Ann's Bakehouse & Creamery

What Ann's Bakehouse & Creamery does

Ann's Bakehouse & Creamery is a Jakarta-based premium cake and pastry retailer founded in 2014 that operates an omnichannel distribution model spanning six physical retail stores across Jakarta (Barito, Bintaro Jaya, Plaza Senayan, Menara Astra Sudirman, Jagakarsa, and Puri Indah Mall 2), a proprietary e-commerce website with internal courier delivery covering the Jadetabek area, third-party marketplace and food-delivery partnerships (Tokopedia, Shopee, TikTok Shop, GoFood, GrabFood), WhatsApp-based ordering, and a nationwide inter-city shipping service branded #Anns1ndonesia for hampers and select products. The product portfolio is organized into Signature, Classic, Elevated Signature, Super (gluten-free), Cold Desserts, Pastry, Cookies, Lapis Legit, and Seasonal categories, with customization services for Fondant and Buttercream decoration and seasonal offerings for Lunar New Year mooncakes and Lebaran hampers. All products carry MUI halal certification, formally obtained in March 2024, and the company targets both individual consumers seeking premium celebration cakes and B2B customers requiring event catering, coffee break service, and corporate gifting solutions.

The business model combines one-time retail and custom cake sales with recurring engagement from a membership loyalty program launched July 1, 2025 that awards 1 point per Rp1 spent redeemable for merchandise, discounts, and free delivery. Revenue streams include direct retail cake and dessert sales, bespoke custom cake orders, curated hamper and gift set sales (including DIY customizable hampers), and B2B corporate partnerships. Pricing is quote-based and not publicly disclosed. The company has no disclosed external funding, no parent company, and no institutional ownership identified, suggesting founder/independent ownership. Strategic moves in 2022-2026 indicate active physical retail expansion (three new store openings), brand collaborations (notably the Super Tiramisu x ABCD Coffee co-development), and incremental capability build-out through certification, loyalty, and product line extensions.

Name

Ann's Bakehouse & Creamery

Legal name

Ann's Bakehouse & Creamery

Website

https://annsbakehouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ann's Bakehouse & Creamery is a Jakarta-based premium halal-certified cake and pastry retailer, founded in 2014, operating six retail stores and an omnichannel e-commerce, marketplace, and food-delivery platform serving individual consumers and corporate B2B customers across the Jakarta metropolitan area and select nationwide shipping.

Ownership category

akta.pro rank

Product category

Premium Bakery & Confectionery

NAICS

Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Bread & Pastry Specialty Stores (CRAHAGAC), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Premium cake bakery
• Artisan desserts
• Custom celebration cakes
• Corporate dessert gifting
• Halal pastry shop

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cake and Dessert Sales: Direct sales of cakes, pastries, cookies, and desserts through physical retail stores and e-commerce website. Products include signature creations like Tres Leches, Honey Cake, Mille Feuille, custom cakes, and seasonal offerings.
2. Custom Cake Orders: Bespoke cake orders with personalized designs using Fondant or Buttercream decoration for special occasions like birthdays, weddings, and anniversaries.
3. Hampers and Gift Sets: Curated gift hampers for various occasions including holidays (Lebaran, Imlek), corporate gifting, and celebrations. Offers DIY hamper customization options.
4. B2B Corporate Partnerships: Corporate partnerships including event catering, coffee break services, and wholesale dessert supply for businesses and organizations.
5. Membership Loyalty Program: Points-based loyalty program where members earn 1 point per Rp1 spent on purchases. Points can be redeemed for discounts, merchandise, and free delivery. Welcome bonus of 5,000 points for new members.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Ann's Bakehouse & Creamery is a premium artisanal bakery established in 2014 in Jakarta, Indonesia, that manufactures and retails handcrafted cakes, pastries, and dessert creations. The company operates six physical stores across Jakarta complemented by a direct online store, multiple marketplace listings, and on-demand food-delivery partnerships, and additionally serves corporate clients through a dedicated B2B dessert partnership program covering events, gifting, and bulk orders.

Product overview

Ann's Bakehouse & Creamery is a premium cake and dessert bakery established in 2014, operating as an online-first cake shop with physical retail locations in Jakarta. The company offers a unified product portfolio centered on celebration cakes and pastries, organized into categories including Signature Creations (Tres Leches variants, Honey Cake, Mocca Nougat, Key Lime Pie, Sacher Torte, Carrot Cake), Classic Creations (Earl Grey Crème, Lychee Cream Cake, Mille Feuille variants), Elevated Signature (Tres Leches Red Berry), Super Creations (gluten-free options including Super Tiramisu), Cold Desserts, Pastry, Cookies, Lapis Legit, and Seasonal offerings (Mooncakes, Lebaran Hampers). The portfolio also includes dessert jars, DIY customizable hampers, and exclusive branded merchandise. Services encompass custom cake decoration (Fondant/Buttercream), B2B corporate partnerships, cake delivery, and nationwide shipping for select products. The company operates a membership loyalty program and maintains halal certification for all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tres Leches (Original and signature variants) Ann's signature sponge cake soaked in three milks, offered in Original, Red Berry, Matcha, and MontBlanc variants, sold to individual consumers and corporate clients.
• Honey Cake Layered honey-flavored cake made in-house by Ann's Bakehouse, sold to retail consumers and via the online store.
• Mille Feuille varieties (Original, Cheese, Apple) French-style puff pastry layered with cream in original, cheese, and apple variants, sold retail and to corporate gifting clients.
• Key Lime Pie Citrus tart dessert produced in-house and sold to retail consumers.
• Sacher Torte Classic Austrian chocolate cake with apricot jam filling, produced and sold by the bakery.
• Chocolate Salted Caramel Fudge Chocolate fudge cake layered with salted caramel, made in-house and sold to consumers.
• Earl Grey Crème Cake Earl Grey tea-infused layered cake produced by the bakery for retail sale.
• Lychee Cream Cake Lychee-flavored cream cake produced in-house and sold retail.
• Mocca Nougat Cake Mocha-flavored cake with nougat layers, made and sold by the bakery.
• Carrot Cake Classic carrot cake with cream cheese frosting, produced in-house and sold retail.
• New York Cheesecake Classic New York-style baked cheesecake, produced in-house and sold retail.
• German Black Forest Chocolate sponge layered with cherries and cream, sold retail.
• Fruit Cake Traditional fruit cake produced in-house and sold retail, including for festive occasions.
• Dessert Jars Single-serve layered desserts packaged in jars, sold retail and via hampers.
• Custom Cake Decoration Service Bespoke cake customization service where customers specify theme, design, and personalization for events such as birthdays, weddings, and corporate celebrations.
• B2B Dessert Partnership Dedicated corporate program for bulk dessert orders, corporate gifting hampers, event catering, and brand collaborations targeting businesses and resellers.
• Cake Delivery Service (Anns1ndonesia) Same-day cake delivery service across Jakarta and nationwide shipping via the Anns1ndonesia online store.
• DIY Hampers and Festive Hampers Pre-curated and customizable festive gift hampers featuring cakes, cookies, mooncakes, and dessert jars, sold for personal gifting and corporate gifting occasions.
• Cookies Creations Hand-baked cookies assortment sold retail and within hampers, available in the cookies category.
• Lapis Legit Creations Traditional Indonesian layered cake (lapis legit) produced in-house and sold retail, including as part of festive hampers.
• Ann's Bakehouse Membership Program Paid membership program offering exclusive benefits, birthday rewards, and access to limited edition menus.
• Ann's Bakehouse Exclusive Merchandise Co-branded merchandise sold through the official online store to consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• ABCD School of Coffee (ABCD Coffee)coreStrategic or Co-development PartnerCollaboration creating the Super Tiramisu x ABCD Coffee, featuring Aceh Gayo blend coffee sourced from Blang Gele, Takengon, Aceh Tengah at 1450 masl altitude. The partnership combines Ann's cake expertise with ABCD Coffee's specialty coffee knowledge, producing an alcohol-free gluten-free tiramisu that celebrates exceptional craftsmanship from both brands. ABCD Coffee began in 2012 at Pasar Santa, South Jakarta, and has grown into a prominent specialty coffee school.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tous Les Jours Indonesia: South Korean-origin premium bakery chain operating dozens of Indonesian locations with broad bread, cake, and pastry menus plus online ordering. Closest large-scale direct competitor in the premium bakery-and-cake category Ann's competes in across Jakarta.
• Carlo's Bakery: Iconic US-based custom-cake brand famous for celebration and made-to-order cake designs, with global expansion and retail stores. Comparable premium-cake, custom-cake positioning and the same "celebration cake as hero product" go-to-market.
• BreadTalk Indonesia: Singapore-origin artisan bakery chain with significant Indonesian presence offering breads, pastries, and premium cakes. Operates large-format retail bakeries with storefront and online ordering comparable to Ann's omnichannel model.
• The Harvest (The Harvest Cakes & Chocolate): Indonesian-owned premium cake, chocolate, and dessert brand with flagship stores in Jakarta and other Indonesian cities; emphasis on celebration cakes and gifting. Directly comparable on product mix (celebration cakes, hampers) and premium positioning.
• Magnolia Bakery: US-origin premium bakery chain globally known for celebration cakes, cupcakes, and desserts, with international locations. Directly comparable on the celebration-cake hero-product model and brand-led premium positioning.

Broad incumbents

• Krispy Kreme Indonesia: International premium donut chain with significant Indonesian footprint and integrated delivery/app ordering. Competes for the same premium-dessert impulse occasion and mall-based real estate that Ann's relies on.
• Starbucks Indonesia: Major premium beverage and light-food chain in Indonesia with strong delivery, loyalty program, and omnichannel operations. Comparable as a premium omnichannel retail brand anchored on loyalty, but not a direct cake competitor.
• J.CO Donuts & Coffee: Large Indonesian-founded donut and coffee chain with hundreds of stores and strong delivery / omnichannel presence. Adjacent in premium snack & coffee-stop occasion; offers similar delivery app leverage but a different hero SKU (donuts vs celebration cakes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@annsbakehousecreamery2712
• Facebookfacebook.com/annsbakehousejakarta
• LinkedInlinkedin.com/company/ann-s-bakehouse-creamery
• Instagraminstagram.com/annsbakehouse
• Xx.com/annsbakehouse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ann's Bakehouse & Creamery