Svenska Motor

What Svenska Motor does

Svenska Motor is an authorized Kia dealer and multi-OEM service workshop operator headquartered in Skövde, Sweden. Founded in 1955, the company runs four owned retail locations across the Skaraborg region of western Sweden — Skövde (headquarters and largest inventory), Lidköping, Mariestad, and Falköping (service workshop opened December 2024, full showroom opened spring 2025). It sells the full Kia range including EVs (EV2, EV3, EV4, EV5, EV6, EV9, PV5 Cargo, PV5 Passenger), plug-in hybrids (Sportage PHEV, Sorento PHEV), and combustion models (Stonic, K4 Sportswagon), and operates authorized service workshops for Kia across all locations, Mercedes-Benz in Lidköping, and Subaru in Skövde. The company also offers car-buy-back ('Vi köper din bil'), genuine parts and accessories, collision repair, tire services, and car insurance, intermediated through Kia Finance and Santander Consumer Bank for loans and private/business leasing.

The business model is multi-stream: one-time new and used vehicle sales at manufacturer dealer margins; recurring revenue from service agreements, private leasing (Kia Privatleasing), business leasing, and insurance; transaction-fee revenue from arranged financing (Kia Billån); and ancillary parts, accessory, and trade-in margin. Distribution is primarily through owned showrooms with in-person sales supported by dedicated corporate/fleet advisors, complemented by online lead capture for test drives, service booking, and car valuation. Pricing is in SEK with private leases typically set at 36 months / 1,000–3,000 mil/year and business leases excluding VAT.

Underlying technology is OEM-sourced rather than proprietary: Kia's E-GMP and E-GMP.S electric platforms, 800V ultra-fast charging architecture, DriveWise ADAS suite, Kia Connect / new Kia App (consolidating vehicle control, service booking, route planning, and warranty access), the Kia PBV software ecosystem with AAOS (Android Automotive OS), OTA updates, and a Fleet Management System. Svenska Motor is a privately held subsidiary-style operating company within the Nordiska Motor-koncernen group, headquartered in Mariestad.

Name

Svenska Motor

Legal name

Svenska Motor Sverige AB

Website

https://svenskamotor.se

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Skövde

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New and Used Vehicle Sales: Sale of new Kia vehicles (electric, hybrid, plug-in hybrid, combustion) and used vehicles across all four locations. New car sales generate primary revenue through manufacturer dealer margins and financing arrangements.
2. Private and Business Leasing: Kia Privatleasing and Kia Business Lease offered through Kia Finance / Santander Consumer Bank. Dealer earns margin on lease arrangements and ongoing service contracts bundled into lease payments.
3. Vehicle Financing / Billån: Kia Billån (car loans) through Kia Finance and Santander Consumer Bank. Commission-based revenue from arranged financing.
4. Aftersales Service and Repair: Authorized Kia workshop, Subaru service workshop, Mercedes-Benz service workshop. Revenue from maintenance, repairs, damage assessment (skadeverkstad), scheduled service intervals, and parts sales. Also includes service agreements (serviceavtal).
5. Parts and Accessories: Sale of Kia original parts and accessories including roof tents, bike racks, floor mats, and other genuine accessories. Promotional accessory campaigns with bundled checks (e.g., 12,500 kr accessory voucher on select Sportage and Sorento PHEV).
6. Car Insurance: Kia Bilförsäkring offered in partnership with insurance providers, providing stone chip and windscreen insurance with low deductibles.
7. Car Trade-In and Direct Purchase: We köper din bil (We buy your car) program — direct purchase of customer vehicles, either for resale or trade-in against new/used vehicle purchase. Revenue from margin on resale of acquired vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Svenska Motor is an authorized Kia dealer and service workshop operating across four locations in the Skaraborg region of Sweden (Skövde, Falköping, Lidköping, Mariestad). The company sells new and used Kia vehicles (electric, plug-in hybrid, hybrid, and combustion), arranges private and business leasing and car loans through Kia Finance / Santander Consumer Bank, and provides authorized aftersales including Kia Originalservice, 8+ service, collision repair, tire services, and genuine accessories. It also runs an authorized Mercedes-Benz service workshop in Lidköping and an authorized Subaru service workshop in Skövde, plus a direct car-buying program.

Product overview

Svenska Motor is an authorized Kia and Subaru dealer and service workshop with locations in Skövde, Falköping, Lidköping, and Mariestad in Sweden. The company sells the full Kia model range including electric vehicles (EV2, EV3, EV4, EV5, EV6, EV9, PV5 Cargo, PV5 Passenger), plug-in hybrids (Sportage PHEV, Sorento PHEV), and internal combustion vehicles (Stonic, K4 Sportswagon), supported by financial services (Kia Privatleasing, Kia Billån, company cars, Releasing for used EVs), insurance products, maintenance services (Kia Originalservice, 8+ service, collision repair, tire services), genuine accessories, and the Kia App digital platform. The company also offers a car buying service and operates an authorized Mercedes-Benz workshop in Lidköping.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia EV2 Compact electric SUV with modern design, smart technology, up to 453 km range, up to 403 liters of luggage space, and a flexible interior with flat floor for generous legroom. For urban traffic and longer trips.
• Kia EV3 All-electric compact SUV with up to 605 km range on a single charge (81.4 kWh battery), fast charging 10-80% in about 31 minutes, and technology inherited from the flagship EV9. Available as Long Range and Business Edition variants.
• Kia EV4 Spacious electric vehicle with bold design, driving enjoyment, and up to 625 km range. Fast charging 10-80% in 29 minutes. Available as hatchback and Fastback variants.
• Kia EV5 Spacious electric SUV combining modern solutions with bold, functional design. Class-leading storage with 566-liter boot and 44-liter frunk, relaxation seats, and Vehicle-to-Load capability.
• Kia EV6 Crossover electric vehicle with up to 582 km range and 800V charging that recharges 10-80% in 18 minutes. Features sporty, futuristic design with Star Map lighting signature. Winner of a major Swedish EV charging and economy test.
• Kia EV9 GT All-electric performance SUV with 508 hp, dual electric motors, and all-wheel drive. Built on Kia's E-GMP platform with 800V technology offering up to 510 km range and ultra-fast charging from 10-80% in as little as 24 minutes.
• Kia PV5 Cargo All-electric transport van built on the E-GMP.S platform offering up to 4.4 m³ load volume, range up to 416 km, fast charging 10-80% in 30 minutes, and a low rear step-in height of 419 mm. Cargo area can be customized with modular solutions, integrated software, and apps. International Van of the Year 2026.
• Kia PV5 Passenger All-electric people mover with generous space, flexible seating solutions, flat floor, and low step-in height of 399 mm. Range up to 412 km (Long Range) and fast charging 10-80% in 30 minutes.
• Kia Sportage Plug-In Hybrid Rechargeable SUV with progressive design, advanced driver assistance, and electrified powertrain. Up to 65 km electric range, 288 hp, four-wheel drive, modern digital interior with curved panoramic display, and spacious cabin.
• Kia Sorento Plug-In Hybrid Rechargeable and spacious Plug-In Hybrid SUV with up to 55 km electric range, 7 seats, four-wheel drive, updated design and technology, and luggage space up to 1,988 liters with seats folded.
• Kia K4 Sportswagon New Kombi (station wagon) combining elegant design with generous space and smart functionality. Up to 604 liters of luggage space, Star Map headlights, L-shaped LED rear lights, hidden door handles, and a 2,720 mm wheelbase.
• Kia Stonic Compact and agile crossover with modern design, smart technology, and efficient powertrains. Features updated Star Map LED lighting, broader grille, updated bumper, and generous load space for its size.
• Kia Privatleasing (Private Leasing) Flexible private leasing for Kia vehicles with bundled services including service agreement, road assistance, and warranty. Available in 12-36 month terms with options for 1,000-3,000 km per year. Provided through Kia Finans in partnership with Santander Consumer Bank.
• Kia Billån (Car Loan) Tailored car loans for Kia vehicles including service agreements, with loan protection included free of charge for up to four months. Offered through Kia Finans in partnership with Santander Consumer Bank.
• Kia Tjänstebil (Company Car Program) Company car solutions for Kia vehicles including rechargeable models with four-wheel drive. Includes latest safety and infotainment systems, connected services, low CO2 emissions, and generous standard equipment packages.
• Kia Bilförsäkring (Car Insurance) Vehicle insurance for Kia vehicles with competitive deductibles. Stone chip repairs have a deductible of 200 SEK, and full windshield replacement costs 1,950 SEK. Offered through Kia's insurance partners.
• Kia Originalservice Authorized Kia service using genuine Kia parts and manufacturer-specified procedures. Ensures validity of the 7-year new car warranty.
• Kia 8+ Service Extended service program for Kia vehicles older than 8 years, offering continued authorized maintenance beyond the standard warranty period.
• Skadeverkstad (Collision Repair Workshop) Authorized collision repair workshop for Kia vehicles, handling accident damage assessment and repairs using genuine parts.
• Däcktjänster (Tire Services) Tire services including tire change, tire storage, and seasonal tire swaps. Available through Svenska Motor service locations.
• Kia Originaltillbehör (Genuine Accessories) Genuine Kia accessories including towbars, roof racks, LED lighting, and rooftop tents, manufactured and adapted to each specific Kia model to preserve the original feel.
• Vi köper din bil (We Buy Your Car) Car buying and valuation service where customers can sell their car, receive a free valuation, or trade in their current vehicle when purchasing a new or used car.
• Kia App Kia smartphone app replacing previous Kia Connect, Kia Charge, warranty manual, and Kia Owners Manual. Enables service booking, charging and route planning, remote vehicle control, and access to manuals and warranties. Available on iOS and Android.
• Kia Drive, Hyr & Dela (Car Rental & Sharing) Kia Drive services including car rental and car sharing programs, offering flexible mobility solutions beyond ownership and leasing.
• Releasing (Private Leasing of Used EVs) Private leasing of carefully selected pre-owned Kia e-Niro electric vehicles at competitive prices, offering a flexible alternative to owning or leasing new vehicles.
• Subaru Authorized Service (Skövde) Authorized Subaru service workshop at Skövde offering Subaru original service and repair using genuine parts.
• Mercedes-Benz Authorized Service (Lidköping) Authorized Mercedes-Benz service workshop at Lidköping offering repair, service, and installation of Mercedes-Benz original parts and accessories.
• Kia Business Edition Lineup Fully equipped GT-Line trims of Kia electric and plug-in hybrid models offered at attractive benefit values for company car customers. Covers EV3, EV4, EV5, EV6, EV9, Sportage, and Sorento variants.

Quantifiable outcome

• Kia PV5 Cargo achieved GUINNESS WORLD RECORDS record of 693.38 km on a single charge with maximum load
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and secondary.

• Kia (Kia Sverige / Kia Sweden AB)coreChannel Partner/ Reseller/ DistributorSvenska Motor is an authorized dealer and service workshop for Kia across all four locations (Skövde, Falköping, Lidköping, Mariestad). The company sells new Kia vehicles, operates authorized Kia service, and represents the full Kia model range including electric vehicles (EV2, EV3, EV4, EV5, EV6, EV9), plug-in hybrids (Sportage PHEV, Sorento PHEV), and commercial vehicles (PV5 Cargo, PV5 Passenger). Kia provides 7-year new car warranty and technical support.
• Stenmarks Bygg SkaraborgminorImplementation/ SI/ Consulting PartnerConstruction contractor engaged by Svenska Motor to build the new combined facility for Svenska Motor and Däckhallen at Nordmannagatan 5, Falköping. Construction began mid-2024 and the service workshop opened December 2024.
• DäckhallenminorChannel Partner/ Reseller/ DistributorDäckhallen (tire shop) is co-located with Svenska Motor's Falköping facility at Nordmannagatan 5. During the construction phase, Däckhallen housed Svenska Motor's customer reception. The partnership enables shared facilities and cross-referrals between the two automotive businesses.
• Mercedes-Benz (authorized service — Lidköping)secondaryChannel Partner/ Reseller/ DistributorSvenska Motor operates an authorized Mercedes-Benz service workshop at its Lidköping location, offering repair, service, and installation of Mercedes-Benz original parts and accessories.
• Subaru (authorized service — Skövde)secondaryChannel Partner/ Reseller/ DistributorSvenska Motor operates an authorized Subaru service workshop at its Skövde location, offering Subaru original service and repair.
• Kia Bilförsäkring (Kia Car Insurance)secondaryGTM or Marketing PartnerSvenska Motor offers Kia Bilförsäkring (Kia car insurance) to customers, providing stone chip insurance (200 kr deductible per stone chip, 1,950 kr for full windscreen replacement) and comprehensive car insurance through Kia's insurance partners.
• Villa Lidköping BKminorGTM or Marketing PartnerSvenska Motor is the official car supplier to Villa Lidköping BK (football club), providing vehicles for club activities. This sponsorship/community partnership builds local brand awareness and goodwill.

Scale indicators6 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Hedin Mobility Group: One of Europe's largest privately-held automotive dealer groups with substantial Swedish operations covering multiple OEMs (Mercedes-Benz, BMW, Ford and others), used vehicles, service, and fleet. Comparable as a large multi-brand authorized dealer model operating in the same Swedish market.
• Bilia AB: Sweden's largest listed automotive retailer, operating multi-brand new and used vehicle dealerships, service workshops, and fleet services across the country. Highly comparable business model to Svenska Motor as an authorized dealer group, though materially larger and publicly traded.
• Volvo Cars Sweden: Swedish OEM and brand owner; operates its own dealer network in competition with independent groups like Svenska Motor. Comparable as an authorized retail/sales channel and adjacent competitor for new-car shoppers in western Sweden.

Others

• LeasePlan Sverige: Major fleet and operational leasing provider in Sweden, competing indirectly with the dealer's Kia Business Lease arrangements for corporate fleet contracts. Comparable enabling/competing infrastructure for the vehicle financing revenue stream.
• ALD Automotive Sverige: International fleet management and vehicle leasing provider with Swedish operations. Indirect competitor to Svenska Motor's Business Lease motion for corporate fleet customers and an adjacency in the leasing/financing revenue stream.

Direct peers

• Bavaria Sverige: Swedish multi-brand automotive dealer (BMW-focused with adjacent brands) operating retail showrooms, authorized service, and corporate fleet offerings. Comparable peer due to multi-site authorized dealer model with new vehicles, service and B2B fleet programs.
• Holmgrens Bil: Privately-held Swedish automotive dealer group with multi-brand new car sales, authorized service workshops, and corporate fleet programs. Direct peer to Svenska Motor in scale, multi-site dealership model and corporate fleet capabilities.
• Mabi Bil: Swedish regional automotive dealer group operating multi-brand showrooms, service workshops, and corporate fleet sales. Closely comparable to Svenska Motor in business model, structure (multiple sites, authorized brands, fleet services), and target geography.

Emerging players

• Tesla Sweden: OEM-direct EV manufacturer operating showrooms/service in Sweden without traditional franchised dealers. Competes for the same EV-buying customers as Svenska Motor's Kia EV lineup and bypasses the dealer intermediation model entirely.
• Polestar Sverige: Swedish-headquartered EV brand selling direct-to-consumer without traditional dealerships, specifically targeting the same premium EV demographic Svenska Motor serves with Kia EV9/EV6. Represents a channel-disruption threat to traditional dealers' new-car and aftersales business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/svenskamotor
• Instagraminstagram.com/svenskamotor
• LinkedInlinkedin.com/company/svenska-motor

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Motor