BIG FISH PR
BIG FISH PR is a Boston-based boutique PR agency founded in 1999, serving technology and consumer brands with earned media strategy, product launch PR, and GEO PR for AI Search through a team of 15+ publicists.
- Company typePrivate
- Founded1999
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BIG FISH PR does
BIG FISH PR is a privately held boutique public relations agency headquartered in Boston, Massachusetts, founded in 1999 by CEO David Richard. The firm employs a team of 15+ publicists and serves consumer and enterprise brands across technology, consumer electronics, smart home, IoT, AI, robotics, healthcare, travel, and lifestyle sectors. Its client roster includes Amazon ecosystem brands (Ring since 2014, Amazon Alexa, Blink), Formlabs, ASUS, Hasbro, GoodRX, Typeform, Bevi, Tufts University, and Promote Iceland, with engagements spanning B2B, B2B2C, and B2C segments.
The agency's service portfolio is anchored in earned media strategy, media relations, product launch PR, event PR (including CES, Mobile World Congress, IFA Berlin, and TechCrunch Disrupt), crisis management, thought leadership, and tech creator relations. A differentiated offering is GEO PR for AI Search, which the firm positions as a methodology to ensure brands appear prominently in AI-powered search results and LLM answer engines such as ChatGPT, Gemini, Perplexity, and Copilot. Service delivery is senior-led, reflecting the boutique model and the founder's client-side PR background.
BIG FISH PR operates a professional services revenue model with custom project-based pricing and multi-year contracts, supplemented by blog, social, and event-driven demand generation. Distribution is direct and consultative, with no holding company affiliation. The firm has accumulated 37 Clutch Awards, consecutive Inc. Best Workplaces recognition in 2023 and 2024, and PRWeek Best Places to Work in 2023, and remains independently owned after 25+ years of operation.
BIG FISH PR firmographics
Firmographics- Name
- BIG FISH PR
- Legal name
- BIG FISH Public Relations
- Website
- https://bigfishpr.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIG FISH PR is a Boston-based boutique PR agency founded in 1999, serving technology and consumer brands with earned media strategy, product launch PR, and GEO PR for AI Search through a team of 15+ publicists.
- Ownership category
- akta.pro rank
BIG FISH PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Consumer & Lifestyle PR (MPAAADAB), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where BIG FISH PR is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BIG FISH PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- PR Agency Services: BIG FISH PR is a public relations agency that generates revenue through professional services fees for strategic PR campaigns, earned media relations, product launches, media training, crisis communications, thought leadership programs, and related consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom PR engagement |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
BIG FISH PR product offering
Product offeringCore offering
BIG FISH PR is a boutique public relations agency that sells earned-media-driven PR services to consumer and enterprise brands, including media relations, product launch PR, event PR, crisis communications, thought leadership, executive visibility, IPO communications, messaging and positioning, and a newer GEO PR for AI Search offering. Engagements are retained on a multi-month to multi-year, project-based basis with custom proposals per client, and the agency secures tier-1 national, trade, and digital coverage for brands ranging from startups to large enterprises.
Product overview
BIG FISH PR is a boutique public relations agency offering a comprehensive suite of PR and communications services. Their core offerings include earned media strategy, GEO PR for AI Search optimization, media relations, product launch PR, event PR, crisis management, thought leadership programs, and tech creator relations. The agency specializes in serving consumer and enterprise brands across technology, consumer electronics, travel, robotics, AI, and lifestyle sectors. As an earned media-first agency, they create narratives that connect brands with audiences through traditional media, SEO, GEO, and AI-powered search environments. Founded in 1999 and headquartered in Boston, MA, the agency delivers senior-level PR execution with a team of 15+ publicists while maintaining boutique agency personalized service.
Differentiator
Problem solved
Functional benefit
Products and services
- GEO PR for AI Search An earned-media-first visibility service that combines authoritative media coverage with narrative engineering to help brands appear prominently in AI-powered search results and LLM answer engines such as ChatGPT, Gemini, Perplexity, and Copilot. Designed for consumer and enterprise brands seeking discoverability in generative search environments.
- Earned Media Strategy Strategic storytelling and media relations services that build brand visibility, credibility, and authority through authentic national, trade, and digital media coverage, including thought leadership, executive visibility campaigns, and digital news distribution for consumer and enterprise brands.
- Event PR Comprehensive industry event public relations support including scripting onsite product launches, coordinating news announcements, managing press conferences and briefings, and securing top-tier coverage at events such as CES, Mobile World Congress, IFA Berlin, and TechCrunch Disrupt. For brands launching products or making major announcements at industry trade shows.
- Crisis Management Crisis communications services including crisis response planning, crisis readiness programs, and rapid crisis response coordination with legal counsel, public policy teams, and internal communication teams. For brands facing reputation threats or operating in high-risk communications environments.
- Media Relations Comprehensive media interaction management including inbound and outbound media relations, reporter relationship management, story development, and coverage optimization across industries, supporting brands seeking consistent tier-1 and trade-publication coverage.
- Product Launch PR PR strategies and tactics for launching products including embargoed media strategies, review programs, press materials development, and launch-day coordination to ensure products gain tier-1 national coverage. For consumer and enterprise brands introducing or updating products.
- Thought Leadership and Executive Visibility Programs to establish executives as industry experts through bylines, speaking opportunities, op-eds, awards, and C-suite visibility strategies that position brands as industry leaders. For brand executives seeking to elevate their personal profile and category authority.
- Tech Creator Relations Connects brands with trusted tech creators, reviewers, and digital influencers who shape consumer opinions and purchasing decisions, developing strategic creator partnerships for authentic storytelling and product visibility. For brands seeking influencer and reviewer-driven amplification of earned-media campaigns.
- Strategy and Planning PR campaign development starting with clear strategy that supports business objectives, analyzing brands, industries, competitors, and news climate to develop measurable programs with detailed roadmaps. For brands structuring an annual or campaign-level PR program.
- Messaging and Positioning Brand storytelling and messaging development that defines and crafts messages aligned with goals, reflecting brand identity and resonating with target audiences for effective positioning. For brands needing to refine or refresh their narrative ahead of launches or market repositioning.
- IPO Communications Prepares companies for IPO communications including establishing a high baseline of communication activities before S-1 filing, conveying value propositions, demonstrating results, and ensuring compliance throughout the IPO process. For private companies preparing for public-market listings.
Quantifiable outcome
- For Formlabs: Over 700 pieces of coverage in 2024, including 66 tier 1 hits, TIME Best Inventions recognition
- +6 more outcomes
Companies that use BIG FISH PR
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
BIG FISH PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
BIG FISH PR partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
BIG FISH PR competitors and assessment
Company assessmentEmerging players
- Ketner Group: Boutique tech and retail PR agency with comparable focus on product launches and consumer electronics clients, similar in scale and execution model.
- Hayes Davis Communications: Specialized tech and consumer PR boutique with event product launch experience (CES) and similar enterprise brand client focus.
Direct peers
- Walker Sands: B2B tech PR and integrated marketing agency with strong product launch and demand-gen focus, directly comparable to BIG FISH's tech/consumer electronics client base.
- LaunchSquad: Boutique PR agency serving innovative consumer and technology brands, including venture-backed startups—closely matching BIG FISH's startup-to-enterprise client mix.
- RH Strategic: Specialized public affairs and tech PR firm serving enterprise and emerging tech clients with results-driven campaign execution similar to BIG FISH's playbook.
- 5W Public Relations: Independent US PR agency with comparable tech/consumer brand focus and similar entrepreneurial boutique model serving enterprise and growth-stage clients.
- MikeWorldWide: Mid-sized independent PR firm working with tech and consumer brands, comparable in service mix (earned media, product launches, executive visibility) to BIG FISH.
Broad incumbents
- Edelman: Largest global PR holding-company firm with broad enterprise tech practice; competing incumbent for the same enterprise RFPs BIG FISH targets.
- Havas PR: Global PR network with strong consumer technology practice including product launch capabilities at CES and other major trade events.
- Weber Shandwick: Global IPG-owned PR network with deep consumer electronics and tech client roster; represents the holding-company alternative BIG FISH positions itself against.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BIG FISH PR social profiles
Digital presenceBIG FISH PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG FISH PR leadership team
Management profileNumber of profiles
Profiles2 records
BIG FISH PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG FISH PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG FISH PR
What does BIG FISH PR do?
BIG FISH PR is a boutique public relations agency that sells earned-media-driven PR services to consumer and enterprise brands, including media relations, product launch PR, event PR, crisis communications, thought leadership, executive visibility, IPO communications, messaging and positioning, and a newer GEO PR for AI Search offering. Engagements are retained on a multi-month to multi-year, project-based basis with custom proposals per client, and the agency secures tier-1 national, trade, and digital coverage for brands ranging from startups to large enterprises.
Is BIG FISH PR a public or private company?
BIG FISH PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIG FISH PR founded?
BIG FISH PR was founded in 1999. It employs 11 to 50 people.
Where is BIG FISH PR based?
BIG FISH PR is headquartered in Boston, United States, in the North America region.
How does BIG FISH PR make money?
One revenue line is on record: PR Agency Services.
Who are BIG FISH PR's main competitors?
Emerging players on record are Ketner Group and Hayes Davis Communications. Direct peers are Walker Sands, LaunchSquad, RH Strategic, 5W Public Relations and MikeWorldWide. Broad incumbents are Edelman, Havas PR and Weber Shandwick.
Does BIG FISH PR have an API?
No public API is recorded for BIG FISH PR.
What industry is BIG FISH PR in?
BIG FISH PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.