NCBAC

What NCBAC does

NCBAC (National Certification Board for Alzheimer Care) is a Chicago-based, nonprofit credentialing organization founded in 2004-2005 by Dr. Donna Surges Tatum following an interdisciplinary expert convening at the University of Chicago. It administers standardized, voluntary national certification examinations under the healthcare certification/licensure model (ICE standards) for two core credentials: the Certified Alzheimer Caregiver (CAC) and the Certified Alzheimer Educator (CAEd), plus a third credential, the Certified Relocation and Transition Specialist (CRTS), which addresses senior relocation services. Its primary customers are individual dementia caregivers, educators, and the long-term care facilities and agencies that employ them, with at least one named enterprise deployment at Trilogy Health Services across 115 senior living facilities in four states.

The product surface consists of self-paced online training courses bundled with their corresponding certification exams: a 10-module Alzheimer Caregiver Course paired with the CAC exam, a 14-module Alzheimer Educator Course (which adds four adult-learning modules) paired with the CAEd exam, and an 18-module Senior Relocation Training Program. All exams are delivered through an AI-powered remote proctoring platform with browser monitoring (tab switching, application switching, monitor changes, mouse focus loss, and full-screen exits) and camera-based face detection that flags examinee absence or multiple-face presence. Course access is 90 days from purchase (45 days for the Senior Relocation program), and certifications must be renewed annually via CEU credits that can be earned through NCBAC's monthly newsletter quizzes. Distribution is direct-to-consumer via the ncbac.net website with global reach; CEU-driven newsletters, LinkedIn, Twitter, and Facebook form the marketing layer. The organization's defensibility rests on its status as the only independent national board offering this credentialing model, four registered trademarks covering the NCBAC®, CAC®, CAEd®, and CRTS® marks, and the national registry of certified professionals it maintains.

Name

NCBAC

Legal name

National Certification Board for Alzheimer Care

Website

https://ncbac.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

NCBAC is a Chicago-based nonprofit that administers the only independent national standardized certification examinations in dementia care (CAC for caregivers, CAEd for educators) plus a CRTS credential for senior relocation specialists, delivered through self-paced online courses and AI-powered remote proctoring to individuals and long-term care employers.

Ownership category

akta.pro rank

Product category

Healthcare Professional Certification

NAICS

Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Alzheimer care certification
• Dementia care training
• Healthcare credentialing exams
• Caregiver certification programs
• Remote proctored testing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Certification Exam Fees: Fees charged for taking certification examinations (CAC and CAEd). Each exam is purchased bundled with the corresponding training course. Exam fees are non-refundable.
2. Training Course Access: Online self-paced training programs (Alzheimer Caregiver Course - 10 modules, Alzheimer Educator Course - 14 modules, Senior Relocation Training Program - 18 modules). Sold bundled with certification exams. 90-day access from purchase or until exam is taken.
3. CEU Credits and Annual Renewal: Certified professionals (CAC, CAEd, CRTS) must complete annual recertification requirements including CEU credits. CEU quizzes available through newsletters grant 1 credit upon passing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NCBAC is a healthcare board certification organization that administers standardized national certification examinations for Alzheimer and dementia care professionals. It sells the CAC (Certified Alzheimer Caregiver) and CAEd (Certified Alzheimer Educator) credentials, each bundled with a self-paced online training course and delivered through an AI-powered remote proctoring platform, and also offers the CRTS (Certified Relocation and Transition Specialist) certification with its own training program.

Product overview

NCBAC offers a certification and training ecosystem for dementia care professionals. The core offerings include two national certification credentials: CAC™ (Certified Alzheimer Caregiver®) and CAEd® (Certified Alzheimer Educator®), which must be taken in conjunction with their respective training courses. The training programs consist of three online courses: the 10-module Alzheimer Caregiver Course for direct care staff, the 14-module Alzheimer Educator Course that includes caregiver modules plus adult learning components, and an 18-module Senior Relocation Training Program. All exams are delivered via AI-powered remote proctoring through web browsers, with candidates having 90 days of course access. CEU credits are offered through monthly newsletters with associated quizzes.

Differentiator

Problem solved

Functional benefit

Brands

• CAC™ - Certified Alzheimer Caregiver: National certification for Alzheimer caregivers
• CAEd® - Certified Alzheimer Educator
• CRTS® - Certified Relocation and Transition Specialist

Products and services

• CAC - Certified Alzheimer Caregiver Certification National board certification credential for direct care staff who provide care to people with Alzheimer's disease and related dementias. Validates competence based on practice-based knowledge and application in dementia care. Purchased bundled with the 10-module Alzheimer Caregiver Course for $165, with 90 days of access and exam delivered via the AI remote proctoring platform.
• CAEd - Certified Alzheimer Educator Certification National board certification credential for professionals who provide dementia care training and education. Validates competence in adult learning theory and Alzheimer education. Purchased bundled with the 14-module Alzheimer Educator Course for $365, with 90 days of access and exam delivered via the AI remote proctoring platform.
• CRTS - Certified Relocation and Transition Specialist National certification credential for senior relocation and home transition service professionals who help older adults and their families navigate late-life housing changes. Validates understanding of the social, medical, and emotional struggles of older adults during relocation.
• Alzheimer Caregiver Course 10-module self-paced online training program for caregivers providing care to people with Alzheimer's disease and related dementias. Sold bundled with the CAC exam. Course access is available for 90 days from purchase or until the exam is taken.
• Alzheimer Educator Course 14-module online training program including 10 caregiver modules plus 4 modules covering Adult Learning Theory, techniques, and practical applications. Sold bundled with the CAEd exam. Course access is available for 90 days from purchase or until the exam is taken.
• Senior Relocation Training Program 18-module online training program focused on helping seniors transition to more appropriate living arrangements. Available for 45 days from purchase.
• Annual Certification Renewal with CEU Credits Recurring annual recertification program for certified professionals (CAC, CAEd, CRTS) requiring CEU credits, with CEU quizzes available through NCBAC monthly newsletters granting 1 credit per passing quiz.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• National Association of Long Term Care Administrator Boards (NAB): NAB is the credentialing body for assisted living and nursing home administrators, operating in the same regulatory and long-term care quality ecosystem that defines demand for NCBAC's CAC and CAEd certifications.
• Alzheimer's Association: The Alzheimer's Association is a large advocacy and research nonprofit that also publishes dementia-care training resources and is widely recognized by long-term care employers — an adjacent authority whose endorsements can shape demand for credentials like NCBAC's.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): AHCA/NCAL is the major trade association for skilled nursing and assisted living providers. Its workforce and quality initiatives influence which dementia-care credentials gain employer adoption — a key channel context for NCBAC's enterprise expansion.
• Institute for Credentialing Excellence (ICE): ICE is the standards body whose NCCA accreditation framework NCBAC explicitly follows. It is not a competitor but a governing authority; its evolving standards directly shape NCBAC's certification design and credibility.

Emerging players

• CareAcademy: CareAcademy is a venture-backed online training platform for home care and long-term care workers, with dementia-care content competing for the same caregiver training budgets that fund NCBAC exam/course bundles.
• Positive Approach to Care (Teepa Snow): Positive Approach to Care offers dementia-care training and certification programs led by occupational therapist Teepa Snow, with significant overlap in the educator/caregiver training segment NCBAC addresses through its CAEd credential.

Direct peers

• National Council of Certified Dementia Practitioners (NCCDP): The closest direct competitor to NCBAC. NCCDP also offers national dementia-care certifications (CDP, CADDCT) for caregivers and trainers, employing a similar standardized credentialing model across the long-term care workforce.
• HealthCare Interactive (HCI): HCI provides dementia-care training and CARES® online certification programs aimed at the same long-term care and assisted living employer base that NCBAC serves, with overlapping customer segments and similar online delivery.

Broad incumbents

• Crisis Prevention Institute (CPI): CPI is a larger, established healthcare and behavioral safety certification body whose dementia-care specialist program and broader healthcare training portfolio overlap with NCBAC's customer base in long-term care facilities.
• Relias: Relias is a major healthcare workforce training platform selling to senior living operators, home health agencies, and hospitals — a much larger, better-capitalized competitor serving the same employer buyer NCBAC targets for dementia certifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ncbacnet
• Facebookfacebook.com/NCBAC
• LinkedInlinkedin.com/company/ncbac---national-certification-board-for-alzheimer-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCBAC