What ATP Science does

ATP Science is an Australian direct-to-consumer sports and wellness supplements company headquartered in Brisbane, where it operates an in-house formulation and production facility. Its product portfolio spans collagen protein (NOTWAY!®), creatine (including Creapure® and chewable formats), gut health supplements (GutRight®, GOODGUT™), testosterone support (Test Perform), sleep/relaxation blends (ZMAG, MAGx4), pre-workout formulas (Pre Plus, Endurance Plus), and joint support (JOINTS), with select products carrying HASTA certification for competitive athletes. The brand emphasizes natural, additive-free formulations and positions gut health as a core design principle across SKUs.

The business operates primarily through its own Shopify-based e-commerce storefront at atpscience.com, serving audiences in Australia, New Zealand, the United States, the United Kingdom, Canada, and Singapore with multi-currency support. A complementary wholesale/stockist channel provides B2B distribution. Customer acquisition is driven by content marketing (The ATP Project Podcast, Knowledge Lab blog), email, organic search, and a loyalty program. Products are priced individually between approximately $26 and $89, with bundling (Stacks & Bundles) and tiered promotional discounts (15% off at $150+, 20% off at $200+, free Australian shipping at $110+) used to lift average order value.

The company is privately held with no disclosed funding, headcount, or revenue figures. Brand-side signals suggest a 12+ year operating history and over 100,000 cumulative customers, with high product-level review ratings (4.8–5.0 stars). Ownership structure, management team, and financial performance are not disclosed in the available source material, representing a meaningful data gap for any institutional investor evaluation.

Name

ATP Science

Legal name

ATP Science

Website

https://atpscience.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ATP Science is an Australian direct-to-consumer sports and wellness supplements brand operating from Brisbane, selling natural, science-backed collagen, creatine, gut health, testosterone, and pre-workout products globally via its own e-commerce site and wholesale stockists.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food Manufacturing (311)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Sports & Isotonic Drink Production (AFAFAFAB), Weight Management & Metabolic Supplements (CRADAGAG), Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

• Sports nutrition supplements
• Collagen protein powder
• Gut health supplements
• Creatine monohydrate
• Pre-workout supplements

Headquarters

HQ city

Loganholme

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: ATP Science generates revenue through direct-to-consumer sales of sports and wellness supplements via their e-commerce platform, including proteins, creatine, gut health products, pre-workout, and performance supplements. Products are sold at various price points ranging from approximately $26 to $89 for individual items, with bundle/discount options available for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ATP Science is an Australian sports and wellness supplements brand that formulates, manufactures, and sells a portfolio of natural, science-backed supplements directly to consumers via its own e-commerce storefront. Core offerings include collagen protein products (NOWAY!), creatine monohydrate, Protein Plus, gut health supplements (GutRight, GOODGUT), testosterone support (Test Perform), magnesium blends (ZMAG, MAGx4), pre-workout formulas (Pre Plus, Endurance Plus), and joint support (JOINTS), supported by a wholesale stockist program for retail distribution.

Product overview

ATP Science is an Australian sports and wellness supplements company offering a diverse portfolio of natural, science-backed products. The core offerings include the NOWAY!® collagen protein range (powders, bars, protein water), creatine supplements (including Creapure® and NOWAY!® branded), protein powders (Protein Plus), gut health products (GutRight®, GOODGUT™), testosterone support (Test Perform), mineral supplements (ZMAG, MAGx4, Tongkat Ali + Shilajit), pre-workout formulas (Pre Plus, Endurance Plus), and joint support (JOINTS). Products are free from artificial colors, flavors, and sweeteners, with select items HASTA certified for athletes. The company sells individual products as well as Stacks & Bundles for combined supplementation protocols.

Differentiator

Problem solved

Functional benefit

Brands

• NOWAY!: Collagen protein supplement line including protein powder, bars, and protein water products
• GutRight
• GOODGUT
• Test Perform
• ZMAG
• MAGx4
• Pre Plus
• Endurance Plus

Products and services

• NOWAY! Collagen Protein Premium dairy-free collagen protein powder available in multiple flavors (Chocolate, Vanilla, Unflavoured, Iced Coffee) and formats, designed for fitness enthusiasts, athletes, and health-conscious consumers seeking protein supplementation without dairy.
• NOWAY! Collagen Protein Bars Collagen protein bars available in Marshmallow (Vanilla, Strawberry), Jelly (Belgian Choc, Pineapple, Raspberry), and Fusion (Berries & Cream, Mangoes & Cream) variants, sold in boxes of 12 for on-the-go protein supplementation.
• NOWAY! Collagen Protein Water Ready-to-drink collagen protein water in flavors including Ginger Beer and Lemon Squash, designed for convenient protein intake throughout the day.
• NOWAY! Creatine Monohydrate Premium creatine monohydrate supplement for muscle performance and cognitive function support, rated 4.9 stars with 79 reviews.
• NOWAY! Creatine + Magnesium Restorative evening creatine and magnesium blend designed to support muscle function, energy regeneration, and nightly recovery.
• Creapure Creatine Monohydrate High-quality Creapure creatine monohydrate for muscle performance and cognitive function support, also available as chewable tablets in Berry and Citrus flavors.
• Creatine Creapure Chewables Chewable Creapure creatine tablets in Berry and Citrus flavors, rated 4.9 stars with 197 reviews.
• Protein Plus HASTA certified high-performance protein delivering 27g of EAAs, collagen peptides, and recovery-boosting aminos, available in Chocolate and Tropical flavors, designed for competitive athletes.
• GutRight Original Gut health support supplement to help balance and support gut microbiome, rated 5.0 stars with 178 reviews.
• GutRight Daily Daily gut health support supplement available in Raspberry flavor, designed for ongoing digestive balance maintenance.
• GOODGUT Gut Support Blend Powder Gut support blend powder in Tropical and Blackcurrant flavors, designed as a daily gut health supplement.
• Test Perform Award-winning natural testosterone support supplement for men, rated 5.0 stars with 13 reviews.
• Tongkat Ali + Shilajit Powder Great-tasting mineral blend with Tongkat Ali and Shilajit in Berry flavor, rated 4.8 stars with 20 reviews, designed to support men's vitality and performance.
• ZMAG Sleep, energy, and muscle relaxation support supplement, rated 5.0 stars with 108 reviews.
• MAGx4 Blend of four premium magnesium forms in Berry flavor, rated 5.0 stars with 35 reviews, designed for comprehensive magnesium supplementation.
• JOINTS Joint, ligament, tendon, and cartilage support supplement available in Unflavoured and Tropical flavors, designed for joint and connective tissue health.
• Pre Plus Advanced caffeinated pre-workout supplement available in Pineapple Orange and Strawberry Burst flavors, designed to support energy and focus before training.
• Endurance Plus Pre-workout supplement to support performance, hydration, and energy metabolism, available in Lemon Lime and Mixed Berry flavors.
• Stacks & Bundles Pre-configured product bundles and stacks offering savings on complementary supplements, designed for customers seeking combined supplementation protocols.
• Test Perform & Tongkat Ali + Shilajit Bundle Bundle combining Test Perform with Tongkat Ali and Shilajit powder for combined men's vitality support, with 31% bundle savings.

Quantifiable outcome

• Products consistently rated 4.8-5.0 stars with hundreds of verified customer reviews

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BodyScience (BSC): Australian sports and active nutrition brand offering protein powders, pre-workouts, and supplements through D2C and retail. Comparable product categories and target audience of gym and fitness consumers.
• Musashi: Established Australian sports nutrition brand with protein, creatine, and performance supplements. Comparable product portfolio and athlete-targeting GTM, though with stronger mass-retail distribution.
• Bulk Nutrients: Australian sports nutrition brand selling protein, creatine, pre-workout and supplements direct-to-consumer and wholesale. Closest direct competitor given similar geographic origin, product mix, and D2C-led GTM.
• EHP Labs: Sports nutrition brand with strong D2C and influencer-led marketing across protein, pre-workout, and wellness categories. Comparable D2C-first model targeting fitness enthusiasts.
• Aussie Bodies: Australian protein and sports nutrition brand offering ready-to-drink shakes, bars, and powders. Overlaps with ATP Science's protein bar and RTD collagen water portfolio.

Broad incumbents

• Blackmores: Largest Australian-listed supplements company. Comparable in gut health and wellness categories but operates as a broad incumbent across vitamins, minerals, and condition-specific supplements.
• MyProtein: Global D2C sports nutrition brand (THG-owned) with protein, creatine, and supplements. Comparable product mix and D2C model, but at vastly larger scale with aggressive discount-led pricing.
• Optimum Nutrition: Global incumbent sports nutrition brand (Glanbia-owned) with Gold Standard protein, creatine, and pre-workout. Directly competes in ATP Science's core categories with stronger gym and retail penetration.
• Swisse Wellness: Australia-headquartered supplements powerhouse covering vitamins, sports nutrition, gut health, and beauty. Comparable categories (gut health, men's health) but operates at much broader portfolio scale with major retail distribution.

Emerging players

• Athletic Greens (AG1): D2C wellness brand with gut-health-led positioning and strong subscription model. Comparable in the gut-health category pivot and D2C-led GTM, though focused on greens/nutrition rather than sports-specific supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ATPScience1
• Facebookfacebook.com/atpscience
• LinkedInlinkedin.com/company/atp-science

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATP Science