Minisry of Tourism

What Minisry of Tourism does

The Ministry of Tourism is a cabinet-level government ministry of the State of Israel, headquartered in Jerusalem, whose mandate is to promote Israel as an international tourist destination. It operates Go Israel (goisrael.com), a multi-language digital tourism portal that serves as the official information front door for international visitors. The portal delivers destination guides covering major regions (Tel Aviv, Jerusalem, Dead Sea, Eilat, Negev, Northern Israel), activity and experience listings, a curated video gallery, a user-submitted photo gallery, and a practical tourist information center covering visas, transport, currency, weather, and accessibility. The technology stack is a standard content website with embedded social feeds, language localization, and accessibility tooling (font sizing, contrast, zoom); no proprietary AI/ML, API, or SDK layer is disclosed.

The business model is non-commercial: the Ministry is government-funded and does not sell products or services or recognize revenue. It instead drives value through distribution and demand generation for inbound tourism by facilitating partnerships with airlines (including El Al, Air Canada, American Airlines, Delta, United, Arkia, and Israir, with 90+ airlines serving Israel in total) and tour operators (easyJet Holidays, West End Travel, Superstar Holidays), and through direct booking referrals from the portal. Commercial transactions are executed by third-party operators; the Ministry captures attribution and marketing value rather than revenue. The Ministry maintains a network of international offices across at least 10 markets (UK, France, Germany, Italy, Russia, Poland, Spain, Netherlands, Scandinavia, Ukraine) and runs multi-channel marketing campaigns via Instagram, YouTube, Facebook, TikTok, LinkedIn, and Flickr, plus trade show and press trip activity. End "customers" are inbound tourists across multiple segments — general leisure, religious pilgrimage, wellness (Dead Sea), culinary, and adventure/beach — with target scale of 3-4 million annual visitors.

Name

Minisry of Tourism

Legal name

Ministry of Tourism (Israel)

Website

https://goisrael.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Israel Ministry of Tourism is a cabinet-level government ministry that promotes Israel as an international tourist destination through its official Go Israel portal (goisrael.com), airline and tour operator partnerships, and a 10-country international office network targeting 3-4 million annual inbound visitors.

Ownership category

akta.pro rank

Product category

National Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAHAC

Jewish Heritage & Israel Pilgrimage Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

SECONDARYTHAKAHAB

Christian Pilgrimage & Holy Land Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

SECONDARYTHAKAHAH

Faith-Based Group Travel (Church/Mosque/Temple) Organizers

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

SECONDARYTHAJAAAF

Religious & Sacred Sites Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

Keywords

• National tourism promotion
• Destination marketing
• Travel information portal
• Tourism content marketing
• Government tourism services

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: The Ministry of Tourism is a government ministry that promotes Israel as a tourist destination. It does not generate commercial revenue but operates as a government-funded promotional body that facilitates tourism to Israel through marketing, partnerships, and information services. Revenue model is government-funded public service rather than commercial.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

The Ministry of Tourism is a cabinet-level government body of the State of Israel that promotes Israel as an international tourist destination. It operates the official multi-language tourism portal goisrael.com, providing destination guides, travel planning tools, video content, photo galleries, and booking referrals to partner tour operators. The Ministry supports its promotional activities through international offices in over 10 countries and partnerships with 90+ airlines and multiple tour operators worldwide.

Product overview

Go Israel is the official digital platform of the Israel Ministry of Tourism, functioning as a unified tourism information and booking referral portal. The platform consists of the core Go Israel Website (goisrael.com) which serves as the central hub, supported by specialized sub-products including the Best Deals travel package marketplace (connecting visitors with third-party providers like easyJet Holidays), Destination Guides covering major regions (Tel Aviv, Jerusalem, Dead Sea, Eilat/Negev, Northern Israel), a comprehensive Things to Do activity finder, a Video Gallery with curated destination content, a Photo Gallery with user-submitted and official imagery, and a Tourist Information center with practical travel resources (visas, currency, transportation, weather). The platform also includes accessibility features for users with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Go Israel Website

Quantifiable outcome

• 3-4 million tourists visit Israel annually, indicating successful tourism promotion
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• easyJet HolidayscoreChannel Partner/ Reseller/ DistributoreasyJet Holidays is featured on goisrael.com as a recommended booking partner offering package holidays to Israel including Jerusalem City Break packages from UK airports (Luton) with flights and accommodation included.
• West End TravelcoreChannel Partner/ Reseller/ DistributorUK-based tour operator partner offering Tel Aviv City Break packages, featured on the official Israel tourism website with 3-night weekend break options on B&B basis.
• Superstar HolidayscoreChannel Partner/ Reseller/ DistributorTour operator partner offering Tel Aviv City Break packages through El Al, with 3-night breaks at 4-star hotels on B&B basis featured on goisrael.com.
• El Al Israel AirlinesflagshipChannel Partner/ Reseller/ DistributorIsrael's national carrier, partnering with the Ministry for tourism promotion. Serves major international routes including direct flights from North America (New York, Los Angeles) and Europe. Featured prominently in travel information and booking recommendations.
• Arkia Israel AirlinescoreChannel Partner/ Reseller/ DistributorIsraeli airline serving domestic routes (Tel Aviv-Eilat) and select international European routes. Featured as option for domestic travel within Israel and international access.
• IsraircoreChannel Partner/ Reseller/ DistributorIsraeli airline serving domestic and international routes, included as recommended option for flights to Israel and domestic travel within the country.
• Air CanadacoreChannel Partner/ Reseller/ DistributorNorth American airline partner providing direct flights to Israel from Canada, mentioned as one of approximately 10 nonstop daily flights from North America.
• American AirlinescoreChannel Partner/ Reseller/ DistributorUS airline partner operating routes to Israel, one of multiple carriers providing the approximately 10 daily nonstop flights from North America.
• Delta Air LinescoreChannel Partner/ Reseller/ DistributorUS airline partner serving routes to Israel from North America as part of the carrier network enabling tourist access.
• United AirlinescoreChannel Partner/ Reseller/ DistributorUS airline partner operating flights to Israel as one of the carriers providing nonstop North American access.
• Gett (GetTaxi)minorChannel Partner/ Reseller/ DistributorTaxi booking app recommended on the official tourism website for urban and interurban transportation within Israel. Part of the practical travel information provided to tourists.
• Tel-O-FunminorChannel Partner/ Reseller/ DistributorBike sharing service operated by the city of Tel Aviv, with 2,000 bicycles at 200 stations and 130 km of designated riding lanes. Recommended as an active transportation option for tourists.
• Israeli RailwayscoreChannel Partner/ Reseller/ DistributorNational rail network connecting major cities including Tel Aviv, Jerusalem, and Haifa. Recommended as convenient and inexpensive transportation option for tourists.
• Jamie OliverflagshipGTM or Marketing PartnerCelebrity chef featured in video content about Tel Aviv's culinary scene, promoting Israeli food culture to international audiences through his media presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Department of Tourism and Commerce Marketing - Dubai (Visit Dubai): Dubai's government tourism authority operating visitdubai.com with international offices, airline partnerships, and large-scale content marketing. Comparable government-DMO model targeting similar international source markets with digital-first strategy.
• Greek National Tourism Organization (GNTO/EOT): Greece's national tourism authority promoting inbound Mediterranean tourism through digital content and partnerships. Direct competitor for Mediterranean leisure travelers with similar heritage-and-beach positioning.
• VisitBritain: Britain's national tourism agency promoting inbound tourism through digital content, heritage storytelling, and trade partnerships. Comparable in heritage-driven destination positioning and European source-market focus.
• Turespaña (Spain Tourism Board): Spain's national tourism authority under the Ministry of Industry, Trade and Tourism, promoting Spain as a Mediterranean destination through international offices and airline/tour operator partnerships. Direct government-DMO peer competing for the same Mediterranean leisure traveler.
• Visit Portugal (Turismo de Portugal): Portugal's national tourism authority promoting inbound tourism through digital content, international offices, and trade partnerships. Direct competitor for European and North American leisure travelers with similar Mediterranean/Iberian positioning.
• Brand USA: The United States' national destination marketing organization, operating DiscoverAmerica.com with a comparable mission of international tourism promotion through digital content, partnerships, and trade marketing. Directly comparable as a government-backed DMO targeting inbound leisure tourism.
• Switzerland Tourism: Switzerland's national tourism board promoting inbound tourism with international offices, content marketing, and partnerships. Comparable DMO structure with strong digital ecosystem and differentiated destination positioning.
• Japan National Tourism Organization (JNTO): Japan's national tourism organization operating japan.travel with international offices, content marketing, and partnerships with airlines and tour operators. Comparable heritage-meets-modern-city positioning and digital content depth.
• Tourism Australia: Australia's national tourism agency operating Australia.com with international offices in priority source markets, using content marketing, airline partnerships, and celebrity-driven campaigns. Closely analogous DMO model with similar international office footprint.
• Tourism Authority of Thailand (TAT): Thailand's national tourism authority operating Amazing Thailand campaigns with international offices, content marketing, and airline partnerships. Comparable DMO model with diversified persona targeting (wellness, culinary, adventure, beach).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goisraelofficial
• Facebookfacebook.com/goisrael
• LinkedInlinkedin.com/company/minisry-of-tourism
• Instagraminstagram.com/visit_israel
• TikToktiktok.com/@visit_israel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minisry of Tourism