planned vacation communities), Terraviva (beach condominial land), DAM (mixed-use urban development), CO-IN (accessible co-investment), Custó (oceanfront land), and Distrito Conkal (residential development). Customers acquire properties via cash purchases or installment plans of 6 to 48 months, supported by an in-house sales team, a commissioned advisor network, and a digital client portal for payments and document management.

Product overview

Grupo López-Rosa is a Mexican real estate developer operating in Yucatán and the emerging Costa Esmeralda region, offering a portfolio of branded property investment products. Its offering is structured as a platform company with multiple sub-brands covering distinct product types: Almaviva (vacation residential planned communities), Terraviva (condominial land near beaches), DAM (mixed-use urban developments in Mérida), CO-IN (accessible co-investment model with competitive advisor programs), Custó (oceanfront land in Santa Clara), and Distrito Conkal (residential development in Conkal). Client-facing digital services include the Clientes Portal (web-based investment management, payments, and deed tracking) and the Lidera training platform for real estate advisors. Each brand operates its own contact infrastructure (dedicated emails and phone lines) while sharing the parent company's technology stack and operational support.

Differentiator

Problem solved

Functional benefit

Brands

• Almaviva: Vacation residential developments offering residential lots in planned communities surrounded by natural beauty with services and amenities of excellence.
• Terraviva
• DAM (Distrito de Artes Mérida)
• CO-IN
• Custó
• Distrito Conkal

Products and services

• Almaviva Vacation residential development brand offering residential lots in planned communities in Yucatán, surrounded by natural beauty with services and amenities of excellence. Targeted at individual investors seeking vacation residential property, with 24/7 security, controlled access, concierge, and property administration.
• Terraviva Condominial land brand on the beaches of Yucatán focused on innovative semi-urbanized land investment products. Targeted at individual investors seeking accessible beach-adjacent land investment opportunities, with supporting amenities such as the Ciudad Deportiva sports complex and the Playaviva Telchac beach club.
• DAM (Distrito de Artes Mérida) Mixed-use high value-added development in Mérida combining residential and commercial spaces in a high-appreciation zone. Targeted at investors and businesses seeking mixed-use property in the Yucatán capital, with the DAM Centro Corporativo serving as a business center sub-project.
• CO-IN Accessible co-investment tool that enables broader investor participation in Grupo López-Rosa projects with minimal contribution requirements. Targeted at individual investors with smaller capital seeking exposure to Grupo López-Rosa developments. Includes the COIN Games competitive incentive program for real estate advisors.
• Custó Oceanfront land development in Santa Clara, Yucatán, offering beachfront properties. Targeted at individual investors and foreign buyers seeking coastal Yucatán property, including those acquiring via fideicomiso trust arrangements.
• Distrito Conkal Residential development brand located in Conkal, Yucatán. Targeted at individual investors seeking residential property in the Conkal area of Yucatán, operated as part of Grupo López-Rosa's multi-brand portfolio.

Quantifiable outcome

• 19,750+ units sold across all developments
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Antoka Bienes RaícesminorChannel Partner/ Reseller/ Distributor · 12 June 2025Real estate team recognized at COIN Games Awards during López-Rosa Forum for outstanding performance and exemplary leadership within the real estate community
• Eureka Investigación EstratégicaminorStrategic or Co-development Partner · 11 June 2025Juan Cataño, General Director of Eureka Strategic Research, provided keynote on Real Estate Market Outlook at Fifth Edition of López-Rosa Forum, sharing market insights and trends to empower advisor work
• ActionCOACH SBPminorStrategic or Co-development Partner · 11 June 2025Luis Arredondo, certified business coach from ActionCOACH SBP, delivered keynote on The Advisor's Journey at López-Rosa Forum focusing on real estate industry challenges and opportunities

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Vidanta: Mexican luxury vacation and resort developer (Mayan Riviera, Puerto Vallarta, Nuevo Vallarta, Los Cabos). Closest comparable for Grupo López Rosa's vacation residential planned communities given overlapping beachfront/luxury segment and Mexican footprint, though Vidanta operates at significantly larger scale with integrated resort amenities.
• Marhnos Desarrollos: Mexican real estate developer with residential, commercial, and mixed-use projects across multiple states. Comparable business model of branded planned communities and direct-to-investor sales, though geographically broader than Grupo López Rosa's Yucatan-only footprint.
• Quiero Casa: Mexican developer focused on entry-level and mid-market housing with financing programs in Mexico. Similar mid-market customer segment and installment-based sales model, though Quiero Casa targets primary residences while Grupo López Rosa focuses on vacation/secondary homes.
• Ruba Desarrollos: Mexican homebuilder with planned communities across northern and central Mexico. Comparable in scale and product (residential lots in planned communities with amenities), though geographically concentrated in different regions of Mexico.
• Aldesa: Mexican construction and real estate development group with residential and infrastructure projects. Comparable in business model of project development and direct sales, though with greater infrastructure weighting.
• Procsa: Mexican real estate developer with commercial, residential, and corporate projects in Mexico City. Comparable developer business model and Mexican footprint, though primarily commercial/office-focused rather than vacation residential.

Broad incumbents

• Vinte Viviendas Integrales: Public Mexican homebuilder (BMV: VINTE) focused on sustainable, mid-income housing developments. Public-market comparable that provides valuation reference for Grupo López Rosa, though Vinte targets primary homes rather than vacation residential.
• JAVER: Public Mexican homebuilder (BMV: JAVER) with nationwide affordable and mid-market housing operations. Largest Mexican publicly-traded residential developer by units; useful public-market comparable though focused on affordable housing rather than vacation segment.
• Fibra Uno: Largest real estate investment trust in Mexico (BMV: FUNO) with industrial, retail, and office properties. Provides capital-markets reference for Mexican real estate valuation, though Fibra Uno is income-producing real estate rather than development.
• Fibra Macquarie México: Mexican REIT (BMV: FIBRAMQ12) focused on industrial and retail properties. Provides another public-market reference for Mexican real estate valuation, though income-producing rather than developer-comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GrupoLopez-Rosa
• Facebookfacebook.com/GrupoLopezRosa
• Instagraminstagram.com/grupolopezrosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo López Rosa