Sport Star

What Sport Star does

Sport Star Limited is a UK-registered, privately held holiday and after-school childcare operator founded in 2006 and headquartered in Rochford, Essex. The company delivers sports- and activity-based childcare programmes for children aged 5-12, operating from three partner-school sites in Westcliff-on-Sea, Takeley and Rochford, all OFSTED registered with top marks received in Summer 2023.

The core product is the Holiday Club Programme, sold on a per-day basis at £22.50 (10am-4pm) or £29.50 (8am-4pm extended hours), supplemented by an After School Club, branded merchandise (t-shirts and caps at £10 each) and themed activity days such as Nerf Wars, inflatable days and gymnastics. The technology stack is intentionally lightweight: a third-party online booking platform (sport-star.childcare-online-booking.co.uk) integrated with WorldPay for card processing, alongside an active social presence on Instagram, Facebook, YouTube and Twitter and a TrustIndex-hosted testimonials page.

Revenue is direct-to-consumer from individual parents, who pay per session or per week, with childcare vouchers, tax-free childcare and government funding schemes accepted. Distribution runs through the booking platform plus on-site presence at partner schools, which acts as an organic referral channel into parent communities. The business is seasonal in nature, capacity-bound by physical school venues and staff ratios, and has no disclosed external investors, acquisitions, or app/AI products.

Name

Sport Star

Legal name

Sport Star Limited

Website

https://sport-star.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Star Limited is a UK holiday and after-school childcare operator running OFSTED-registered sports and activity programmes for children aged 5-12 across three Essex sites, selling day passes directly to parents via an online booking platform.

Ownership category

akta.pro rank

Product category

Children's Holiday Childcare Services

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Holiday childcare
• After-school clubs
• Children's sports programmes
• OFSTED registered childcare
• School holiday activities

Headquarters

HQ city

Rochford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Holiday Club Day Passes: Primary revenue stream from hourly/daily holiday childcare sessions for children aged 5-12. Two pricing tiers based on session duration: standard (10am-4pm) and extended (8am-4pm). Parents pay per day or per week.
2. Merchandise Sales: Sale of branded merchandise including t-shirts and caps to existing customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sport Star operates holiday and after-school club programmes for children aged 5-12 across three Essex locations (Westcliff-on-Sea, Takeley, and Rochford). The company provides OFSTED-registered childcare featuring sports activities, themed games, and supervised play during school holidays, with standard (10am-4pm) and extended (8am-4pm) session options. Bookings are processed through a dedicated online booking platform with WorldPay payment integration, and branded merchandise (t-shirts and caps) is sold as a secondary offering.

Product overview

Sport Star operates a unified holiday and after-school club programme for children aged 5-12 across multiple Essex locations (Leigh-on-Sea/Westcliff, Takeley, and Rochford). The core offering consists of the Holiday Club Programme and After School Club, both delivering sports activities and themed games. Extended Hours Club is an add-on providing earlier drop-off and later pick-up options. Merchandise (T-shirts and caps) is available as an optional purchase. All sessions are OFSTED registered and staff are DBS checked.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Club Programme

Quantifiable outcome

• Staff ratio exceeds statutory requirements (better than 1:30 government requirement)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kings Camps: UK-wide sports and activity holiday camp provider for children aged 5-17, operating during school holidays with multi-activity programmes. Direct competitor in the school-holiday childcare segment with similar sports-led activity mix and OFSTED registration model.
• Barracudas Activity Day Camps: One of the UK's largest multi-activity day camp operators, running Ofsted-registered holiday clubs for children aged 4-14 across 30+ locations. Directly comparable as a school-based holiday camp targeting working parents with sports and themed activities, but at significantly greater national scale than Sport Star.
• Camp Beaumont: Established UK holiday day camp operator running Ofsted-registered school-based programmes for 3-14 year-olds during school holidays. Competes head-to-head on the same school-partnership model and multi-activity curriculum Sport Star uses.
• Fit For Sport: UK holiday and after-school activity camp provider focused on sports and fitness for primary-aged children. Closely comparable as an OFSTED-registered, school-based provider whose core proposition—keeping children active during holidays—mirrors Sport Star's positioning.
• Super Camps: Multi-activity school holiday camp provider across the UK with Ofsted registration, offering sports, arts, and themed activity weeks for primary-aged children. Operates the same school-partnership holiday-club model targeting working parents.
• Premier Sport: UK provider of school sport coaching, holiday clubs, and after-school activities delivered on school premises. Direct peer given the overlapping school-based delivery model and target audience of primary-aged children.

Broad incumbents

• Childbase Partnership: Large UK nursery and out-of-school childcare operator running multiple Ofsted-registered nurseries and after-school/holiday clubs across the country. Comparable as a scaled incumbent in the broader childcare segment, though it does not focus specifically on sports-led holiday programmes.

Emerging players

• Jumpy Fun Castles: UK inflatable and activity day provider offering holiday club-style events with bouncy castles, inflatables, and themed games. Overlaps with Sport Star's inflatable days and water-fight activities but operates more as event hire than registered childcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportstarltd
• YouTubeyoutube.com/user/SportStarHolidayClub
• Facebookfacebook.com/sportstarholidayclub
• Instagraminstagram.com/sportstarltd
• LinkedInlinkedin.com/company/sport-star-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Star