What Greeninfo Network does

GreenInfo Network is a 501(c)(3) nonprofit organization founded in 1996 and headquartered in Oakland, California, with a distributed team of approximately 13-15 staff including data analysts, cartographers, designers, developers, and project managers. The organization creates, analyzes, visualizes, and communicates spatial information for public interest clients, building data, maps, and web applications for nonprofits, foundations, research institutions, and state and local government agencies across the United States. Its core focus areas are land conservation, climate resilience, equitable access to nature, voting rights, public health, clean water, and affordable housing.

The organization's technical foundation is geospatial information systems (GIS), using both open-source tooling (MapLibre, Leaflet, Django, PostGIS, QGIS) and Esri ArcGIS. Its flagship assets are the California Protected Areas Database (CPAD), tracking 15,000+ parks across ~2,000 agencies, and the California Conservation Easements Database (CCED) — datasets that served as the national model for the USGS PAD-US system. Supporting products include the California School Campus Database (10,000+ campuses), PerSquareMile park access analysis tool, National Zoning Atlas Editor, Parks for California funding portal, All About Redistricting, Marin Wildfire dashboards, and Marin Resilient Roads. GreenInfo operates a sales-led go-to-market on a fee-for-service consulting basis, with work secured through direct client relationships, professional referrals, and decades of institutional reputation, supplemented by grants from foundation supporters including Surdna Foundation, Hewlett Foundation, Packard Foundation, and Resources Legacy Fund. The organization holds a California Multiple Award Schedule (CMAS) contract and is WCAG 2.1 AA conformant on its website.

Name

Greeninfo Network

Legal name

GreenInfo Network

Website

https://greeninfo.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenInfo Network is a 501(c)(3) nonprofit founded in 1996 that creates geospatial data, maps, and web applications for public interest organizations, government agencies, and foundations working on conservation, climate resilience, public health, and social justice across the United States.

Ownership category

akta.pro rank

Product category

Geospatial consulting and public interest GIS services

NAICS

Administration of Conservation Programs (92412), Administration of Environmental Quality Programs (9241), Web Search Portals and All Other Information Services (51929), Information (51)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Environmental Monitoring, Data & Reporting (Air/Water/Soil) (BPAIAMAC)

akta.pro secondary industries

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Public Health GIS, Geospatial & Environmental Exposure Analytics (HLAJAJAJ)

Keywords

• Geospatial consulting
• GIS data services
• Public interest mapping
• Web mapping applications
• Conservation databases

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Fee-for-service consulting: As a 501(c)(3) nonprofit consulting organization, GreenInfo works mostly on a fee-for-service basis with nonprofit and public agency clients. This is their primary revenue stream.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Greeninfo Network creates geospatial datasets, maps, and web applications for public interest organizations and government agencies through fee-for-service consulting engagements. It develops and stewards authoritative public data products such as the California Protected Areas Database (CPAD) and California School Campus Database, and builds custom web mapping tools for clients in conservation, public health, social justice, and civic planning.

Product overview

GreenInfo Network operates as a consulting organization that creates data, maps, and web applications for public interest organizations and agencies. The core products consist of public land and conservation databases, particularly the California Protected Areas Database (CPAD) and California Conservation Easements Database (CCED) hosted at calands.org, and the California School Campus Database. These foundational datasets power various web applications including Parks for California (park funding tools), the National Zoning Atlas (crowdsourced zoning maps), and the All About Redistricting website. Supporting tools include PerSquareMile for park access analysis and the California 30×30 Toolkit for tracking conservation progress. The company also builds custom dashboards and web applications for specific clients. GreenInfo functions primarily on a fee-for-service consulting basis.

Differentiator

Problem solved

Functional benefit

Products and services

• California Protected Areas Database (CPAD) A comprehensive GIS dataset depicting lands owned and protected for open space purposes by over 1,000 public agencies and nonprofit organizations in California, ranging from national forests and parks to neighborhood pocket parks. Essential to California's 30x30 initiative and the basis for the national PAD-US dataset.
• California Conservation Easements Database (CCED) Tracks conservation easements that restrict allowable activities to protect biodiversity or other conservation values in California, complementing CPAD for the 30x30 initiative.
• California School Campus Database First statewide database of campus boundaries providing accurate campus locations and extents and tracking multi-location campuses, used by public health and education researchers.
• Parks for California website Accessible web resource for grant applicants, public officials, and park advocates showcasing California's vision for park equity, hosting Statewide Comprehensive Outdoor Recreation Plans, park access analysis tools, and funding proposal tools.
• PerSquareMile (PSM) tool Data tool that organizes population data into 1-mile grid cells to identify where new parks will have greatest impact, developed with UCLA for the Los Angeles Park Needs Assessment.
• Community Tobacco Assessment Tool (CTHAT) Web application used by county-level public health staff to understand demographics of areas where they work, including proximity of tobacco marketing to schools.
• All About Redistricting website Comprehensive WordPress website providing redistricting information for every U.S. state at multiple levels, including district maps, court cases, and policies, built for advocates, journalists, and lawyers at Loyola Law School.
• Marin County Resilient Roads application Web application for Marin County traffic planners and engineers to consider sea level rise impacts when planning road improvements, built using Django and PostGIS.
• Marin Wildfire Prevention dashboards Dynamic dashboards tracking vegetation management work and defensible space/home hardening metrics for the Marin Wildfire Prevention Authority.
• National Zoning Atlas Crowdsourced web application digitizing zoning law information from PDFs into user-friendly online maps across U.S. states, including an editor for volunteer teams and a public-facing atlas.
• California 30x30 Toolkit Online toolkit supporting data contributors for California's goal to conserve 30% of lands by 2030, allowing contributors to submit GIS files, Excel spreadsheets, or PDFs for GAP code classification.

Quantifiable outcome

• Identified 36 priority locations for new parks in Los Angeles out of 602 square-mile grid cells analyzed
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Resources Legacy FundcoreStrategic or Co-development PartnerResources Legacy Fund has been a longstanding partner with GreenInfo Network, enabling support for a wide range of environmental and conservation causes. They provide foundational support for GreenInfo's mission-driven work.
• Esri (Esri Conservation Program)coreTechnology or IntegrationEsri has supported GreenInfo since its founding through the Esri Conservation Program. Esri develops ArcGIS software and geographic information systems solutions, made available to GreenInfo through a granting program for nonprofits.
• US Geological Survey (USGS)coreStrategic or Co-development PartnerGreenInfo operates as a core cooperative partner with USGS to manage PAD-US (Protected Areas Database of the United States). The CPAD database created as a national model led to the development of PAD-US.
• UCLAcoreStrategic or Co-development PartnerGreenInfo developed the PerSquareMile tool with UCLA to identify priority locations for new park development in Los Angeles. UCLA was part of the OLIN Studio-led 'dream team' for the LA Park Needs Assessment.
• Tom Robinson ConsultingminorImplementation/ SI/ Consulting PartnerTechnical partner for the Marin County Resilient Roads sea level rise application. GreenInfo and Tom Robinson Consulting built the application together for Marin County Public Works.
• Stanford Prevention Research CentercoreStrategic or Co-development PartnerGreenInfo developed the California School Campus Database in collaboration with Stanford. Stanford used the data to create the Community Tobacco Assessment Tool for county-level public health staff.
• Green Schoolyards AmericaminorStrategic or Co-development PartnerGreenInfo helped Green Schoolyards America conduct a California Schoolyard Tree Canopy Study using the campus database data, extending the use of the data beyond the original tobacco research focus.
• Land Use Atlas, Inc. (National Zoning Atlas)coreImplementation/ SI/ Consulting PartnerGreenInfo developed the web application (editor and public atlas) for the National Zoning Atlas project led by Land Use Atlas, Inc. The project aims to digitize and democratize US zoning laws.
• OLIN StudiocoreImplementation/ SI/ Consulting PartnerOLIN Studio assembled the 'dream team' including GreenInfo and UCLA for the City of Los Angeles Park Needs Assessment. GreenInfo provided PerSquareMile data and analysis.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Azavea: Azavea is a B-Corp geospatial software and consulting firm that builds civic and environmental GIS applications. Direct comparable to GreenInfo's mix of consulting, custom web mapping, and public-interest data products, including work with conservation and government clients.
• NatureServe: NatureServe is a nonprofit that provides biodiversity and species occurrence data used in conservation planning. Comparable to GreenInfo in producing authoritative public-interest conservation datasets that feed into agency and NGO decision-making.
• Blue Raster: Blue Raster is an Esri Gold Partner that designs and develops GIS web applications for nonprofits, conservation, and government clients. Directly comparable consulting and application development profile to GreenInfo, often working on similar ArcGIS Online-based public-facing dashboards.
• Development Seed: Development Seed is a geospatial technology company that builds data infrastructure and maps for humanitarian, environmental, and government clients. Closely comparable to GreenInfo on the open-source geospatial + mission-driven consulting axis, with overlapping tooling (PostGIS, Tilezen/MapLibre ecosystem).
• Conservation Biology Institute (CBI): CBI is a nonprofit that builds geospatial decision-support tools (e.g., DataBasin) for conservation practitioners. Highly comparable mission and product overlap with GreenInfo, both producing public conservation datasets and analytical tools used by agencies and NGOs.

Broad incumbents

• Google Earth Engine: Google Earth Engine is a free cloud platform for planetary-scale geospatial analysis widely used in conservation and climate work. Comparable to GreenInfo on the geospatial analysis and remote sensing tooling side, though as a free platform it is more enabling/adjacent than a direct competitor for GreenInfo's consulting services.
• Esri: Esri is the dominant GIS platform provider and the supplier of ArcGIS to GreenInfo via the Conservation Program grant. Comparable as the underlying technology platform for much of GreenInfo's work, though Esri serves a far broader customer base across commercial and public sectors.
• Carto: Carto is a commercial location intelligence and spatial analytics platform serving enterprise and government customers. Overlaps with GreenInfo on cloud-based spatial data infrastructure and web mapping, but operates a commercial SaaS model targeting broader enterprise use cases.
• Mapbox: Mapbox provides commercial mapping and location platform APIs that GreenInfo-style applications are built on. Comparable as the underlying mapping/visualization infrastructure for many of GreenInfo's open-source web apps, though Mapbox is a commercial platform serving a much broader market.

Emerging players

• Headwaters Economics: Headwaters Economics is a nonprofit research organization that produces data and tools on land use, public lands, and community resilience. Comparable to GreenInfo in producing public-interest spatial data products aimed at conservation and equitable development outcomes, with overlapping funder base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greeninfo
• Facebookfacebook.com/GreenInfo
• LinkedInlinkedin.com/company/greeninfo-network

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greeninfo Network