CARTO
CARTO is a cloud-native geospatial analytics platform that runs spatial analysis directly inside enterprise cloud data warehouses (BigQuery, Redshift, Snowflake, Azure, Databricks, Oracle). Its Agentic GIS suite serves 2,500+ enterprise customers across telecoms, insurance, real estate, financial services, and retail via consumption-based pricing and hyperscaler co-sell.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CARTO does
CARTO, legally organized as CartoDB Inc. (Delaware), is a cloud-native geospatial analytics company founded in Spain in 2012 and now headquartered in New York. The company sells a unified 'Agentic GIS' platform that runs spatial analytics directly inside the customer's cloud data warehouse — Google BigQuery, Amazon Redshift, Snowflake, Microsoft Azure, Databricks, and Oracle Autonomous AI Database — eliminating ETL and governance compromise. The platform combines five product modules: CARTO Builder (visualization on deck.gl, WebGL, and GPU rendering at billion-point scale), CARTO Workflows (low-code spatial analytics with 100+ components and native ML/AI integrations), CARTO App Development (framework-agnostic, lakehouse-native app building), CARTO Data Observatory (curated third-party spatial datasets), and CARTO AI Agents (LLM-driven agentic spatial analysis exposed via MCP tools and Agent Skills).
CARTO serves approximately 2,500 enterprise customers across nine primary verticals: insurance, telecoms, real estate, financial services, retail and CPG, marketing and advertising, transport and logistics, utilities, and cities/government. Named enterprise customers span Verizon, Vodafone, BT, Telefonica, T-Mobile, Coca-Cola, Ford, Unilever, JLL, Renault, Mercado Libre, EQT, BBVA, Tokio Marine Highland, Swiss Re, and Booking. Go-to-market combines direct enterprise sales (with 'Request a demo' CTAs and a 20-minute scheduled demo) with a self-serve freemium tier ('Try for free'), plus listings and co-sell on Google Cloud, AWS, Snowflake Marketplace, Databricks Marketplace, and Oracle. Pricing is consumption-based, positioned against per-seat GIS pricing. Hyperscaler co-marketing partnerships with Google, AWS, Snowflake, Microsoft, Databricks, Oracle, and SAP amplify reach. CARTO has raised approximately $92M across three private rounds (most recent: a $61M Series C in December 2021 led by Insight Partners), reported FY2024 ARR of $28.9M (+55% YoY), and operates with approximately 277 employees across New York and Madrid.
CARTO firmographics
Firmographics- Name
- CARTO
- Legal name
- CartoDB Inc.
- Website
- https://carto.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CARTO is a cloud-native geospatial analytics platform that runs spatial analysis directly inside enterprise cloud data warehouses (BigQuery, Redshift, Snowflake, Azure, Databricks, Oracle). Its Agentic GIS suite serves 2,500+ enterprise customers across telecoms, insurance, real estate, financial services, and retail via consumption-based pricing and hyperscaler co-sell.
- Ownership category
- akta.pro rank
CARTO industry classification
Industry- Product category
- Spatial Analytics Platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where CARTO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CARTO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Paid SaaS subscription (consumption-based): Consumption-based pricing for the Agentic GIS platform and its component products (Workflows, Builder, Data Observatory, AI Agents), sold to enterprise customers. Blog explicitly contrasts CARTO's consumption-based model against per-seat GIS pricing as a way to scale spatial analytics to broader user populations.
- Freemium / free version: Free version of the CARTO platform available via 'Try for free' signup, used to drive self-serve adoption, trials, and land-and-expand into paid enterprise plans.
- Data monetization via Data Observatory: Revenue from third-party spatial datasets and data enrichment through the Data Observatory catalog (e.g., MBI CONIAS Political Risk Data, demographics, mobility data), including data partnerships that bring external datasets to the platform.
- Cloud marketplace and partner-channel sales: Sales of the platform via hyperscaler marketplaces (Google Cloud, Snowflake, AWS, Databricks) and partner channels, often co-sold alongside cloud data warehouse consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free / Try for free tier |
| Usage-based | Pay-as-you-go | Consumption-based paid plans |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels10 records
CARTO product offering
Product offeringCore offering
CARTO offers a 100% cloud-native Agentic GIS platform that runs spatial analytics directly inside customers' cloud data warehouses (Google BigQuery, Amazon Redshift, Snowflake, Microsoft Azure, Databricks, Oracle Autonomous AI Database), eliminating ETL and data movement. The unified platform layers Analytics (CARTO Workflows low-code), Visualization (Builder, deck.gl, WebGL, GPU), AI Agents (LLM-driven conversational spatial analysis, MCP tools), and App Development (lakehouse-native, framework-agnostic) on top of cloud warehouses and the Data Observatory spatial data catalog.
Product overview
CARTO offers a single, unified 'Agentic GIS' cloud-native platform, composed of core modules — CARTO Builder (visualization), CARTO Workflows (low-code analytics), CARTO App Development (developer), CARTO Data Observatory (data enrichment), CARTO AI Agents, and supporting services like Geocoding and Basemaps — that run directly inside the customer's cloud data warehouse. The platform is delivered through dedicated cloud deployments for Google Cloud / BigQuery, AWS / Redshift, Microsoft Azure, Snowflake, Databricks, and Oracle, with the Snowflake and Databricks editions also distributed as Native Apps via the respective marketplaces. AI Agents and the Agentic GIS framework tie the modules together, using Large Language Models, the CARTO CLI, Agent Skills, and MCP Apps to let users compose maps, build workflows, and scaffold full spatial applications from natural language prompts.
Differentiator
Problem solved
Functional benefit
Products and services
- CARTO Agentic GIS Platform CARTO's flagship end-to-end cloud-native spatial analytics platform, positioned as 'the Agentic GIS Platform'. Unifies Builder, Workflows, App Development, Data Observatory, and AI Agents into a single offering that runs spatial analysis directly inside the customer's cloud data warehouse.
- CARTO Builder Visualization module of the CARTO platform. Provides data visualization capabilities capable of rendering billions of data points, with natural-language interaction via AI Agents for instant insights.
- CARTO Workflows Low-code analytics module offering automated spatial analysis with a drag-and-drop interface and 100+ ready-to-go analysis components, including native ML and AI integrations. Supports deployment automation via APIs, AI Agents, and MCP tools.
- CARTO App Development Developer module for building accelerated, scalable spatial apps. Apps run directly in the customer's data lakehouse with no complex back-end ETLs. Enterprise-grade, framework-agnostic development with visualization using deck.gl, WebGL, and GPU technology.
- CARTO Data Observatory Data enrichment module that provides access to extensive spatial datasets, including partner datasets such as MBI's CONIAS Political Risk Intelligence. Enables customers to enrich their spatial analyses with curated third-party location and demographic data.
- CARTO AI Agents AI module that democratizes access to spatial analytics using Large Language Models and the Agentic GIS framework. Lets users build custom AI Agents and tools, interact with maps and dashboards through natural language, and use the CARTO CLI, Agent Skills, and MCP Apps to scaffold apps from a single prompt.
- CARTO for Google Cloud / BigQuery Cloud-native deployment of the CARTO platform for Google BigQuery. Runs spatial analysis directly inside BigQuery with data never leaving the customer's BigQuery environment.
- CARTO for AWS / Redshift Cloud-native deployment of the CARTO platform for Amazon Redshift, providing the CARTO Spatial Extension for Redshift.
- CARTO for Microsoft Azure Cloud-native deployment of the CARTO platform for Microsoft Azure, delivering spatial analytics inside Azure data services.
- CARTO for Snowflake Cloud-native deployment distributed via the Snowflake Marketplace as the CARTO Analytics Toolbox Native App. Supports running routing (OpenRouteService) and Agentic GIS (Cortex Code) inside Snowflake.
- CARTO for Databricks Cloud-native deployment of CARTO for Databricks, providing the first-ever geospatial native lakehouse integration. Distributed via the Databricks Marketplace.
- CARTO for Oracle Cloud-native deployment of CARTO on Oracle Autonomous AI Database. Launched February 2026 with integrated agentic AI capabilities for automated spatial data analysis, supporting on-premises and cloud deployment.
- CARTO Geocoding Geocoding service within the CARTO platform, providing address-to-coordinate conversion as part of the data enrichment capabilities.
- CARTO Basemaps Cloud-native basemap and data visualization service offering ready-to-use base map styles that pair with CARTO's spatial analytics platform.
Companies that use CARTO
Customer profileNamed customers63 records
Segments12 records
Ideal customer profiles7 records
CARTO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability14 records
Feature7 records
CARTO partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship cloud partner, strategic, core data partner, core technology partner, technology integration, strategic technology integration, data sharing integration, government channel partner, marketing co-partner, community/technology alignment and advisory board member.
- Oracleflagship cloud partnerCARTO launched a geospatial analytics platform on Oracle Autonomous AI Database in February 2026, integrating agentic AI capabilities for automated spatial data analysis. Supports on-premises and cloud deployment, and Oracle is a co-marketing partner for government webinars.
- SAPstrategicSAP and Snowflake announced a new partnership for the energy sector (Jan 27, 2026) as part of Snowflake Energy Solutions, with CARTO providing spatial analytics on Snowflake that connects with SAP finance and supply chain data. CARTO is one of 30+ partner-built solutions in the suite.
- ItronstrategicReleased a specialized solution for grid planning as part of Snowflake Energy Solutions (Jan 2026). CARTO provides spatial analytics alongside Itron's grid planning and Siemens' industrial edge integration.
- SiemensstrategicReleased a specialized solution for industrial edge integration as part of Snowflake Energy Solutions (Jan 2026), alongside CARTO's spatial analytics and Itron's grid planning.
- Google Cloudflagship cloud partnerCARTO offers 'CARTO for Google Cloud' — spatial analytics natively inside Google BigQuery — and is listed as a Google Cloud Partner. Joint webinars, joint customer stories (Coca-Cola, WPP Media, Faraday, Allegro, NREL, etc.), and Google Ads integration for marketing measurement.
- Amazon Web Services (AWS)flagship cloud partnerCARTO for AWS delivers spatial analytics natively in Amazon Redshift. CARTO is a registered AWS Partner and is listed on the AWS Partner Network. Joint customer case studies include HR&A Advisors for broadband access.
- Snowflakeflagship cloud partnerCARTO is available as a Snowflake Native App (CARTO Analytics Toolbox Core) on the Snowflake Marketplace. CARTO inside Snowflake delivers cloud-native spatial analytics and was the subject of dedicated launch coverage. In January 2026 Snowflake and CARTO launched a co-built spatial analytics solution as part of Snowflake's Energy Solutions suite. Joint webinars and joint events are frequent.
- Microsoft Azureflagship cloud partnerCARTO for Azure delivers cloud-native spatial analytics on Microsoft Azure. Listed on the navigation of the CARTO homepage.
- Databricksflagship cloud partnerCARTO is listed on the Databricks Marketplace and offers CARTO for Databricks — what the company describes as the first-ever geospatial native lakehouse integration. Joint webinars and joint customer wins.
- MBI (MBI Geodata)core data partnerMBI's CONIAS Political Risk Intelligence dataset is available via CARTO's Data Observatory, providing subnational conflict monitoring, root-cause analysis, and 12-month trend forecasting with over 80% accuracy. The integration enables industries such as finance, logistics, and humanitarian aid to access predictive conflict data directly within CARTO's geospatial visualization tools without complex data processing.
- deck.gl (Uber)core technology partnerCARTO's app development story is built on deck.gl, WebGL and GPU technology, and CARTO has run dedicated webinars and blog content (e.g., 'Building reliable AI Agents that interact and drive your CARTO + deck.gl application') around the joint stack.
- OpenRouteService (HeiGIT)technology integrationOpenRouteService is integrated with CARTO Workflows and Snowflake to provide AI-ready fleet intelligence and routing as SQL functions inside Snowflake. Covered in a May 2026 blog post.
- Snowflake Cortex Code / Snowflake Intelligencestrategic technology integrationCARTO for Agents integrates with Snowflake Cortex Code and Snowflake Intelligence to bring full agentic GIS — maps, workflows, and spatial apps — inside the Snowflake environment. Covered in a June 2026 blog post.
- Google AlphaEarth Foundation Modelstechnology integrationCARTO co-presented a webinar on 'Geospatial AI with Google AlphaEarth Foundation Models' in November 2025, indicating technology integration between CARTO Workflows and Google's AlphaEarth embeddings.
- Google PDFM (Pre-trained Deep Feature Models)technology integrationCARTO published a September 2025 webinar on 'Building More Accurate Spatial Models with Google PDFM Embeddings in CARTO', with a Google Research staff software engineer co-presenter.
- Bobsleddata sharing integrationBobsled is a data sharing platform that publishes content on auto-fulfillment; CARTO and Bobsled have built an integration that programmatically entitles, accesses, and integrates data into customer environments across back-office, embedded, and self-serve deployment models.
- Carahsoftgovernment channel partnerCarahsoft is referenced as a partner in CARTO webinars (e.g., the '3 Ways Governments Can Better Serve Their Citizens With Spatial Analytics' session with Oracle), indicating Carahsoft acts as a public-sector reseller for CARTO.
- HERE Technologiesmarketing co-partnerHERE is referenced as a co-marketing partner in a CARTO webinar ('Rethinking Site Selection With The Right AI and Data Tools', June 30 2026), with HERE's logo alongside CARTO and MBI.
- PostGIS / PostGIS Day 2025community/technology alignmentCARTO participated in PostGIS Day 2025 (Nov 20, 2025), the 7th annual event celebrating the PostGIS spatial database, with Snowflake as sponsor. PostGIS is a foundational open-source spatial technology in the CARTO ecosystem.
- Dr. Chad Jennings (Google Cloud)advisory board memberDr. Chad Jennings joined CARTO's Advisory Board (per Carto blog listing). Chad Jennings is a Product Manager at Google Cloud, representing a strategic ecosystem tie to Google.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
CARTO competitors and assessment
Company assessmentBroad incumbents
- Esri (ArcGIS): Esri is the dominant incumbent in GIS and location intelligence, with ArcGIS deployed across the same insurance, government, utilities, and real estate verticals where CARTO competes. Comparable as the broader legacy GIS player CARTO is positioning against.
- Hexagon Geospatial: Hexagon's geospatial division (Power Portfolio, Luciad, M.App) serves defense, government, and utilities with GIS and remote sensing capabilities. Broader incumbent with overlapping capabilities in enterprise spatial analytics.
- TomTom: TomTom is a location technology specialist offering maps, traffic, and routing APIs and an enterprise location data platform. Broader incumbent with overlapping routing, geocoding, and basemap capabilities (vs. CARTO Basemaps/Geocoding/OpenRouteService integration).
Others
- HERE Technologies: HERE provides enterprise location data, map content, and routing APIs; a co-marketing partner of CARTO. Comparable as an ecosystem data vendor and indirect competitor in geospatial location content.
- Snowflake (with native spatial and CARTO Native App): Snowflake is both a flagship distribution partner (CARTO Analytics Toolbox Core Native App) and a potential substitute via its native geometry/spatial SQL functions. Comparable as the cloud data warehouse whose spatial extensibility and partner economics directly shape CARTO's go-to-market.
Direct peers
- Mapbox: Mapbox provides cloud-based location data, mapping, and spatial visualization APIs and SDKs. Directly comparable to CARTO's Builder/visualization and app development modules and competes for developer and enterprise mapping workloads.
- Foursquare: Foursquare provides location data and a location intelligence platform for enterprise advertising, retail, and real estate use cases. Comparable to CARTO's Data Observatory and marketing/advertising solutions.
- Precisely: Precisely offers location intelligence, data integrity, and geospatial enrichment software for enterprise customers. Directly comparable as a data- and analytics-centric location intelligence platform serving insurance, financial services, and telecom verticals.
Emerging players
- Placer.ai: Placer.ai is a location analytics platform focused on foot-traffic and visit intelligence for retail, real estate, and CPG. Comparable as a more recent entrant in cloud-based location intelligence with overlapping retail/CRE use cases.
- SafeGraph: SafeGraph provides curated points-of-interest and geospatial data for analytics and retail/real estate use cases. Comparable as a data-layer peer competing for Data Observatory-style workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CARTO social profiles
Digital presenceCARTO compliance and trust
Trust signalCompliance3 records
CARTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARTO leadership team
Management profileNumber of profiles
Profiles12 records
CARTO subsidiaries and ownership
Company hierarchySubsidiaries1 record
CARTO funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARTO M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARTO
What does CARTO do?
CARTO offers a 100% cloud-native Agentic GIS platform that runs spatial analytics directly inside customers' cloud data warehouses (Google BigQuery, Amazon Redshift, Snowflake, Microsoft Azure, Databricks, Oracle Autonomous AI Database), eliminating ETL and data movement. The unified platform layers Analytics (CARTO Workflows low-code), Visualization (Builder, deck.gl, WebGL, GPU), AI Agents (LLM-driven conversational spatial analysis, MCP tools), and App Development (lakehouse-native, framework-agnostic) on top of cloud warehouses and the Data Observatory spatial data catalog.
Is CARTO a public or private company?
CARTO is a private company. It is classified as venture growth investor backed and is currently operating.
When was CARTO founded?
CARTO was founded in 2012. It employs 101 to 250 people.
Where is CARTO based?
CARTO is headquartered in New York, United States, in the North America region.
How does CARTO make money?
Four revenue lines are on record. Paid SaaS subscription (consumption-based) is the primary driver. The others are freemium / free version, data monetization via Data Observatory and cloud marketplace and partner-channel sales.
Who are CARTO's main competitors?
Broad incumbents on record are Esri (ArcGIS), Hexagon Geospatial and TomTom. Others are HERE Technologies and Snowflake (with native spatial and CARTO Native App). Direct peers are Mapbox, Foursquare and Precisely. Emerging players are Placer.ai and SafeGraph.
Does CARTO have an API?
Yes. CARTO offers a public, cloud-native API platform enabling developers to build, automate, and embed spatial analytics applications. The platform exposes developer-facing capabilities through CARTO Builder, CARTO Workflows, and CARTO AI Agents, with framework-agnostic app development that runs apps inside the customer's data lakehouse (BigQuery, Redshift, Snowflake, Azure, Databricks, Oracle) without complex back-end ETLs. Visualization uses deck.gl, WebGL and GPU technology. Developers can compose maps and run analytics from a single prompt using the CARTO CLI, Agent Skills and MCP Apps. Documentation is available at docs.carto.com, with Python and a CLI featured in developer webinars. Developer documentation is at docs.carto.com.
What industry is CARTO in?
CARTO's product category is Spatial Analytics Platform. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 519290 and its SIC code is 7370.