Bartega
Bartega is an Indonesian art education and experiential events company that delivers guided painting classes, progressive courses, private corporate team-building events, and paint-by-number products to individual consumers and enterprise clients across Jakarta and Bali.
- Company typePrivate
- Founded2017
- HeadquartersDki Jakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bartega does
Bartega is an Indonesian art education and experiential events company operating under the legal entity PT Tricipta Global Kreasindo, founded in 2017 and headquartered in Jakarta with additional private event operations in Bali. The company delivers guided painting classes, progressive multi-visit art courses, private and corporate team-building events, paint-by-number kits (including custom kits made from customer photos), and art supplies, serving both individual consumers seeking creative leisure experiences and corporate clients seeking unique team-building, brand activation, and celebration experiences. The company's instructional team of eight named teachers holds formal art education credentials from Indonesian universities including Institut Kesenian Jakarta, Universitas Trisakti, Universitas Brawijaya, Paramadina University, and Universitas Negeri Jakarta, while co-founders Benson Putra (pursuing Arts & Learning at Harvard) and Jazz Pratama (University of Southern California graduate) lead curation and partnership strategy.
The business operates on a diversified revenue model with per-person class pricing ranging from IDR 50,000 for entry-level sessions (e.g., Life Drawing Ballerina at IDR 85,000, The Urban Sole at IDR 50,000) up to IDR 595,000 for premium Afternoon Tea & Paint at Fairmont Jakarta, alongside progressive course packs priced at IDR 385,000 to IDR 1,350,000, private/corporate event pricing of IDR 250,000 to IDR 485,000 per person for groups of 10 to 500, and product pricing across paint-by-number kits (IDR 195,000 to IDR 280,500) and art supplies (IDR 36,500 to IDR 850,000). Distribution combines a Shopify-powered DTC e-commerce site with Tokopedia and Shopee marketplace presence, plus venue-based sales at partner locations. The technology stack is limited to Shopify for commerce and Canva (inferred) for marketing assets, with no proprietary technology beyond event curation, instructor networks, and partnership relationships.
Bartega's go-to-market is event-driven, leveraging social media (Instagram, YouTube, TikTok), earned media coverage (Forbes Indonesia, Kompas, Jakarta Post), the Bartega Creative Club community programming, and direct WhatsApp-based corporate event conversion. The company has accumulated 500+ corporate clients including Disney, Meta, Hermès, McKinsey, UN, Marvel, Uniqlo, and Gojek, and reports over 15,000 cumulative individual participants. Strategic partnerships span luxury retail (L'Occitane across 10 Jakarta boutiques), premium hospitality (Fairmont Jakarta, Gior), retail malls (Lotte Mall Jakarta), outdoor venues (Urban Forest Cipete), and studios (Ruci Art Space), positioning Bartega as a curator of venue-branded creative experiences rather than a vertically integrated studio operator.
Bartega firmographics
Firmographics- Name
- Bartega
- Legal name
- PT Tricipta Global Kreasindo
- Website
- https://bartega.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bartega is an Indonesian art education and experiential events company that delivers guided painting classes, progressive courses, private corporate team-building events, and paint-by-number products to individual consumers and enterprise clients across Jakarta and Bali.
- Ownership category
- akta.pro rank
Bartega industry classification
Industry- Product category
- Art Education & Creative Experience Services
- NAICS
- Art Dealers (45992)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Bartega is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices9 records
Markets served
Bartega business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Public Art Classes & Courses: Revenue from scheduled guided painting classes, progressive art courses, and specialty workshops. Classes are sold as individual event passes or multi-visit course packs. Typical class prices range from IDR 50,000 to IDR 595,000 per person.
- Private & Corporate Events: Customized art experiences for private groups, corporate team building, brand activations, and celebrations. Sold as project-based private event packages with per-person pricing (IDR 250,000–485,000) and minimum group size of 10 pax. Has served 500+ corporate and brand clients.
- Paint-by-Number Kits & Art Supplies: E-commerce sales of pre-made and custom paint-by-number kits, art supplies (brushes, canvases, acrylic paints, painting sets), and sketchbooks. Custom kits are made-to-order from customer photos. Products sold via Shopify storefront and Tokopedia/Shopee marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Guided Painting Class — Regular (Weekend/Weekday) |
| Unit Pricing | Pay-as-you-go | Progressive Art Courses — Acrylic or Gouache & Watercolor |
| Unit Pricing | Pay-as-you-go | Custom Paint-by-Number — From Customer Photo |
| Unit Pricing | Pay-as-you-go | Paint-by-Number Kits — Pre-Made Collections |
| Unit Pricing | Pay-as-you-go | Art Supplies — Brushes, Paints, Canvases, Sets |
| Unit Pricing | Pay-as-you-go | Private & Corporate Events — Group Art Experiences |
| Unit Pricing | Pay-as-you-go | L'Occitane × Bartega Atelier Workshops |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Bartega product offering
Product offeringCore offering
Bartega is an Indonesian creative experience company that organizes guided painting classes, progressive multi-visit art courses, and themed events for adults and beginners at partner venues across Jakarta and Bali. It also produces and sells paint-by-number kits (including custom photo-based kits) and art supplies through a DTC Shopify storefront, and runs private and corporate events for brand activations and team building.
Product overview
Bartega is an Indonesian art education and creative experience company offering a portfolio of products and services centered around painting and artistic activities. The core offerings include Guided Painting Classes (step-by-step themed sessions at partner venues), Progressive Art Courses (multi-visit structured education in Acrylic and Gouache/Watercolor), and Private/Corporate Events (custom team building and celebration experiences). Product offerings include Paint-by-Number kits (themed DIY art sets) with a Custom option (personalized from photos), and Art Supplies (brushes, paints, canvases, and complete sets). Services extend to branded L'Occitane partnership ateliers and Afternoon Tea & Paint premium experiences. The business operates on a Shopify e-commerce platform for retail sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Painting Classes Curated step-by-step guided painting sessions for beginners, offering themed events such as Life Drawing, Picnic & Paint, Midnight Stroll in Shibuya, Seaside Serenity, and Play & Paint, held at various partner venues across Jakarta. Pricing ranges from IDR 50,000 to IDR 595,000 per person.
- Progressive Art Courses Multi-visit art education program offering Acrylic Painting and Gouache & Watercolor courses with personalized guidance from professional instructors. Sold in packs of 1, 2, or 4 visits (IDR 385,000–1,350,000) with a 1-month expiry, held at Ruci Art Space and Lotte Mall Jakarta.
- Paint-by-Number Kits DIY paint-by-number kits featuring Indonesian landscapes, world landmarks, zodiac designs, and themed collections. Kits include pre-numbered canvases, acrylic paints, and brushes; sizes from 20x20 cm (IDR 195,000) to 30x40 cm (IDR 235,000–280,500); optional easel (+IDR 50,000).
- Custom Paint-by-Number Kits Personalized paint-by-number kits created from customer-submitted photos in Realistic or Modern 2D Illustration styles, with 30x40 cm (IDR 632,500) and 40x50 cm (IDR 660,000) canvas sizes, plus a 2-canvas bundle (IDR 1,095,000). Photo submission and ordering handled via WhatsApp.
- Art Supplies Individual art supplies including brush sets (IDR 65,000), acrylic paint sets in 60ml (IDR 168,000) and 250ml (IDR 403,500) sizes, canvases (IDR 36,500–53,000), easels (IDR 200,000), gouache sets (IDR 95,000), sketchbooks (IDR 195,000–225,000), and complete acrylic painting kits (Basic IDR 322,500, Deluxe IDR 850,000).
- Private & Corporate Events Customizable art experiences for private gatherings, corporate team building, brand activations, and celebrations. Activities include acrylic painting, group puzzle painting, Picassofy portraits, pottery painting, contemporary batik, cake painting, and visual journaling. Quote-based pricing at IDR 250,000–485,000 per person, minimum 10 pax, up to 500 pax, available in Jakarta and Bali.
- L'Occitane Partnership Atelier Classes Collaborative art workshops hosted at 10 L'Occitane boutiques across Jakarta (Pondok Indah Mall, Grand Indonesia, Plaza Indonesia, PIK Avenue, Senayan City), each featuring artwork inspired by L'Occitane's collections at IDR 150,000 per person with a fully refundable IDR 100,000–150,000 deposit.
- Afternoon Tea & Paint Premium painting sessions combined with high tea at Fairmont Jakarta's Peacock Lounge at IDR 595,000 per person, including high tea, snacks, 30x40 canvas, and all materials; themed events include I Dream of a Horse and The Summer of My Dream.
Quantifiable outcome
- More than 15,000 clients have overcome initial hesitation about making art through Bartega's guided, judgment-free workshops
- +1 more outcomes
Companies that use Bartega
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Bartega technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bartega partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and flagship.
- L'Occitane IndonesiacoreL'Occitane and Bartega co-host 'The Provence Atelier' — a series of intimate art workshops held across 10 L'Occitane boutiques in Jakarta (Pondok Indah Mall, Grand Indonesia, Plaza Indonesia, PIK Avenue, Senayan City). Each session features a unique artwork inspired by L'Occitane's iconic collections, with Bartega providing instructors, materials, and curriculum.
- Birkenstock IndonesiaminorBartega partnered with Birkenstock for the Urban Sole event — a shoe bag painting experience as part of the Birkenstock Footbed Ecosystem activation. Bartega provided the creative workshop component of the brand experience.
- DisneyflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. Disney represents a flagship corporate client for brand activation and private events.
- MetaflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. Meta represents a flagship corporate client for team building and private events.
- HermèsflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. Hermès represents a flagship luxury brand client for exclusive private events.
- McKinsey & CompanyflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. McKinsey represents a flagship consulting client for team building and corporate wellness activities.
- GojekflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. Gojek represents a flagship Indonesian tech client for team building and private events.
- MarvelflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. Marvel represents a flagship entertainment brand client for brand activations and private events.
- UniqloflagshipOne of 500+ brands Bartega has worked with for private and corporate art events. Uniqlo represents a flagship retail brand client.
- United NationsflagshipOne of 500+ organizations Bartega has worked with for private and corporate art events. The UN represents a flagship institutional client for community and private events.
- Fairmont Jakarta (Peacock Lounge)coreBartega partners with Fairmont Jakarta's Peacock Lounge to host premium Afternoon Tea & Paint events. Bartega provides the painting workshop and instruction; Fairmont provides the high tea venue, food, and beverage service. Events include 'I Dream of a Horse' and 'The Summer of My Dreams' at IDR 595,000 per person.
- The Quarters Board Game Lounge (PIK)minorBartega co-created 'Play & Paint Vol. 1: The Queen's Masterpiece' with The Quarters Board Game Lounge in PIK, Jakarta. This hybrid board game and painting experience combines Bartega's art instruction with The Quarters' game facilitation.
- Ann's Bakehouse & CreameryminorBartega partners with Ann's Bakehouse & Creamery for Cake Painting events — a vanilla buttercream cake that participants decorate through painting. Bartega provides the creative workshop; Ann's provides the cake.
- Ruci Art SpacecoreRuci Art Space serves as Bartega's primary studio venue for progressive art courses (Acrylic and Gouache & Watercolor), Life Drawing sessions, and select guided painting classes in South Jakarta.
- Urban Forest CipetecoreUrban Forest Cipete is a key outdoor event venue for Bartega — hosting The Urban Sole, Live Drawing Sessions, Picnic & Paint, and regular classes in a nature-inspired setting.
- Lotte Mall JakartacoreLotte Mall Jakarta serves as one of Bartega's studio locations for progressive art courses, providing the physical classroom environment for multi-session art education programs.
- Gior - JakartacoreGior Jakarta is the venue for themed painting events including 'Midnight Stroll in Shibuya' and 'Seaside Serenity,' providing a distinctive restaurant environment for Bartega's Paint & Tequila premium class experiences.
- Tokopedia & ShopeeminorBartega maintains official stores on Tokopedia and Shopee marketplaces for paint-by-number kits and art supplies, complementing the primary Shopify DTC storefront.
- Papermark.idminorBartega collaborated with Papermark.id to produce the 'Artist & Dreamer' watercolor sketchbook — a co-branded art supplies product sold through Bartega's platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bartega competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Bartega social profiles
Digital presenceBartega financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartega leadership team
Management profileNumber of profiles
Profiles8 records
Bartega funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartega M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartega
What does Bartega do?
Bartega is an Indonesian creative experience company that organizes guided painting classes, progressive multi-visit art courses, and themed events for adults and beginners at partner venues across Jakarta and Bali. It also produces and sells paint-by-number kits (including custom photo-based kits) and art supplies through a DTC Shopify storefront, and runs private and corporate events for brand activations and team building.
Is Bartega a public or private company?
Bartega is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bartega founded?
Bartega was founded in 2017. It employs 11 to 50 people.
Where is Bartega based?
Bartega is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Bartega make money?
Three revenue lines are on record. Public Art Classes & Courses are the primary driver. The others are private & Corporate Events and paint-by-Number Kits & Art Supplies.
Does Bartega have an API?
No public API is recorded for Bartega.
What industry is Bartega in?
Bartega's product category is Art Education & Creative Experience Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 45992.