IHA- Israel Hotel Association

What IHA- Israel Hotel Association does

The Israel Hotel Association (IHA / התאחדות המלונות בישראל) is the umbrella and representative organization for hotels across Israel. Headquartered in Tel Aviv-Yafo, it operates as a private industry association with 11-50 employees, serving as the collective voice for Israeli member hotels and the operational arm of the domestic hotel industry.

IHA's principal commercial product is the ihahotels.org.il hotel booking platform — a web-based direct-to-consumer system that aggregates member hotels across all major Israeli tourist regions, including Eilat, the Dead Sea, Tel Aviv, Jerusalem, Tiberias, Netanya, Haifa, the Galilee, Ashkelon, and the Negev. The platform provides multi-region search, a dynamic pricing calendar, and accommodation-type filters ranging from room-only to all-inclusive, with multi-language support (Hebrew, English, Russian). The technology stack is built and maintained by YayaSoft Ltd. as the core technology vendor.

The association's revenue model centers on commissions from hotel bookings transacted through the platform (transaction fees), supplemented implicitly by membership-related economic activity conducted through its subsidiary, The Economic Company of the Israel Hotel Association. GTM motion is direct-to-consumer, with marketing channels limited to the website itself, a Twitter presence (@israelhotel), and a Facebook page (Israelhotelsassociation). IHA maintains a supporting government partnership with the Israel Ministry of Tourism, which provides promotional photography for the platform.

Name

IHA- Israel Hotel Association

Legal name

Israel Hotel Association (התאחדות המלונות בישראל)

Website

https://ihahotels.org.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IHA - Israel Hotel Association is the umbrella representative body for Israeli hotels, operating the ihahotels.org.il web-based booking platform that aggregates member accommodations across all major Israeli tourist regions for domestic and international individual travelers.

Ownership category

akta.pro rank

Product category

Hotel Booking Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Travel Arrangement and Reservation Services (561599), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Bedbanks & Hotel Wholesalers (Accommodation Inventory Wholesalers) (THAKAJAB)

akta.pro secondary industries

Accommodation Contracting & Bedbank Services (Local) (THAKAEAI), Lodging Booking & Accommodation Management (HSACAKAC)

Keywords

• Hotel booking platform
• Hospitality association services
• Travel accommodation booking
• Israeli hotel directory
• Tourism booking services

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hotel booking commissions: Commission-based revenue from hotel bookings made through the IHA platform. The association represents Israeli hotels and facilitates reservations for travelers visiting various regions across Israel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Israel Hotel Association (IHA) operates a web-based hotel booking platform (ihahotels.org.il) that allows individual travelers to search and reserve accommodations across all major Israeli tourist regions, including Eilat, the Dead Sea, Tel Aviv, Jerusalem, Tiberias, Netanya, Haifa, the Galilee, Ashkelon, and the Negev. The platform supports customizable guest configurations (adults, children, infants) and offers multiple meal plan options ranging from room-only to all-inclusive. Through its economic subsidiary, IHA functions as the umbrella representative body for Israeli hotels while generating commission-based revenue from platform bookings.

Product overview

IHA operates a single unified hotel booking platform that enables users to search and reserve accommodations across Israel's major tourist regions. The platform supports room booking with customizable options for adults, children, and infants, and offers various meal plan packages including bed only, bed and breakfast, half board, and full board.

Differentiator

Problem solved

Functional benefit

Products and services

• IHA Hotel Booking Platform Online hotel accommodation booking platform for Israeli hotels, allowing individual travelers to search availability and book stays across multiple regions including Eilat, Dead Sea, Tel Aviv, Jerusalem, Tiberias, Netanya, Haifa, Galilee, Ashkelon, and the Negev. Supports customizable guest configurations (adults, children, infants) and various meal plan options including all-inclusive, full board, half board, bed and breakfast, and room only.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Ministry of Tourism (Israel)supportingOthersCollaborative relationship where the Israel Ministry of Tourism provides promotional photography for the IHA website. Images of vacation destinations including Dead Sea, Eilat, Jerusalem, Tiberias, and Netanya are provided courtesy of the Ministry of Tourism.
• YayaSoft Ltd.coreTechnology or IntegrationTechnology vendor providing website development and hosting services for the IHA platform. YayaSoft Ltd. (http://www.yayasoft.co.il/) developed and maintains the ihahotels.org.il website including the booking system, calendar functionality, and accessibility features.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Booking.com: The world's largest online hotel reservation platform. Directly competes with IHA for Israeli hotel bookings, offering similar search, calendar, and reservation functionality to travelers worldwide.
• Expedia: Major global OTA offering hotel search and booking across hundreds of thousands of properties, including in Israel. Competes with IHA on the same consumer booking flow and commission-based revenue model.
• Hotels.com: Hotel-focused OTA (part of Expedia Group) that lists Israeli hotels and competes head-on with IHA for direct consumer hotel bookings, particularly in international inbound markets.
• Agoda: Hotel-focused OTA with deep Asia-Pacific distribution that also lists Israeli properties. Comparable to IHA on hotel inventory aggregation and direct booking functionality.
• Tripadvisor: Travel meta-search and booking platform that surfaces Israeli hotels with reviews and pricing. Competes with IHA for traveler attention at the discovery and booking stages.
• Kayak: Travel meta-search engine comparing hotel prices across multiple suppliers. Competes with IHA's direct-booking proposition by aggregating Israeli hotel rates from various sources.
• Trivago: Hotel meta-search engine that compares Israeli hotel rates from OTAs and direct sites. Competes with IHA for booking-intent traffic from travelers researching Israeli stays.

Emerging players

• Airbnb: Alternative-accommodation marketplace that increasingly competes with hotels for short-stay bookings in Israeli destinations, particularly Eilat and Tel Aviv. Represents a partial but growing overlap with IHA's accommodation category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/israelhotel
• Facebookfacebook.com/Israelhotelsassociation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IHA- Israel Hotel Association